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市场调查报告书
商品编码
1327897

全球跨平台和移动广告市场

Cross-Platform and Mobile Advertising
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 310 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到2030年，全球跨平台和移动广告市场将达到9182亿美元

在不断变化的后COVID-19商业环境中，全球跨平台和移动广告市场预计2022年为2059亿美元，到2030年将修正为9182亿美元的市场规模，分析期为2022-2030年预计年年复合成长率为 20.5%。搜寻是本报告分析的细分市场之一，预计复合年增长率为 20.3%，到分析期结束时将达到 3255 亿美元。鑑于疫情后的持续復苏，未来八年显示器市场的复合年复合成长率已调整为 23.6%。

美国市场预计将增长499亿美元，中国年复合成长率为25.2%

到 2022 年，美国跨平台和移动广告市场预计将达到 499 亿美元。中国作为世界第二大经济体，预计到2030年市场规模将达到1546亿美元，2022年至2030年年复合成长率为25.2%。其他值得注意的地域市场包括日本和加拿大，预计 2022 年至 2030 年将分别增长 14.5% 和 18.5%。在欧洲，德国的年复合成长率预计约为 18.4%。在澳大利亚、印度、韩国等国家的推动下，预计到2030年亚太市场将达到2300亿美元。

受访企业示例

  • Microsoft Corporation
  • Meta Platforms, Inc.
  • SeaChange International, Inc.
  • Flytxt
  • Microsoft Advertising
  • Sizmek, Inc.
  • Amobee, Inc.
  • RhythmOne LLC
  • Adform
  • InMobi
  • Chartboost, Inc.
  • AdColony, Inc.
  • Marin Software Inc.
  • Airpush, Inc.
  • Mobvista

目录

第1章调查方法

第2章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和促进因素
  • 全球市场预测

第3章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 意大利
  • 英国
  • 西班牙
  • 俄罗斯
  • 其他欧洲国家
  • 亚太地区
  • 澳大利亚
  • 印度
  • 韩国
  • 其他亚太地区
  • 拉美
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中东
  • 伊朗
  • 以色列
  • 沙特阿拉伯
  • 阿拉伯联合酋长国
  • 其他中东地区
  • 非洲

第4章竞争

简介目录
Product Code: MCP-7012

What`s New for 2023?

»Special coverage on Russia-Ukraine war; global inflation; easing of "zero-Covid" policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.

»Global competitiveness and key competitor percentage market shares

» Market presence across multiple geographies - Strong/Active/Niche/Trivial

»Online interactive peer-to-peer collaborative bespoke updates

»Access to our digital archives and MarketGlass Research Platform

»Complimentary updates for one year

Looking Ahead to 2023

The global economy is at a critical crossroads with a number of interlocking challenges and crises running in parallel. The uncertainty around how Russia`s war on Ukraine will play out this year and the war`s role in creating global instability means that the trouble on the inflation front is not over yet. Food and fuel inflation will remain a persistent economic problem. Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth. Lower capital expenditure is in the offing as companies go slow on investments, held back by inflation worries and weaker demand. With slower growth and high inflation, developed markets seem primed to enter into a recession. Fears of new COVID outbreaks and China's already uncertain post-pandemic path poses a real risk of the world experiencing more acute supply chain pain and manufacturing disruptions this year. Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced. Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

Global Cross-Platform and Mobile Advertising Market to Reach $918.2 Billion by 2030

In the changed post COVID-19 business landscape, the global market for Cross-Platform and Mobile Advertising estimated at US$205.9 Billion in the year 2022, is projected to reach a revised size of US$918.2 Billion by 2030, growing at a CAGR of 20.5% over the analysis period 2022-2030. Search, one of the segments analyzed in the report, is projected to record a 20.3% CAGR and reach US$325.5 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Display segment is readjusted to a revised 23.6% CAGR for the next 8-year period.

The U.S. Market is Estimated at $49.9 Billion, While China is Forecast to Grow at 25.2% CAGR

The Cross-Platform and Mobile Advertising market in the U.S. is estimated at US$49.9 Billion in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$154.6 Billion by the year 2030 trailing a CAGR of 25.2% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 14.5% and 18.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 18.4% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$230 Billion by the year 2030.

Select Competitors (Total 39 Featured) -

  • Microsoft Corporation
  • Meta Platforms, Inc.
  • SeaChange International, Inc.
  • Flytxt
  • Microsoft Advertising
  • Sizmek, Inc.
  • Amobee, Inc.
  • RhythmOne LLC
  • Adform
  • InMobi
  • Chartboost, Inc.
  • AdColony, Inc.
  • Marin Software Inc.
  • Airpush, Inc.
  • Mobvista

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Impact of Covid-19 and a Looming Global Recession
    • Cross-Platform Advertising: A Conceptual Overview
    • How Does Cross-Platform Advertising Differ from Multi-Channel Marketing?
    • Advantages of Cross-Platform Advertising
    • Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
    • Digital Advertising Expenditure Worldwide in $ Billion for the Period 2018-2023
    • Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
    • Top Players in Digital Advertising Market Ranked by Digital Ad Revenues (in $ Billion) for 2019
    • Cross-Platform Advertising Market: A Prelude
    • Cross Platform and Mobile Advertising Market Heads for Giant Leap Forward
    • Developed Markets Lead, Emerging Economies Spell Opportunities for Cross-Platform Advertising
    • Competition
    • Recent Market Activity
    • Cross-Platform and Mobile Advertising - Global Key Competitors Percentage Market Share in 2022 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • 2. FOCUS ON SELECT PLAYERS
    • Amobee, Inc. (USA)
    • Cadent LLC (USA)
    • Conversant LLC (USA)
    • Google, Inc. (USA)
    • InMobi (India)
    • Microsoft Corporation (USA)
    • PubMatic, Inc. (USA)
    • RhythmOne, LLC (USA)
    • TiVo Corporation (USA)
    • Sizmek (USA)
    • Tapad, Inc. (USA)
  • 3. MARKET TRENDS & DRIVERS
    • Vibrant Content Consumption Raises the Opportunity for Personal Ad-Targeting, Driving Cross Platform Advertising Market
    • Rising Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
    • Worldwide Shipments of Laptops and Tablet PCs (in Million Units) for the Years 2019, 2021 and 2023
    • Increasing Proliferation of Smartphones: Opportunity for Growth
    • Global Smartphone Shipments in Million Units for the Years 2011 through 2018
    • Smartphone Adoption Worldwide by Region (in %): 2018 & 2025
    • Smartphone Users as % of Global Population for the Period 2018-2022
    • Expanding Mobile Internet and Advent of High Speed Mobile Network Technologies
    • Mobile Connections Worldwide: Breakdown (in %) by Network Type and Region for 2024
    • Rising Internet Usage: An Opportunity for Cross-Platform Advertising Market
    • Internet Penetration Rates: Internet Users as % of Population by Region for 2019 and 2024
    • Top Internet-Using Countries Ranked by Number of Internet Users (in Millions): 2019
    • Smart TVs: An Important Platform for Cross-Screen Advertising
    • Global Smart TVs Market Size in US$ Million by Region for the Years 2019 and 2025
    • Rising Customer Preference for Multiscreen Activities: Potential for Cross-Platform Advertisers
    • Multiscreen Content Penetration (in %) by Age Group for 2019
    • Common Activities Performed in Sequential Multi-Screening Activity: 2019
    • Growing Use of Social Media Platforms: A Lucrative Opportunity for Cross-Platform Advertisers
    • Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
    • Social Media Users Penetration (in %) by Generation
    • Better Recall Rates Drives Focus onto Integrated Cross-Platform Advertising
    • Cross-Platform Ad Campaigns Gaining Hold an Edge over Single Platform Campaigns
    • Mobile Advertising Companies Adopt Data-Driven Technologies
    • Trend towards Mobile Apps: Potential for Cross-Platform Advertising
    • Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
    • Continuous Growth in Cross-Platform Video Advertising Market
    • Digital/Mobile Video Ad Creatives: Percentage Breakdown of Creative Developed by Platform
    • Cross-Platform Video Advertising Market: % of Budget Allocated for Cross Platform Videos for the Years 2016-2019
    • Identifying Customers: Essential for Success of Cross-Platform Ad Campaigns
    • Cross-Platform Advertising in Automotive Industry
    • Cross-Channel Advertising Hold importance for e-Commerce Market
    • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
    • Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
    • Content Management: A Critical Factor in Cross-Platform Advertising
    • Technical Issues Present Challenges for Cross-Platform Advertising Market
    • Consistency and Creativity Challenge Cross-Platform Campaigns
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 2: World 16-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2023 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 4: World 16-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 6: World 16-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for SMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 8: World 16-Year Perspective for SMS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Native Social by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 10: World 16-Year Perspective for Native Social by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 12: World 16-Year Perspective for Video by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Audio by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 14: World 16-Year Perspective for Audio by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 15: World Recent Past, Current & Future Analysis for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 16: World 16-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 18: World 16-Year Perspective for Desktops by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 19: World Recent Past, Current & Future Analysis for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 20: World 16-Year Perspective for Tablets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 21: World Recent Past, Current & Future Analysis for Smart Televisions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 22: World 16-Year Perspective for Smart Televisions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 23: World Cross-Platform and Mobile Advertising Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 24: World Historic Review for Cross-Platform and Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 25: World Historic Review for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 26: World Historic Review for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 27: World Historic Review for SMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 28: World Historic Review for Native Social by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 29: World Historic Review for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 30: World Historic Review for Audio by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 31: World Historic Review for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 32: World Historic Review for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 33: World Historic Review for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 34: World Historic Review for Smart Televisions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR

III. MARKET ANALYSIS

  • UNITED STATES
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
    • Proliferation of Connected Devices Drives Potential for Cross Platform Advertising
    • Advertising Budgets Allocated to Cross-Platform Video Advertising by Agencies and Marketers in the US for the Period 2015-2018
    • Changing Media Consumption Trends Influence Market Growth
    • US Digital Media Market: Breakdown of Time Spent (in %) by Platform for 2016 and 2019
    • Average Time Spent by Users Per Visit (in Minutes) by Platform in the US for 2016 and 2019
    • Mobile Devices Offer Significant Growth Opportunities for Cross Platform Advertising
    • TABLE 35: USA Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 36: USA 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 37: USA Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 38: USA 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 39: USA Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 40: USA Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • CANADA
    • TABLE 41: Canada Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 42: Canada 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 43: Canada Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 44: Canada 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 45: Canada Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 46: Canada Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • JAPAN
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
    • TABLE 47: Japan Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 48: Japan 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 49: Japan Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 50: Japan 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 51: Japan Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 52: Japan Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • CHINA
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
    • Digital Advertising Market in China: An Overview
    • Growing Utilization of Mobile Internet Drives Cross-Platform Advertising Market
    • Number of Internet Users (in Million) in China for the Period 2010-2019
    • Penetration of Mobile Internet in China: Mobile Internet Users as % of Total Internet Users for 2010-2018
    • TABLE 53: China Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 54: China 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 55: China Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 56: China 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 57: China Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 58: China Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • EUROPE
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
    • Market Overview
    • Internet Penetration Rate in the EU: Internet Users as a % of Total Population by Country for 2019
    • TABLE 59: Europe Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 60: Europe 16-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2023 & 2030
    • TABLE 61: Europe Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 62: Europe 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 63: Europe Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 64: Europe 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 65: Europe Historic Review for Cross-Platform and Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 66: Europe Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 67: Europe Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • FRANCE
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
    • TABLE 68: France Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 69: France 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 70: France Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 71: France 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 72: France Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 73: France Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • GERMANY
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
    • Market Overview
    • TABLE 74: Germany Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 75: Germany 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 76: Germany Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 77: Germany 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 78: Germany Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 79: Germany Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • ITALY
    • TABLE 80: Italy Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 81: Italy 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 82: Italy Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 83: Italy 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 84: Italy Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 85: Italy Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • UNITED KINGDOM
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
    • Market Overview
    • TABLE 86: UK Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 87: UK 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 88: UK Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 89: UK 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 90: UK Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 91: UK Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • SPAIN
    • TABLE 92: Spain Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 93: Spain 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 94: Spain Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 95: Spain 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 96: Spain Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 97: Spain Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • RUSSIA
    • TABLE 98: Russia Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 99: Russia 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 100: Russia Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 101: Russia 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 102: Russia Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 103: Russia Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • REST OF EUROPE
    • TABLE 104: Rest of Europe Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 105: Rest of Europe 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 106: Rest of Europe Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 107: Rest of Europe 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 108: Rest of Europe Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 109: Rest of Europe Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • ASIA-PACIFIC
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
    • Asia-Pacific Presents Strong Growth Potential
    • TABLE 110: Asia-Pacific Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 111: Asia-Pacific 16-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2023 & 2030
    • TABLE 112: Asia-Pacific Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 113: Asia-Pacific 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 114: Asia-Pacific Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 115: Asia-Pacific 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 116: Asia-Pacific Historic Review for Cross-Platform and Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 117: Asia-Pacific Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 118: Asia-Pacific Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • AUSTRALIA
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
    • TABLE 119: Australia Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 120: Australia 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 121: Australia Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 122: Australia 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 123: Australia Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 124: Australia Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • INDIA
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
    • Market Overview
    • TABLE 125: India Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 126: India 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 127: India Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 128: India 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 129: India Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 130: India Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • SOUTH KOREA
    • TABLE 131: South Korea Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 132: South Korea 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 133: South Korea Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 134: South Korea 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 135: South Korea Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 136: South Korea Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • REST OF ASIA-PACIFIC
    • TABLE 137: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 138: Rest of Asia-Pacific 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 139: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 140: Rest of Asia-Pacific 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 141: Rest of Asia-Pacific Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 142: Rest of Asia-Pacific Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • LATIN AMERICA
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
    • Market Overview
    • TABLE 143: Latin America Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 144: Latin America 16-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2023 & 2030
    • TABLE 145: Latin America Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 146: Latin America 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 147: Latin America Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 148: Latin America 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 149: Latin America Historic Review for Cross-Platform and Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 150: Latin America Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 151: Latin America Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • ARGENTINA
    • TABLE 152: Argentina Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 153: Argentina 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 154: Argentina Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 155: Argentina 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 156: Argentina Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 157: Argentina Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • BRAZIL
    • TABLE 158: Brazil Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 159: Brazil 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 160: Brazil Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 161: Brazil 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 162: Brazil Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 163: Brazil Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • MEXICO
    • TABLE 164: Mexico Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 165: Mexico 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 166: Mexico Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 167: Mexico 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 168: Mexico Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 169: Mexico Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • REST OF LATIN AMERICA
    • TABLE 170: Rest of Latin America Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 171: Rest of Latin America 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 172: Rest of Latin America Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 173: Rest of Latin America 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 174: Rest of Latin America Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 175: Rest of Latin America Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • MIDDLE EAST
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
    • Cross-Platform Advertising in the Middle East
    • TABLE 176: Middle East Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 177: Middle East 16-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2023 & 2030
    • TABLE 178: Middle East Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 179: Middle East 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 180: Middle East Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 181: Middle East 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 182: Middle East Historic Review for Cross-Platform and Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 183: Middle East Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 184: Middle East Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • IRAN
    • TABLE 185: Iran Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 186: Iran 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 187: Iran Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 188: Iran 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 189: Iran Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 190: Iran Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • ISRAEL
    • TABLE 191: Israel Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 192: Israel 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 193: Israel Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 194: Israel 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 195: Israel Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 196: Israel Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • SAUDI ARABIA
    • TABLE 197: Saudi Arabia Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 198: Saudi Arabia 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 199: Saudi Arabia Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 200: Saudi Arabia 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 201: Saudi Arabia Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 202: Saudi Arabia Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • UNITED ARAB EMIRATES
    • TABLE 203: UAE Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 204: UAE 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 205: UAE Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 206: UAE 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 207: UAE Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 208: UAE Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • REST OF MIDDLE EAST
    • TABLE 209: Rest of Middle East Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 210: Rest of Middle East 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 211: Rest of Middle East Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 212: Rest of Middle East 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 213: Rest of Middle East Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 214: Rest of Middle East Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • AFRICA
    • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
    • TABLE 215: Africa Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 216: Africa 16-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2014, 2023 & 2030
    • TABLE 217: Africa Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 218: Africa 16-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2014, 2023 & 2030
    • TABLE 219: Africa Historic Review for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 220: Africa Historic Review for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR

IV. COMPETITION