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市场调查报告书
商品编码
1892844
冷冻烘焙食品市场机会、成长驱动因素、产业趋势分析及预测(2026-2035年)Frozen Bakery Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035 |
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2025 年全球冷冻烘焙食品市场价值为 115 亿美元,预计到 2035 年将以 6.1% 的复合年增长率增长至 207 亿美元。

市场扩张的驱动力在于更长的保质期,这使得冷冻烘焙产品能够进行更长时间的配送,与新鲜烘焙产品相比,可以减少浪费,同时还能为餐饮服务运营商节省劳动力成本,满足他们对品质稳定的需求,而无需增加熟练的烘焙人员。随着冷链基础设施和末端配送网路的完善,冷冻烘焙产品更容易分销、储存和上架,尤其是在采用现代零售模式的地区。新的冷冻技术能够保持麵团的结构和解冻后的品质,缩小冷冻产品和新鲜产品之间的差距。由于冷冻烘焙产品在运输过程中稳定性好,且交货时品质稳定,因此电商平台也从中受益。永续的冷链有助于减少食物损失(据估计,因冷藏不足造成的食物损失高达12%),并降低排放,尤其是在各国根据全球协议逐步淘汰高全球暖化潜值(GWP)冷媒的情况下。製造商越来越多地使用全谷物、天然色素和更少的添加剂,同时投资于节能冷气设备和再生能源。欧洲的生产动态对市场产生了重大影响,欧盟食品和饮料加工业创造了 10,930 亿欧元的营业额,其中烘焙产品占就业份额最大,约 34%,既满足国内消费,也满足出口规模的生产。
| 市场范围 | |
|---|---|
| 起始年份 | 2025 |
| 预测年份 | 2026-2035 |
| 起始值 | 115亿美元 |
| 预测值 | 207亿美元 |
| 复合年增长率 | 6.1% |
预计到2024年,全烘焙产品市占率将达到58%,其「加热即食」的便利性使其在零售冷冻柜、快餐店和机构场所广受欢迎。这些产品包括麵包、捲饼和糕点,越来越受到追求省时选择的消费者的青睐。
到2025年,披萨饼皮、薄饼和玉米饼的市占率将达到19%。其成长得益于消费者的广泛喜爱、在零售和餐饮通路的广泛适用性,以及可作为多种菜餚的基底。随着创新口味、份量和清洁标籤成分的不断涌现,满足了消费者不断变化的需求,该细分市场持续扩张。其他细分市场,例如丹麦酥皮点心、羊角麵包和特色手工烘焙食品,也因高端化趋势、健康成分的普及以及在电子商务和餐饮渠道的日益普及而获得发展动力。
2025年美国冷冻烘焙食品市场规模为25亿美元,预计2035年将达207亿美元。北美地区在2025年约占全球市场的27%。该地区的成长得益于消费者对便捷即食产品和非堂食需求的不断增长。美国市场拥有完善的生产基础,超过160家烘焙企业销售额显着,充分展现了该地区的生产能力。加拿大市场也随着现代零售和跨境品牌的兴起而不断扩张,但卡车司机短缺和冷链设备损耗等物流挑战仍然存在。
The Global Frozen Bakery Market was valued at USD 11.5 billion in 2025 and is estimated to grow at a CAGR of 6.1% to reach USD 20.7 billion by 2035.

The market expansion is driven by extended shelf life, which enables longer distribution and reduces waste compared to fresh bakery products, as well as labor savings for foodservice operators who require consistent quality without increasing skilled baking staff. As cold chain infrastructure and last-mile delivery networks improve, frozen bakery products become easier to distribute, store, and list, particularly in regions adopting modern retail formats. New freezing technologies preserve dough structure and post-thaw quality, narrowing the gap between frozen and fresh products. E-commerce platforms benefit from frozen bakery due to product stability during transit and consistent quality upon delivery. Sustainable cold chains help reduce food loss, estimated at 12% due to insufficient refrigeration, and lower emissions, especially as countries phase down high-GWP refrigerants under global agreements. Manufacturers are increasingly using whole grains, natural colors, and fewer additives while investing in energy-efficient refrigeration and renewable power. European production dynamics significantly influence the market, with the EU food and drink processing sector generating EUR 1,093 billion in turnover, bakery products representing the largest employment share at around 34%, providing both domestic consumption and export-scale production.
| Market Scope | |
|---|---|
| Start Year | 2025 |
| Forecast Year | 2026-2035 |
| Start Value | $11.5 Billion |
| Forecast Value | $20.7 Billion |
| CAGR | 6.1% |
The fully baked products segment held 58% share in 2024, valued for their "heat-and-serve" convenience across retail freezers, quick-service restaurants, and institutional settings. These products include bread, rolls, and pastries, which are increasingly popular among consumers seeking time-saving options.
The Pizza crusts, flatbreads, and tortillas segment accounted for a 19% share in 2025. Their growth is supported by widespread consumer preference, versatility across retail and foodservice channels, and the ability to serve as bases for various cuisines. The segment continues to expand as innovative flavors, portion sizes, and clean-label ingredients meet evolving consumer demands. Other segments, such as Danish pastries, croissants, and specialty artisan baked goods, are gaining traction due to premiumization trends, health-focused ingredients, and growing adoption in e-commerce and foodservice channels.
U.S. Frozen Bakery Market was valued at USD 2.5 billion in 2025 and is projected to reach USD 20.7 billion by 2035. North America accounted for approximately 27% of the global market in 2025. Growth in the region is supported by rising demand for convenient, ready-to-use products and off-premises dining. The U.S. market benefits from a well-established manufacturing base, with over 160 bakeries reporting significant sales, demonstrating the region's production capacity. Canada's market is expanding alongside modern retail and cross-border brands, though logistics challenges such as truck driver shortages and cold chain equipment losses remain.
Key players operating in the Global Frozen Bakery Market include Grupo Bimbo, Europastry, Pan Pa Ya, General Mills, Rich Products Corporation, Comapan, Don Maiz SAS, Vandemoortele, Patagonia Artisan Bakers, and Aryzta AG. Companies in the Global Frozen Bakery Market are employing diverse strategies to strengthen their presence and market position. They are investing in state-of-the-art freezing and packaging technologies to extend shelf life while preserving taste and texture. Product innovation, including clean-label ingredients, whole grains, and natural flavors, caters to health-conscious consumers and premium segments. Strategic partnerships with foodservice providers and retail chains help expand distribution channels, while cross-border expansions tap into emerging markets. Firms are also enhancing e-commerce logistics, cold chain capacity, and last-mile delivery capabilities to meet growing online demand.