2024 年至 2031 年邮轮市场（按类型、应用和地区划分）

2024 年至 2031 年邮轮市场评估

邮轮为乘客提供豪华的旅程，乘坐宏伟的船隻航行于大海并定期在风景如画的港口停靠以供观光。这种独特的旅行方式为您提供一种令人耳目一新、休閒放鬆的体验，让您在探索令人惊嘆的目的地的同时放鬆身心、恢復活力。根据Verified Market Research分析师预测，2023年邮轮市值将达到106亿美元，预计2031年将达到222.4亿美元的估值。

船上设施旨在提升体验，提供卓越的餐饮服务，包括甲板上的露天用餐选择和设计优雅、供应美味佳餚的餐厅。这将促使市场从 2024 年到 2031 年的复合年增长率达到 10.70%。

邮轮市场定义/概述

邮轮是一种高级旅行方式，乘客乘船前往各个目的地，同时享受船上的各种设施和活动。游轮旅行通常包括住宿、餐饮、娱乐和游览，使其成为全包体验。它为停靠港之间的游客提供休閒放鬆的机会，同时也是体验多元文化和美丽风景的独特方式。

餐厅、游泳池、水疗中心、剧院和健身中心是游轮上提供的一些设施，以满足乘客的不同需求。许多游轮公司都提供主题航行，包括家庭、冒险和豪华游轮，因此每个人都可以找到适合自己的游轮。随着邮轮旅行越来越受欢迎，该行业也不断发展，推出了创新的船隻和独特的航线​​，提升了整个旅行体验，使邮轮旅行成为寻求放鬆和冒险的旅行者的一个有吸引力的选择。

人口变化和不断增长的中产阶级将如何推动邮轮市场的成长？

人口结构变化发挥关键作用，婴儿潮世代的老化和追求冒险的千禧世代推动着需求。全球中产阶级的成长和游轮相对可负担等经济因素也促进了该产业的扩张。根据国际邮轮协会（CLIA）的数据显示，全球邮轮乘客数量从2009年的1,780万人次增至2019年的2,970万人次，10年间成长了66%。

产品创新和目的地扩张也是关键的推动因素。邮轮公司正在推出更大的邮轮，提供更多样化的船上活动，并在新兴市场探索新的航线。极地探险游轮的推出和河流游轮的兴起正在扩大市场吸引力。船上连接和行动应用程式的增强等技术进步正在提升客人体验。 CLIA 预计，到 2024 年，全球邮轮行业的乘客数量将达到 3,200 万人，这表明儘管最近面临课题，但仍具有强劲的成长潜力。

经济衰退将如何影响消费者在游轮等豪华度假方面的支出？

经济衰退会严重影响消费者在游轮等豪华度假方面的支出，主要原因是可支配收入减少和金融不确定性增加。在经济低迷时期，消费者往往优先考虑基本开支而非可自由支配的开支，从而导致豪华旅行预订减少。例如，在2008-2009年全球金融危机期间，邮轮业的乘客数量下降了9.5%，收入下降了14%。

此外，邮轮业在面临经济课题时表现出了韧性。邮轮公司通常会透过提供折扣和促销来维持入住率并吸引註重预算的旅客。此外，邮轮的全包性质对于在经济困难时期寻求价值的消费者很有吸引力。儘管最初遭遇挫折，但航空业在 2008 年危机后恢復得相对较快，全球乘客人数从 2009 年的 1,780 万人次增加到 2015 年的 2,310 万人次，復苏期间的复合年增长率为 4%。

目录

第 1 章：全球邮轮市场简介

市场概况
• 研究范围
• 先决条件

第 2 章执行摘要

第 3 章：经过验证的市场研究方法

• 资料探勘
• 验证
• 主要来源
• 资料来源列表

第 4 章 全球邮轮市场展望

• 概述
• 市场动态
  • 驱动程式
  • 阻碍因素
  • 机会
• 波特五力模型
• 价值链分析

第 5 章全球邮轮市场（按类型）

• 概述
• 远洋巡航
• 河川巡游

第6章 全球邮轮市场（按应用）

• 概述
• 当代
• 奢华
• 远征
• 主题

第 7 章全球邮轮市场（按区域）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
  亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第 8 章：全球邮轮市场：竞争格局

• 概述
• 各公司的市场排名
• 主要发展策略
• ACE 矩阵

第9章 公司简介

• Carnival Corporation & Plc
• Royal Caribbean Group
• MSC Cruises S.A.
• Norwegian Cruise Line Holdings Ltd.
• Disney Cruise Line

第 10 章 重大进展

• 产品发布/开发
• 合併和收购
• 业务扩展
• 伙伴关係和合作关係

第 11 章附录

• 相关研究

Cruise Market Valuation - 2024-2031

The cruise experience offers passengers a luxurious journey aboard a magnificent vessel that sails across the ocean, making periodic stops at picturesque ports for sightseeing. This unique form of travel provides a refreshing and recreational escape, allowing individuals to unwind and rejuvenate while exploring stunning destinations. According to the analyst from Verified Market Research, the cruise market is estimated at a valuation of USD 10.6 Billion 2023, and is expected to reach a valuation of USD 22.24 Billion by 2031.

Onboard facilities are designed to enhance the experience, featuring exceptional dining services that include open-air options on deck and elegantly designed dining halls serving delectable cuisine. It enables the market to grow at aCAGR of 10.70% from 2024 to 2031.

Cruise Market: Definition/ Overview

A cruise is a premium mode of travel in which passengers sail aboard a ship to various places while enjoying a variety of onboard amenities and activities. Cruises often include rooms, meals, entertainment, and excursions, making it an all-inclusive experience. Passengers can engage in leisure activities and relax while traveling to several ports of call, making it a unique way to experience diverse cultures and picturesque landscapes.

Restaurants, pools, spas, theaters, and fitness centers are among the amenities provided on cruise ships to cater to the varying needs of passengers. Many cruise lines offer themed voyages, such as family-friendly, adventure, and luxury cruises, so there is something for everyone. As cruising's popularity grows, the industry evolves, introducing innovative ships and distinctive itineraries that enhance the overall travel experience, making cruising an enticing alternative for tourists seeking both relaxation and adventure.

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How the Demographic Shift and Increasing Middle Class Surge the Growth of Cruise Market?

Demographic shifts play a significant role, with aging baby boomers and adventure-seeking millennials fueling demand. Economic factors, including the growing global middle class and the relative affordability of cruises, contribute to the industry's expansion. According to the Cruise Lines International Association (CLIA), the number of cruise passengers worldwide increased from 17.8 million in 2009 to 29.7 million in 2019, representing a 66% growth over a decade.

Product innovation and destination expansion are also crucial drivers. Cruise lines are introducing larger ships with diverse onboard activities and exploring new itineraries in emerging markets. The introduction of expedition cruises to polar regions and the rise of river cruising has broadened the market's appeal. Technological advancements, such as improved onboard connectivity and mobile apps, enhance the guest experience. CLIA projects that the cruise industry will reach 32 million passengers globally in 2024, indicating continued strong growth potential despite recent challenges.

How do Economic Downturns Impact Consumer Spending on Luxury Vacations Like Cruises?

Economic downturns significantly impact consumer spending on luxury vacations like cruises, primarily due to reduced disposable income and increased financial uncertainty. During recessions, consumers tend to prioritize essential expenses over discretionary spending, leading to a decrease in bookings for high-end travel experiences. For instance, during the 2008-2009 global financial crisis, the cruise industry saw a 9.5% decline in passenger volume and a 14% drop in revenue.

Furthermore, the cruise industry has shown resilience in the face of economic challenges. Cruise lines often respond by offering discounts and promotions to maintain occupancy rates, which can attract budget-conscious travelers. Additionally, the all-inclusive nature of cruises can appeal to consumers seeking value for money during tough economic times. Despite initial setbacks, the industry rebounded relatively quickly after the 2008 crisis, with global passenger numbers growing from 17.8 million in 2009 to 23.1 million in 2015, demonstrating a compound annual growth rate of 4.5% during this recovery period.

Category-Wise Acumens

How the Variety of Destinations and Itineraries Foster the Growth of Ocean Cruise Segment?

The Ocean cruises segment dominates the cruise market. They offer an unparalleled variety of destinations and itineraries, allowing travelers to visit multiple countries in a single trip. Ocean cruise ships provide a vast array of onboard amenities and entertainment options, catering to diverse passenger preferences. The sheer scale of these vessels allows for features like water parks, Broadway-style shows, and multiple dining venues. Additionally, ocean cruises benefit from economies of scale, often offering competitive pricing compared to land-based vacations.

The dominance of ocean cruises is reflected in industry statistics. According to the Cruise Lines International Association (CLIA), ocean cruises accounted for approximately 80% of the global cruise market in 2019. The largest ocean cruise ships can accommodate over 6,000 passengers, dwarfing the capacity of river or expedition cruises. The ocean cruise segment has shown robust growth, with the number of ocean cruise passengers increasing from 17.8 million in 2009 to 28.5 million in 2018, representing a 60% growth over a decade. This trend underscores the enduring appeal and market dominance of ocean cruises.

How do Contemporary Cruises Cater to Diverse Demographics, Including Families and Solo Travelers?

The contemporary cruise segment dominates the cruise market. Contemporary cruises have evolved to cater to diverse demographics through innovative design and tailored offerings. For families, cruise lines provide extensive children's programs, multi-generational activities, and family-friendly accommodations. Many ships feature kids' clubs, teen lounges, and water parks. For solo travelers, an increasing number of cruise lines offer single-occupancy cabins and organized social events to facilitate connections. Additionally, cruise companies are designing ships with a variety of dining options, entertainment choices, and shore excursions to appeal to different age groups and interests.

Statistics reflect this shift towards inclusivity. 41% of cruisers in 2018 traveled with children under 18. Royal Caribbean reported a 7% year-over-year increase in family bookings in 2019. These cabins have an average occupancy rate of 90%, demonstrating strong demand. Furthermore, themed cruises targeting specific interest groups have grown by 30% between 2013 and 2018, indicating cruise lines' commitment to catering to diverse passenger preferences.

Country/Region-wise Acumens

How the Extensive Port Network and Sophisticated Terminal Facilities Surge the Growth of Cruise Market in North America?

North America significantly dominates in the cruise market, owing to its extensive network of ports, sophisticated terminal facilities, and well-developed transportation links. Major cruise hubs like Miami, Fort Lauderdale, and Port Canaveral offer state-of-the-art terminals capable of handling the world's largest cruise ships, facilitating efficient embarkation and disembarkation processes. This infrastructure allows for higher passenger volumes and more frequent sailings, contributing to the region's market leadership.

The impact of this infrastructure is evident in industry statistics. According to the Cruise Lines International Association (CLIA), North America accounted for approximately 50% of global cruise passengers in 2019, with 15.4 million travelers originating from this region. The Port of Miami, the world's busiest cruise port, handled 6.8 million passengers in 2019, a 22% increase from 2018. Furthermore, North American ports collectively invested over $2 billion in cruise terminal expansions and upgrades between 2015 and 2020, underscoring the region's commitment to maintaining its competitive edge. This robust infrastructure has enabled North America to sustain its market dominance, even as other regions experience growth in the cruise sector.

How the Growing Middle-Class Population and Increasing Disposable Income Foster the Growth of Cruise Market in Asia Pacific?

Asia Pacific is anticipated to witness the fastest growth in the cruise market owing to the rising middle class in countries like China and India has led to increased disposable income and a growing appetite for international travel. The governments in the region are investing heavily in cruise infrastructure, developing new ports and terminals to accommodate larger ships. Additionally, cruise lines are tailoring their offerings to Asian preferences, including cuisine, onboard activities, and shorter itineraries. The region's diverse destinations, from bustling metropolises to tropical islands, also contribute to its appeal.

Statistics underscore this growth trajectory. According to the Cruise Lines International Association (CLIA), Asia's share of the global cruise market grew from 10% in 2015 to 15% in 2019. Passenger volume in Asia increased from 2.08 million in 2015 to 4.24 million in 2018, representing a 104% growth in just three years. China alone accounted for 55.8% of Asian cruise passengers in 2018. The number of cruise ships deployed in Asian waters rose from 43 in 2013 to 79 in 2019, a 84% increase. These figures highlight the significant and rapid expansion of the cruise market in the Asia Pacific region, positioning it as a key driver of global cruise industry growth.

Competitive Landscape

The competitive landscape of the Cruise Market is characterized by a diverse array of players and evolving consumer preferences. Major cruise lines compete based on pricing and destination offerings and on the quality of onboard experiences, amenities, and customer service. Companies are increasingly investing in innovative ship designs, technology, and sustainable practices to attract environmentally conscious travelers.

Some of the prominent players operating in the cruise market include:

Carnival Corporation & Plc, Royal Caribbean Group, MSC Cruises S.A., Norwegian Cruise Line Holdings Ltd., Disney Cruise Line

Cruise Latest Developments

In March 2024, Royal Caribbean International announced the launch of its new Icon of the Seas, the world's largest cruise ship. This 250,800-gross-ton vessel can accommodate up to 7,600 passengers and features innovative attractions like the largest waterpark at sea.

In February 2024, Norwegian Cruise Line announced its commitment to achieving net-zero emissions by 2050. The company plans to invest heavily in sustainable technologies, including exploring the use of alternative fuels and shore power capabilities.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL CRUISE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL CRUISE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL CRUISE MARKET, BY TYPE

• 5.1 Overview
• 5.2 Ocean Cruise
• 5.3 River Cruise

6 GLOBAL CRUISE MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Contemporary
• 6.3 Luxury
• 6.4 Expedition
• 6.5 Theme

7 GLOBAL CRUISE MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL CRUISE MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies
• 8.4 ACE Matrix

9 COMPANY PROFILES

• 9.1 Carnival Corporation & Plc
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Royal Caribbean Group
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 MSC Cruises S.A.
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Norwegian Cruise Line Holdings Ltd.
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Disney Cruise Line
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research