行动广告市场：按类型、最终用户划分 - 2025-2030 年全球预测

2023年行动广告市场规模为607.4亿美元，预计2024年将达到657.8亿美元，复合年增长率为9.18%，2030年将达到1123.9亿美元。

行动广告涵盖在智慧型手机和平板电脑等行动装置上进行的所有促销活动。它包括各种形式的广告，包括展示广告、影片广告和应用程式内广告，并专为利用 GPS 和推播通知等行动专用技术而量身打造。由于智慧型手机普及率的不断提高和行动网路使用量的扩大，行动装置的显着激增，行动广告正在发挥非常重要的作用。行动广告的应用程式范围从品牌知名度宣传活动到直接回应促销，以推动消费者在数位平台上的参与和转换。最终用户包括零售、娱乐、医疗保健和金融等各行业的企业，希望利用行动优先方法来覆盖更广泛的受众。

行动广告市场的成长受到行动技术进步的正面影响，包括 5G、人工智慧分析和增强的定位能力。人们花在行动装置上的时间的增加和行动应用程式的激增为广告商整合创新广告格式和提高参与度提供了巨大的机会。利用这些机会的建议包括采用程式化广告进行即时广告投放、使用资料分析来个人化广告内容以及专注于行动优先影片内容。然而，市场面临广告拦截技术、GDPR 等隐私法规以及平衡资料安全和个人化广告体验的需求等挑战。

创新领域包括开发非侵入式广告格式、整合扩增实境(AR) 以实现身临其境型广告体验，以及利用人工智慧优化广告效果。市场动态表明，由于技术的快速进步，市场充满活力，鼓励不断适应。专注于行动广告的公司正在投资人工智慧和机器学习进行即时资料分析，采用强大的框架来保护消费者隐私，并使用 AR 和机器学习有效地吸引消费者。儘管存在局限性，但采用这些技术和趋势可以显着提高参与度，并在不断发展的数位广告世界中实现可衡量的业务成长。

市场动态：揭示快速发展的行动广告市场的关键市场洞察

供需的动态交互作用正在改变行动广告市场。透过了解这些不断变化的市场动态，公司可以准备好做出明智的投资决策、完善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时也能帮助企业了解消费行为及其对製造业的影响。

• 市场驱动因素
  • 智慧型手机的使用正在迅速扩大，行动广告商的受众群体也在扩大。
  • 在社群媒体平台部署行动广告
  • 将定位服务整合到您的行动应用程式中以传递有针对性的行销讯息
• 市场限制因素
  • 行动广告的技术问题
• 市场机会
  • 使用先进的资料分析工具进行个人化行动广告
  • 整合新技术，打造沉浸式互动式使用者体验
• 市场挑战
  • 广告拦截技术的渗透

波特五力：驾驭行动广告市场的策略工具

波特的五力框架是了解行动广告市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势，解决弱点并避免潜在的挑战，从而确保更强大的市场地位。

PESTLE分析：了解行动广告市场的外部影响

外部宏观环境因素对行动广告市场的表现动态起着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并帮助他们做出积极主动的决策。

市场占有率分析 了解行动广告市场的竞争格局

对行动广告市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV定位矩阵行动广告市场厂商绩效评估

FPNV定位矩阵是评估行动广告市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商，从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析和建议为行动广告市场的成功指明了道路

对于旨在加强其全球市场影响力的公司来说，行动广告市场的策略分析至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机并取得长期成功。

本报告对市场进行了全面分析，涵盖关键重点领域：

1. 市场渗透率：对当前市场环境的详细审查、主要企业的广泛资料、对其在市场中的影响力和整体影响力的评估。

2. 市场开拓：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监管核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，以帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

• 市场动态
  • 促进因素
    • 智慧型手机使用量迅速扩大，扩大了行动广告商的受众群体
    • 在社群媒体平台部署行动广告
    • 将定位服务整合到您的行动应用程式中以传递有针对性的行销讯息
  • 抑制因素
    • 与行动广告相关的技术问题
  • 机会
    • 使用先进的资料分析工具进行个人化行动广告
    • 整合新技术，打造身临其境型互动式使用者体验
  • 任务
    • 广告拦截技术的普及
• 市场区隔分析
• 波特五力分析
• PESTEL分析
  • 政治的
  • 经济
  • 社群
  • 技术的
  • 合法地
  • 环境

第六章行动广告市场：依类型

• 横幅广告
• 插播式广告
• 定位性广告
• 原生广告
• 推播通知
• 短讯服务 (SMS) 广告
• 影片广告

第七章行动广告市场：依最终用途

• 个人的
• 专业的

第八章美洲行动广告市场

• 阿根廷
• 巴西
• 加拿大
• 墨西哥
• 美国

第九章亚太行动广告市场

• 澳洲
• 中国
• 印度
• 印尼
• 日本
• 马来西亚
• 菲律宾
• 新加坡
• 韩国
• 台湾
• 泰国
• 越南

第十章 欧洲、中东和非洲行动广告市场

• 丹麦
• 埃及
• 芬兰
• 法国
• 德国
• 以色列
• 义大利
• 荷兰
• 奈及利亚
• 挪威
• 波兰
• 卡达
• 俄罗斯
• 沙乌地阿拉伯
• 南非
• 西班牙
• 瑞典
• 瑞士
• 土耳其
• 阿拉伯聯合大公国
• 英国

第十一章竞争格局

• 2023 年市场占有率分析
• FPNV 定位矩阵，2023
• 竞争情境分析
• 战略分析和建议

公司名单

• Aarki, Inc.
• AdAction Interactive LLC
• AdColony, Inc.
• Amobee, Inc.
• Apple Inc.
• AppLovin Corporation
• Avazu Inc.
• Chartboost Inc.
• Edge226
• Epom Services
• Flurry by Yahoo Inc.
• Google LLC by Alphabet Inc.
• ironSource Ltd.
• Kochava
• Liftoff, Inc.
• Meta Platforms, Inc.
• Mintegral
• Mobvista International Technology Limited
• Ogury Ltd.
• Pandora Media, LLC
• Smaato, Inc.
• TUNE, Inc.
• Twitter
• T-Mobile USA, Inc.
• Unity Technologies

The Mobile Advertising Market was valued at USD 60.74 billion in 2023, expected to reach USD 65.78 billion in 2024, and is projected to grow at a CAGR of 9.18%, to USD 112.39 billion by 2030.

Mobile advertising encompasses all promotional activities conducted on mobile devices, such as smartphones and tablets. It includes various forms of advertising, such as display ads, video ads, and in-app advertising, tailored to leverage unique mobile technologies like GPS and push notifications. Mobile advertising is crucial due to the significant adoption of mobile devices, driven by increased smartphone penetration and extensive mobile internet usage. Applications of mobile advertising span from brand awareness campaigns to direct-response promotions that drive consumer engagement and conversion on digital platforms. End-users include businesses across sectors like retail, entertainment, healthcare, and finance, seeking to harness the mobile-first approach to reach broader audiences.

The mobile advertising market's growth is positively influenced by advancements in mobile technology, including 5G, AI-driven analytics, and enhanced targeting capabilities. Increasing time spent on mobile devices and the proliferation of mobile apps offer substantial opportunities for advertisers to integrate creative ad formats, driving higher engagement. Recommendations to capitalize on these opportunities include adopting programmatic advertising for real-time ad placement, personalizing ad content using data analytics, and focusing on mobile-first video content. However, the market faces challenges such as ad-blocking technologies, privacy regulations like GDPR, and the need to balance data security with personalized ad experiences.

Innovation areas include developing non-intrusive ad formats, integrating augmented reality (AR) for immersive ad experiences, and leveraging artificial intelligence to optimize ad performance. Insights suggest the market is dynamic with rapid technological advancements encouraging continual adaptation. Businesses focused on mobile advertising should invest in AI and machine learning for real-time data analysis, employ strong consumer-privacy frameworks, and explore AR and virtual reality to capture consumer interest effectively. Despite the limitations, embracing these technologies and trends can greatly enhance engagement and deliver measurable business growth within this evolving digital advertising landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Advertising Market

The Mobile Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rapid expansion of smartphone usage with broadened audience base for mobile advertisers
  • Deployment of mobile advertising on social media platforms
  • Integration of location-based services in mobile applications to deliver targeted marketing messages
• Market Restraints
  • Technical issues associated with mobile advertising
• Market Opportunities
  • Use of advanced data analytics tools for personalized mobile advertising
  • Integration of emerging technologies for immersive and interactive user experiences
• Market Challenges
  • Penetration of advertisement-blocking technologies

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Advertising Market

A detailed market share analysis in the Mobile Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Advertising Market

A strategic analysis of the Mobile Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Advertising Market, highlighting leading vendors and their innovative profiles. These include Aarki, Inc., AdAction Interactive LLC, AdColony, Inc., Amobee, Inc., Apple Inc., AppLovin Corporation, Avazu Inc., Chartboost Inc., Edge226, Epom Services, Flurry by Yahoo Inc., Google LLC by Alphabet Inc., ironSource Ltd., Kochava, Liftoff, Inc., Meta Platforms, Inc., Mintegral, Mobvista International Technology Limited, Ogury Ltd., Pandora Media, LLC, Smaato, Inc., TUNE, Inc., Twitter, T-Mobile USA, Inc., and Unity Technologies.

Market Segmentation & Coverage

This research report categorizes the Mobile Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Types, market is studied across Banner Advertising, Interstitial Advertising, Location-Based Advertising, Native Advertising, Push Notifications, Short Message Service (SMS) Advertising, and Video Advertising.
• Based on End-Use, market is studied across Personal and Professional.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rapid expansion of smartphone usage with broadened audience base for mobile advertisers
    • 5.1.1.2. Deployment of mobile advertising on social media platforms
    • 5.1.1.3. Integration of location-based services in mobile applications to deliver targeted marketing messages
  • 5.1.2. Restraints
    • 5.1.2.1. Technical issues associated with mobile advertising
  • 5.1.3. Opportunities
    • 5.1.3.1. Use of advanced data analytics tools for personalized mobile advertising
    • 5.1.3.2. Integration of emerging technologies for immersive and interactive user experiences
  • 5.1.4. Challenges
    • 5.1.4.1. Penetration of advertisement-blocking technologies
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Advertising Market, by Types

• 6.1. Introduction
• 6.2. Banner Advertising
• 6.3. Interstitial Advertising
• 6.4. Location-Based Advertising
• 6.5. Native Advertising
• 6.6. Push Notifications
• 6.7. Short Message Service (SMS) Advertising
• 6.8. Video Advertising

7. Mobile Advertising Market, by End-Use

• 7.1. Introduction
• 7.2. Personal
• 7.3. Professional

8. Americas Mobile Advertising Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Mobile Advertising Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Mobile Advertising Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aarki, Inc.
• 2. AdAction Interactive LLC
• 3. AdColony, Inc.
• 4. Amobee, Inc.
• 5. Apple Inc.
• 6. AppLovin Corporation
• 7. Avazu Inc.
• 8. Chartboost Inc.
• 9. Edge226
• 10. Epom Services
• 11. Flurry by Yahoo Inc.
• 12. Google LLC by Alphabet Inc.
• 13. ironSource Ltd.
• 14. Kochava
• 15. Liftoff, Inc.
• 16. Meta Platforms, Inc.
• 17. Mintegral
• 18. Mobvista International Technology Limited
• 19. Ogury Ltd.
• 20. Pandora Media, LLC
• 21. Smaato, Inc.
• 22. TUNE, Inc.
• 23. Twitter
• 24. T-Mobile USA, Inc.
• 25. Unity Technologies

LIST OF FIGURES

• FIGURE 1. MOBILE ADVERTISING MARKET RESEARCH PROCESS
• FIGURE 2. MOBILE ADVERTISING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOBILE ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. MOBILE ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. MOBILE ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOBILE ADVERTISING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOBILE ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOBILE ADVERTISING MARKET DYNAMICS
• TABLE 7. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY BANNER ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY LOCATION-BASED ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY NATIVE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY PUSH NOTIFICATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY SHORT MESSAGE SERVICE (SMS) ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY VIDEO ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY PERSONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY PROFESSIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 25. CANADA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 26. CANADA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 27. MEXICO MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 28. MEXICO MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 31. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 34. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 35. AUSTRALIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 36. AUSTRALIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 37. CHINA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 38. CHINA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 39. INDIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 40. INDIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 41. INDONESIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 42. INDONESIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 43. JAPAN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 44. JAPAN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 45. MALAYSIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 46. MALAYSIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 47. PHILIPPINES MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 48. PHILIPPINES MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 49. SINGAPORE MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 50. SINGAPORE MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 51. SOUTH KOREA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 52. SOUTH KOREA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 53. TAIWAN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 54. TAIWAN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 55. THAILAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 56. THAILAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 57. VIETNAM MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 58. VIETNAM MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 61. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 62. DENMARK MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 63. DENMARK MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 64. EGYPT MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 65. EGYPT MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 66. FINLAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 67. FINLAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 68. FRANCE MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 69. FRANCE MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 70. GERMANY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 71. GERMANY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 72. ISRAEL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 73. ISRAEL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 74. ITALY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 75. ITALY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 76. NETHERLANDS MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 77. NETHERLANDS MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 78. NIGERIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 79. NIGERIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 80. NORWAY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 81. NORWAY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 82. POLAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 83. POLAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 84. QATAR MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 85. QATAR MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 86. RUSSIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 87. RUSSIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 88. SAUDI ARABIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 89. SAUDI ARABIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH AFRICA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 91. SOUTH AFRICA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 92. SPAIN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 93. SPAIN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 94. SWEDEN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 95. SWEDEN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 96. SWITZERLAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 97. SWITZERLAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 98. TURKEY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 99. TURKEY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 100. UNITED ARAB EMIRATES MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 101. UNITED ARAB EMIRATES MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 102. UNITED KINGDOM MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 103. UNITED KINGDOM MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 104. MOBILE ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 105. MOBILE ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023