电子烟市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024年全球电子烟市场规模为134亿美元，预计2034年将以16.2%的复合年增长率成长至616亿美元。推动这一增长的因素有很多，其中包括一次性电子烟日益普及，其便捷性和丰富的口味选择。 Instagram、TikTok和YouTube等社群媒体平台的兴起也对电子烟的推广起到了重要作用，尤其是在年轻族群中。网红们经常展示电子烟产品，强调其易用性和诱人的口味，这促进了电子烟的普及和时尚化。此外，技术进步也催生了配备蓝牙和GPS等功能的「智慧」电子烟，以满足追求个人化体验的科技达人的需求。

出于对环境问题的关注，一些品牌开始在其产品中采用永续材料，以满足日益增长的环保需求。这种转变不仅是为了迎合消费者的偏好，也是为符合国际永续发展标准、减少生产过程对环境的影响而做出的更广泛努力的一部分。企业在甲板产品中使用回收材料、来源可靠的木材和可生物降解的替代品。这些环保创新不仅吸引了环保意识的消费者，也有助于品牌在竞争激烈的市场中脱颖而出。此外，製造商正在开发更耐用、维护成本更低的材料，从而减少频繁更换的需求。

2024年，一次性电子烟市场规模达到96.5亿美元，预计2025年至2034年间将以7%的复合年增长率成长。这些设备因其操作简便、便于携带和口味多样而备受青睐。它们无需充电，预先装载烟油，即开即用，对于新手或追求便捷体验的用户来说极具吸引力。便利商店、加油站和其他零售场所的普及进一步提升了一次性电子烟的易得性。

2024年，线下零售通路市占率占比达到56.7%，预计到2034年将以5.6%的年均成长率持续成长。消费者重视店内体验，因为他们可以在购买前试用不同口味和尼古丁含量的产品。实体店也为品牌提供了与顾客互动的机会，例如产品展示、促销活动和各类活动，从而建立信任和品牌忠诚度。

预计到2024年，美国电子烟市场份额将达到36.2%，这主要归功于消费者对吸烟替代品的高需求以及监管机构通过上市前烟草产品申请（PMTA）流程对产品的认可。主要电子烟品牌的涌现以及产品在零售通路的广泛普及，进一步巩固了其在美国的市场地位。

电子烟产业的主要参与者包括Blu、Elf Bar、GeekVape、Innokin、Lost Mary、Lost Vape、MC、MOK、PAX、Pulze、SMOK、Suorin、Vaporesso和Vuse。为了巩固市场份额，电子烟企业正在采取多种策略。这些策略包括：拓展产品组合以满足不同消费者的偏好；加大研发投入以创新和提升产品品质；以及加强线上线下行销，触达更广大的受众。此外，各公司也致力于遵守监管标准，以确保产品安全并赢得消费者信任。他们也积极寻求与零售商和意见领袖的合作与伙伴关係，以提高品牌知名度和消费者参与度。此外，一些公司还在产品设计和包装方面探索永续实践，以吸引具有环保意识的消费者。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率
  • 每个阶段的价值增加
  • 影响价值链的因素
  • 中断
• 产业影响因素
  • 成长驱动因素
    • 提高健康意识和吸烟替代品
    • 技术进步与产品创新
    • 调味电子烟需求上升
  • 产业陷阱与挑战
    • 尼古丁成瘾性高，对健康造成负面影响
    • 政府对消费和进口实施严格的监管
  • 机会
• 成长潜力分析
• 市场进入与定位策略
• 监管环境
• 主要市场趋势和颠覆性因素
  • 一次性电子烟和便利式烟弹系统的兴起
  • 用于使用情况追踪的智慧型设备和物联网集成
  • 更重视减少危害和产品安全标准
  • 在特定市场中，加热不燃烧（HNB）作为关键替代方案正在成长
  • 在允许的情况下融入主流零售通路
• 技术和创新格局
  • 当前技术趋势
    • 新世代电子烟油（尼古丁盐、合成尼古丁）
    • 先进的线圈和导油系统（网状、陶瓷）
    • 先进的电池管理与充电技术
    • 舱体设计创新，增强防漏性能
    • 儿童安全防篡改包装
  • 新兴技术
• 2024年定价分析
  • 产品成本
    • 免洗电子烟
    • 可充电电子烟
  • 原料成本
    • 丙二醇（pg）（每公斤，散装）
    • 锂离子电池（单颗电池，一次性使用）
• 未来市场趋势
  • 人工智慧驱动的尼古丁输送和口味个人化
  • 采用循环经济模式进行设备回收
• 风险评估与缓解
  • 监理合规风险
  • 产能限制影响分析
  • 技术转型风险
  • 价格波动和成本上涨风险
• 波特五力分析
• PESTEL 分析
• 消费者行为分析
  • 购买模式
  • 偏好分析
  • 消费者行为的区域差异
  • 电子商务对购买决策的影响

第四章：竞争格局

• 介绍
• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • MEA
    • 拉丁美洲
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估算与预测：依产品类型划分，2021-2034年

• 主要趋势
• 类香烟
• 电子烟笔
• 烟弹式电子烟
• 盒子改装

第六章：市场估算与预测：依系统类型划分，2021-2034年

• 主要趋势
• 打开
• 关闭

第七章：市场估计与预测：依使用模式划分，2021-2034年

• 主要趋势
• 一次性的
• 可充电的

第八章：市场估算与预测：依口味划分，2021-2034年

• 主要趋势
• 烟草
• 薄荷醇/薄荷
• 水果
• 甜点
• 以饮料为灵感
• 植物/香料
• 无味/中性
• 其他（实验口味、编码口味、客製化混合口味）

第九章：市场估算与预测：依营运模式划分，2021-2034年

• 主要趋势
• 手动的
• 自动的

第十章：市场估计与预测：依价格划分，2021-2034年

• 主要趋势
• 低的
• 中等的
• 高的

第十一章：市场估计与预测：依用途划分，2021-2034年

• 主要趋势
• 男人
• 女性

第十二章：市场估算与预测：依配销通路划分，2021-2034年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 超市/大型超市
  • 电子烟专卖店
  • 便利商店和加油站
  • 其他（自动贩卖机、直销、免税店）

第十三章：市场估计与预测：依地区划分，2021-2034年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 印尼
  • 菲律宾
  • 韩国
  • 马来西亚
• 拉丁美洲
  • 智利
  • 哥伦比亚
  • 哥斯大黎加
• 中东
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第十四章：公司简介

• Philip Morris International
• RELX International
• British American Tobacco
• Japan Tobacco International
• Shenzhen Smoore Technology
• Imperial Brands PLC
• KT&G Corporation
• MOTI International
• Voopoo Technology
• Shenzhen IVPS Technology
• Aspire (Eigate)
• Innokin Technology
• Geekvape
• Altria Group
• Elf Bar (iMiracle Shenzhen)

The Global E-cigarette Market was valued at USD 13.4 billion in 2024 and is estimated to grow at a CAGR of 16.2% to reach USD 61.6 billion by 2034, driven by several factors, including the increasing popularity of disposable vapes, which offer convenience and a variety of flavors. The rise of social media platforms like Instagram, TikTok, and YouTube has also played a significant role in promoting e-cigarettes, particularly among younger audiences. Influencers often showcase e-cigarette products, highlighting their ease of use and appealing flavors, which have contributed to the normalization and glamorization of vaping. Additionally, technological advancements have led to the development of "smart" e-cigarettes equipped with features like Bluetooth and GPS, catering to tech-savvy users seeking a personalized experience.

Environmental concerns have prompted some brands to incorporate sustainable materials into their products, addressing the growing demand for eco-friendly options. This shift is not only a response to consumer preferences but also part of broader efforts to align with international sustainability standards and reduce the environmental footprint of manufacturing processes. Companies use recycled content, responsibly sourced wood, and biodegradable alternatives in decking products. These eco-conscious innovations not only appeal to green-minded buyers but also contribute to brand differentiation in a competitive market. In addition, manufacturers are developing materials that offer extended durability and require less maintenance, reducing the need for frequent replacements.

In 2024, the disposable vapes segment generated USD 9.65 billion and is expected to grow at a CAGR of 7% during 2025-2034. These devices are favored for their simplicity, portability, and variety of flavors. They are prefilled, require no charging, and are ready to use, making them an attractive option for new users or those seeking a hassle-free experience. The availability of disposable vapes in convenience stores, gas stations, and other retail locations has further increased their accessibility.

The offline retail channels segment accounted for 56.7% share in 2024 and is expected to continue growing at a rate of 5.6% until 2034. Consumers appreciate the in-store experience, which allows them to sample flavors and nicotine levels before purchasing. Physical stores also provide opportunities for brands to engage with customers through product demonstrations, promotional offers, and events, fostering trust and brand loyalty.

U.S. E-cigarette Market in 2024, accounting for a 36.2% share attributed to the high demand for smoking alternatives and regulatory actions that have validated products through the Premarket Tobacco Product Application (PMTA) process. The presence of major e-cigarette brands and the widespread availability of products in retail outlets have further strengthened the market position in the U.S.

Key players in the e-cigarette industry include Blu, Elf Bar, GeekVape, Innokin, Lost Mary, Lost Vape, MC, MOK, PAX, Pulze, SMOK, Suorin, Vaporesso, and Vuse. To strengthen their market presence, companies in the e-cigarette industry are adopting several strategies. These include expanding their product portfolios to cater to diverse consumer preferences, investing in research and development to innovate and improve product quality, and enhancing their online and offline marketing efforts to reach a broader audience. Additionally, companies are focusing on compliance with regulatory standards to ensure product safety and gain consumer trust. Collaborations and partnerships with retailers and influencers are also being pursued to increase brand visibility and consumer engagement. Furthermore, some companies are exploring sustainable practices in product design and packaging to appeal to environmentally conscious consumers.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 System type
  • 2.2.4 Usage model
  • 2.2.5 Flavor
  • 2.2.6 Mode of operation
  • 2.2.7 Price
  • 2.2.8 User
  • 2.2.9 Distribution channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future Outlook and Strategic Recommendations
• 2.5 Strategic recommendations
  • 2.5.1 Supply chain diversification strategy
  • 2.5.2 Product portfolio enhancement
  • 2.5.3 Partnership and alliance opportunities
  • 2.5.4 Cost management and pricing strategy
• 2.6 Decision framework
  • 2.6.1 Investment priority matrix
  • 2.6.2 Risk-adjusted ROI analysis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing health awareness and smoking alternatives
    • 3.2.1.2 Technological advancements and product innovation
    • 3.2.1.3 Rise in demand for flavored e-cigarettes
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Negative impact on health owing to high addiction of nicotine
    • 3.2.2.2 Implementation of stringent government regulations on consumption and import
  • 3.2.3 Opportunities
• 3.3 Growth potential analysis
• 3.4 Market entry and positioning strategy
• 3.5 Regulatory landscape
  • 3.5.1 North America
  • 3.5.2 Europe
  • 3.5.3 Asia Pacific
  • 3.5.4 Latin America
  • 3.5.5 MEA
• 3.6 Major market trends and disruptions
  • 3.6.1 Rise of disposable vapes and user-friendly pod systems
  • 3.6.2 Smart devices and IoT integration for usage tracking
  • 3.6.3 Increased focus on harm reduction and product safety standards
  • 3.6.4 Growth of heat-not-burn (HNB) as a key alternative in specific markets
  • 3.6.5 Integration into mainstream retail channels where permitted
• 3.7 Technological and innovation landscape
  • 3.7.1 Current technological trends
    • 3.7.1.1 Next-generation e-liquids (nicotine salts, synthetic nicotine)
    • 3.7.1.2 Advanced coil and wicking systems (mesh, ceramic)
    • 3.7.1.3 Advanced battery management and charging technologies
    • 3.7.1.4 Pod design innovations for leak resistance
    • 3.7.1.5 Child-resistant and tamper-evident packaging
  • 3.7.2 Emerging technologies
• 3.8 Pricing analysis, 2024
  • 3.8.1 Product cost
    • 3.8.1.1 Disposable e-cigarettes
    • 3.8.1.2 Rechargeable e-cigarettes
  • 3.8.2 Raw material cost
    • 3.8.2.1 Propylene glycol (pg) (per kg, bulk)
    • 3.8.2.2 Lithium-ion battery (per unit, for disposables)
• 3.9 Future market trends
  • 3.9.1 AI-driven personalization of nicotine delivery and flavor profiles
  • 3.9.2 Adoption of circular economy models for device recycling
• 3.10 Risk assessment and mitigation
  • 3.10.1 Regulatory compliance risks
  • 3.10.2 Capacity constraint impact analysis
  • 3.10.3 Technology transition risks
  • 3.10.4 Pricing volatility and cost escalation risks
• 3.11 Porter's five forces analysis
• 3.12 PESTEL analysis
• 3.13 Consumer behaviour analysis
  • 3.13.1 Purchasing patterns
  • 3.13.2 Preference analysis
  • 3.13.3 Regional variations in consumer behaviour
  • 3.13.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Introduction
• 4.3 Company market share analysis
  • 4.3.1 By region
    • 4.3.1.1 North America
    • 4.3.1.2 Europe
    • 4.3.1.3 Asia Pacific
    • 4.3.1.4 MEA
    • 4.3.1.5 LATAM
• 4.4 Company matrix analysis
• 4.5 Competitive analysis of major market players
• 4.6 Competitive positioning matrix
• 4.7 Key developments
  • 4.7.1 Mergers & acquisitions
  • 4.7.2 Partnerships & collaborations
  • 4.7.3 New Product Launches
  • 4.7.4 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Cigalikes
• 5.3 Vape Pens
• 5.4 Pod vapes
• 5.5 Box mods

Chapter 6 Market Estimates and Forecast, By System Type, 2021 - 2034 (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Open
• 6.3 Close

Chapter 7 Market Estimates and Forecast, By Usage Mode, 2021 - 2034 (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Disposable
• 7.3 Rechargeable

Chapter 8 Market Estimates and Forecast, By Flavor, 2021 - 2034 (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Tobacco-based
• 8.3 Menthol/mint
• 8.4 Fruit-based
• 8.5 Sweet/dessert
• 8.6 Beverage-inspired
• 8.7 Botanical/spice
• 8.8 Unflavored/neutral
• 8.9 Others (experimental flavors, coded flavors, custom blends)

Chapter 9 Market Estimates and Forecast, By Mode of Operation, 2021 - 2034 (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 Manual
• 9.3 Automatic

Chapter 10 Market Estimates and Forecast, By Price, 2021 - 2034 (USD Million) (Thousand Units)

• 10.1 Key trends
• 10.2 Low
• 10.3 Medium
• 10.4 High

Chapter 11 Market Estimates and Forecast, By Use, 2021 - 2034 (USD Million) (Thousand Units)

• 11.1 Key trends
• 11.2 Men
• 11.3 Women

Chapter 12 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Million) (Thousand Units)

• 12.1 Key trends
• 12.2 Online
  • 12.2.1 E-commerce
  • 12.2.2 Company website
• 12.3 Offline
  • 12.3.1 Supermarkets/hypermarket
  • 12.3.2 Specialty vape shops
  • 12.3.3 Convenience stores and gas stations
  • 12.3.4 Others (Vending machines, direct sales, duty-free shops)

Chapter 13 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Million) (Thousand Units)

• 13.1 Key trends
• 13.2 North America
  • 13.2.1 U.S.
  • 13.2.2 Canada
• 13.3 Europe
  • 13.3.1 Germany
  • 13.3.2 UK
  • 13.3.3 France
  • 13.3.4 Italy
  • 13.3.5 Spain
• 13.4 Asia Pacific
  • 13.4.1 Indonesia
  • 13.4.2 Philippines
  • 13.4.3 South Korea
  • 13.4.4 Malaysia
• 13.5 Latin America
  • 13.5.1 Chile
  • 13.5.2 Colombia
  • 13.5.3 Costa Rica
• 13.6 Middle East
  • 13.6.1 U.A.E.
  • 13.6.2 Saudi Arabia
  • 13.6.3 South Africa

Chapter 14 Company Profiles

• 14.1 Philip Morris International
• 14.2 RELX International
• 14.3 British American Tobacco
• 14.4 Japan Tobacco International
• 14.5 Shenzhen Smoore Technology
• 14.6 Imperial Brands PLC
• 14.7 KT&G Corporation
• 14.8 MOTI International
• 14.9 Voopoo Technology
• 14.10 Shenzhen IVPS Technology
• 14.11 Aspire (Eigate)
• 14.12 Innokin Technology
• 14.13 Geekvape
• 14.14 Altria Group
• 14.15 Elf Bar (iMiracle Shenzhen)