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市场调查报告书
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1765440

全球行销数据市场

Marketing Data
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 158 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球行销数据市场规模将达到 2,022 亿美元

2024 年全球行销数据市场规模估计为 1,209 亿美元，预计 2030 年将达到 2,022 亿美元，2024 年至 2030 年的复合年增长率为 8.9%。

美国市场预计将达到 308 亿美元，中国市场复合年增长率将达到 16.2%

预计到2024年，美国行销数据市场规模将达到308亿美元。作为世界第二大经济体，中国市场规模预计将在2030年达到601亿美元，2024年至2030年的复合年增长率为16.2%。其他值得关注的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为5.6%和8.6%。在欧洲，预计德国的复合年增长率约为-0.8%。

全球行销数据市场—关键趋势与驱动因素

为什么行销数据对于数位时代的策略决策至关重要？

在竞争日益激烈、数据驱动的世界中，行销数据已成为有效商务策略的基石。但为什么行销数据对现今的组织如此重要呢？行销数据是指收集、分析和利用与消费行为、市场趋势和行销宣传活动有效性相关的资讯。这些资料来源多种多样，例如客户人口统计、购买历史、线上互动、社群媒体参与度和调查回应。利用行销数据，企业可以深入了解客户偏好，从而优化行销活动并增强整体决策流程。因此，企业可以有效地定位受众，提高客户参与并增加销售。

随着企业意识到行销数据在建立个人化和精准行销策略中的重要性，对行销数据的需求也随之飙升。消费者正被来自各种品牌的讯息轰炸，了解哪些讯息能引起特定受众的共鸣变得至关重要。行销数据使企业能够细分受众、客製化通讯并衡量宣传活动的有效性。利用数据分析工具，企业可以追踪消费者行为并即时调整行销策略。随着企业持续重视以客户为中心的方法和数据主导的决策，行销数据正成为行销策略中不可或缺的一部分。

科技进步如何增强行销数据的力量？

行销数据市场见证了重大技术进步，这些进步增强了数据收集、分析和行销利用。但推动这些发展的关键创新是什么呢？最具影响力的进步之一是巨量资料分析的兴起。随着企业从各种来源产生和收集大量数据，巨量资料分析工具可以有效率地处理和分析这些资讯。这些工具利用先进的演算法和机器学习技术来识别模式、趋势和洞察，为行销策略提供资讯。利用巨量资料分析，企业可以更深入洞察客户行为，并做出数据驱动的决策，从而优化行销宣传活动并推动成长。

另一项关键创新是将人工智慧 (AI) 和机器学习 (ML) 技术融入行销数据解决方案。基于人工智慧的分析平台可以即时分析消费者数据，并为负责人提供关于客户行为的可行洞察和预测。例如，这些平台可以根据客户的浏览历史和偏好预测其可能购买的产品，从而实现个人化建议和精准行销。此外，人工智慧可以自动化数据分析流程，从而减少行销人员获取洞察所需的时间，使他们能够专注于策略决策。将人工智慧和机器学习融入行销数据解决方案，可提高行销策略的准确性和有效性，最终提高投资报酬率 (ROI)。

客户关係管理 (CRM) 系统和行销自动化工具的激增也改变了市场格局。这些系统使企业能够更有效地收集、储存和分析客户数据，提供跨各个接触点的客户互动的全面视图。将行销数据与 CRM 系统结合，企业可以追踪客户旅程、衡量宣传活动效果并识别交叉销售和提升销售机会。此外，行销自动化工具使企业能够基于资料驱动的洞察无缝地执行有针对性的宣传活动，从而增强他们在正确的时间向客户传达正确讯息的能力。因此，行销数据与 CRM 和自动化技术的结合提高了行销活动的效率和效果，使企业能够与客户建立更牢固的关係。

哪些市场趋势推动了各行业采用行销数据？

各行各业对行销数据的采用正在成长，这反映了数位时代企业和消费者不断变化的需求。最显着的趋势之一是对资料隐私和合规性的日益关注。随着《一般资料保护规则》(GDPR) 和《加州消费者隐私法案》(CCPA) 等法规的生效，企业越来越重视负责任的资料收集和使用。因此，企业正在投资行销数据解决方案，以帮助他们遵守这些法规，同时为其行销工作提供宝贵的见解。这一趋势在金融、医疗保健和电子商务等行业尤为明显，这些行业涉及敏感的客户数据，需要严格遵守隐私法规。

推动行销数据应用的另一个关键趋势是，消费者越来越重视个人化行销体验。消费者越来越期望品牌能够了解他们的偏好，并提供符合他们偏好的内容和优惠。行销数据使企业能够有效地细分受众，并创建宣传活动。这一趋势在零售、旅游和酒店等行业尤其明显，在这些行业中，个人化对客户满意度和忠诚度有显着的影响。随着企业寻求改善客户经验并提升参与度，对支援个人化的行销数据解决方案的需求预计将成长。

全通路行销策略的兴起也推动了行销数据的采用。随着消费者透过社群媒体、电子邮件、网站和实体店等多种管道与品牌互动，企业意识到需要统一的客户互动视图。透过了解客户在各个管道的行为，行销数据解决方案可以实现一致的品牌推广和有凝聚力的行销策略，从而提升客户体验。这一趋势推动了对行销数据平台的需求，这些平台可以统一来自不同来源的数据，并全面了解客户旅程。利用行销数据提供无缝全通路体验的企业能够更好地满足客户期望并推动销售。

哪些因素推动了全球行销数据市场的成长？

全球行销数据市场的成长受到多种因素的推动，包括企业数位转型的不断加强、数据分析技术的进步以及个人化行销需求的不断增长。主要成长要素之一是企业营运的数位化，这导致从各种资讯来源产生大量数据。企业越来越意识到这些数据在指导其行销策略和决策流程的价值。对数据主导行销方法的日益重视促使企业投资于行销数据解决方案，以帮助他们收集、分析和有效利用数据。这种趋势在希望在数位市场中竞争并加强行销力度的中小企业中尤其明显。

另一个关键的成长要素是数据分析技术的快速发展，这些技术使企业能够从行销数据中获得切实可行的洞察。巨量资料分析、人工智慧和机器学习的广泛应用正在改变企业的行销方式。这些技术使企业能够有效率地处理和分析大量资料集，识别模式并预测消费者行为。随着数据分析能力的不断发展，越来越多的企业开始采用整合这些技术的行销数据解决方案来优化宣传活动并提高投资报酬率。对于希望在瞬息万变的市场环境中保持竞争力的企业而言，基于数据做出决策的能力至关重要。

全球行销数据市场也受益于对客户体验和参与度日益增长的关注。随着消费者的眼光愈发敏锐，并期望与品牌进行个人化互动，企业正优先考虑利用行销数据来更了解客户。对有助于客户细分、旅程规划和宣传活动优化的解决方案的需求，正在推动行销数据市场的成长。能够有效利用行销数据来提升客户体验的公司，在建立品牌忠诚度和推动回头客方面占据有利地位。随着企业不断意识到以客户为中心的行销策略的重要性，行销数据解决方案的采用率将持续成长。

在数据分析技术不断进步、商业实践数位化以及个人化行销日益受到重视的推动下，全球行销数据市场预计将持续成长。技术创新、市场需求和不断变化的消费者期望之间的动态相互作用将塑造市场的未来，为企业提供新的机会，以增强行销策略、优化绩效并提升客户满意度。随着企业持续重视数据主导的决策和客户参与，行销数据仍将是数位时代行销计画成功的关键驱动力。

部分

细分（行销数据）

受访公司范例

  • comScore, Inc.
  • Dstillery
  • Eyeota
  • Neustar, Inc.
  • OwnerIQ
  • Quantcast

人工智慧集成

全球产业分析师利用可操作的专家内容和人工智慧工具改变市场和竞争情报。

Global Industry Analysts 并未遵循典型的 LLM 或特定产业的 SLM查询，而是建立了一个从全球专家收集的内容库，其中包括影片录影、部落格、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地、进出口状况（成品和原始OEM）预测其竞争态势的变化。这种复杂且多面向的市场动态预计将以多种方式影响竞争对手，包括销货成本成本 (COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 西班牙
  • 俄罗斯
  • 其他欧洲国家
  • 亚太地区
  • 澳洲
  • 印度
  • 韩国
  • 其他亚太地区
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中东
  • 伊朗
  • 以色列
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他中东地区
  • 非洲

第四章 比赛

简介目录
Product Code: MCP17033

Global Marketing Data Market to Reach US$202.2 Billion by 2030

The global market for Marketing Data estimated at US$120.9 Billion in the year 2024, is expected to reach US$202.2 Billion by 2030, growing at a CAGR of 8.9% over the analysis period 2024-2030.

The U.S. Market is Estimated at US$30.8 Billion While China is Forecast to Grow at 16.2% CAGR

The Marketing Data market in the U.S. is estimated at US$30.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$60.1 Billion by the year 2030 trailing a CAGR of 16.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.6% and 8.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately -0.8% CAGR.

Global Marketing Data Market - Key Trends & Growth Drivers Explored

Why Is Marketing Data Critical for Strategic Decision-Making in the Digital Age?

Marketing data has emerged as a cornerstone of effective business strategies in an increasingly competitive and data-driven landscape. But what exactly makes marketing data so essential for organizations today? Marketing data refers to the collection, analysis, and application of information related to consumer behavior, market trends, and the effectiveness of marketing campaigns. This data encompasses various sources, including customer demographics, purchase history, online interactions, social media engagement, and survey responses. By leveraging marketing data, businesses can gain valuable insights into customer preferences, optimize their marketing efforts, and enhance overall decision-making processes. As a result, organizations are better equipped to target their audiences effectively, improve customer engagement, and drive sales growth.

The demand for marketing data has surged as businesses increasingly recognize its importance in creating personalized and targeted marketing strategies. In a landscape where consumers are bombarded with messages from various brands, understanding what resonates with specific audiences has become crucial. Marketing data enables organizations to segment their audiences, tailor their messaging, and measure the effectiveness of their campaigns. By utilizing data analytics tools, businesses can track consumer behavior and adjust their marketing strategies in real time, enhancing their ability to respond to market dynamics and consumer needs. As companies continue to focus on customer-centric approaches and data-driven decision-making, marketing data is becoming an integral part of their marketing strategies.

How Are Technological Advancements Elevating the Capabilities of Marketing Data?

The marketing data market has witnessed significant technological advancements that have enhanced the collection, analysis, and utilization of data for marketing purposes. But what are the key innovations driving these developments? One of the most impactful advancements is the rise of big data analytics. As businesses generate and collect vast amounts of data from various sources, big data analytics tools enable them to process and analyze this information efficiently. These tools utilize advanced algorithms and machine learning techniques to identify patterns, trends, and insights that can inform marketing strategies. By harnessing big data analytics, organizations can gain deeper insights into customer behavior, optimize their marketing campaigns, and make data-informed decisions that drive growth.

Another critical innovation is the integration of artificial intelligence (AI) and machine learning (ML) technologies into marketing data solutions. AI-powered analytics platforms can analyze consumer data in real time, providing marketers with actionable insights and predictions about customer behavior. For instance, these platforms can predict which products a customer is likely to purchase based on their browsing history and preferences, allowing for personalized recommendations and targeted marketing efforts. Additionally, AI can automate data analysis processes, reducing the time required for marketers to gain insights and enabling them to focus on strategic decision-making. The incorporation of AI and ML into marketing data solutions enhances the accuracy and effectiveness of marketing strategies, ultimately improving ROI.

The proliferation of customer relationship management (CRM) systems and marketing automation tools has also transformed the landscape of marketing data. These systems enable organizations to collect, store, and analyze customer data more effectively, providing a comprehensive view of customer interactions across various touchpoints. By integrating marketing data with CRM systems, businesses can track customer journeys, measure campaign effectiveness, and identify opportunities for cross-selling and upselling. Furthermore, marketing automation tools allow for the seamless execution of targeted campaigns based on data-driven insights, enhancing the ability to engage customers at the right time and with the right message. This integration of marketing data with CRM and automation technologies is driving efficiency and effectiveness in marketing efforts, allowing organizations to build stronger relationships with their customers.

What Market Trends Are Driving the Adoption of Marketing Data Across Various Sectors?

Several key market trends are shaping the adoption of marketing data across various sectors, reflecting the evolving needs of businesses and consumers in the digital age. One of the most prominent trends is the increasing emphasis on data privacy and compliance. With the implementation of regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), organizations are prioritizing responsible data collection and usage practices. As a result, businesses are investing in marketing data solutions that support compliance with these regulations while still providing valuable insights for their marketing efforts. This trend is particularly relevant in industries such as finance, healthcare, and e-commerce, where the handling of sensitive customer data requires strict adherence to privacy regulations.

Another key trend driving the adoption of marketing data is the growing focus on personalized marketing experiences. Consumers increasingly expect brands to understand their preferences and deliver tailored content and offers. Marketing data enables organizations to segment their audiences effectively and create targeted campaigns that resonate with specific customer groups. This trend is particularly strong in sectors such as retail, travel, and hospitality, where personalization can significantly impact customer satisfaction and loyalty. As businesses seek to enhance the customer experience and drive engagement, the demand for marketing data solutions that support personalization efforts is expected to rise.

The adoption of marketing data is also being influenced by the rise of omnichannel marketing strategies. As consumers engage with brands across multiple channels-such as social media, email, websites, and in-store-organizations are recognizing the need for a unified view of customer interactions. Marketing data solutions that provide insights into customer behavior across various channels enable businesses to create cohesive marketing strategies that enhance brand consistency and customer experience. This trend is driving demand for marketing data platforms that can integrate data from various sources and provide a comprehensive understanding of customer journeys. Companies that leverage marketing data to create seamless omnichannel experiences are better positioned to meet customer expectations and drive sales.

What Factors Are Driving the Growth of the Global Marketing Data Market?

The growth in the global marketing data market is driven by several factors, including the increasing digital transformation of businesses, advancements in data analytics technologies, and the rising demand for personalized marketing. One of the primary growth drivers is the ongoing digitalization of business operations, leading to the generation of vast amounts of data from various sources. Organizations are increasingly recognizing the value of this data in informing marketing strategies and decision-making processes. The growing emphasis on data-driven marketing practices is pushing businesses to invest in marketing data solutions that can help them collect, analyze, and leverage their data effectively. This trend is particularly strong among small and medium-sized enterprises (SMEs) seeking to compete in digital marketplaces and enhance their marketing efforts.

Another key growth driver is the rapid advancement of data analytics technologies that enable organizations to derive actionable insights from their marketing data. The proliferation of big data analytics, AI, and machine learning is transforming how businesses approach marketing. These technologies allow organizations to process and analyze large datasets efficiently, identify patterns, and predict consumer behavior. As data analytics capabilities continue to evolve, businesses are increasingly adopting marketing data solutions that incorporate these technologies to optimize their campaigns and improve ROI. The ability to make data-informed decisions is becoming essential for organizations looking to stay competitive in an ever-changing market landscape.

The global marketing data market is also benefiting from the increasing focus on customer experience and engagement. As consumers become more discerning and expect personalized interactions with brands, organizations are prioritizing the use of marketing data to understand their customers better. The demand for solutions that facilitate customer segmentation, journey mapping, and campaign optimization is driving growth in the marketing data market. Companies that effectively leverage marketing data to enhance customer experiences are better positioned to build brand loyalty and drive repeat business. As organizations continue to recognize the importance of customer-centric marketing strategies, the adoption of marketing data solutions will continue to rise.

With ongoing advancements in data analytics technologies, the increasing digitalization of business practices, and the growing emphasis on personalized marketing, the global marketing data market is poised for sustained growth. The dynamic interplay of technological innovation, market demand, and evolving consumer expectations is set to shape the future of the market, offering businesses new opportunities to enhance their marketing strategies, optimize performance, and achieve greater customer satisfaction. As companies continue to prioritize data-driven decision-making and customer engagement, marketing data will remain a critical component of successful marketing initiatives in the digital age.

SCOPE OF STUDY:

The report analyzes the Marketing Data market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Marketing Data)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 12 Featured) -

  • comScore, Inc.
  • Dstillery
  • Eyeota
  • Neustar, Inc.
  • OwnerIQ
  • Quantcast

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Marketing Data - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Surge in Demand for Marketing Data in Customer Segmentation and Targeting Fuels Market Growth
    • Technological Advancements in Marketing Data Platforms for Real-Time Analytics and Insights Propel Market Expansion
    • Growing Focus on Implementing Marketing Data for Personalization and Customer Experience Optimization Strengthens Business Case
    • Rising Adoption of Marketing Data in E-Commerce and Retail for Campaign Optimization Sets the Stage for Market Growth
    • Technological Innovations in Marketing Data Platforms for AI-Based Predictive Modeling and Forecasting Propel Market Growth
    • Growing Demand for Marketing Data in Financial Services for Customer Acquisition and Retention Strengthens Business Case
    • Rising Focus on Implementing Marketing Data for Compliance and Data Privacy Management Fuels Market Demand
    • Surge in Adoption of Marketing Data in Healthcare for Patient Engagement and Marketing Expands Market Opportunities
    • Rising Use of Marketing Data in Travel and Hospitality for Dynamic Pricing and Personalized Offers Fuels Market Demand
    • Surge in Demand for Marketing Data Solutions for Audience Building and Look-Alike Modeling Expands Market Opportunities
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Marketing Data Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Marketing Data by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 5: USA Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 6: USA Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • CANADA
    • TABLE 7: Canada Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 8: Canada Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • JAPAN
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 9: Japan Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 10: Japan Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • CHINA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 11: China Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 12: China Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • EUROPE
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 13: Europe Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 14: Europe Historic Review for Marketing Data by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 15: Europe 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
  • FRANCE
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 16: France Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: France Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • GERMANY
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 18: Germany Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Germany Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • ITALY
    • TABLE 20: Italy Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Italy Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • UNITED KINGDOM
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 22: UK Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: UK Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • SPAIN
    • TABLE 24: Spain Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Spain Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • RUSSIA
    • TABLE 26: Russia Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Russia Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF EUROPE
    • TABLE 28: Rest of Europe Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Rest of Europe Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • ASIA-PACIFIC
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 30: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 31: Asia-Pacific Historic Review for Marketing Data by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 32: Asia-Pacific 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
  • AUSTRALIA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 33: Australia Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 34: Australia Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • INDIA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 35: India Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: India Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • SOUTH KOREA
    • TABLE 37: South Korea Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 38: South Korea Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF ASIA-PACIFIC
    • TABLE 39: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 40: Rest of Asia-Pacific Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • LATIN AMERICA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 41: Latin America Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 42: Latin America Historic Review for Marketing Data by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Latin America 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 44: Argentina Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Argentina Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • BRAZIL
    • TABLE 46: Brazil Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Brazil Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • MEXICO
    • TABLE 48: Mexico Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Mexico Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF LATIN AMERICA
    • TABLE 50: Rest of Latin America Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Rest of Latin America Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • MIDDLE EAST
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 52: Middle East Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 53: Middle East Historic Review for Marketing Data by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 54: Middle East 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
  • IRAN
    • TABLE 55: Iran Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 56: Iran Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • ISRAEL
    • TABLE 57: Israel Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 58: Israel Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • SAUDI ARABIA
    • TABLE 59: Saudi Arabia Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Saudi Arabia Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • UNITED ARAB EMIRATES
    • TABLE 61: UAE Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 62: UAE Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF MIDDLE EAST
    • TABLE 63: Rest of Middle East Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 64: Rest of Middle East Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • AFRICA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 65: Africa Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Africa Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

IV. COMPETITION