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封面
市场调查报告书
商品编码
1662196

全球行动电子邮件市场

Mobile Email
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 204 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年全球行动电子邮件市场将达到 29 亿用户

预计 2024 年全球行动电子邮件市场用户数将达到 26 亿，到 2030 年将达到 29 亿用户，2024 年至 2030 年的复合年增长率为 1.9%。

美国市场预计将达到 6.93 亿用户，中国市场预估年复合成长率为 1.8%

预计到 2024 年，美国行动电子邮件市场用户数量将达到 6.93 亿。中国是世界第二大经济体，预计到 2030 年市场规模将达到 4.719 亿用户，2024-2030 年分析期间的复合年增长率为 1.8%。其他值得注意的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为 1.7% 和 1.5%。在欧洲，预计德国的复合年增长率约为 2.1%。

行动电子邮件－关键趋势与驱动因素

行动电子邮件已成为现代通讯中不可或缺的工具，从根本上改变了个人和企业日常互动的方式。随着智慧型手机和其他行动装置的兴起，随时随地存取电子邮件的能力已从奢侈变成了必需品。行动电子邮件应用程式经过精心设计，可与桌面电子邮件用户端无缝同步，让使用者无论身在何处都能管理收件匣、回覆讯息并保持井然有序。 Gmail、Outlook 和 Apple Mail 等主流行动电子邮件平台不断发展，不断引入增强的功能，以满足用户日益增长的需求。这些增强功能包括强大的安全措施、直觉的使用者介面以及与其他生产力工具的无缝整合。行动电子邮件所带来的便利和高效大大提高了个人和专业使用者的工作效率和沟通效率，成为日常生活中不可或缺的一部分。

行动电子邮件市场最显着的趋势之一是对安全性和隐私的日益重视。随着网路威胁变得越来越复杂和普遍，电子邮件提供者正在投入大量资源开发旨在保护用户敏感资讯的先进安全措施。这些措施包括端对端加密，确保只有预期的收件人才能阅读电子邮件的内容；多因素身份验证，透过要求用户透过多种管道验证其身份，增加了额外的安全保障；以及人工智慧主导的威胁检测，使用机器学习演算法即时识别和减轻潜在威胁。远端工作和自带设备 (BYOD) 文化的兴起进一步增加了对强大的行动电子邮件解决方案的需求，该解决方案可透过任何装置安全地存取公司电子邮件和资料。除了增强安全性之外，行动电子邮件应用程式还利用机器学习演算法来提供个人化的体验。这些演算法透过优先考虑重要讯息、提供智慧回覆和提案后续操作来提高用户参与度和满意度。

行动讯息市场的成长受到多种因素的推动，包括行动装置的技术进步、智慧型手机在全球的普及率不断提高以及向远端工作和数位通讯的转变。行动网路基础设施的不断改进，包括 5G 技术的推出，显着提高了行动讯息服务的速度和可靠性。这使得用户几乎可以从任何地方快速且有效率地存取和管理他们的电子邮件。此外，行动电子邮件与其他生产力和协作工具（如日历、云端储存服务和计划管理应用程式）的整合扩展了其功能和吸引力，使其成为个人和职业生活的重要工具。消费行为的改变，例如行动优先通讯和对即时资讯的需求不断增加，也推动了对行动讯息解决方案的需求。此外，行动电子邮件供应商之间的竞争格局正在推动创新和新功能的开发，确保用户拥有最新、最高效的电子邮件管理工具。因此，在技术进步、用户需求和不断发展的通讯趋势的共同推动下，行动电子邮件市场预计将继续增长。

部分

细分（行动电子邮件）

受访公司范例（92家值得关注的公司）

  • AWeber
  • Benchmark Email
  • Campaign Monitor
  • Campaigner
  • Constant Contact
  • GetResponse
  • HubSpot
  • iContact
  • Infusionsoft
  • Mad Mimi
  • MailChimp
  • Pardot
  • Pinpointe
  • SendinBlue
  • VerticalResponse
  • VerticalResponse（Deluxe）
  • Zoho Campaigns

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章 市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 竞赛

简介目录
Product Code: MCP-6170

Global Mobile Email Market to Reach 2.9 Billion Users by 2030

The global market for Mobile Email estimated at 2.6 Billion Users in the year 2024, is expected to reach 2.9 Billion Users by 2030, growing at a CAGR of 1.9% over the analysis period 2024-2030.

The U.S. Market is Estimated at 693.0 Million Users While China is Forecast to Grow at 1.8% CAGR

The Mobile Email market in the U.S. is estimated at 693.0 Million Users in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of 471.9 Million Users by the year 2030 trailing a CAGR of 1.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.7% and 1.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.1% CAGR.

Mobile Email - Key Trends and Drivers

Mobile email has become an indispensable tool in the modern communication landscape, fundamentally transforming how individuals and businesses interact on a daily basis. With the widespread adoption of smartphones and other mobile devices, the ability to access email on the go has transitioned from a luxury to a necessity. Mobile email applications are meticulously designed to provide seamless synchronization with desktop email clients, allowing users to manage their inboxes, respond to messages, and stay organized irrespective of their physical location. Leading mobile email platforms such as Gmail, Outlook, and Apple Mail have continuously evolved to incorporate enhanced features that cater to the growing demands of users. These enhancements include robust security measures, intuitive user interfaces, and seamless integration with other productivity tools. The convenience and efficiency afforded by mobile email have significantly bolstered productivity and communication efficiency for both personal and professional users, making it an essential component of daily life.

One of the most prominent trends in the mobile email market is the increasing emphasis on security and privacy. As cyber threats become more sophisticated and pervasive, email providers are investing substantial resources into developing advanced security measures designed to protect users' sensitive information. These measures include end-to-end encryption, which ensures that only the intended recipient can read the email content; multi-factor authentication, which adds an additional layer of security by requiring users to verify their identity through multiple channels; and artificial intelligence-driven threat detection, which uses machine learning algorithms to identify and mitigate potential threats in real time. The rise of remote work and the BYOD (Bring Your Own Device) culture has further intensified the need for robust mobile email solutions that can ensure secure access to corporate email and data from any device. In addition to security enhancements, mobile email applications are leveraging machine learning algorithms to offer personalized experiences. These algorithms can prioritize important messages, provide smart replies, and suggest follow-up actions, thereby enhancing user engagement and satisfaction.

The growth in the mobile email market is driven by several factors, including technological advancements in mobile devices, the increasing global adoption of smartphones, and the shift towards remote work and digital communication. Continuous improvements in mobile network infrastructure, such as the rollout of 5G technology, have significantly enhanced the speed and reliability of mobile email services. This ensures that users can access and manage their emails quickly and efficiently from virtually anywhere. Furthermore, the integration of mobile email with other productivity and collaboration tools—such as calendars, cloud storage services and project management applications—has expanded its functionality and appeal, making it an indispensable tool for both personal and professional use. Changes in consumer behavior, with a growing preference for mobile-first communication and the need for real-time information, are also driving the demand for mobile email solutions. Additionally, the competitive landscape among mobile email providers is fostering innovation and the development of new features, ensuring that users have access to the latest and most efficient email management tools. As a result, the mobile email market is poised for continued growth, propelled by the convergence of technological advancements, user demand, and evolving communication trends.

SCOPE OF STUDY:

The report analyzes the Mobile Email market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Mobile Email)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 92 Featured) -

  • AWeber
  • Benchmark Email
  • Campaign Monitor
  • Campaigner
  • Constant Contact
  • GetResponse
  • HubSpot
  • iContact
  • Infusionsoft
  • Mad Mimi
  • MailChimp
  • Pardot
  • Pinpointe
  • SendinBlue
  • VerticalResponse
  • VerticalResponse (Deluxe)
  • Zoho Campaigns

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Global Economic Update
    • Mobile Email - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Adoption of Smartphones Expands Addressable Market Opportunity for Mobile Email
    • Advances in Mobile Network Infrastructure Propel Growth in Mobile Email Usage
    • Integration with Productivity Tools Drives Adoption of Mobile Email Solutions
    • Emphasis on Security and Privacy Strengthens Business Case for Encrypted Mobile Email
    • Rise of Remote Work Culture Generates Demand for Robust Mobile Email Solutions
    • Implementation of Multi-Factor Authentication Accelerates Demand for Secure Email Access
    • Development of AI-Driven Threat Detection Spurs Growth in Security-Focused Mobile Email Applications
    • Personalized Email Experiences Enhance User Engagement and Satisfaction
    • Growing Use of BYOD Policies in Enterprises Expands Market Opportunities for Mobile Email
    • Increasing Need for Real-Time Communication Drives Adoption of Mobile Email
    • Shift towards Mobile-First Communication Sustains Growth in Mobile Email Usage
    • Enhanced User Interfaces and UX Design Throw Spotlight on User-Friendly Email Applications
    • Expansion of Cloud-Based Services Generates Demand for Integrated Mobile Email Solutions
    • Enhanced Connectivity with 5G Networks Propels Efficiency and Reliability of Mobile Email
    • Increasing Global Internet Penetration Expands Market Reach for Mobile Email Solutions
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Mobile Email Market Analysis of Annual Sales in Million Users for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Mobile Email by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in Million Users for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Mobile Email by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 4: USA Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • CANADA
    • TABLE 5: Canada Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • JAPAN
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 6: Japan Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • CHINA
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 7: China Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • EUROPE
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 8: Europe Recent Past, Current & Future Analysis for Mobile Email by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in Million Users for Years 2024 through 2030 and % CAGR
    • TABLE 9: Europe 6-Year Perspective for Mobile Email by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
  • FRANCE
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 10: France Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • GERMANY
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 11: Germany Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • ITALY
    • TABLE 12: Italy Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • UNITED KINGDOM
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 13: UK Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • REST OF EUROPE
    • TABLE 14: Rest of Europe Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • ASIA-PACIFIC
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 15: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • REST OF WORLD
    • TABLE 16: Rest of World Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR

IV. COMPETITION