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市场调查报告书
商品编码
1542788

CRM 分析的全球市场

CRM Analytics
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 140 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球 CRM 分析市场预计将达到 281 亿美元

全球 CRM 分析市场预计 2023 年为 145 亿美元，预计到 2030 年将达到 281 亿美元，2023 年至 2030 年复合年增长率为 10.0%。销售和行销分析是本报告分析的细分市场之一，预计复合年增长率为 10.9%，到分析期结束时将达到 128 亿美元。在分析期间，客服中心分析领域的复合年增长率预计为 9.7%。

美国市场预计将成长40亿美元，中国复合年增长率为9.3%

到 2023 年，美国CRM 分析市场预计将达到 40 亿美元。中国作为世界第二大经济体，预计2030年市场规模将达43亿美元，2023-2030年分析期间复合年增长率为9.3%。其他值得注意的区域市场包括日本和加拿大，在分析期间预计复合年增长率分别为 9.3% 和 7.9%。在欧洲，德国预计复合年增长率为 7.9%。

全球 CRM 分析市场 – 主要趋势与驱动因素总结

解读资料CRM 分析如何转变顾客关係？

CRM（客户关係管理）分析利用资料分析工具和软体从透过 CRM 系统收集的客户资料中获取见解。这种分析方法使公司能够了解客户的行为、偏好和趋势，从而製定个人化的行销策略、提高客户参与并增强决策能力。透过分析来自各个接触点的资料，公司可以客製化服务和产品来满足客户需求、预测未来行为并主动解决潜在问题。

人工智慧和机器学习的进步如何增强 CRM 分析？

人工智慧 (AI) 和机器学习 (ML) 透过自动化资料分析流程并提供更深入、可操作的见解，处于 CRM 分析转型的最前沿。透过分析大量资料，人工智慧演算法可以预测客户偏好和购买行为，帮助设计有针对性的行销宣传活动。机器学习模型会随着时间的推移而改进，并从过去的互动中学习，以改善未来的客户体验。该技术还有助于情绪分析，透过从社交媒体互动、电子邮件和客户支援沟通中提取和解释客户情绪，提供更细緻的客户满意度视图。

实施高阶 CRM 分析面临哪些挑战？

实施高阶 CRM 分析并非没有挑战。资料品质和完整性至关重要，资料不足可能导致分析不准确和结论错误。将人工智慧和机器学习整合到现有的 CRM 系统中需要对技术和专业知识进行初始和持续的投资。此外，还存在打破组织内的资料孤岛并获得跨不同部门的客户互动的统一视图的挑战。隐私和资料保护也是主要问题，因为公司在处理客户资料时必须遵守 GDPR 等法规。

CRM 分析市场成长背后的驱动力是什么？

CRM 分析市场的成长受到多种因素的推动。数位客户互动产生的资料量不断增加，需要强大的分析工具来理解这些资讯。竞争压力也促使公司改善客户体验和个人化行销工作，而 CRM 分析可以促进这一点。此外，人工智慧和机器学习技术的整合变得越来越容易获得和负担得起，使更多企业能够利用进阶分析。随着公司不断认识到资料驱动策略的价值以获得竞争优势，对复杂 CRM 分析解决方案的需求预计将激增。

受访企业范例（共68家）

  • Accenture
  • Angoss Software Corporation
  • IBM Corporation
  • Infor
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS AB
  • Teradata Corporation

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他领域

第四章 比赛

简介目录
Product Code: MCP11372

Global CRM Analytics Market to Reach US$28.1 Billion by 2030

The global market for CRM Analytics estimated at US$14.5 Billion in the year 2023, is expected to reach US$28.1 Billion by 2030, growing at a CAGR of 10.0% over the analysis period 2023-2030. Sales & Marketing Analytics, one of the segments analyzed in the report, is expected to record a 10.9% CAGR and reach US$12.8 Billion by the end of the analysis period. Growth in the Contact Center Analytics segment is estimated at 9.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.0 Billion While China is Forecast to Grow at 9.3% CAGR

The CRM Analytics market in the U.S. is estimated at US$4.0 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 9.3% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.3% and 7.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.9% CAGR.

Global CRM Analytics Market - Key Trends and Drivers Summarized

Decoding Data: How Is CRM Analytics Transforming Customer Relations?

CRM (Customer Relationship Management) analytics harnesses data analysis tools and software to glean insights from customer data gathered via CRM systems. This analytical approach helps businesses understand customer behavior, preferences, and trends, enabling personalized marketing strategies, improved customer engagement, and enhanced decision-making. By analyzing data from various touchpoints, companies can tailor their services or products to better meet their customers' needs, predict future behaviors, and proactively address potential issues, thereby driving sales growth and improving customer retention.

How Are Advances in AI and Machine Learning Enhancing CRM Analytics?

Artificial intelligence (AI) and machine learning (ML) are at the forefront of transforming CRM analytics by automating data analysis processes and providing deeper, actionable insights. AI algorithms can predict customer preferences and buying behaviors by analyzing vast amounts of data, which can help in crafting highly targeted marketing campaigns. Machine learning models improve over time, learning from past interactions to enhance future customer experiences. This technology also helps in sentiment analysis, extracting and interpreting customer feelings from social media interactions, emails, and customer support communications, thereby offering a more nuanced view of customer satisfaction.

What Are the Challenges in Implementing Advanced CRM Analytics?

Implementing advanced CRM analytics is not without challenges. Data quality and completeness are critical; poor data can lead to inaccurate analyses and misguided conclusions. Integrating AI and ML into existing CRM systems often requires substantial initial and ongoing investment in both technology and expertise. Additionally, there's the challenge of breaking down data silos within organizations to create a unified view of customer interactions across different departments. Privacy and data protection are also major concerns, as companies must comply with regulations such as GDPR while handling customer data.

What Drives the Growth in the CRM Analytics Market?

The growth in the CRM analytics market is driven by several factors. The increasing volume of data generated by digital customer interactions necessitates powerful analytical tools to make sense of this information. Competitive pressures also push businesses to enhance customer experiences and personalize their marketing efforts, which CRM analytics can facilitate. Additionally, the integration of AI and ML technologies is becoming more accessible and affordable, allowing more businesses to leverage advanced analytics. As companies continue to recognize the value of data-driven strategies in achieving competitive advantage, demand for sophisticated CRM analytics solutions is expected to surge.

Select Competitors (Total 68 Featured) -

  • Accenture
  • Angoss Software Corporation
  • IBM Corporation
  • Infor
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS AB
  • Teradata Corporation

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • CRM Analytics - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Growing Demand for Data-Driven Customer Insights Spurs Adoption of CRM Analytics
    • Integration of Artificial Intelligence and Machine Learning Enhances Predictive Capabilities
    • Rising Importance of Customer Experience Management in Business Strategies
    • Advancements in Big Data Technology Expand Capabilities of CRM Analytics Tools
    • Shift from Descriptive to Prescriptive Analytics in Customer Relationship Management
    • Increased Adoption of Cloud-based CRM Solutions for Scalability and Flexibility
    • Growing Small and Medium Enterprises (SMEs) Market Adopts CRM Analytics for Competitive Advantage
    • Integration of Social Media Insights into CRM Strategies Enhances Customer Engagement
    • Global Expansion of E-commerce Drives Need for Advanced CRM Analytical Tools
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for CRM Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World 7-Year Perspective for CRM Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Contact Center Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 4: World 7-Year Perspective for Contact Center Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Social Media Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 6: World 7-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Customer Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 8: World 7-Year Perspective for Customer Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 10: World 7-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 11: World CRM Analytics Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Sales & Marketing Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 13: World 7-Year Perspective for Sales & Marketing Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: USA 7-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2024 & 2030
  • CANADA
    • TABLE 16: Canada Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 17: Canada 7-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2024 & 2030
  • JAPAN
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 18: Japan Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 19: Japan 7-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2024 & 2030
  • CHINA
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: China 7-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2024 & 2030
  • EUROPE
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 22: Europe Recent Past, Current & Future Analysis for CRM Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 23: Europe 7-Year Perspective for CRM Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
    • TABLE 24: Europe Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 25: Europe 7-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2024 & 2030
  • FRANCE
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 26: France Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: France 7-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2024 & 2030
  • GERMANY
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 28: Germany Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 29: Germany 7-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2024 & 2030
  • ITALY
    • TABLE 30: Italy Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 31: Italy 7-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2024 & 2030
  • UNITED KINGDOM
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 32: UK Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: UK 7-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2024 & 2030
  • REST OF EUROPE
    • TABLE 34: Rest of Europe Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 35: Rest of Europe 7-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2024 & 2030
  • ASIA-PACIFIC
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 36: Asia-Pacific Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 37: Asia-Pacific 7-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2024 & 2030
  • REST OF WORLD
    • TABLE 38: Rest of World Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Rest of World 7-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2024 & 2030

IV. COMPETITION