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市场调查报告书

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1746934

日本行动广告市场报告（按格式类型、行业垂直和地区）2025 年至 2033 年

Japan Mobile Advertising Market Report by Format Type, Industry Vertical, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7个工作天内

价格

简介目录

2024年，日本行动广告市场规模达136.62亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到744.79亿美元，2025-2033年期间的复合年增长率（CAGR）为20.7%。政府机构正在广泛采用行动广告方式，以提高公众对新推出的项目、倡议、政策和指南的认知度，这是推动市场成长的主要动力。

行动广告是一种经济高效的推广方式，可在智慧型手机、平板电脑和笔记型电脑等多种行动装置上使用。这种广告形式涵盖多种途径，包括透过简讯和电子邮件发送优惠简讯、在下载的行动应用程式和游戏中展示广告、在社交媒体平台上分享故事型广告以及在网站上投放横幅广告。它充分利用广告公司可用的所有互动管道，透过网路连结传播品牌讯息、新闻和诱人的促销活动。行动广告充分利用了现代行动技术的功能，例如定位服务，从而能够根据个人地理位置客製化行销活动。此外，它还能帮助公司收集有价值的客户资讯和偏好，从而有效地触及目标受众。除了这些优势之外，与传统广告方式相比，行动广告还能为企业带来许多经济效益。因此，全球许多公共和私人机构都青睐这种广告模式。

日本行动广告市场趋势：

在日本市场，有几个关键因素促成了积极的成长轨迹。首先，网路连接的日益普及以及消费者对智慧型手机和其他连网装置的依赖转变，正在发挥关键作用。此外，行动技术的快速发展和应用程式的激增，也为市场前景带来了良好的发展。此外，3G 和 4G 用户的大幅成长，以及各国 5G 网路的部署，是市场扩张的重要驱动力。此外，社群媒体平台影响力的不断增强也为市场成长提供了进一步的支持。此外，一些值得关注的市场参与者正致力于开发即使在网路连线受限地区也能有效运作的先进行动广告内容。他们也采用了多样化的行销策略，例如针对特定年龄层的人群客製化促销内容，以瞄准庞大的行动网路用户群。最后，预计各国政府采取的各种数位化推广措施将在未来几年推动市场成长。

日本行动广告市场细分：

格式类型洞察：

搜寻
展示
影片
社群媒体
网站
其他的

产业垂直洞察：

零售与电子商务
媒体和娱乐
卫生保健
金融服务业
教育
旅行和旅游
汽车
其他的

竞争格局：

市场研究报告也对市场竞争格局进行了全面分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争指标和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

日本行动广告市场迄今表现如何？未来几年将如何表现？
COVID-19 对日本行动广告市场有何影响？
日本行动广告市场如何依格式类型划分？
日本行动广告市场依产业垂直分類的状况是怎么样的？
日本行动广告市场的价值链分为哪些阶段？
日本行动广告的主要驱动因素和挑战是什么？
日本行动广告市场的结构是怎么样的？主要参与者有哪些？
日本行动广告市场的竞争程度如何？

本报告回答的关键问题：

日本行动广告市场迄今表现如何？未来几年将如何表现？
COVID-19 对日本行动广告市场有何影响？
日本行动广告市场如何依格式类型划分？
日本行动广告市场依产业垂直分類的状况是怎么样的？
日本行动广告市场的价值链分为哪些阶段？
日本行动广告的主要驱动因素和挑战是什么？
日本行动广告市场的结构是怎么样的？主要参与者有哪些？
日本行动广告市场的竞争程度如何？

Japan mobile advertising market size reached USD 13,662 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 74,479 Million by 2033, exhibiting a growth rate (CAGR) of 20.7% during 2025-2033. Government bodies are widely adopting mobile advertising methods to enhance public awareness about newly launched programs, initiatives, policies, and guidelines, which is primarily driving the market growth.

Mobile advertising represents a cost-effective method of promotion that occurs across a range of mobile devices, encompassing smartphones, tablets, and laptops. This advertising format comprises various approaches, including sending SMS offers via text and email, displaying ads within downloaded mobile apps and games, sharing story-based ads on social media platforms, and featuring banner advertisements on websites. It leverages all interactive channels available to advertising firms for disseminating brand information, news, and enticing promotions through internet connectivity. Mobile advertising takes full advantage of contemporary mobile technology features, such as location services, enabling the creation of marketing campaigns tailored to an individual's geographic location. Moreover, it aids companies in gathering valuable customer information and preferences to effectively reach their target audiences. In addition to these advantages, mobile advertising offers several financial benefits to businesses when compared to traditional advertising methods. Consequently, many public and private organizations worldwide favor this mode of advertisement.

Japan Mobile Advertising Market Trends:

In the context of the Japan market, several key factors are contributing to the positive growth trajectory. Firstly, the increasing adoption of network connectivity and the shift in consumer reliance towards smartphones and other connected devices are playing a pivotal role. Furthermore, the rapid advancements in mobile technology and the proliferation of applications are fostering a favorable market outlook. Moreover, the substantial growth in 3G and 4G subscriptions, alongside the deployment of 5G networks in various countries, is a significant driver of market expansion. Additionally, the rising influence of social media platforms is providing further support for market growth. Furthermore, noteworthy market players are concentrating on the development of advanced mobile advertising content that can function effectively even in areas with limited internet connectivity. They are also employing diverse marketing strategies, such as tailoring promotional content to specific age groups, targeting the vast mobile internet user population. Lastly, the various digitalization-promotion initiatives undertaken by governments in numerous countries are anticipated to fuel market growth in the years ahead.

Japan Mobile Advertising Market Segmentation:

Format Type Insights:

Search
Display
Video
Social Media
Websites
Others

Industry Vertical Insights:

Retail and E-commerce
Media and Entertainment
Healthcare
BFSI
Education
Travel and Tourism
Automotive
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan mobile advertising market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan mobile advertising market?
What is the breakup of the Japan mobile advertising market on the basis of format type?
What is the breakup of the Japan mobile advertising market on the basis of industry vertical?
What are the various stages in the value chain of the Japan mobile advertising market?
What are the key driving factors and challenges in the Japan mobile advertising?
What is the structure of the Japan mobile advertising market and who are the key players?
What is the degree of competition in the Japan mobile advertising market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Mobile Advertising Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Mobile Advertising Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Mobile Advertising Market - Breakup by Format Type

6.1 Search
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Display
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Video
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Social Media
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Websites
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)

7 Japan Mobile Advertising Market - Breakup by Industry Vertical

7.1 Retail and E-commerce
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Media and Entertainment
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Healthcare
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 BFSI
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 Education
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)
7.6 Travel and Tourism
- 7.6.1 Overview
- 7.6.2 Historical and Current Market Trends (2019-2024)
- 7.6.3 Market Forecast (2025-2033)
7.7 Automotive
- 7.7.1 Overview
- 7.7.2 Historical and Current Market Trends (2019-2024)
- 7.7.3 Market Forecast (2025-2033)
7.8 Others
- 7.8.1 Historical and Current Market Trends (2019-2024)
- 7.8.2 Market Forecast (2025-2033)

8 Japan Mobile Advertising Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Company A
- 9.1.1 Business Overview
- 9.1.2 Services Offered
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Company B
- 9.2.1 Business Overview
- 9.2.2 Services Offered
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Company C
- 9.3.1 Business Overview
- 9.3.2 Services Offered
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Company D
- 9.4.1 Business Overview
- 9.4.2 Services Offered
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Company E
- 9.5.1 Business Overview
- 9.5.2 Services Offered
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events

10 Japan Mobile Advertising Market - Industry Analysis

10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis