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封面
市场调查报告书
商品编码
1651004

全球数位游戏市场

Digital Games
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 252 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2030 年全球数位游戏市场规模将达 3,715 亿美元

2024 年全球数位游戏市场规模估计为 2,618 亿美元，预计到 2030 年将达到 3,715 亿美元，2024 年至 2030 年的复合年增长率为 6.0%。行动游戏是该报告分析的细分市场之一，预计到分析期结束时复合年增长率将达到 7.5%，达到 2351 亿美元。在分析期内，主机市场预计将以 4.4% 的复合年增长率成长。

美国市场预计将达到 726 亿美元，中国市场年复合成长率为 5.6%

预计2024年美国数位游戏市场规模将达726亿美元。中国是世界第二大经济体，预计到 2030 年市场规模将达到 575 亿美元，2024-2030 年分析期间的复合年增长率为 5.6%。其他值得注意的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为 5.9% 和 4.7%。在欧洲，德国的复合年增长率预计为 4.7%。

全球数位游戏市场 - 主要趋势和驱动因素摘要

什么是数字游戏？

数位游戏彻底改变了娱乐业，涵盖了在电脑、主机和行动装置等各种平台上玩的各种电子游戏。与传统的图板游戏游戏或纸牌游戏不同，数位游戏提供互动体验，通常具有复杂的故事情节、生动的世界和动态的角色，可以让玩家在更深层次的情感上参与其中。该领域正在从简单的游乐场游戏发展成为使用先进图形和人工智慧来创造逼真的模拟和体验的身临其境型世界。数位游戏有多种类型，包括策略、冒险、动作和角色扮演，适合不同年龄和兴趣的玩家，是一种普遍的娱乐形式。此外，线上多人游戏模式可以将来自世界各地的玩家联繫起来，将游戏变成一种跨越地理界限的社交活动。

科技如何推动数位游戏的创新？

科技的快速进步是数位游戏发展的关键催化剂。图形设计软体的发展使得创造越来越逼真、引人入胜且视觉震撼的游戏环境成为可能。同时，从强大的游戏机到VR头戴装置的硬体创新正在突破游戏体验的界限。人工智慧对于开发更聪明、响应更快的游戏系统、挑战玩家并提高可重玩性正变得至关重要。此外，云端游戏正在成为一种颠覆性的技术，它允许将高品质的游戏传输到以前无法在本地运行游戏的装置（如智慧型手机和平板电脑）上。这项技术不仅扩大了游戏的可访问性，还可以实现持续更新和改进，从而提高玩家的参与度。

数字游戏如何影响社会？

数位游戏对社会影响深远，影响教育、文化和社会互动。在教育领域，游戏化可以将学习变成一个互动且有趣的过程，从而显着提高学生的积极性和参与度。严肃游戏和模拟越来越多地被用于医疗保健等专业领域，以帮助训练程序和解决问题的技能。在文化层面上，游戏已成为一种艺术表达的媒介，叙事游戏讨论身份、道德和社会结构等复杂主题。在社交方面，游戏促进社群建立和联繫，提供虚拟世界以外的互动和合作平台，培养不同玩家群体之间的团队合作和沟通技巧。

推动数位游戏市场成长的因素有哪些？

数位游戏市场成长的驱动力是由于网路服务和智慧型手机的全球普及导致手机和网路游戏用户的扩大。电子竞技（业余和专业级别的数位游戏）的兴起也极大地促进了市场的扩张，创造了一个由玩家、观众和赞助商组成的蓬勃发展的生态系统。消费者娱乐偏好向互动、点播形式转变，进一步推动了数位游戏的流行。此外，扩增实境和虚拟实境等增强游戏体验的技术进步透过提供更具沉浸感的游戏环境继续吸引新用户。技术、文化和经济因素的融合确保了数位游戏产业的活跃和持续的成长轨迹，反映出其与主流娱乐和生活方式的紧密融合。

部分

类型（手机游戏、主机游戏、PC 游戏）

受访企业范例（共57家）

  • Activision Blizzard, Inc.
  • Blizzard Entertainment ,Inc.
  • Electronic Arts, Inc.
  • Machine Zone, Inc.
  • NetEase, Inc.
  • Nintendo Co., Ltd.
  • PayPal Holdings, Inc.
  • Rockstar Games
  • Supercell Oy
  • Tencent Holdings Ltd.

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章 市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 竞赛

简介目录
Product Code: MCP11538

Global Digital Games Market to Reach US$371.5 Billion by 2030

The global market for Digital Games estimated at US$261.8 Billion in the year 2024, is expected to reach US$371.5 Billion by 2030, growing at a CAGR of 6.0% over the analysis period 2024-2030. Mobile Games, one of the segments analyzed in the report, is expected to record a 7.5% CAGR and reach US$235.1 Billion by the end of the analysis period. Growth in the Console Games segment is estimated at 4.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$72.6 Billion While China is Forecast to Grow at 5.6% CAGR

The Digital Games market in the U.S. is estimated at US$72.6 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$57.5 Billion by the year 2030 trailing a CAGR of 5.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.9% and 4.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.7% CAGR.

Global Digital Games Market - Key Trends and Drivers Summarized

What Are Digital Games and How Have They Transformed Entertainment?

Digital games, encompassing a broad range of electronic games played on various platforms including computers, consoles, and mobile devices, have revolutionized the entertainment industry. Unlike traditional board games or card games, digital games provide interactive experiences, often involving complex storylines, vibrant worlds, and dynamic characters that engage players on deeper emotional levels. This sector has evolved from simple arcade games to immersive worlds using advanced graphics and AI to create lifelike simulations and experiences. With genres ranging from strategy and adventure to action and role-playing, digital games cater to a diverse array of interests and ages, making them a universal form of entertainment. Their ability to connect players across the globe via online multiplayer modes has also transformed gaming into a social activity that bridges geographical divides.

How Is Technology Driving Innovation in Digital Gaming?

The rapid advancement of technology is a key catalyst in the evolution of digital gaming. Developments in graphic design software have allowed for the creation of visually stunning game environments that are increasingly realistic and engaging. Meanwhile, innovations in hardware, from powerful gaming consoles to VR headsets, have pushed the boundaries of what games can deliver in terms of user experience. Artificial intelligence has become integral in developing smarter, more reactive gameplay systems that challenge players and increase replayability. Furthermore, cloud gaming is emerging as a transformative technology, enabling streaming of high-quality games to devices that were previously incapable of running them locally, such as smartphones and tablets. This technology not only broadens the accessibility of games but also allows for continuous updates and improvements, enhancing player engagement.

What Impact Do Digital Games Have on Society?

Digital games have a profound impact on society, influencing education, culture, and social interactions. In educational contexts, gamification can significantly enhance motivation and engagement among students by transforming learning into an interactive and entertaining process. Serious games and simulations are increasingly used in professional settings, such as healthcare, where they assist in training procedures and problem-solving skills. On a cultural level, games have become a medium for artistic expression, with narrative-driven games discussing complex themes such as identity, morality, and societal structure. Socially, games foster community building and connectivity, providing platforms for interaction and cooperation that transcend the virtual world, promoting teamwork and communication skills among diverse groups of players.

What Drives the Growth in the Digital Games Market?

The growth in the digital games market is driven by several factors, including the increasing penetration of internet services and smartphones globally, which expands the audience for mobile and online games. The rise of esports, where digital games are played competitively at both amateur and professional levels, has also significantly contributed to the market's expansion, creating a thriving ecosystem of players, spectators, and sponsors. Changes in consumer entertainment preferences toward interactive and on-demand formats have further propelled the popularity of digital games. Additionally, technological advancements that enhance the gaming experience, such as augmented reality and virtual reality, continue to attract new users by offering more immersive gaming environments. This confluence of technological, cultural, and economic factors ensures a vibrant and sustained growth trajectory for the digital games industry, reflecting its robust integration into mainstream entertainment and lifestyle.

SCOPE OF STUDY:

The report analyzes the Digital Games market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Type (Mobile Games, Console Games, PC Games)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 57 Featured) -

  • Activision Blizzard, Inc.
  • Blizzard Entertainment ,Inc.
  • Electronic Arts, Inc.
  • Machine Zone, Inc.
  • NetEase, Inc.
  • Nintendo Co., Ltd.
  • PayPal Holdings, Inc.
  • Rockstar Games
  • Supercell Oy
  • Tencent Holdings Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Digital Games - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • The Surge in Global Gamer Population Drives Demand for Diverse Game Genres
    • eSports Boom Throws the Spotlight on Competitive Gaming Platforms and Titles
    • Increasing Influence of Streaming and Cloud Gaming on Game Distribution and Access
    • Microtransaction and In-Game Purchasing Models Propel Revenue Growth
    • Rise of Mobile Gaming as a Dominant Platform in the Gaming Industry
    • The Impact of Virtual Reality on Creating Immersive Gaming Experiences
    • Game Development AI Adoption Spurs Innovations in Gameplay and Personalization
    • Community and Social Features in Games Strengthen Player Engagement
    • The Role of User-Generated Content in Enhancing Game Lifecycles
    • Advances in Graphics Technology Set the Stage for Next-Generation Gaming
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Digital Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Digital Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 3: World 15-Year Perspective for Digital Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for PC Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World Historic Review for PC Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 6: World 15-Year Perspective for PC Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Mobile Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Mobile Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 9: World 15-Year Perspective for Mobile Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Console Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Console Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 12: World 15-Year Perspective for Console Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 13: World Digital Games Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: USA Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: USA 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 17: Canada Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: Canada Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: Canada 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • JAPAN
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 20: Japan Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Japan Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: Japan 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • CHINA
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 23: China Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 24: China Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: China 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • EUROPE
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Digital Games by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Digital Games by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: Europe 15-Year Perspective for Digital Games by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 29: Europe Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: Europe 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • FRANCE
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 32: France Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: France Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: France 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • GERMANY
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 35: Germany Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Germany Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Germany 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 38: Italy Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Italy Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: Italy 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 41: UK Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: UK Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: UK 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 44: Rest of Europe Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Rest of Europe Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: Rest of Europe 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 47: Asia-Pacific Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Asia-Pacific Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Asia-Pacific 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • REST OF WORLD
    • TABLE 50: Rest of World Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Rest of World Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: Rest of World 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030

IV. COMPETITION