![]() |
市场调查报告书
商品编码
1858822
早餐香肠市场机会、成长驱动因素、产业趋势分析及预测(2025-2034年)Breakfast Sausage Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
||||||
2024 年全球早餐香肠市场价值 65 亿美元,预计到 2034 年将以 7.8% 的复合年增长率增长至 136 亿美元。

随着健康意识的增强和健身潮流的兴起,不断扩大的市场正在适应消费者偏好的变化。一个显着的转变正在发生:越来越多的人放弃高脂肪早餐肉,转而选择鸡肉和火鸡香肠等更精瘦的禽类替代品。这些产品因其高蛋白、低添加剂的特点而备受青睐,吸引了那些追求更健康、更营养食品的消费者。禽类香肠在新兴市场和成熟市场都越来越受欢迎,因为它们提供了一种更轻盈的蛋白质选择,同时又保留了传统肉食爱好者所喜爱的浓郁口感。同时,猪肉和牛肉香肠仍然很受欢迎,这要归功于它们根深蒂固的文化内涵和丰富的口味,尤其是在北美和欧洲。这些肉类产品不断推陈出新,大胆的口味创新与令人怀旧的味觉体验相结合,持续吸引消费者的目光。同时,植物性香肠市场也在蓬勃发展,便利性、美味和饮食弹性促使消费者尝试各种素食早餐选择。
| 市场范围 | |
|---|---|
| 起始年份 | 2024 |
| 预测年份 | 2025-2034 |
| 起始值 | 65亿美元 |
| 预测值 | 136亿美元 |
| 复合年增长率 | 7.8% |
2024年,猪肉早餐香肠市场规模达24亿美元,预计2025年至2034年间将以7.1%的复合年增长率成长。虽然猪肉在几个主要地区仍占据主导地位,但由于人们出于健康考量(例如减少卡路里摄取和控制胆固醇),禽肉替代品正迅速流行起来。这些瘦肉在保留消费者熟悉的肉类特性的同时,也帮助他们重新定义了对早餐香肠的期望。整个早餐香肠市场正逐步在传统肉类和现代替代品(尤其是越来越受到注重健康的消费者青睐的植物蛋白)之间寻求平衡。
2024年,香肠市场规模达到27亿美元,预计到2034年将以7%的复合年增长率成长。消费者对易于烹饪和分量适中的香肠的需求,使得香肠条和香肠饼尤其受欢迎,尤其是在餐饮服务和快餐领域。它们便捷的特性,例如简单的包装、统一的尺寸和易于烹饪,能够满足繁忙的家庭和商业厨房的需求。同时,传统的散装香肠因其灵活性而仍然很受欢迎,因为它们可以根据不同的烹饪需求进行切片、调味和塑形。
2024年美国早餐香肠市场规模达21亿美元,预计2025年至2034年将以7.5%的复合年增长率成长。美国市场的成熟推动了整个价值链的创新,尤其是在调味料和产品形式方面。领先品牌透过持续提供低脂、健康且便于快速烹饪和食用的香肠产品,保持了其市场主导地位。这些品牌成功地扩展了产品组合,以适应不断变化的消费者行为,优先考虑便利性和营养价值。
塑造全球早餐香肠市场格局的关键企业包括肖特製药股份公司 (SCHOTT Pharma AG)、斯蒂瓦纳托集团 (Stevanato Group SpA)、格雷斯海默股份公司 (Gerresheimer AG)、西氏製药服务公司 (West Pharmaceutical Services, Inc.) 和贝克顿迪金森公司 (BD)。早餐香肠市场的各企业正积极创新,以维持消费者兴趣并巩固市场地位。产品多元化是主要策略之一,各品牌纷纷推出更健康的品种,例如瘦肉禽肉香肠和低添加剂产品,以满足注重健康的消费者的需求。风味香肠也融入了独特的地理特色,既能唤起消费者的怀旧情怀,又能保持新鲜现代的口感。市场参与者也致力于产品形式的创新,例如预先包装香肠和肉饼,以迎合快节奏的生活方式。与餐饮服务供应商和零售连锁店建立策略合作伙伴关係,正在扩大产品的知名度和销售管道。
The Global Breakfast Sausage Market was valued at USD 6.5 billion in 2024 and is estimated to grow at a CAGR of 7.8% to reach USD 13.6 billion by 2034.

The expanding market is adapting to evolving consumer preferences shaped by increasing health awareness and fitness trends. A noticeable shift is occurring as more individuals move away from high-fat breakfast meats in favor of leaner poultry-based alternatives like chicken and turkey sausages. These products are gaining traction for being high in protein and lower in additives, appealing to consumers seeking cleaner, more nutritious options. The adoption of poultry sausages is on the rise in both emerging and mature markets, as they offer a lighter protein choice without sacrificing the dense, satisfying texture that traditional meat lovers prefer. Meanwhile, pork and beef sausages remain popular due to their deeply ingrained cultural relevance and flavor variety, especially in North America and Europe. These meats continue to evolve through bold flavor infusions that combine innovation with a nostalgic taste experience, maintaining strong consumer interest. Simultaneously, the plant-based sausage segment is gaining ground as convenience, taste, and dietary flexibility drive consumer experimentation with vegetarian breakfast options.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $6.5 Billion |
| Forecast Value | $13.6 Billion |
| CAGR | 7.8% |
The pork breakfast sausage segment was valued at USD 2.4 billion in 2024 and is forecasted to register a CAGR of 7.1% between 2025 and 2034. While pork continues to lead in several key regions, poultry-based alternatives are rapidly growing in popularity due to health considerations such as calorie reduction and cholesterol management. These lean meats are helping redefine consumer expectations while preserving the meaty characteristics they're familiar with. The overall breakfast sausage market is gradually striking a balance between longstanding traditional meats and modern alternatives, particularly plant-derived proteins that are increasingly favored by a health-conscious audience.
The sausage links segment was valued at USD 2.7 billion in 2024, with projections of a 7% CAGR through 2034. The demand for easy-to-prepare and portion-friendly options has made links and patties particularly desirable, especially in foodservice and fast-food applications. Their convenience factor, such as simple packaging, consistent sizing, and ease of cooking, caters to busy households and commercial kitchens alike. At the same time, traditional bulk sausages remain popular for their flexibility, as they can be sliced, seasoned, and shaped according to different culinary needs.
United States Breakfast Sausage Market was valued at USD 2.1 billion in 2024 and is expected to grow at a CAGR of 7.5% from 2025 to 2034. The US market's maturity is fueling innovation across the value chain, especially in terms of seasoning profiles and product formats. Leading brands have sustained dominance by consistently offering lean, health-conscious sausage variants suited for quick preparation and consumption. These brands have been successful in expanding their portfolio to align with evolving consumer behaviors, prioritizing convenience and nutritional value.
Key players shaping the Global Breakfast Sausage Market include SCHOTT Pharma AG, Stevanato Group S.p.A., Gerresheimer AG, West Pharmaceutical Services, Inc., and Becton, Dickinson and Company (BD). Companies operating in the breakfast sausage market are actively innovating to retain consumer interest and strengthen their market position. Product diversification is a leading strategy, with brands introducing healthier variants such as lean poultry sausages and low-additive options to cater to wellness-driven consumers. Flavored sausages are being enhanced with unique, regional-inspired profiles to stimulate nostalgic appeal while maintaining a fresh, modern twist. Market players are also focusing on format innovations like pre-portioned links and patties to appeal to fast-paced lifestyles. Strategic partnerships with foodservice providers and retail chains are expanding product visibility and access.