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市场调查报告书
商品编码
1662258

全球行动扩增实境(MAR) 市场

Mobile Augmented Reality (MAR)
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 229 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球行动扩增实境(MAR) 市场规模将达到 841 亿美元

2024 年全球行动扩增实境(MAR) 市场规模估计为 183 亿美元，预计到 2030 年将达到 841 亿美元，2024 年至 2030 年的复合年增长率为 29.0%。报告分析的细分市场之一 MAR 软体预计将实现 25.1% 的复合年增长率，到分析期结束时达到 449 亿美元。在分析期间内，MAR 服务部门的复合年增长率预计为 34.7%。

美国市场规模估计为 50 亿美元，中国市场预计复合年增长率为 27.6%

预计 2024 年美国行动扩增实境(MAR) 市场价值将达到 50 亿美元。中国是世界第二大经济体，预计到 2030 年市场规模将达到 126 亿美元，2024-2030 年分析期间的复合年增长率为 27.6%。其他值得注意的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为 25.4% 和 24.8%。在欧洲，预计德国的复合年增长率约为 19.9%。

全球行动扩增实境(MAR) 市场 - 主要趋势与驱动因素摘要

行动扩增实境（MAR）技术目前正处于快速成长和广泛创新的变革时期。 MAR 透过智慧型手机迭加声音、图形和文字等数位元素来扩增实境环境，为使用者提供融合数位和实体领域的互动体验。这项技术最初始于航空领域，后来扩展到汽车、游戏和医疗领域，由于配备先进摄影机和感测器的智慧型手机的广泛使用，其应用范围得到了极大的扩展。这些设备使 AR 的存取变得民主化，成为许多现代软体应用程式的标准功能，并使开发人员能够创造以前仅限于专用硬体的身临其境型体验。

有几个关键因素推动行动 AR 市场的成长。对于互动式和沈浸式内容的需求正在不断增长，消费者正在寻找 MAR 可以提供的动态和引人入胜的数位体验，尤其是在游戏、教育内容和互动行销等应用中。此外，透过将滤镜和镜头等 AR 功能嵌入到日常数位互动中，MAR 与社群媒体平台的整合将使 AR 普及到更广泛的受众。在零售和行销领域，MAR 也被用于透过在即时环境中实现虚拟产品视觉化来改善客户购物体验，从而提高客户参与和销售转换率。此外，苹果、谷歌和微软等主要科技公司正在大力投资 AR，开发支援硬体和软体，不仅刺激了 MAR 创新，而且还提高了市场知名度和可及性。

有多种成长动力推动了 MAR 技术的采用和发展。随着行动连线的增强，尤其是 5G 网路的推出，MAR 应用程式将能够以更高的频宽和更低的延迟运行，以支援更复杂的 AR 体验。特定 AR 硬体和配件（如 AR 眼镜和先进感测器）的开发将进一步丰富 MAR 体验，超越标准智慧型手机所能提供的体验。跨产业合作正在打造针对特定需求的客製化 AR 解决方案，扩大 MAR 在汽车、房地产和医疗保健等领域的应用范围。此外，随着数互动在日常生活中变得越来越普遍，数位科技的文化接受度也在不断提高，从而降低了文化障碍并促进了 MAR 的快速采用。此外，透过确保遵守严格的资料保护条例，增强 AR 平台的隐私和安全性对于推动更广泛的采用至关重要，从而使 MAR 在隐私敏感的市场中更具吸引力。总的来说，这些因素为 MAR 创造了一个强大的生态系统，确保其持续成长并融入广泛的数位体验。

部分

产品（软体、服务）；应用程式（消费者、商业、製造、医疗保健、航太和国防、其他应用程式）

受访企业范例（共113家）

  • Apple Inc.
  • Augmensys GmbH
  • Augment
  • Augmented Pixels Inc.
  • Blippar
  • Catchoom Technologies
  • DAQRI
  • Google Inc.
  • Gravity Jack
  • Hunter Research and Technology, LLC
  • LM3LABS Corp.
  • Marxent Labs LLC
  • Mollejuo Software, Inc.
  • Mybrana Network SL
  • Niantic, Inc.
  • Occipital Inc.
  • Seabery Augmented Technology
  • Snap, Inc.
  • ViewAR GmbH
  • VividWorks Ltd.
  • Wikitude GmbH
  • Zappar Ltd.

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章 市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 竞赛

简介目录
Product Code: MCP-7910

Global Mobile Augmented Reality (MAR) Market to Reach US$84.1 Billion by 2030

The global market for Mobile Augmented Reality (MAR) estimated at US$18.3 Billion in the year 2024, is expected to reach US$84.1 Billion by 2030, growing at a CAGR of 29.0% over the analysis period 2024-2030. MAR Software, one of the segments analyzed in the report, is expected to record a 25.1% CAGR and reach US$44.9 Billion by the end of the analysis period. Growth in the MAR Services segment is estimated at 34.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.0 Billion While China is Forecast to Grow at 27.6% CAGR

The Mobile Augmented Reality (MAR) market in the U.S. is estimated at US$5.0 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$12.6 Billion by the year 2030 trailing a CAGR of 27.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 25.4% and 24.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 19.9% CAGR.

Global Mobile Augmented Reality (MAR) Market - Key Trends and Drivers Summarized

Mobile Augmented Reality (MAR) technology is currently experiencing a transformative phase marked by rapid growth and extensive technological innovation. MAR enhances real-world environments by overlaying digital elements such as audio, graphics, and text through smartphones, offering users an interactive experience that combines digital and physical realms. This technology, which started primarily in aviation and has since spread to automotive, gaming, and medical fields, has significantly broadened its applications due to the widespread adoption of smartphones equipped with advanced cameras and sensors. These devices have democratized access to AR, making it a standard feature in many modern software applications and allowing developers to create immersive experiences previously confined to specialized hardware.

The expansion of the mobile AR market is driven by several key factors. The demand for interactive and immersive content is increasing, with consumers seeking dynamic and engaging digital experiences that MAR can provide, particularly evident in applications such as gaming, educational content, and interactive marketing. Additionally, the integration of MAR with social media platforms has popularized AR among broader audiences by embedding AR features like filters and lenses into daily digital interactions. Retail and marketing sectors are also leveraging MAR to enhance customer shopping experiences by allowing virtual product visualizations in real-time environments, thereby increasing customer engagement and sales conversion rates. Furthermore, major tech companies like Apple, Google, and Microsoft are heavily investing in AR by developing supportive hardware and software, which not only facilitates MAR innovations but also boosts market awareness and accessibility.

Several growth drivers contribute to the adoption and development of MAR technology. Enhanced mobile connectivity, particularly with the rollout of 5G networks, allows MAR applications to operate with higher bandwidth and lower latency, supporting more complex AR experiences. The development of AR-specific hardware and accessories, such as AR glasses and advanced sensors, further enriches MAR experiences beyond what standard smartphones might offer. Cross-industry collaborations are spawning bespoke AR solutions tailored to specific needs, expanding MAR's applicability across fields such as automotive, real estate, and healthcare. Additionally, cultural acceptance of digital technologies is increasing as digital interactions become more embedded in daily life, lowering cultural barriers and fostering a quicker adoption of MAR. Moreover, privacy and security enhancements in AR platforms are crucial in encouraging wider adoption by ensuring compliance with stringent data protection regulations, thereby making MAR more appealing in privacy-sensitive markets. These factors collectively foster a robust ecosystem for MAR, ensuring its continued growth and integration into a wide range of digital experiences.

SCOPE OF STUDY:

The report analyzes the Mobile Augmented Reality (MAR) market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Offering (Software, Services); Application (Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense, Other Applications)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 113 Featured) -

  • Apple Inc.
  • Augmensys GmbH
  • Augment
  • Augmented Pixels Inc.
  • Blippar
  • Catchoom Technologies
  • DAQRI
  • Google Inc.
  • Gravity Jack
  • Hunter Research and Technology, LLC
  • LM3LABS Corp.
  • Marxent Labs LLC
  • Mollejuo Software, Inc.
  • Mybrana Network S.L.
  • Niantic, Inc.
  • Occipital Inc.
  • Seabery Augmented Technology
  • Snap, Inc.
  • ViewAR GmbH
  • VividWorks Ltd.
  • Wikitude GmbH
  • Zappar Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Mobile Augmented Reality (MAR) - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Proliferation of Smartphones and Mobile Devices Propels Growth of MAR
    • Advances in AR Technology Expands Addressable Market Opportunity
    • Integration with AI and Machine Learning Strengthens Business Case for MAR
    • Increasing Use of MAR in E-Commerce Drives Adoption
    • Enhanced User Experience through Immersive Technologies Accelerates Demand
    • Surge in Mobile Gaming Applications Throws the Spotlight on MAR
    • Adoption of 5G Networks Generates Demand for High-Performance MAR
    • Growth in Social Media and AR Filters Drives Market Expansion
    • Here's the Story of AR in Education and Training
    • Rising Consumer Expectations for Interactive Marketing Spurs Growth
    • Investment in AR Startups and Innovations Strengthens the Business Case
    • Expansion of AR Advertising and Branding Opportunities
    • Integration of MAR in Healthcare Applications Accelerates Adoption
    • Cost Reductions in AR Hardware and Software Propel Market Growth
    • Increasing Application of AR in Real Estate and Interior Design Expands Opportunities
    • Evolution of AR Content Creation Tools Generates Demand for MAR Solutions
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Mobile Augmented Reality (MAR) Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Mobile Augmented Reality (MAR) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Consumer by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Consumer by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Commercial by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Commercial by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Aerospace & Defense by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Aerospace & Defense by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 20: USA Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: USA 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 22: USA Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: USA 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • CANADA
    • TABLE 24: Canada Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Canada 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 26: Canada Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Canada 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • JAPAN
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 28: Japan Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Japan 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 30: Japan Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Japan 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • CHINA
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 32: China Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: China 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 34: China Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: China 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • EUROPE
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 36: Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 37: Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 38: Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 40: Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • FRANCE
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 42: France Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: France 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 44: France Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: France 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • GERMANY
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 46: Germany Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Germany 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 48: Germany Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Germany 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • ITALY
    • TABLE 50: Italy Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Italy 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 52: Italy Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Italy 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • UNITED KINGDOM
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 54: UK Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: UK 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 56: UK Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: UK 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Rest of Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 60: Rest of Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Rest of Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 64: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Asia-Pacific 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 66: Rest of World Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Rest of World 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 68: Rest of World Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Rest of World 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030

IV. COMPETITION