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市场调查报告书
商品编码
1784058

全球程式化数位户外市场

Programmatic Digital Out-Of-Home
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 214 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计到 2030 年，全球程式化数户外市场规模将达到 70 亿美元

全球程序化数户外市场规模预计在2024年达到14亿美元，预计2024年至2030年期间的复合年增长率将达到31.5%，到2030年将达到70亿美元。需求方平台是本报告分析的细分市场之一，预计其复合年增长率将达到34.2%，到分析期结束时规模将达到51亿美元。供应端平台细分市场在分析期间的复合年增长率预计将达到25.7%。

美国市场规模估计为 3.558 亿美元，中国市场预计复合年增长率为 29.7%

美国程序化户外市场规模预计在2024年达到3.558亿美元。作为世界第二大经济体，中国预计2030年市场规模将达到10亿美元，2024年至2030年的复合年增长率为29.7%。其他值得关注的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为29.1%和26.9%。在欧洲，预计德国的复合年增长率为21.5%。

全球程序化户外市场—主要趋势与驱动因素摘要

程序化数位户外广告如何彻底改变传统广告看板？

程序化户外数位广告 (pDOOH) 利用自动化、数据分析和即时定位来提升宣传活动效果，并改变品牌在公共场所与消费者互动的方式。与依赖固定投放时间的静态广告看板投放的传统户外广告 (OOH) 不同，程式化户外数位广告允许广告主向数位广告看板、公车萤幕、机场显示器和购物中心自助服务终端投放动态且与场景相关的内容。这项创新使品牌能够根据受众人口统计、天气、一天中的时间和特定位置的数据即时调整宣传活动，确保讯息在最佳时间传达给正确的受众。人工智慧 (AI) 与机器学习的整合进一步提高了 pDOOH 的准确性，使广告主能够分析消费者行为模式并自动化媒体购买决策。此外，5G 连线和云端基础的广告交易平臺的兴起，使得广告主与数位电子看板位看板网路之间的交易更加快速且有效率。程序化户外广告 (DOOH) 不断发展，重塑广告格局，为品牌户外媒体宣传活动提供更高的灵活性、可衡量性和参与度。

哪些挑战限制了程式化数位户外媒体的潜力？

儘管程序化数位户外媒体 (DOOH) 迅速采用，但仍面临许多挑战，影响其可扩展性和有效性。其中一个主要障碍是碎片化的DOOH生态系统，多个数位数位电子看板网路在不同平台上运行，这使得广告商难以在不同地点开展统一的宣传活动。衡量和报告的标准化也带来了挑战，因为广告商寻求准确的指标来评估宣传活动的效果和投资收益(ROI)。此外，资料隐私问题已成为一个关键问题，因为《一般资料保护规范》(GDPR) 和《加州消费者隐私法案》(CCPA) 等法规限制在公共场所使用消费者资料进行个人化定位。数位萤幕的高昂安装和维护成本进一步限制了DOOH网路的扩展，尤其是在新兴市场。此外，虽然程序化采购提供了更大的灵活性，但广告商必须解决品牌安全问题，确保其广告出现在合适的环境中，并避免与争议性内容关联。应对这些挑战需要全行业合作，制定标准化指标，改进数据合规框架，并扩展具有成本效益的数数位电子看板解决方案，以提高各种规模品牌的可近性。

人工智慧、即时数据和互动式内容将如何推动程式化数位户外媒体的发展？

人工智慧、即时数据整合和互动内容的技术进步显着增强了程式化户外广告的影响力，使户外广告更加动态、个人化和身临其境。人工智慧主导的分析使广告主能够处理大量即时数据，并根据受众洞察、流量模式和行为趋势优化广告。地理围篱和行动数据整合进一步完善了定位能力，使广告主能够投放能引起特定消费群组共鸣的超在地化内容。此外，脸部辨识和受众测量技术的使用正在帮助品牌评估受众参与度并改善通讯策略。互动式户外广告显示器也越来越受欢迎，它结合了扩增实境(AR)、QR码和动作感测器技术，鼓励消费者直接与数位广告互动。品牌正在利用这些创新来打造引人入胜的体验式宣传活动，模糊实体广告和数位广告之间的界线。随着人工智慧和即时数据能力的不断发展，程序化户外广告正成为品牌在人流量大的地方吸引註意力、推动消费者行动和增强品牌故事叙述的更强大工具。

推动程序化数户外市场成长的因素有哪些？

程序化户外广告市场的成长受到多种因素的推动，包括数位数位电子看板网路的日益普及、数据驱动广告的进步以及向全通路行销策略的转变。智慧城市和数位基础设施的扩张正在加速数位数位电子看板和互动式萤幕在城市环境中的部署，为广告主提供了更多触达目标受众的机会。对数据主导的广告个人化日益增长的需求也刺激了程序化采购的采用。此外，户外广告与行动和社群媒体平台的整合正在加强跨通路行销力度，并实现跨多个数位触点的无缝受众重新导向。体验式行销和身临其境型品牌故事日益增长的影响力，进一步鼓励广告主投资于可增强消费者参与度的互动式户外广告解决方案。随着品牌继续采用自动化、人工智慧主导的洞察和基于位置的定位，程式化户外广告市场预计将经历持续成长，并透过更聪明、更动态、更可衡量的宣传活动策略重新定义户外广告的未来。

部分

细分：程序化平台（需求端平台、供应端平台）、位置（室内程序、室外程序）、格式类型（广告看板、街道家具、交通、其他格式类型）、最终用户（房地产最终用户、汽车最终用户、金融服务最终用户、政府最终用户、媒体和娱乐最终用户、零售和电子商务最终用户、餐厅最终用户、其他最终用户）

受访公司范例

  • Adomni
  • Amobee
  • Blis
  • Broadsign
  • Clear Channel Outdoor Holdings
  • Doohly
  • Hivestack
  • JCDecaux SE
  • Lamar Advertising Company
  • Locala（formerly S4M）
  • Magnite
  • Outfront Media Inc.
  • Place Exchange
  • StackAdapt
  • Stroer SE & Co. KGaA
  • Taptap Digital
  • The Trade Desk
  • Viant Technology
  • Vistar Media
  • Zeta Global

人工智慧集成

全球产业分析师利用可操作的专家内容和人工智慧工具改变市场和竞争情报。

Global 特定产业产业SLM 的典型规范，而是建立了一个从世界各地专家收集的内容库，包括影片录影、部落格、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地和进出口（成品和原始设备製造商）情况预测其竞争地位的变化。这种复杂而多面的市场动态预计将以多种方式影响竞争对手，包括销货成本(COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 比赛

简介目录
Product Code: MCP32708

Global Programmatic Digital Out-Of-Home Market to Reach US$7.0 Billion by 2030

The global market for Programmatic Digital Out-Of-Home estimated at US$1.4 Billion in the year 2024, is expected to reach US$7.0 Billion by 2030, growing at a CAGR of 31.5% over the analysis period 2024-2030. Demand-Side Platforms, one of the segments analyzed in the report, is expected to record a 34.2% CAGR and reach US$5.1 Billion by the end of the analysis period. Growth in the Supply-Side Platforms segment is estimated at 25.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$355.8 Million While China is Forecast to Grow at 29.7% CAGR

The Programmatic Digital Out-Of-Home market in the U.S. is estimated at US$355.8 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.0 Billion by the year 2030 trailing a CAGR of 29.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 29.1% and 26.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 21.5% CAGR.

Global Programmatic Digital Out-Of-Home Market - Key Trends & Drivers Summarized

How Is Programmatic Digital Out-Of-Home Advertising Revolutionizing Traditional Billboards?

Programmatic Digital Out-Of-Home (pDOOH) advertising is transforming the way brands interact with consumers in public spaces, leveraging automation, data analytics, and real-time targeting to enhance campaign effectiveness. Unlike traditional out-of-home (OOH) advertising, which relies on static billboard placements with fixed schedules, programmatic DOOH enables advertisers to deliver dynamic, contextually relevant content across digital billboards, transit screens, airport displays, and shopping mall kiosks. This innovation allows brands to adjust campaigns in real time based on audience demographics, weather conditions, time of day, and location-specific data, ensuring that messages reach the right audience at the optimal moment. The integration of artificial intelligence (AI) and machine learning further enhances the precision of pDOOH, enabling advertisers to analyze consumer behavior patterns and automate media buying decisions. Additionally, the rise of 5G connectivity and cloud-based ad exchanges is facilitating faster, more efficient transactions between advertisers and digital signage networks. As programmatic DOOH continues to evolve, it is reshaping the advertising landscape, offering brands greater agility, measurability, and engagement in outdoor media campaigns.

What Challenges Are Limiting the Full Potential of Programmatic DOOH?

Despite its rapid adoption, programmatic DOOH faces several challenges that impact its scalability and effectiveness. One of the primary barriers is the fragmented nature of the DOOH ecosystem, with multiple digital signage networks operating on different platforms, making it difficult for advertisers to execute unified campaigns across diverse locations. Standardization issues in measurement and reporting also pose challenges, as advertisers seek accurate metrics to assess campaign performance and return on investment (ROI). Additionally, data privacy concerns have emerged as a key issue, with regulations such as GDPR and CCPA limiting the use of consumer data for personalized targeting in public spaces. The high cost of digital screen installations and maintenance further restricts the expansion of DOOH networks, particularly in emerging markets. Moreover, while programmatic buying enhances flexibility, advertisers must navigate brand safety concerns, ensuring that ads appear in suitable environments and avoid association with controversial content. Addressing these challenges requires industry-wide collaboration to develop standardized metrics, improve data compliance frameworks, and expand cost-effective digital signage solutions that enhance accessibility for brands of all sizes.

How Are AI, Real-Time Data, and Interactive Content Elevating Programmatic DOOH?

Technological advancements in AI, real-time data integration, and interactive content are significantly enhancing the impact of programmatic DOOH, making outdoor advertising more dynamic, personalized, and immersive. AI-driven analytics are enabling advertisers to process vast amounts of real-time data, optimizing ad placements based on audience insights, traffic patterns, and behavioral trends. The integration of geofencing and mobile data is further refining targeting capabilities, allowing advertisers to deliver hyper-localized content that resonates with specific consumer groups. Additionally, the use of facial recognition and audience measurement technology is helping brands assess viewer engagement and refine messaging strategies. Interactive DOOH displays are also gaining popularity, incorporating augmented reality (AR), QR codes, and motion-sensitive technology to encourage direct consumer interaction with digital ads. Brands are leveraging these innovations to create engaging, experiential campaigns that blur the lines between physical and digital advertising. As AI and real-time data capabilities continue to evolve, programmatic DOOH is becoming a more powerful tool for brands to capture attention, drive consumer action, and enhance brand storytelling in high-traffic locations.

What Is Driving the Growth of the Programmatic Digital Out-Of-Home Market?

The growth in the programmatic DOOH market is driven by several factors, including the increasing adoption of digital signage networks, advancements in data-driven advertising, and the shift toward omnichannel marketing strategies. The expansion of smart cities and digital infrastructure is accelerating the deployment of digital billboards and interactive screens in urban environments, providing advertisers with more opportunities to reach target audiences. The rising demand for data-driven ad personalization is also fueling the adoption of programmatic buying, as brands seek to optimize media spend and maximize engagement through automated ad placements. Additionally, the integration of DOOH with mobile and social media platforms is enhancing cross-channel marketing efforts, enabling seamless audience retargeting across multiple digital touchpoints. The growing influence of experiential marketing and immersive brand storytelling is further encouraging advertisers to invest in interactive DOOH solutions that enhance consumer engagement. As brands continue to embrace automation, AI-driven insights, and location-based targeting, the programmatic DOOH market is expected to experience sustained growth, redefining the future of outdoor advertising with smarter, more dynamic, and highly measurable campaign strategies.

SCOPE OF STUDY:

The report analyzes the Programmatic Digital Out-Of-Home market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Programmatic Platforms (Demand-Side Platforms, Supply-Side Platforms); Location (Indoor Programs, Outdoor Programs); Format Type (Billboards, Street Furniture, Transit, Other Format Types); End-Use (Real Estate End-Use, Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

  • Adomni
  • Amobee
  • Blis
  • Broadsign
  • Clear Channel Outdoor Holdings
  • Doohly
  • Hivestack
  • JCDecaux SE
  • Lamar Advertising Company
  • Locala (formerly S4M)
  • Magnite
  • Outfront Media Inc.
  • Place Exchange
  • StackAdapt
  • Stroer SE & Co. KGaA
  • Taptap Digital
  • The Trade Desk
  • Viant Technology
  • Vistar Media
  • Zeta Global

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Programmatic Digital Out-Of-Home - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Real-Time Advertising Optimization Throws the Spotlight on Programmatic DOOH Technologies
    • Expansion of Smart City Infrastructure and Digital Signage Networks Drives Adoption of pDOOH Platforms
    • Growth in Location-Based and Contextual Advertising Capabilities Strengthens Business Case for Dynamic DOOH Campaigns
    • Integration of Mobile Data, GPS, and Geofencing Enhances Precision Targeting in Programmatic DOOH
    • Increased Use of AI and Machine Learning Algorithms Propels Personalization and Audience Analytics in DOOH Campaigns
    • Shift Toward Omnichannel Marketing Strategies Spurs Cross-Platform Programmatic Integration with Online and Mobile Ads
    • Proliferation of Digital Screens in Transit Hubs, Retail, and Urban Spaces Expands Addressable Market for pDOOH Advertising
    • Rising Consumer Engagement with Interactive and Immersive DOOH Formats Drives Adoption of Augmented Reality Campaigns
    • Development of Unified Bidding and Real-Time Programmatic Marketplaces Enhances Efficiency in DOOH Media Buying
    • Growing Demand for Transparent and Measurable ROI Strengthens Relevance of Performance-Driven pDOOH Metrics
    • Expansion of Audience Verification and Footfall Attribution Technologies Accelerates Advertiser Confidence
    • Partnerships Between Media Owners and Ad-Tech Providers Drive Ecosystem Integration and Inventory Monetization
    • Increased Use of Dynamic Creative Optimization (DCO) Tools Generates Contextual Ad Relevance and Engagement
    • Regulatory Push for Data Privacy and Consent Management Drives Ethical Data Collection in DOOH Environments
    • Growth of 5G and Edge Computing Infrastructure Enhances Responsiveness and Latency Reduction in Programmatic Ad Delivery
    • Emergence of Weather, Traffic, and Event-Triggered Ad Triggers Fuels Real-Time Campaign Activation Capabilities
    • Adoption of Demand-Side Platforms (DSPs) with DOOH Modules Drives Ease of Campaign Management Across Media Channels
    • Rise in Small and Medium-Sized Advertisers Exploring DOOH Solutions Expands Market Accessibility Through Programmatic Buying
    • Increased Investment in Digital Retail Media and In-Store Experiences Spurs Growth in Indoor DOOH Activation
    • Challenges in Measurement Standardization Across Platforms Create Opportunities for Industry-Wide Frameworks and APIs
    • Expansion of Programmatic DOOH in Emerging Markets Strengthens Globalization of Targeted Outdoor Advertising Solutions
    • Integration of Sustainability Metrics in Campaign Planning Drives Adoption of Energy-Efficient DOOH Displays and Networks
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Programmatic Digital Out-Of-Home Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Programmatic Digital Out-Of-Home by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Demand-Side Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Demand-Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Supply-Side Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Supply-Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Automotive End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Automotive End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Financial Services End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Financial Services End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Government End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Government End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Media & Entertainment End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Media & Entertainment End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Retail & E-Commerce End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Retail & E-Commerce End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Restaurants End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Restaurants End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Real Estate End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 23: World 6-Year Perspective for Real Estate End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 24: World Recent Past, Current & Future Analysis for Indoor Programs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 25: World 6-Year Perspective for Indoor Programs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Outdoor Programs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 27: World 6-Year Perspective for Outdoor Programs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 28: World Recent Past, Current & Future Analysis for Billboards by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 29: World 6-Year Perspective for Billboards by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 30: World Recent Past, Current & Future Analysis for Street Furniture by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 31: World 6-Year Perspective for Street Furniture by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 32: World Recent Past, Current & Future Analysis for Transit by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 33: World 6-Year Perspective for Transit by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 34: World Recent Past, Current & Future Analysis for Other Format Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 35: World 6-Year Perspective for Other Format Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 36: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 37: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 38: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 39: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 40: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 41: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 42: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 43: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • CANADA
    • TABLE 44: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 46: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 48: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 50: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • JAPAN
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 52: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 54: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 56: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 58: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • CHINA
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 60: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 61: China 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 62: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 63: China 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 64: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 65: China 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 66: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 67: China 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • EUROPE
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 68: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 69: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 70: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 72: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 73: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 74: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 76: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 77: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • FRANCE
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 78: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 79: France 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 80: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 81: France 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 82: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 83: France 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 84: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 85: France 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • GERMANY
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 86: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 88: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 90: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 92: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • ITALY
    • TABLE 94: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 96: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 97: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 98: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 100: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 101: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • UNITED KINGDOM
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 102: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 103: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 104: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 105: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 106: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 107: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 108: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 109: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 110: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 112: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 113: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 114: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 115: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 116: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 117: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 118: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 119: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 120: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 121: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 122: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 123: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 124: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 125: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 126: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 127: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 128: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 129: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 130: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 131: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 132: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 133: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030

IV. COMPETITION