邮轮世界市场

Cruise

出版日期: 2024年07月09日 | 出版商:

Global Industry Analysts, Inc. | 英文 158 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计2030年全球邮轮市场将达到196亿美元

预计2023年全球邮轮市场规模为92亿美元，预计2030年将达196亿美元，2023年至2030年复合年增长率为11.4%。远洋邮轮是本报告分析的细分市场之一，预计复合年增长率为 11.2%，到分析期结束时将达到 156 亿美元。分析期内，内河游轮市场的复合年增长率预计为 12.2%。

美国市场预计成长24亿美元，中国复合年增长率10.6%

预计 2023 年美国邮轮市场规模将达 24 亿美元。中国作为世界第二大经济体，预计2030年市场规模将达30亿美元，2023-2030年分析期间复合年增长率为10.6%。其他值得注意的区域市场包括日本和加拿大，在分析期间预计复合年增长率分别为 10.4% 和 9.7%。在欧洲，德国的复合年增长率预计约为 8.3%。

邮轮 - 主要趋势和驱动因素

邮轮假期已成为寻求奢华、便利和冒险的游客的热门选择。现代邮轮本质上是浮动度假村，拥有丰富的设施，包括精緻的餐饮、多样化的娱乐选择、健身中心、水疗中心以及攀岩、衝浪模拟器和水上乐园等各种休閒。这些船隻航行至众多目的地，从热带岛屿和原始海滩到欧洲的历史名城以及亚洲和南美洲的异国风地点，让乘客无需收拾行李即可探索多个目的地。游轮行业迎合了广泛的人群，包括家庭和蜜月旅行者、退休人员和独行旅行者，并提供游轮（例如美食、音乐、健康游轮）、适合家庭的行程、以幼儿为中心的活动以及更安静的环境。在过去的几十年里，在船舶设计的不断创新、船上设施的扩大以及吸引多元化客户群的努力的推动下，该行业经历了显着的增长。

技术进步在改变邮轮体验方面发挥关键作用，使其对现代旅行者更具吸引力和便利性。当今的游轮配备了最先进的导航和安全系统，可确保在各种海洋和天气条件下顺利安全地航行。机上技术显着提高了乘客的便利性和参与度，高速互联网可实现无缝连接，互动式应用程式可轻鬆预订活动和餐饮，虚拟实境娱乐选项可提供身临其境的体验。环境永续性也是一个重点，邮轮公司投资于环保技术，以尽量减少对环境的影响。这包括先进的污水处理系统、节能引擎以及采用液化天然气（LNG）作为传统船用燃料的清洁替代品。这些创新不仅减少了邮轮对环境的影响，也引起了具有环保意识的旅客的共鸣。此外，人工智慧和巨量资料分析的整合使邮轮营运商能够优化航线、更有效地管理资源，并根据个人偏好和行为提供个人化的宾客体验，整体改善，可以进一步提升您的旅行体验。

邮轮市场的成长受到多种因素的推动，包括中阶消费者可支配收入的增加、多样化且价格实惠的邮轮选择的增加以及对独特旅行体验的需求不断增长。新兴市场的经济成长正在开拓新的基本客群，越来越多的人转向邮轮作为一种方便而愉快的旅行方式。此外，体验式旅行趋势（旅客寻求独特且难忘的体验）正在推动对邮轮和异国风目的地旅行的需求。技术进步也在扩大市场方面发挥了关键作用，使邮轮能够提供增强的船上体验并提高营运效率。透过社群媒体和有影响力的合作伙伴关係，针对千禧世代和 Z 世代等年轻一代的行销策略已成功扩大了邮轮的吸引力。此外，该行业对健康和安全措施的关注恢復了消费者信心并帮助市场復苏。这些因素的结合导致了邮轮市场的强劲成长，预计未来几年将继续扩张。

受访企业范例（共74家）

AmaWaterways River Cruises
Avalon Waterways Inc
Azamara Cruises
CroisiEurope
Cruiseaway Pty Ltd.
Crystal Cruises
Disney Cruise Line
FINCANTIERI SpA
Fred Olsen Cruise Lines
Grand Circle Travel
Hanwha Ocean Co., Ltd.
Holland America Line
Island Queen Cruises & Tours
Luxury Cruise Connections
Royal Caribbean International
Viking River Cruises
Virgin Cruises Intermediate Limited

The global market for Cruise estimated at US$9.2 Billion in the year 2023, is expected to reach US$19.6 Billion by 2030, growing at a CAGR of 11.4% over the analysis period 2023-2030. Ocean Cruise, one of the segments analyzed in the report, is expected to record a 11.2% CAGR and reach US$15.6 Billion by the end of the analysis period. Growth in the River Cruise segment is estimated at 12.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.4 Billion While China is Forecast to Grow at 10.6% CAGR

The Cruise market in the U.S. is estimated at US$2.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$3.0 Billion by the year 2030 trailing a CAGR of 10.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 10.4% and 9.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.3% CAGR.

Cruise - Key Trends and Drivers

Cruise vacations have become a popular choice for travelers seeking a combination of luxury, convenience, and adventure. Modern cruise ships are essentially floating resorts, offering an extensive array of amenities including fine dining, diverse entertainment options, fitness centers, spas, and various recreational activities such as rock climbing, surfing simulators, and water parks. These vessels travel to a wide range of destinations, from tropical islands and pristine beaches to historic European cities and exotic locations in Asia and South America, allowing passengers to explore multiple locales without the hassle of constant packing and unpacking. The cruise industry caters to a broad demographic, from families and honeymooners to retirees and solo travelers, with tailored experiences such as themed cruises (e.g., culinary, music, or wellness cruises), family-friendly itineraries with kid-centric activities, and adult-only voyages that offer a more tranquil environment. Over the past few decades, the industry has experienced significant growth, driven by continuous innovations in ship design, an expansion of onboard amenities, and targeted marketing strategies aimed at attracting a diverse range of clientele.

Technological advancements have played a crucial role in transforming the cruise experience, making it more appealing and accessible to modern travelers. Today's cruise ships are equipped with state-of-the-art navigation and safety systems that ensure smooth and secure voyages across various seas and weather conditions. Onboard technology has significantly enhanced passenger convenience and engagement, with high-speed internet enabling seamless connectivity, interactive apps allowing for easy booking of activities and dining reservations, and virtual reality entertainment options providing immersive experiences. Environmental sustainability has also become a major focus, with cruise lines investing in eco-friendly technologies to minimize their environmental footprint. This includes advanced wastewater treatment systems, energy-efficient engines, and the adoption of LNG (liquefied natural gas) as a cleaner alternative to traditional marine fuels. These innovations not only help reduce the environmental impact of cruising but also resonate with environmentally conscious travelers. Additionally, the integration of AI and big data analytics allows cruise operators to optimize routes, manage resources more efficiently, and personalize guest experiences based on individual preferences and behaviors, further enhancing the overall travel experience.

The growth in the cruise market is driven by several factors, including the increasing disposable income of middle-class consumers, the expanding availability of diverse and affordable cruise options, and the rising demand for unique travel experiences. Economic growth in emerging markets has opened up new customer bases, with more people seeking the allure of cruising as a convenient and enjoyable way to travel. Furthermore, the trend towards experiential travel, where travelers seek unique and memorable experiences, has fueled demand for themed cruises and journeys to exotic destinations. Technological advancements have also played a pivotal role in market expansion, enabling cruise lines to offer enhanced onboard experiences and improved operational efficiencies. Marketing strategies targeting younger generations, such as millennials and Gen Z, through social media and influencer partnerships, have successfully broadened the appeal of cruising. Additionally, the industry’s focus on health and safety measures has helped regain consumer confidence and stimulate market recovery. These combined factors are driving robust growth in the cruise market, positioning it for continued expansion in the coming years.

Select Competitors (Total 74 Featured) -

AmaWaterways River Cruises
Avalon Waterways Inc
Azamara Cruises
CroisiEurope
Cruiseaway Pty Ltd.
Crystal Cruises
Disney Cruise Line
FINCANTIERI SpA
Fred Olsen Cruise Lines
Grand Circle Travel
Hanwha Ocean Co., Ltd.
Holland America Line
Island Queen Cruises & Tours
Luxury Cruise Connections
Royal Caribbean International
Viking River Cruises
Virgin Cruises Intermediate Limited

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- Global Economic Update
- Cruise - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Rising Demand for Unique Travel Experiences Spurs Growth
- Increasing Disposable Income Propels Growth in Cruise Market
- Technological Advancements in Onboard Amenities Drive Adoption
- Expanding Availability of Affordable Cruise Options Expands Addressable Market Opportunity
- Economic Growth in Emerging Markets Generates New Opportunities
- Experiential Travel Trends Strengthen Business Case for Themed Cruises
- Environmental Sustainability Efforts Drive Innovation in Cruise Technology
- Integration of AI and Big Data Analytics Enhances Personalized Guest Experiences
- Focus on Health and Safety Measures Rebuilds Consumer Confidence
- Expansion of Global Cruise Destinations Accelerates Demand
- Marketing Strategies Targeting Millennials and Gen Z Propel Growth
- Development of Eco-Friendly Technologies Expands Market Appeal
- Investment in State-of-the-Art Navigation and Safety Systems Strengthens Market Position
- Increasing Popularity of Same-Day and Next-Day Cruise Options Drives Market Growth
- Innovations in Ship Design and Construction Sustain Growth
- Growing Focus on Reducing Carbon Footprint Spurs Adoption of LNG-Powered Ships
- Integration of Smart Technology for Real-Time Monitoring and Control Generates Efficiency
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Cruise Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Cruise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 3: World Historic Review for Cruise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 4: World 16-Year Perspective for Cruise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
- TABLE 5: World Recent Past, Current & Future Analysis for Ocean Cruise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 6: World Historic Review for Ocean Cruise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 7: World 16-Year Perspective for Ocean Cruise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for River Cruise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 9: World Historic Review for River Cruise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 10: World 16-Year Perspective for River Cruise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

UNITED STATES
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
- TABLE 11: USA Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 12: USA Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 13: USA 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
CANADA
- TABLE 14: Canada Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 15: Canada Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 16: Canada 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
JAPAN
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
- TABLE 17: Japan Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 18: Japan Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 19: Japan 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
CHINA
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
- TABLE 20: China Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 21: China Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 22: China 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
EUROPE
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
- TABLE 23: Europe Recent Past, Current & Future Analysis for Cruise by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 24: Europe Historic Review for Cruise by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 25: Europe 16-Year Perspective for Cruise by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
- TABLE 26: Europe Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 27: Europe Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 28: Europe 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
FRANCE
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
- TABLE 29: France Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 30: France Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 31: France 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
GERMANY
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
- TABLE 32: Germany Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 33: Germany Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 34: Germany 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
ITALY
- TABLE 35: Italy Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 36: Italy Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 37: Italy 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
UNITED KINGDOM
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
- TABLE 38: UK Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 39: UK Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 40: UK 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
REST OF EUROPE
- TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 42: Rest of Europe Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 43: Rest of Europe 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
ASIA-PACIFIC
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
- TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 45: Asia-Pacific Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 46: Asia-Pacific 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
REST OF WORLD
- TABLE 47: Rest of World Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 48: Rest of World Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 49: Rest of World 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030