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市场调查报告书
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1782151

可冲散湿纸巾市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Flushable Wipes Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024年，全球可冲散湿纸巾市场规模达31亿美元，预计2034年将以5.6%的复合年增长率成长，达到53亿美元。可冲散湿纸巾需求的不断增长源于个人卫生意识的增强，尤其是在近期全球健康问题日益凸显的背景下，清洁卫生已成为消费者的首要关注点。这类湿纸巾因其便捷亲肤的清洁方式而日益受到青睐，许多健康专家也推荐使用它们来保持个人卫生并保护敏感肌肤。

可冲散湿纸巾市场 - IMG1

新兴经济体快速的城市化进程、卫生基础设施的改善以及收入水准的提高，正在推动对便利卫生解决方案的需求。亚太地区和拉丁美洲的消费者越来越多地采用这些产品，尤其是在快节奏的城市环境中。目前，这些地区约有65%的城市家庭定期使用可冲散湿纸巾。随着生活方式的移动化，人们寻求快速且方便的卫生解决方案，而可冲散湿纸巾正是满足了这些期望。此外，人们对环保生活的日益关注，也促使消费者转向可生物降解和植物性材料。为了顺应这一趋势，製造商正在推出采用快速降解、环保配方製成的产品，以吸引註重环保的消费者并减少对环境的影响。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 31亿美元
预测值 53亿美元
复合年增长率 5.6%

2024年，湿纸巾市场规模达21亿美元，预估2025-2034年复合年增长率为5.7%。湿纸巾因其强大的清洁力和便捷的使用方式而备受青睐，无需用水即可立即保持清新。这使得它们非常适合个人卫生，尤其是在私密护理方面。其便利性和高效性持续吸引广泛的人群，包括护理人员、旅行者、家庭和医护人员。

不可生物降解湿纸巾市场在2024年占据了69%的市场份额，预计到2034年复合年增长率将达到5.2% 。非生物分解湿纸巾仍占主导地位，主要是因为其成本效益高。这些湿纸巾采用合成材料製成，可透过成熟的供应链轻鬆取得。这降低了生产成本，使品牌能够为不同收入群体提供价格具有竞争力的产品，尤其是在发展中国家和价格敏感地区。同时，製造商能够保持一致的品质和可靠性。

2024年，美国可冲散湿纸巾市场规模达10亿美元，占80%的市占率。这一市场主导地位得益于美国庞大的人口基数、强劲的消费能力以及快速变化的个人护理偏好。美国消费者越来越愿意投资能够带来更多便利的高端卫生产品。忙碌的家庭和注重健康的个人也纷纷青睐可冲散湿纸巾，因为它们使用方便、效果显着。富裕的文化和对省时个人护理产品的需求，持续支撑着该市场的稳定成长。

全球可冲散湿纸巾市场的主要参与者包括金佰利全球、Nice-Pak International、Codi Group、雷诺兹消费品、宝洁和庄臣。可冲散湿纸巾产业的领导者正致力于透过创新、可持续且经皮肤科医生测试的配方来扩展其产品组合。他们也投资于先进的製造工艺，以提高产品的生物降解性，同时又不影响强度或舒适度。与包装供应商合作开发可回收或可堆肥材料势头强劲。同时，企业正在加大数位行销力度，加强电商分销，并在新兴市场开展有针对性的行销活动。他们还根据区域偏好和定价灵活性进行产品定制，以加深市场渗透率，并提升不同人群的品牌忠诚度。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 供应商格局
    • 利润率
    • 每个阶段的增值
    • 影响价值链的因素
    • 中断
  • 产业衝击力
    • 成长动力
    • 产业陷阱与挑战
    • 机会
  • 成长潜力分析
  • 未来市场趋势
  • 技术和创新格局
    • 当前的技术趋势
    • 新兴技术
  • 价格趋势
    • 按地区
    • 依产品类型
  • 监理框架
    • 标准和认证
    • 环境法规
    • 进出口法规
  • 波特五力分析
  • PESTEL分析
  • 消费者行为分析
    • 购买模式
    • 偏好分析
    • 消费者行为的区域差异
    • 电子商务对购买决策的影响

第四章：竞争格局

  • 介绍
  • 公司市占率分析
    • 按地区
      • 北美洲
      • 欧洲
      • 亚太地区
      • 中东和非洲
      • 拉丁美洲
  • 公司矩阵分析
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 关键进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 扩张计划

第五章：市场估计与预测：依产品类型，2021 - 2034 年

  • 主要趋势
  • 湿纸巾
  • 干湿纸巾

第六章：市场预估与预测：依香味类型，2021 - 2034

  • 主要趋势
  • 香味
  • 无香型

第七章：市场估计与预测：按消费者群体，2021 - 2034 年

  • 成人护理
  • 婴儿护理

第八章：市场估计与预测：按材料，2021 - 2034 年

  • 可生物降解
  • 非生物分解

第九章：市场估计与预测：依价格区间，2021 - 2034 年

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第 10 章：市场估计与预测：按配销通路，2021 年至 2034 年

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 超市/大卖场
    • 专业零售店
    • 其他（独立零售商等）

第 11 章：市场估计与预测：按地区，2021 年至 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 西班牙
    • 义大利
    • 荷兰
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第十二章：公司简介

  • Ahlstrom
  • Albaad
  • Berry
  • Codi Group
  • Diamond Wipes
  • John Dale
  • Kelheim Fibres
  • Kimberly-Clark
  • NEVA Global
  • Nice-Pak
  • Nolken Hygiene Products
  • P&G
  • Reynolds Consumer Products
  • SC Johnson & Son
  • Saraco Industries
简介目录
Product Code: 10953

The Global Flushable Wipes Market was valued at USD 3.1 billion in 2024 and is estimated to grow at a CAGR of 5.6% to reach USD 5.3 billion by 2034. The rising demand for flushable wipes is driven by increased awareness of personal hygiene, particularly in light of recent global health concerns that have made cleanliness and sanitation top priorities for consumers. These wipes are gaining popularity as they provide a convenient and skin-friendly way to stay clean, with many health professionals endorsing their use for maintaining hygiene and protecting sensitive skin.

Flushable Wipes Market - IMG1

Rapid urbanization, improving sanitation infrastructure, and rising income levels in emerging economies are boosting demand for convenient hygiene solutions. Consumers across Asia-Pacific and Latin America are increasingly adopting these products, particularly in fast-paced urban settings. Currently, about 65% of urban households in these regions use flushable wipes regularly. As lifestyles become more mobile, people are seeking quick, easy hygiene solutions, and flushable wipes meet these expectations. Additionally, the growing focus on eco-conscious living is pushing consumers toward biodegradable and plant-based materials. Responding to this trend, manufacturers are launching products made from faster-degrading, environmentally safe formulas to appeal to green-conscious buyers and reduce environmental impact.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$3.1 Billion
Forecast Value$5.3 Billion
CAGR5.6%

In 2024, the wet wipes segment generated USD 2.1 billion and is projected to grow at a CAGR of 5.7% during 2025-2034. Wet wipes are favored for their strong cleaning performance and ease of use, offering immediate freshness without the need for water. This makes them highly suitable for personal hygiene, especially in intimate care. Their convenience and effective results continue to attract a broad demographic, including caregivers, travelers, families, and healthcare workers.

The non-biodegradable wipes segment accounted for 69% share in 2024 and is forecasted to register a CAGR of 5.2% through 2034. Non-biodegradable wipes remain dominant largely because of their cost-effectiveness. These wipes are manufactured using synthetic materials that are readily available through well-established supply chains. This lowers production costs, allowing brands to offer competitively priced products across various income groups, particularly in developing and price-sensitive regions. At the same time, manufacturers maintain consistent quality and reliability.

United States Flushable Wipes Market generated USD 1 billion in 2024 and held an 80% share. This dominance is driven by the country's substantial population, high consumer spending power, and fast-evolving personal care preferences. US consumers are increasingly willing to invest in premium hygiene products that offer added convenience. Busy households and health-aware individuals are embracing flushable wipes for their ease of use and effectiveness. A culture of affluence and demand for time-saving self-care products continues to support the steady rise of this market.

The key players in the Global Flushable Wipes Market include Kimberly-Clark Worldwide, Nice-Pak International, Codi Group, Reynolds Consumer Products, P&G, and S. C. Johnson & Son. Leading players in the flushable wipes industry are focusing on expanding their product portfolios with innovative, sustainable, and dermatologist-tested formulations. They are also investing in advanced manufacturing processes to improve product biodegradability without compromising on strength or comfort. Collaborations with packaging suppliers to develop recyclable or compostable materials have gained momentum. In parallel, companies are increasing their digital marketing efforts, strengthening e-commerce distribution, and launching targeted campaigns in emerging markets. Product customization based on regional preferences and pricing flexibility is also employed to deepen market penetration and enhance brand loyalty across diverse demographics.

Table of Contents

Chapter 1 Methodology and scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive summary

  • 2.1 Industry 3600 synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 By product type
    • 2.2.3 By scent type
    • 2.2.4 By consumer group
    • 2.2.5 By material
    • 2.2.6 By price range
    • 2.2.7 By distribution channel
  • 2.3 CXO perspectives: strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Industry pitfalls & challenges
    • 3.2.3 Opportunities
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By region
    • 3.6.2 By product type
  • 3.7 Regulatory framework
    • 3.7.1 Standards and certifications
    • 3.7.2 Environmental regulations
    • 3.7.3 Import export regulations
  • 3.8 Porter's five forces analysis
  • 3.9 PESTEL analysis
  • 3.10 Consumer behavior analysis
    • 3.10.1 Purchasing patterns
    • 3.10.2 Preference analysis
    • 3.10.3 Regional variations in consumer behavior
    • 3.10.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Middle east and Africa
      • 4.2.1.5 Latin America
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Billion, Million Units)

  • 5.1 Key trends
  • 5.2 Wet wipes
  • 5.3 Dry wipes

Chapter 6 Market Estimates & Forecast, By Scent type, 2021 - 2034 ($Billion, Million Units)

  • 6.1 Key trends
  • 6.2 Scented
  • 6.3 Unscented

Chapter 7 Market Estimates & Forecast, By Consumer group, 2021 - 2034 ($Billion, Million Units)

  • 7.1 Adult care
  • 7.2 Baby care

Chapter 8 Market Estimates & Forecast, By Material, 2021 - 2034 ($Billion, Million Units)

  • 8.1 Biodegradable
  • 8.2 Non-biodegradable

Chapter 9 Market Estimates & Forecast, By Price range, 2021 - 2034 ($Billion, Million Units)

  • 9.1 Key trends
  • 9.2 Low
  • 9.3 Medium
  • 9.4 High

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Billion, Million Units)

  • 10.1 Key trends
  • 10.2 Online
    • 10.2.1 E-commerce
    • 10.2.2 Company websites
  • 10.3 Offline
    • 10.3.1 Supermarkets/hypermarket
    • 10.3.2 Specialty retail stores
    • 10.3.3 Others (independent retailer etc.)

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 ($Billion, Million Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 France
    • 11.3.4 Spain
    • 11.3.5 Italy
    • 11.3.6 Netherlands
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 Japan
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 South Korea
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
    • 11.5.3 Argentina
  • 11.6 MEA
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE

Chapter 12 Company Profiles

  • 12.1 Ahlstrom
  • 12.2 Albaad
  • 12.3 Berry
  • 12.4 Codi Group
  • 12.5 Diamond Wipes
  • 12.6 John Dale
  • 12.7 Kelheim Fibres
  • 12.8 Kimberly-Clark
  • 12.9 NEVA Global
  • 12.10 Nice-Pak
  • 12.11 Nolken Hygiene Products
  • 12.12 P&G
  • 12.13 Reynolds Consumer Products
  • 12.14 S. C. Johnson & Son
  • 12.15 Saraco Industries