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市场调查报告书
商品编码
1722880
严肃游戏市场规模、份额、趋势及预测(按游戏平台、应用程式、垂直产业和地区),2025 年至 2033 年Serious Games Market Size, Share, Trends and Forecast by Gaming Platform, Application, Industry Vertical, and Region, 2025-2033 |
2024 年全球严肃游戏市场规模价值 133.3 亿美元。展望未来, IMARC Group估计到 2033 年市场规模将达到 691.5 亿美元,2025 年至 2033 年的复合年增长率为 19.07%。亚太地区目前占据市场主导地位,2024 年的市占率将超过 35.3%。由于严肃游戏在教育和企业培训中的应用日益增多、扩增实境 (AR) 和虚拟实境 (VR) 的进步、政府对游戏化的支持以及对互动学习的需求不断增长,严肃游戏的市场份额正在增加。
严肃游戏是指旨在实现特定教育、训练或行为目标的数位或类比互动体验。它们可以透过各种平台(例如电脑、控制台和行动装置)轻鬆访问,并为不同受众提供灵活性。它们吸引使用者并促进积极参与,增强个人的知识获取和技能发展。他们创造了真实的场景,有助于在安全可控的环境中提高解决问题、决策和批判性思考能力。因此,严肃游戏在全球范围内被广泛应用于教育、医疗保健、航太和国防以及媒体和娱乐产业。
目前,世界各地大众对笔记型电脑、智慧型手机和平板电脑等各种电子设备的使用日益增多,这加强了市场的成长。除此之外,严肃游戏的普及率不断上升,因为它们有助于提高参与度和知识保留率,为行业参与者提供了丰厚的成长机会。此外,严肃游戏在医疗保健和医疗培训中的应用日益广泛,为医疗程序、患者互动和紧急情况提供逼真的模拟,从而促进了市场的成长。此外,各国管理机构也正在推动学校和大学的教育科技融合,有助于市场的成长。与此相符的是,由于个人越来越注重软技能发展,对严肃游戏的需求不断增长,这为市场前景带来了积极的影响。
对有效学习解决方案的需求不断增长
世界各地的大众对有效学习解决方案的需求日益增加。传统的教学方法不能充分吸引学习者或确保最佳的知识保留。另一方面,严肃游戏提供互动和沈浸式体验,让学习者积极参与学习过程。他们透过结合游戏机制、故事叙述和互动元素,创造了一个令人愉快且引人入胜的环境,以促进积极参与并提高学习成果。此外,教育机构越来越多地采用严肃游戏来取代传统的教学方法。这些游戏迎合不同的学习风格,提供个人化的学习体验,让学生以更容易理解和参与的方式掌握复杂的概念。
更重视员工培训与发展
组织越来越重视员工培训和发展,以增强他们在业务相关领域的参与。他们专注于持续技能开发,以提高生产力、员工参与度和留任率以及整体业务绩效。严肃游戏提供了一个动态互动的训练平台,让员工在激励的环境中获得并提升必要的技能。此外,他们还提供一种实践学习方法,让员工练习与其角色相关的任务和场景。此外,它们还有助于模拟复杂的工作情况、决策过程和客户互动。他们还为员工提供了一个安全的空间,让他们从错误中学习并获得宝贵的经验。
严肃游戏的技术进步
虚拟实境 (VR) 和扩增实境 (AR) 等新兴技术的融合为使用者提供了增强的沉浸式体验,对市场产生了积极影响。 VR技术为使用者提供了复製现实世界状况的模拟环境。学习者可以透过配戴 VR 头戴式装置在受控环境中获得实务经验。此外,VR技术广泛应用于医疗保健产业,医疗专业人员可以练习复杂的手术或紧急情况。另一方面,AR 透过在现实世界中迭加数位元素来增强学习体验。严肃游戏结合了扩增实境技术,让学习者能够与实体环境中的虚拟物件和资讯互动。
The global serious games market size was valued at USD 13.33 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 69.15 Billion by 2033, exhibiting a CAGR of 19.07% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 35.3% in 2024. The serious games market share is increasing due to the rising adoption in education and corporate training, advancements in augmented reality (AR) and virtual reality (VR), government support for gamification, and the growing demand for interactive learning.
Serious games refer to digital or analog interactive experiences that are designed to focus on achieving specific educational, training, or behavioral objectives. They can be easily accessed through various platforms, such as computers, consoles, and mobile devices, and offer flexibility to a diverse audience. They engage users and promote active participation, enhance knowledge acquisition, and skill development in individuals. They create real-world scenarios that benefit in enhancing problem-solving, decision-making, and critical thinking skills in a safe and controlled environment. As a result, serious games are widely utilized in education, healthcare, aerospace and defense, and media and entertainment industries across the globe.
At present, the increasing utilization of various electronic devices, such as laptops, smartphones, and tablets, among the masses around the world is strengthening the market growth. Besides this, the rising adoption of serious games, as they assist in improving engagement and knowledge retention, is providing lucrative growth opportunities to industry players. In addition, the increasing employment of serious games in healthcare and medical training for providing realistic simulations for medical procedures, patient interactions, and emergency situations is bolstering the growth of the market. Apart from this, governing agencies of various countries are promoting the integration of educational technology in schools and universities, which is contributing to the growth of the market. In line with this, the growing demand for serious games due to the increasing focus on soft skill development among individuals is offering a positive market outlook.
Rising demand for effective learning solutions
There is an increase in the demand for effective learning solutions among the masses around the world. Traditional teaching methods do not fully engage learners or ensure optimal knowledge retention. On the other hand, serious games provide interactive and immersive experiences that actively involve learners in the learning process. They create an enjoyable and engaging environment by incorporating game mechanics, storytelling, and interactive elements, that promote active participation and enhance learning outcomes. Moreover, educational institutions are increasingly adopting serious games as an alternative to traditional teaching methods. These games cater to different learning styles and offer personalized learning experiences and allow students to grasp complex concepts in a more accessible and engaging manner.
Increasing focus on employee training and development
Organizations are increasingly focusing on employee training and development to enhance their engagement in business related areas. They are focusing on continuous skill development to improve productivity, employee engagement and retention, and overall business performance. Serious games provide a dynamic and interactive platform for training that allows employees to acquire and improve essential skills in a stimulating environment. In addition, they offer a hands-on approach to learning by allowing employees to practice tasks and scenarios relevant to their roles. Furthermore, they assist in simulating complex work situations, decision-making processes, and customer interactions. They also provide employees with a safe space to learn from their mistakes and gain valuable experience.
Technological advancements in serious games
The integration of emerging technologies, such as virtual reality (VR) and augmented reality (AR), to provide an enhanced and immersive experience to users is positively influencing the market. VR technology provides users with a simulated environment that replicates real-world situations. Learners can gain practical experience in a controlled setting by wearing a VR headset. In addition, VR technology is widely used in the healthcare industry, where medical professionals can practice complex procedures or emergency situations. On the other hand, AR enhances the learning experience by overlaying digital elements in the real world. Serious games incorporate AR technology to allow learners to interact with virtual objects and information in their physical environment.
Smartphone represents the largest market segment
The rising adoption of smartphones for serious games due to their convenient nature is contributing to the growth of the market. In addition, there is wide availability and accessibility of smartphones across the globe. As a result, people are increasingly preferring smartphones for accessing and playing serious games on account of their portability. Apart from this, the integration of touchscreens, motion sensors, and augmented reality capabilities in smartphones provides immersive and interactive experiences for serious game players, which is offering a positive market outlook.
Simulation and training accounts for the majority of the market share
Serious games are widely utilized for simulation and training purposes to provide realistic and immersive environments for training individuals in various industries, such as healthcare, aviation, defense, manufacturing, and emergency services. Apart from this, simulation and training serious games enable users to practice skills, decision-making, and critical thinking in simulated scenarios. In line with this, these games help individuals in developing enhance expertise, increase performance, and improve their ability to handle complex tasks and situations easily and in an efficient way.
Education holds the biggest market share
In the education industry these games are widely used in educational institutions, such as schools, colleges, universities, and online learning platforms. They focus on subjects, such as math, science, language learning, history, and skill development. In line with this, these games offer interactive and engaging learning experiences that enhance student engagement, knowledge retention, and academic performance. In addition, the rising adoption of these games in the education system, as they can be used by learners of all age groups, from early childhood education to higher education and professional training, is propelling the growth of the market.
Asia Pacific exhibits a clear dominance, accounting for the largest serious games market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represented the largest market
Asia Pacific held the biggest market share due to the increasing demand for quality education and training. In addition, the rising adoption of smartphones and gaming consoles among individuals is contributing to the growth of the market in the Asia Pacific region. Apart from this, increasing advancements in the gaming industry are propelling the growth of the market. In line with this, favorable government initiatives in educational technology and digital learning are bolstering the growth of the market in the region.
Key players in the industry are focusing on incorporating gamification techniques, interactive storytelling, realistic simulations, and cutting-edge technologies to deliver high-quality games. In line with this, they are employing game designers, developers, and content creators to design and build games that cater to the specific industries and learning objectives. Apart from this, companies are closely working with educational institutions, corporate organizations, and government entities to understand their requirements and develop customized games that support their learning goals, target audience, and industry-specific scenarios. In addition, major manufacturers are investing in research and development (R&D) activities to improve game mechanics, graphics, user interfaces, and pedagogical approaches, which is offering a positive market outlook.
In May 2022, MPS Interactive Systems Limited (MPS Ltd.) announced the completion of the acquisition of EI Design, one of the most respected names in the custom eLearning content development industry to create a global eLearning powerhouse and provide superior experience to customers.
In 2017, Applied Research Associate Inc has 'The Virtual Heroes Division' that deployed Virtual Nuclear Security, a 3D game set in a nuclear power plant. Virtual Heroes created the game as a training tool for the International Atomic Energy Agency (IAEA).