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梅斯卡尔酒市场规模、份额和成长分析（按产品类型、分销管道、生产方法、浓缩度和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1898167

梅斯卡尔酒市场规模、份额和成长分析（按产品类型、分销管道、生产方法、浓缩度和地区划分）－2026-2033年产业预测

Mezcal Market Size, Share, and Growth Analysis, By Product type (Mezcal Joven (Blanco), Mezcal Reposado), By Distribution channel (Store-based, Non-store-based), By Production Method, By Concentrates, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月22日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，梅斯卡尔酒市场规模将达到 4.1439 亿美元，到 2025 年将成长至 5.0804 亿美元，到 2033 年将成长至 25.9313 亿美元，在预测期（2026-2033 年将成长至 25.9313 亿美元，在预测期（2026-2033 年）内年增长率为 22.6%。

受龙舌兰酒（Mezcal）日益增长的人气推动，梅斯卡尔酒市场正经历显着增长。这种由多种龙舌兰植物酿造的烟熏烈酒越来越受欢迎。随着消费者，尤其是千禧世代，越来越倾向于选择风味多样的龙舌兰酒而非传统的龙舌兰酒，供应商正在扩大其区域影响力。世界各地的创新酿酒商正在探索独特的龙舌兰品种和创造性的生产工艺，以进一步丰富梅斯卡尔酒的体验。此外，政府的支持性政策也为市场扩张创造了有利环境。随着龙舌兰酒因其在鸡尾酒（例如梅斯卡尔酒玛格丽特和梅斯卡尔酒帕洛玛）中的百搭性而备受青睐，预计其需求将保持上升趋势，并巩固其在酒精饮料行业的重要地位。

梅斯卡尔酒市场成长要素

受北美和西欧等已开发地区消费者可支配收入成长的推动，梅斯卡尔酒市场正经历显着成长。这些地区的消费者越来越愿意投资奢侈品和超高级产品。在成熟的烈酒市场中，富裕消费者正寻求透过探索具有独特风味的特色饮品来提升饮酒体验，这体现了消费者对独特创新产品日益增长的兴趣。随着对梅斯卡尔酒的需求持续增长，在富裕消费者对优质烈酒的热情驱动下，该市场蓄势待发，即将迎来扩张。

梅斯卡尔酒市场限制

受食品饮料产业动盪的影响，梅斯卡尔酒市场正面临严峻挑战，主要原因是生产延误和原料短缺。全球供应链中断严重影响了行业运营，导致分销计划和各种产品的供应受到影响。许多公司担心交货延迟可能会对未来的销售产生负面影响。此外，疫情也为该产业带来了物流方面的挑战，阻碍了规划和协作。实体零售商因停业和旅游限制遭受了重大损失，而线上销售则受益于消费者需求的成长，凸显了消费者购买行为的转变。

梅斯卡尔酒市场趋势

近年来，梅斯卡尔酒市场蓬勃发展，成为一股不容忽视的潮流，反映出消费者对优质有机酒精饮品的偏好日益增长。在健康意识不断增强的推动下，饮酒者越来越多地选择梅斯卡尔酒鸡尾酒，将其视为传统酒精饮品的精緻替代品。梅斯卡尔酒以鲜嫩的龙舌兰植物为原料酿造，具有低升糖指数和独特的烟熏风味，吸引着追求纯正口感和独特风味体验的消费者。这种传统的手工酿造方法，是将龙舌兰芯置于大型坑中烟熏而成，造就了其丰富而復杂的风味，进一步提升了其吸引力。因此，对高品质有机梅斯卡尔酒的需求持续增长，使其成为眼光独到的酒精饮品消费者的理想选择。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Pernod Ricard SA（France）
Diageo PLC（United Kingdom）
Bacardi Limited（Bermuda）
Brown-Forman Corporation（United States）
William Grant & Sons Ltd（United Kingdom）
Davide Campari-Milano NV（Netherlands）
Ilegal Mezcal（Guatemala）
El Silencio Holdings, INC（United States）
Rey Campero（Mexico）
Mezcal Vago（Mexico）
Wahaka Mezcal（Mexico）
Casa Cortes（Mexico）
Xiaman Spirits GmbH（Austria）
Mezcal Amaras（Mexico）
SU Casa Mezcal（United States）
Mezcal Sombra（Mexico）
Montelobos Mezcal（Mexico）
Fidencio Mezcal（Mexico）
IZO Spirits（United States）
Compania Tequilera de Arandas, SA（Mexico）

结论与建议

简介目录

Product Code: SQMIG30C2075

Mezcal Market size was valued at USD 414.39 Million in 2024 and is poised to grow from USD 508.04 Million in 2025 to USD 2593.13 Million by 2033, growing at a CAGR of 22.6% during the forecast period (2026-2033).

The mezcal market is experiencing significant growth, driven by the increasing popularity of this smoky, distilled beverage made from various maguey plants. Consumers, particularly millennials, are gravitating towards mezcal, preferring its diverse flavor profiles over traditional tequila alternatives, prompting suppliers to expand their regional presence. Innovative distillers globally are exploring unique agave varieties and creative production techniques, further enriching the mezcal experience. Additionally, favorable government policies are fostering an environment conducive to market expansion. As mezcal garners attention for its versatility in cocktails, such as the Mezcal Margarita and Mezcal Paloma, its demand is expected to maintain an upward trajectory, positioning it as a key player in the alcoholic beverage industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mezcal market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mezcal Market Segments Analysis

Global Mezcal Market is segmented by Product type, Distribution channel, Production Method, Concentrates and region. Based on Product type, the market is segmented into Mezcal Joven (Blanco), Mezcal Reposado, Mezcal Anejo and Others. Based on Distribution channel, the market is segmented into Store-based and Non-store-based. Based on Production Method, the market is segmented into Industrial, Artisanal and Ancestral. Based on Concentrates, the market is segmented into 100% Tequila and Mix Tequila. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mezcal Market

The mezcal market is experiencing significant growth driven by the increasing disposable income in developed regions such as North America and Western Europe, where consumers are more inclined to invest in high-end and super-premium products. This trend in consumer behavior is characterized by a heightened interest in unique and innovative goods, as wealthier individuals in established spirit markets seek to elevate their drinking experiences by exploring specialty beverages that offer distinctive flavor profiles. As the demand for mezcal continues to rise, the market is poised for expansion, fueled by this enthusiasm for exceptional spirits among affluent consumers.

Restraints in the Mezcal Market

The Mezcal market faces significant challenges stemming from disruptions in the food and beverage sector, primarily due to delays in production and shortages of raw materials. Global supply chain interruptions have severely impacted industry operations, affecting distribution timelines and the availability of various products. Many companies have expressed concerns that delays in deliveries could adversely affect their future sales. Furthermore, the pandemic has posed logistical challenges for the industrial sector, disrupting planning and collaboration. While offline retailers have experienced substantial losses due to closures and restrictions on movement, the online segment has benefited from increased consumer demand, highlighting a shift in purchasing behaviors.

Market Trends of the Mezcal Market

In recent years, the mezcal market has emerged as a notable trend, reflecting a growing consumer preference for premium and organic alcoholic beverages. Driven by an increasing health consciousness, drinkers are leaning towards mezcal cocktails as sophisticated alternatives to traditional liquors. Made from succulent agave plants, mezcal offers a lower glycemic index and a unique smoky flavor profile, appealing to those seeking authenticity and distinct taste experiences. This artisanal production method enhances its allure, as the traditional practice of smoking agave hearts in large pits results in a rich, complex flavor. Consequently, the demand for high-quality, organic mezcal continues to rise, positioning it as a coveted choice among discerning alcohol consumers.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis

Global Mezcal Market Size by Product type & CAGR (2026-2033)

Market Overview
Mezcal Joven (Blanco)
Mezcal Reposado
Mezcal Anejo
Others

Global Mezcal Market Size by Distribution channel & CAGR (2026-2033)

Market Overview
Store-based
- Supermarkets and hypermarkets
- Specialty stores
- others
Non-store-based

Global Mezcal Market Size by Production Method & CAGR (2026-2033)

Market Overview
Industrial
Artisanal
Ancestral

Global Mezcal Market Size by Concentrates & CAGR (2026-2033)

Market Overview
100% Tequila
Mix Tequila

Global Mezcal Market Size & CAGR (2026-2033)

North America (Product type, Distribution channel, Production Method, Concentrates)
- US
- Canada
Europe (Product type, Distribution channel, Production Method, Concentrates)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product type, Distribution channel, Production Method, Concentrates)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product type, Distribution channel, Production Method, Concentrates)
- Brazil
- Rest of Latin America
Middle East & Africa (Product type, Distribution channel, Production Method, Concentrates)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Pernod Ricard SA (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bacardi Limited (Bermuda)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brown-Forman Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
William Grant & Sons Ltd (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Davide Campari-Milano N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ilegal Mezcal (Guatemala)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
El Silencio Holdings, INC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rey Campero (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mezcal Vago (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wahaka Mezcal (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Casa Cortes (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xiaman Spirits GmbH (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mezcal Amaras (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SU Casa Mezcal (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mezcal Sombra (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Montelobos Mezcal (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fidencio Mezcal (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IZO Spirits (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Compania Tequilera de Arandas, S.A. (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments