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全球网际网路通讯协定电视 (iPTV) 市场

Internet Protocol Television (iPTV)

出版日期: 2025年02月14日 | 出版商:

Global Industry Analysts, Inc. | 英文 234 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计到 2030 年全球网际网路通讯协定电视 (iPTV) 市场规模将达到 934 亿美元

2024 年全球网路通讯协定电视 (iPTV) 市场规模估计为 665 亿美元，预计到 2030 年将达到 934 亿美元，2024 年至 2030 年的复合年增长率为 5.8%。订阅 IPTV 是报告中分析的细分市场之一，预计到分析期结束时复合年增长率为 6.6%，达到 542 亿美元。在分析期内，免费订阅 IPTV 部分的复合年增长率预计为 4.9%。

美国市场预计将达到 183 亿美元，中国市场年复合成长率为 5.4%

预计 2024 年美国网路通讯协定电视 (iPTV) 市值将达到 183 亿美元。中国是世界第二大经济体，预计到 2030 年市场规模将达到 145 亿美元，2024-2030 年分析期间的复合年增长率为 5.4%。其他值得注意的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为 5.5% 和 4.5%。在欧洲，预计德国的复合年增长率约为 4.5%。

全球网际网路通讯协定电视 (iPTV) 市场 - 主要趋势与驱动因素摘要

什么是 IPTV？

网际网路通讯协定电视 (iPTV) 是一种使用网际网路通讯协定套件透过分封交换网路（例如区域网路或网际网路）提供电视服务的系统，而不是采用传统形式的地面电波、卫星讯号或有线电视。与下载的媒体不同，IPTV 提供了连续串流源媒体的功能。因此，用户端媒体播放器几乎可以立即开始播放内容（例如电视频道）。与广播、有线和卫星电视等传统电视传输技术相比，该技术可以提供更客製化和互动的用户体验。 IPTV不仅提供高画质（HD）电视服务，还提供一系列多媒体服务，包括随选视讯（VoD）、直播电视、互动电视（iTV）等。

科技进步如何增强IPTV服务？

技术进步透过改善服务交付和观看体验显着增强了 IPTV。高速互联网连接和先进网路技术的融合使得 IPTV 服务能够提供无缝、高品质的视讯串流，而不会出现通常与缓衝相关的中断。 H.265 等压缩技术的进步有助于透过网路有效传输高清内容，这对于维持 IPTV 服务品质至关重要。此外，云端 DVR 等创新技术让使用者无需在家中安装实体 DVR 即可录製自己喜欢的节目。支援IPTV应用程式和服务的智慧型电视和行动装置的兴奋使得观众可以随时随地观看自己喜欢的节目，从而使IPTV服务更加灵活和有吸引力。

哪些趋势将影响IPTV产业？

IPTV 产业正受到反映消费者媒体消费习惯变化的几个趋势的深刻影响。向Over-The-Top(OTT) 内容的转变就是这样一种趋势，其中节目和电影绕过传统分发并可直接透过网路观看。这一趋势迫使传统广播公司采用 IPTV 平台来提供更灵活的内容传递。个人化内容和互动节目的需求也推动 IPTV 供应商创新其服务产品。此外，互联网普及率的提高、连网设备的广泛使用以及宽频技术的增强正在推动全球 IPTV 服务的成长。与常规广播相比，消费者对 VOD 和时移媒体的偏好日益增加，这也推动了 IPTV 领域服务的扩张。

推动IPTV市场成长的因素有哪些？

IPTV市场的成长受到多种因素的推动，包括宽频基础设施的广泛采用以及智慧电视、智慧型手机和平板电脑等基于互联网的消费设备的日益普及。随着数位素养的提高，越来越多的消费者开始习惯使用互动式媒体应用，刺激了对 IPTV 服务的需求。技术进步使得以更低的频宽成本实现更丰富的媒体体验和更高的影像品质也是一个主要的成长动力。此外，消费行为的改变——希望更好地控制何时、观看什么和如何观看媒体内容——也促使越来越多的广播公司和电信业者投资 IPTV。此外，许多地区对数位广播的监管支援以及对更高品质广播标准的追求正在推动 IPTV 服务的采用。

部分

类型（订阅式 IPTV、免费订阅 IPTV）

受访公司范例（132 家值得关注的公司）

ARRIS International Limited
AT&T, Inc.
Broadcom Inc.
BT GROUP PLC
China Telecom Corporation Ltd.
Chunghwa Telecom Co., Ltd.
Comcast Corporation
Deutsche Telekom AG
Huawei Technologies Co., Ltd.
Reliance Industries Ltd.
Tellabs, Inc.
Verizon Communications, Inc.
ZTE Corporation

The global market for Internet Protocol Television (iPTV) estimated at US$66.5 Billion in the year 2024, is expected to reach US$93.4 Billion by 2030, growing at a CAGR of 5.8% over the analysis period 2024-2030. Subscription-Based IPTV, one of the segments analyzed in the report, is expected to record a 6.6% CAGR and reach US$54.2 Billion by the end of the analysis period. Growth in the Subscription-Free IPTV segment is estimated at 4.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$18.3 Billion While China is Forecast to Grow at 5.4% CAGR

The Internet Protocol Television (iPTV) market in the U.S. is estimated at US$18.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$14.5 Billion by the year 2030 trailing a CAGR of 5.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.5% and 4.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.5% CAGR.

Global Internet Protocol Television (IPTV) Market - Key Trends & Drivers Summarized

What Is IPTV and How Does It Change the Viewing Experience?

Internet Protocol Television (IPTV) is a system where television services are delivered using the Internet protocol suite over a packet-switched network such as a LAN or the internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats. Unlike downloaded media, IPTV offers the ability to stream the source media continuously. As a result, a client media player can begin playing the content (such as a TV channel) almost immediately. This technology enables a more customized and interactive user experience compared to conventional TV broadcasting technologies such as broadcast TV, cable TV, and satellite TV. IPTV not only offers high-definition (HD) television service but also provides a plethora of multimedia services such as Video on Demand (VoD), live TV, and interactive TV (iTV).

How Are Technological Advancements Enhancing IPTV Services?

Technological advancements are significantly enhancing IPTV by improving the service delivery and viewer experience. The integration of high-speed internet connections and advanced network technologies has allowed IPTV services to provide seamless, high-quality video streaming without interruptions typically associated with buffering. The advancement in compression technology, such as H.265, helps in transmitting HD content efficiently over the internet, which is crucial for maintaining the quality of service in IPTV. Moreover, innovations like cloud DVR allow users to record their favorite shows without the need for a physical DVR at home. The rise of smart TVs and mobile devices that support IPTV apps and services enables viewers to watch their favorite shows anytime and anywhere, adding to the flexibility and appeal of IPTV services.

What Trends Are Influencing the IPTV Industry?

The IPTV industry is significantly influenced by several trends that reflect the changing media consumption habits of consumers. The shift towards over-the-top (OTT) content, where shows and films are available directly via the internet, bypasses traditional distribution, is one such trend. This trend is compelling traditional broadcasters to also adopt IPTV platforms to offer their content more flexibly. The demand for personalized content and interactive programming is also prompting IPTV providers to innovate their service offerings. Moreover, the increase in internet penetration, the proliferation of connected devices, and enhanced broadband technology are facilitating the growth of IPTV services globally. Consumers' growing preference for VOD and time-shifted media over scheduled broadcasting is also driving service enhancements in the IPTV sector.

What Drives the Growth of the IPTV Market?

The growth in the IPTV market is driven by several factors, including the widespread availability of broadband infrastructure, and the increasing penetration of internet-based consumer devices like smart TVs, smartphones, and tablets. As digital literacy increases, more consumers are becoming comfortable with using interactive media applications, fueling the demand for IPTV services. Technological advancements that allow for richer media experiences and higher video quality at lower bandwidth costs are also significant growth drivers. Additionally, the shift in consumer behavior towards wanting more control over what, when, and how they view media content is prompting more broadcasters and telecommunications companies to invest in IPTV. Furthermore, regulatory support in many regions for digital broadcasting and the push for higher-quality broadcasting standards are propelling the adoption of IPTV services.

SCOPE OF STUDY:

The report analyzes the Internet Protocol Television (iPTV) market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Type (Subscription-Based IPTV, Subscription-Free IPTV)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 132 Featured) -

ARRIS International Limited
AT&T, Inc.
Broadcom Inc.
BT GROUP PLC
China Telecom Corporation Ltd.
Chunghwa Telecom Co., Ltd.
Comcast Corporation
Deutsche Telekom AG
Huawei Technologies Co., Ltd.
Reliance Industries Ltd.
Tellabs, Inc.
Verizon Communications, Inc.
ZTE Corporation

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Global Economic Update
- Internet Protocol Television (iPTV) - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Advances in Broadband Infrastructure Propel Growth in iPTV Market
- Increasing Demand for High-Quality Video Content Expands Addressable Market Opportunity
- Technological Innovations in Compression Algorithms Generate Demand for Efficient iPTV Solutions
- Growth in Smart TV Penetration Drives Adoption of iPTV Services
- Rising Focus on Personalized Viewing Experiences Strengthens Business Case for iPTV
- Adoption of Cloud-Based iPTV Platforms Spurs Growth in Market
- Impact of 5G Deployment Expands the Market for High-Speed iPTV Services
- Demand for Multi-Screen Viewing Generates Opportunities for iPTV Providers
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Internet Protocol Television (iPTV) Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 3: World Historic Review for Internet Protocol Television (iPTV) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 4: World 15-Year Perspective for Internet Protocol Television (iPTV) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
- TABLE 5: World Recent Past, Current & Future Analysis for Subscription-Based IPTV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 6: World Historic Review for Subscription-Based IPTV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 7: World 15-Year Perspective for Subscription-Based IPTV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for Subscription-Free IPTV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 9: World Historic Review for Subscription-Free IPTV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 10: World 15-Year Perspective for Subscription-Free IPTV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

UNITED STATES
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 11: USA Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 12: USA Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 13: USA 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
CANADA
- TABLE 14: Canada Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 15: Canada Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 16: Canada 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
JAPAN
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 17: Japan Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 18: Japan Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 19: Japan 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
CHINA
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 20: China Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 21: China Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 22: China 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
EUROPE
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 23: Europe Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 24: Europe Historic Review for Internet Protocol Television (iPTV) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 25: Europe 15-Year Perspective for Internet Protocol Television (iPTV) by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
- TABLE 26: Europe Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 27: Europe Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 28: Europe 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
FRANCE
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 29: France Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 30: France Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 31: France 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
GERMANY
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 32: Germany Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 33: Germany Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 34: Germany 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
ITALY
- TABLE 35: Italy Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 36: Italy Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 37: Italy 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
UNITED KINGDOM
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 38: UK Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 39: UK Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 40: UK 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
REST OF EUROPE
- TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 42: Rest of Europe Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 43: Rest of Europe 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
ASIA-PACIFIC
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 45: Asia-Pacific Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 46: Asia-Pacific 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
REST OF WORLD
- TABLE 47: Rest of World Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 48: Rest of World Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 49: Rest of World 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030