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行动广告市场：2023年至2028年预测
市场调查报告书
商品编码
1410209

行动广告市场：2023年至2028年预测

Mobile Advertising Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 121 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球行动广告市场预计将从2021年的2,349.27亿美元成长到2028年的9,964.97亿美元，复合年增长率为22.93%。

行动装置越来越多地用于资讯和娱乐，是由行动用户数量不断增加、可得性更便宜的智慧型手机和平板电脑的出现、价格实惠的资料方案以及较低的4G/5G 合约推动的。有几个因素，包括快速发展。因此，广告商或许可以利用行动广告来宣传他们的产品和服务。此外，根据苹果发布的报告，2021年行动广告预计将成长27%，应用程式安装广告预计将成长28%。

AdMob、Apple iAd、Tapjoy、ironSource、Adstream、Digital Turbine、AdCheck URL 追踪连结验证和 InMobi 是顶级行动广告平台。例如，InMobi 的广告平台透过帮助客户与真实的人建立联繫并吸引受众来帮助客户成长。互联消费公司连网型和 Glance 透过提供独特且频繁的现场娱乐和零售体验，正在彻底改变消费者与行动和 CTV 萤幕互动的方式。

市场驱动因素：

智慧型手机的普及

在现今科技发达的社会，智慧型手机正在全球迅速普及。随之而来的是，人们的沟通方式和社交方式也在改变。智慧型手机用户可以透过各种应用程式存取网路上的许多服务和资讯。您还可以使用社交网站、玩游戏、浏览网页、看电影、阅读电子书和听音乐。印度资讯与广播部秘书 Shri Apurva Chandra 表示，印度有超过 6 亿智慧型手机用户和 12 亿行动电话用户，随着智慧型手机的广泛普及和极低的资料通讯速率，人们的行动性越来越强。使用我们的设备消耗大量的娱乐和资讯。

网路的普及

随着科技进步、数位化和智慧型手机的普及，对高速网路的需求也不断增加。例如，根据 PIB 的数据，印度的宽频和网路使用量正在迅速成长。截至2020年9月，全球网路用户数为77,645万人。 2020年9月宽频连线数为72632万户。这加速了 2020 年 1 月至 9 月网路流量的成长，行动电话资料使用量达到 75.21Exabyte。资料通讯费用也大幅下降至每 GB 10.55 卢比，使数百万人更负担得起网路连线。另根据世界银行预测，网路使用者占总人口的比例将从2020年的59.57%增加到2021年的63.07%。

美国行动广告市场稳定成长

随着美国数位化持续快速推进以及网路和智慧型手机普及的提高，企业正在加大对网路广告的投入，行动广告的普及也不断提高。根据世界银行资料，到2021年，92%的美国人口将成为网路用户。根据互动广告局《网路广告收入》报告，2022年美国网路广告收入为2,097亿美元，较2021年的1,893亿美元成长10.8%。此外，据同一消息人士透露，与前一年同期比较增14.1%。

此外，部署 5G 技术的积极努力和投资以及 AdColony Inc 和 Google LLC 等行动广告平台在美国的确立也对该国的市场成长产生了积极影响。数位环境的持续扩张以及播客等数位音讯消费的增加可能会推动美国的行动广告需求。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第二章调查方法

  • 调查资料
  • 调查过程

第三章执行摘要

  • 研究亮点

第四章市场动态

  • 市场驱动因素
  • 市场抑制因素
  • 市场机会
  • 波特五力分析
  • 产业价值链分析

第五章按类型：全球行动广告市场

  • 介绍
  • 展示广告
  • 应用程式内广告
  • 搜寻广告
  • 游戏内广告

第 6 章：按解决方案：全球行动广告市场

  • 介绍
  • 行动广告平台
  • 行动广告网路
  • 行动广告伺服器
  • 其他的

第七章依产业划分：全球行动广告市场

  • 介绍
  • BFSI
  • 媒体与娱乐
  • 教育
  • 政府
  • 卫生保健
  • 日常消费品
  • 其他的

第八章按地区划分：全球行动广告市场

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 法国
    • 德国
    • 义大利
    • 其他的
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 泰国
    • 台湾
    • 印尼
    • 其他的

第九章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作

第十章 公司简介

  • ironSource（Unity Technologies）
  • App Annie（Data.AI）
  • Chartboost（Zynga）
  • InMobi
  • Mobvista Co. Ltd.
  • Yeahmobi
  • Google LLC
  • GumGum Inc.
  • Digital Turbine Inc.
简介目录
Product Code: KSI061610319

The global mobile advertising market is expected to grow at a CAGR of 22.93% from US$234.927 billion in 2021 to US$996.497 billion in 2028.

The increased use of mobile devices for information and entertainment has been attributed to several factors, including the rising number of mobile users, the availability of more affordable smartphones and tablets, affordable data plans, and the quick development of 4G/5G subscriptions. This may allow advertisers to utilize mobile advertising to promote their goods and services. Furthermore, according to a report published by Apple, in 2021, there was a 27% growth in mobile advertising and a projected 28% growth in app install advertising.77% The fact that Apple Search Ads expanded alongside the expanding mobile advertising market should come as no surprise.

AdMob, Apple iAd, Tapjoy, ironSource, Adstream, Digital Turbine, AdCheck URL Tracking Link Verification, and InMobi are some of the top mobile advertising platforms. For instance, the advertising Platform from InMobi supports clients' growth by assisting them in connecting with real people and engaging their audiences. The businesses' connected consumer companies, Roposo and Glance, are revolutionizing how consumers engage with mobile and CTV screens by offering distinctive, frequent live entertainment and retail experiences.

Market Driver:

Growing Smartphone Penetration.

In today's technologically advanced society, smartphones are being adopted worldwide at a very quick pace. People's communication and socializing routines are changing as a result. Through a range of applications, smartphone users may access a multitude of services and information over the Internet. They can also utilize social networking sites, play games, browse the web, watch movies, read e-books, and listen to music which has led to the growth in utilization of mobile advertising globally. As per the Ministry of Information & Broadcasting, according to Shri Apurva Chandra, Secretary, of the Ministry of Information Broadcasting, India has 600 million smartphone users and over 1.2 billion mobile phone users, due to the widespread usage of smartphones and their extremely inexpensive data rates, people are using mobile devices to consume large amounts of entertainment and information.

Increasing Internet Adoption.

Owing to the growing technological advancements, digitization and smartphone subscription the demand for high-speed internet has also increased. For instance, as per PIB, in India, the use of broadband and the internet has increased quickly. At the end of September 2020, there were 776.45 million Internet users worldwide. In September 2020, there were 726.32 million broadband connections. This sped up the increase in internet traffic from January to September 2020, and cellular data use reached 75.21 Exabytes. A significant decrease in data costs to Rs. 10.55 per GB has also made internet connection more affordable for millions of people. Also, as per the World Bank, individuals using the Internet in percentage of the total population increased from 59.57% in 2020 to 63.07% in 2021.

It is anticipated the mobile advertising market will grow steadily in the USA

The booming digitalization in the United States, coupled with growing internet & smartphone penetration has led companies to invest more in internet advertising in the USA which increased the prevalence of mobile advertising in the country. According to the World Bank's data, in 2021, 92% of the US population were internet users. According to the Interactive Advertising Bureau's "Internet Advertising Revenue" report, in 2022, the Internet advertising revenue in the USA stood at US$209.7 billion which represented an increase of 10.8% over 2021's figure of US$189.3 billion. Furthermore, as per the same source, mobile advertising revenue witnessed 14.1% Y-o-Y growth in the same year.

Moreover, favorable initiatives and investments to roll out 5G technology coupled with the well-established presence of mobile advertising platforms in the USA namely AdColony Inc and Google LLC have also positively impacted the country's market growth. The continued expansion of the digital environment and increasing consumption of digital audio such as podcasts are likely to propel the need for mobile advertising in the United States.

Segmentation:

By Type

  • Display Advertising
  • In-App Advertising
  • Search Advertising
  • In-Game Advertising

By Solution

  • Mobile Advertising Platform
  • Mobile Advertising Network
  • Mobile Advertising Server
  • Others

By Industry Vertical

  • BFSI
  • Media & Entertainment
  • Education
  • Government
  • Healthcare
  • FMCG
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • France
  • Germany
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • Thailand
  • Taiwan
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Market Opportunities
  • 4.4. Porter's Five Force Analysis
    • 4.4.1. Bargaining Power of Suppliers
    • 4.4.2. Bargaining Power of Buyers
    • 4.4.3. Threat of New Entrants
    • 4.4.4. Threat of Substitutes
    • 4.4.5. Competitive Rivalry in the Industry
  • 4.5. Industry Value Chain Analysis

5. GLOBAL MOBILE ADVERTISING MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Display Advertising
  • 5.3. In-App Advertising
  • 5.4. Search Advertising
  • 5.5. In-Game Advertising

6. GLOBAL MOBILE ADVERTISING MARKET BY SOLUTION

  • 6.1. Introduction
  • 6.2. Mobile Advertising Platform
  • 6.3. Mobile Advertising Network
  • 6.4. Mobile Advertising Server
  • 6.5. Others

7. GLOBAL MOBILE ADVERTISING MARKET BY INDUSTRY VERTICAL

  • 7.1. Introduction
  • 7.2. BFSI
  • 7.3. Media & Entertainment
  • 7.4. Education
  • 7.5. Government
  • 7.6. Healthcare
  • 7.7. FMCG
  • 7.8. Others

8. GLOBAL MOBILE ADVERTISING MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. UK
    • 8.4.2. France
    • 8.4.3. Germany
    • 8.4.4. Italy
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. Thailand
    • 8.6.5. Taiwan
    • 8.6.6. Indonesia
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations

10. COMPANY PROFILES

  • 10.1. ironSource (Unity Technologies)
  • 10.2. App Annie (Data.AI)
  • 10.3. Chartboost (Zynga)
  • 10.4. InMobi
  • 10.5. Mobvista Co. Ltd.
  • 10.6. Yeahmobi
  • 10.7. Google LLC
  • 10.8. GumGum Inc.
  • 10.9. Digital Turbine Inc.