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市场调查报告书
商品编码
1662265

全球行动通讯应用市场

Mobile Messaging Apps
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 312 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球行动通讯应用市场累计用户数将达到 69 亿

预计 2024 年全球行动通讯应用市场将拥有 43 亿用户（累积），到 2030 年预计将达到 69 亿用户（累积），在 2024-2030 年分析期内的复合年增长率为 8.3%。

美国市场累计用户累积估计为 11 亿，中国市场预估年复合成长率为 12.8%

预计到 2024 年，美国行动通讯应用市场累积用户数将达到 11 亿。中国是世界第二大经济体，预计到 2030 年市场规模将达到 18 亿用户（累积），2024-2030 年分析期间的复合年增长率为 12.8%。其他值得注意的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为 4.3% 和 6.2%。在欧洲，德国的复合年增长率预计为 5.5%。

全球行动通讯应用程式市场 - 主要趋势和驱动因素摘要

行动通讯应用程式已成为现代通讯的核心，重塑了人们之间的互动方式，尤其是在数位时代。这些平台呈指数级增长，从简讯这样的新奇事物演变为如今的动态互动中心，不仅影响个人的沟通方式，也影响品牌与消费者的互动方式。最初，短信是一项昂贵且使用有限的服务，但随着行动计划发展到包含无限制短信，WhatsApp、Facebook Messenger 和 Snapchat 等行动通讯应用程式的采用率飙升。这些应用程式已将通讯功能远远超出了简单的文本，融合了多媒体共用、即时视讯、群聊等功能，已成为全球数十亿人日常互动的重要组成部分。这种转变不仅导致了传统简讯的衰落，也带来了通讯格局的重大变化，凸显了这些平台在促进现代互动形式方面的重要性。

对于行销人员来说，行动通讯应用程式的兴起为他们提供了直接、个人地与受众接触的独特机会。这些平台与对话式行销的转变一致，对话式行销利用讯息的个人和即时性来加强与客户的关係。与电子邮件等缺乏即时和人情味的传统行销管道不同，通讯应用程式可以进行持续的对话，从而提高客户参与和忠诚度。这种互动使负责人能够有效地执行各种功能，从发送服务通知到提供即时客户支援，再到进行个人化促销。这种平台的互动性使得每一次对话都成为加强品牌忠诚度和根据直接回馈调整行销策略的潜在机会，从而提高行销工作的有效性并推动更深入的客户参与。

行动通讯应用程式的兴起已经将传统的行销模式转变为更具互动性、参与度主导的策略，凸显了双向沟通对行销成功的重要性。负责人越来越意识到需要利用行动通讯应用程式来适应这种动态环境。这种参与不仅仅意味着接触你的受众；它还意味着创造有意义的互动，以建立更牢固的联繫和更深的品牌忠诚度。此外，通讯应用程式与 CRM 系统的整合能力、多代理功能和自动化可能性使其比传统社交网路更能提高业务效率、管理客户关係并维护企业声誉。随着数位通讯的不断发展，对于希望利用这一转变并创造互动性更强、客户满意度更高的环境的行销人员来说，策略性地关注行动通讯应用程式至关重要。

部分

细分市场（行动通讯应用程式）

受访公司范例（总合119家公司）

  • Alibaba Group
  • Apple Inc.
  • BlackBerry Limited
  • Facebook Inc.
  • Google Inc.
  • Hike Ltd.
  • Kakao Corp.
  • Kik Interactive Inc.
  • LINE Corporation
  • Snap Inc.
  • Tango
  • Telegram Messenger LLP
  • Tencent Holdings
  • Viber Media Sa rl
  • WhatsApp Inc.

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章 市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 西班牙
  • 俄罗斯
  • 其他欧洲国家
  • 亚太地区
  • 澳洲
  • 印度
  • 韩国
  • 其他亚太地区
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲国家
  • 中东
  • 伊朗
  • 以色列
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他中东地区
  • 非洲

第四章 竞赛

简介目录
Product Code: MCP-7955

Global Mobile Messaging Apps Market to Reach 6.9 Billion Users (Cumulative) by 2030

The global market for Mobile Messaging Apps estimated at 4.3 Billion Users (Cumulative) in the year 2024, is expected to reach 6.9 Billion Users (Cumulative) by 2030, growing at a CAGR of 8.3% over the analysis period 2024-2030.

The U.S. Market is Estimated at 1.1 Billion Users (Cumulative) While China is Forecast to Grow at 12.8% CAGR

The Mobile Messaging Apps market in the U.S. is estimated at 1.1 Billion Users (Cumulative) in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of 1.8 Billion Users (Cumulative) by the year 2030 trailing a CAGR of 12.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.3% and 6.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.5% CAGR.

Global Mobile Messaging Apps Market - Key Trends and Drivers Summarized

Mobile messaging apps have become a central fixture in modern communication, particularly reshaping how people interact in the digital age. These platforms, evolving from the novelty of SMS to the dynamic hubs of interaction they are today, have seen exponential growth, influencing not just personal communication but also how brands engage with consumers. Initially, texting was a costly service limited in usage, but as mobile plans evolved to offer unlimited texting, the adoption of mobile messaging apps like WhatsApp, Facebook Messenger, and Snapchat surged. These apps have broadened communication capabilities far beyond simple texts, incorporating multimedia sharing, live video, and group chats, making them integral to daily interactions for billions worldwide. This shift has not only led to a decline in traditional SMS but also marked a significant transformation in the communication landscape, highlighting the importance of these platforms in facilitating modern forms of interaction.

For marketers, the rise of mobile messaging apps offers a prime opportunity to engage with audiences directly and personally. These platforms align well with shifts toward conversational marketing, which leverages the personal, immediate nature of messaging to enhance customer relationships. Unlike traditional marketing channels such as email, which may lack immediacy and personal touch, messaging apps allow for ongoing dialogues that boost customer engagement and loyalty. These interactions enable marketers to perform a variety of functions effectively, from sending service notifications to conducting real-time customer support and executing personalized promotions. The interactive nature of these platforms turns every conversation into a potential opportunity to reinforce brand loyalty and adapt marketing strategies based on direct feedback, thereby enhancing the effectiveness of marketing efforts and driving deeper customer engagement.

The proliferation of mobile messaging apps is shifting traditional marketing paradigms towards more interactive and engagement-driven strategies, underscoring the importance of two-way communication in achieving marketing success. Marketers are increasingly recognizing the necessity of adapting to this dynamic environment by leveraging mobile messaging apps to reach consumers who are more receptive and already engaged on these platforms. This engagement is not only about reaching an audience but involves creating meaningful interactions that foster stronger connections and more profound brand loyalty. Furthermore, the integration capabilities of messaging apps with CRM systems, their multi-agent functionality, and the potential for automation enhance operational efficiency, making them superior to traditional social networks for managing customer relations and maintaining business reputations. As digital communication continues to evolve, the strategic focus on mobile messaging apps is essential for marketers aiming to capitalize on this shift and foster an environment of enhanced interaction and customer satisfaction.

SCOPE OF STUDY:

The report analyzes the Mobile Messaging Apps market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Mobile Messaging Apps)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 119 Featured) -

  • Alibaba Group
  • Apple Inc.
  • BlackBerry Limited
  • Facebook Inc.
  • Google Inc.
  • Hike Ltd.
  • Kakao Corp.
  • Kik Interactive Inc.
  • LINE Corporation
  • Snap Inc.
  • Tango
  • Telegram Messenger LLP
  • Tencent Holdings
  • Viber Media S.a r.l
  • WhatsApp Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Global Economic Update
    • Mobile Messaging Apps - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Smartphone Penetration Propels Growth of Mobile Messaging Apps
    • Advancements in AI and Chatbot Integration Spurs Innovation in Messaging Platforms
    • Rising Popularity of Multimedia Messaging Expands Addressable Market Opportunity
    • Enhanced Security and Encryption Features Strengthens Business Case for App Adoption
    • Integration with Social Media Platforms Generates Demand for Unified Communication Solutions
    • Growing Trend of Remote Work and Digital Collaboration Drives Adoption of Messaging Apps
    • Impact of Work-from-Home Models on Mobile Messaging App Usage Here's the Story
    • Adoption of Voice and Video Calling Features Propels Innovation in Messaging Apps
    • Growth of In-App Payment and E-Commerce Integration Generates Demand
    • Expansion of App Ecosystems and Third-Party Integrations Creates Opportunities
    • Technological Integration with IoT and Smart Devices Expands Market Potential
    • Rising Influence of Augmented Reality (AR) and Virtual Reality (VR) on Messaging Apps
    • Evolution of Consumer Preferences towards Real-Time Communication Sustains Growth
    • Increasing Use of Data Analytics for Personalized User Experiences Generates Demand
    • Regulatory Compliance and Data Privacy Concerns Expands Market Opportunities
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Mobile Messaging Apps Market Analysis of Annual Sales in Number of Users in Million (Cumulative) for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Mobile Messaging Apps by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 4: USA Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • CANADA
    • TABLE 5: Canada Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • JAPAN
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 6: Japan Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • CHINA
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 7: China Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • EUROPE
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 8: Europe Recent Past, Current & Future Analysis for Mobile Messaging Apps by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for Years 2024 through 2030 and % CAGR
    • TABLE 9: Europe 6-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2025 & 2030
  • FRANCE
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 10: France Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • GERMANY
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 11: Germany Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • ITALY
    • TABLE 12: Italy Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • UNITED KINGDOM
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 13: UK Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • SPAIN
    • TABLE 14: Spain Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • RUSSIA
    • TABLE 15: Russia Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • REST OF EUROPE
    • TABLE 16: Rest of Europe Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • ASIA-PACIFIC
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 17: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Messaging Apps by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for Years 2024 through 2030 and % CAGR
    • TABLE 18: Asia-Pacific 6-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2025 & 2030
  • AUSTRALIA
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 19: Australia Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • INDIA
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 20: India Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • SOUTH KOREA
    • TABLE 21: South Korea Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • REST OF ASIA-PACIFIC
    • TABLE 22: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • LATIN AMERICA
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 23: Latin America Recent Past, Current & Future Analysis for Mobile Messaging Apps by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for Years 2024 through 2030 and % CAGR
    • TABLE 24: Latin America 6-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2025 & 2030
  • ARGENTINA
    • TABLE 25: Argentina Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • BRAZIL
    • TABLE 26: Brazil Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • MEXICO
    • TABLE 27: Mexico Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • REST OF LATIN AMERICA
    • TABLE 28: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • MIDDLE EAST
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 29: Middle East Recent Past, Current & Future Analysis for Mobile Messaging Apps by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for Years 2024 through 2030 and % CAGR
    • TABLE 30: Middle East 6-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2025 & 2030
  • IRAN
    • TABLE 31: Iran Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • ISRAEL
    • TABLE 32: Israel Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • SAUDI ARABIA
    • TABLE 33: Saudi Arabia Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • UNITED ARAB EMIRATES
    • TABLE 34: UAE Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • REST OF MIDDLE EAST
    • TABLE 35: Rest of Middle East Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR
  • AFRICA
    • Mobile Messaging Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 36: Africa Recent Past, Current & Future Analysis for Mobile Messaging Apps by Segment - Mobile Messaging Apps - Independent Analysis of Annual Sales in Number of Users in Million (Cumulative) for the Years 2024 through 2030 and % CAGR

IV. COMPETITION