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市场调查报告书
商品编码
1732082

全球数位户外市场研究报告-产业分析、规模、份额、成长、趋势及2025年至2033年预测

Global Digital Out Of Home Market Research Report- Industry Analysis, Size, Share, Growth, Trends and Forecast 2025 to 2033
出版日期: | 出版商: Value Market Research | 英文 134 Pages | 商品交期: 最快1-2个工作天内

价格

全球数位户外市场规模预计将从 2024 年的 341.5 亿美元成长到 2033 年的 925.9 亿美元，在 2026 年至 2033 年的预测期内，年复合成长率(CAGR) 将达到 11.72%。

随着广告商越来越多地将注意力转向动态且引人入胜的广告形式，数位户外 (DOOH) 市场正在经历显着成长。随着城市环境中数位萤幕的激增，企业正在利用 DOOH 接触高流量地区的消费者，从而提高品牌知名度和参与度。提供有针对性的即时内容的能力使广告商能够更有效地与受众建立联繫，从而推动对创新 DOOH 解决方案的需求。随着城市化不断加快和消费者行为的演变，数位户外市场预计将迅速扩张，为品牌吸引目标客群提供新的机会。

此外，科技的进步正在彻底改变数位户外媒体的格局，实现资料分析和程式化广告的整合。透过利用受众人口统计和行为的即时资料，广告商可以优化他们的广告活动以获得最大效果。人工智慧和机器学习演算法的使用可以根据一天中的时间和位置等背景因素实现个人化内容传递，从而进一步增强 DOOH 的有效性。随着企业越来越认识到数据驱动广告策略的价值，数位户外市场对提高广告活动效果的复杂解决方案的需求可能会激增。

此外，对永续性和环境责任的日益重视正在塑造数位户外市场的未来。广告商越来越多地寻求环保解决方案，以最大限度地减少能源消耗和减少浪费，从而推动节能数位看板技术的发展。随着消费者环保意识的增强，在广告宣传中优先考虑永续性的品牌可能会获得竞争优势。随着数位户外广告市场适应这些不断发展的趋势，促进创新并推动采用永续的广告实践，它将蓬勃发展。

我们的报告经过精心製作，为客户提供有关各个行业和市场的全面且可行的见解。每份报告都包含几个关键部分，以确保彻底了解市场格局：

市场概览：市场的详细介绍，包括定义、分类和行业现状概述。

市场动态：深入分析影响市场成长的关键驱动因素、限制因素、机会与挑战。本节探讨技术进步、监管变化和新兴趋势等因素。

細項分析：根据产品类型、应用、最终用户和地理位置等标准将市场细分为不同的细分市场。该分析强调了每个部分的表现和潜力。

竞争格局：对主要市场参与者的全面评估，包括其市场份额、产品组合、策略倡议和财务表现。本节深入分析了领先公司的竞争动态和采用的关键策略。

市场预测：根据历史资料和当前市场状况，对特定时期内的市场规模和成长趋势进行预测。这包括定量分析和图形表示，以说明未来的市场轨迹。

区域分析：评估不同地理区域的市场表现，确定关键市场和区域趋势。这有助于了解区域市场动态和机会。

新兴趋势与机会：识别当前和新兴的市场趋势、技术创新和潜在投资领域。本节提供了对未来市场发展和成长前景的见解。

目录

第一章：前言

  • 报告描述
    • 客观的
    • 目标受众
    • 独特的销售主张 (USP) 和产品
  • 研究范围
  • 研究方法
    • 市场研究流程
    • 市场研究方法

第 2 章：执行摘要

  • 市集亮点
  • 全球市场概况

第三章：数位户外产业分析

  • 简介 - 市场动态
  • 市场驱动因素
  • 市场限制
  • 机会
  • 产业趋势
  • 波特五力分析
  • 市场吸引力分析
    • 按最终用户进行的市场吸引力分析
    • 按格式类型分析市场吸引力
    • 市场吸引力分析：按应用
    • 市场吸引力分析：按地区

第四章：价值链分析

  • 价值链分析
  • 原料分析
    • 原料清单
    • 原料製造商清单
    • 主要原物料价格走势
  • 潜在买家名单
  • 行销管道
    • 直效行销
    • 间接行销
    • 行销通路发展趋势

第五章：全球数位户外市场分析：按最终用户

  • 最终用户概览
  • 最终用户的历史和预测数据分析
  • 汽车
  • 个人护理和家居
  • 娱乐
  • 零售
  • 食品和饮料
  • 电信
  • 金融服务业
  • 其他的

第六章：全球数位户外市场分析：依格式类型

  • 按格式类型概览
  • 按格式类型分析历史和预测数据
  • 广告看板
  • 过境
  • 街道家具
  • 其他的

第七章：全球数位户外市场分析：按应用

  • 概述：按应用
  • 历史和预测数据分析：按应用
  • 室内的
  • 户外的

第八章：全球数位户外市场分析：按地区

  • 区域展望
  • 介绍
  • 北美销售分析
    • 概述、历史和预测数据销售分析
    • 北美各细分市场销售分析
    • 北美各国销售分析
    • 美国销售分析
    • 加拿大销售分析
    • 墨西哥销售分析
  • 欧洲销售分析
    • 概述、历史和预测数据销售分析
    • 欧洲各细分市场销售分析
    • 欧洲各国销售分析
    • 英国销售分析
    • 法国销售分析
    • 德国销售分析
    • 义大利销售分析
    • 俄罗斯销售分析
    • 欧洲其他地区销售分析
  • 亚太地区销售分析
    • 概述、历史和预测数据销售分析
    • 亚太地区分部销售分析
    • 亚太地区国家销售分析
    • 中国销售分析
    • 印度销售分析
    • 日本销售分析
    • 韩国销售分析
    • 澳洲销售分析
    • 东南亚销售分析
    • 亚太地区其他地区销售分析
  • 拉丁美洲销售分析
    • 概述、历史和预测数据销售分析
    • 拉丁美洲各细分市场销售分析
    • 拉丁美洲各国销售分析
    • 巴西销售分析
    • 阿根廷销售分析
    • 秘鲁销售分析
    • 智利销售分析
    • 拉丁美洲其他地区销售分析
  • 中东和非洲销售分析
    • 概述、历史和预测数据销售分析
    • 中东和非洲分部销售分析
    • 中东和非洲国家销售分析
    • 沙乌地阿拉伯销售分析
    • 阿联酋销售分析
    • 以色列销售分析
    • 南非销售分析
    • 中东和非洲其他地区销售分析

第九章：数位户外广告公司的竞争格局

  • 数位户外市场竞争
  • 伙伴关係/合作/协议
  • 併购
  • 新产品发布
  • 其他发展

第十章：公司简介

  • 顶级公司市占率分析
  • 市场集中度
  • Daktronics Inc
    • 公司概况
    • 公司收入
    • 产品
    • 最新动态
  • Samsung Electronics Co. Ltd
    • 公司概况
    • 公司收入
    • 产品
    • 最新动态
  • Outfront Media Inc
    • 公司概况
    • 公司收入
    • 产品
    • 最新动态
  • Lamar Advertising Company
    • 公司概况
    • 公司收入
    • 产品
    • 最新动态
  • NEC Corporation
    • 公司概况
    • 公司收入
    • 产品
    • 最新动态
  • Clear Channel Outdoor LLC
    • 公司概况
    • 公司收入
    • 产品
    • 最新动态
  • Ooh!MediaLtd
    • 公司概况
    • 公司收入
    • 产品
    • 最新动态
  • MvixInc
    • 公司概况
    • 公司收入
    • 产品
    • 最新动态
  • JCDecaux SA
    • 公司概况
    • 公司收入
    • 产品
    • 最新动态
  • Broadsign International Inc
    • 公司概况
    • 公司收入
    • 产品
    • 最新动态

注意 - 在公司简介中，财务细节和最新发展取决于可用性，对于私人公司，可能不予涵盖

Product Code: VMR112112839

Global Digital Out Of Home Market size is anticipated to grow from USD 34.15 Billion in 2024 to USD 92.59 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 11.72% during the forecast period of 2026 to 2033.

The digital out-of-home (DOOH) market is experiencing significant growth as advertisers increasingly shift their focus to dynamic and engaging advertising formats. With the proliferation of digital screens in urban environments, businesses are leveraging DOOH to reach consumers in high-traffic areas, enhancing brand visibility and engagement. The ability to deliver targeted and real-time content allows advertisers to connect with audiences more effectively, driving the demand for innovative DOOH solutions. As urbanization continues to rise and consumer behavior evolves, the digital out-of-home market is expected to expand rapidly, offering new opportunities for brands to engage with their target demographics.

Moreover, advancements in technology are revolutionizing the DOOH landscape, enabling the integration of data analytics and programmatic advertising. By harnessing real-time data on audience demographics and behavior, advertisers can optimize their campaigns for maximum impact. The use of artificial intelligence and machine learning algorithms is further enhancing the effectiveness of DOOH by enabling personalized content delivery based on contextual factors such as time of day and location. As businesses increasingly recognize the value of data-driven advertising strategies, the digital out-of-home market is likely to witness a surge in demand for sophisticated solutions that enhance campaign performance.

Additionally, the growing emphasis on sustainability and environmental responsibility is shaping the future of the digital out-of-home market. Advertisers are increasingly seeking eco-friendly solutions that minimize energy consumption and reduce waste, prompting the development of energy-efficient digital signage technologies. As consumers become more environmentally conscious, brands that prioritize sustainability in their advertising efforts are likely to gain a competitive edge. The digital out-of-home market is set to thrive as it adapts to these evolving trends, fostering innovation and driving the adoption of sustainable practices in advertising.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By End-User

  • Automotive
  • Personal Care and Households
  • Entertainment
  • Retail
  • Food and Beverages
  • Telecom
  • BFSI
  • Others

By Format Type

  • Billboard
  • Transit
  • Street Furniture
  • Others

By Application

  • Indoor
  • Outdoor
  • COMPANIES PROFILED
  • Daktronics Inc
  • Samsung Electronics Co. Ltd
  • Outfront Media Inc
  • Lamar Advertising Company
  • NEC Corporation
  • Clear Channel Outdoor LLC
  • Ooh!mediaLtd
  • MvixInc
  • JCDecaux SA
  • Broadsign International Inc.
  • The above list can be customized.

TABLE OF CONTENTS

1. PREFACE

  • 1.1. Report Description
    • 1.1.1 Objective
    • 1.1.2 Target Audience
    • 1.1.3 Unique Selling Proposition (USP) & offerings
  • 1.2. Research Scope
  • 1.3. Research Methodology
    • 1.3.1 Market Research Process
    • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

  • 2.1. Highlights of Market
  • 2.2. Global Market Snapshot

3. DIGITAL OUT OF HOME INDUSTRY ANALYSIS

  • 3.1. Introduction - Market Dynamics
  • 3.2. Market Drivers
  • 3.3. Market Restraints
  • 3.4. Opportunities
  • 3.5. Industry Trends
  • 3.6. Poerter's Five Force Analysis
  • 3.7. Market Attractiveness Analysis
    • 3.7.1 Market Attractiveness Analysis By End-User
    • 3.7.2 Market Attractiveness Analysis By Format Type
    • 3.7.3 Market Attractiveness Analysis By Application
    • 3.7.4 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

  • 4.1. Value Chain Analysis
  • 4.2. Raw Material Analysis
    • 4.2.1 List of Raw Materials
    • 4.2.2 Raw Material Manufactures List
    • 4.2.3 Price Trend of Key Raw Materials
  • 4.3. List of Potential Buyers
  • 4.4. Marketing Channel
    • 4.4.1 Direct Marketing
    • 4.4.2 Indirect Marketing
    • 4.4.3 Marketing Channel Development Trend

5. GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY END-USER

  • 5.1. Overview By End-User
  • 5.2. Historical and Forecast Data Analysis By End-User
  • 5.3. Automotive Historic and Forecast Sales By Regions
  • 5.4. Personal Care and Households Historic and Forecast Sales By Regions
  • 5.5. Entertainment Historic and Forecast Sales By Regions
  • 5.6. Retail Historic and Forecast Sales By Regions
  • 5.7. Food and Beverages Historic and Forecast Sales By Regions
  • 5.8. Telecom Historic and Forecast Sales By Regions
  • 5.9. BFSI Historic and Forecast Sales By Regions
  • 5.10. Others Historic and Forecast Sales By Regions

6. GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY FORMAT TYPE

  • 6.1. Overview By Format Type
  • 6.2. Historical and Forecast Data Analysis By Format Type
  • 6.3. Billboard Historic and Forecast Sales By Regions
  • 6.4. Transit Historic and Forecast Sales By Regions
  • 6.5. Street Furniture Historic and Forecast Sales By Regions
  • 6.6. Others Historic and Forecast Sales By Regions

7. GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY APPLICATION

  • 7.1. Overview By Application
  • 7.2. Historical and Forecast Data Analysis By Application
  • 7.3. Indoor Historic and Forecast Sales By Regions
  • 7.4. Outdoor Historic and Forecast Sales By Regions

8. GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY GEOGRAPHY

  • 8.1. Regional Outlook
  • 8.2. Introduction
  • 8.3. North America Sales Analysis
    • 8.3.1 Overview, Historic and Forecast Data Sales Analysis
    • 8.3.2 North America By Segment Sales Analysis
    • 8.3.3 North America By Country Sales Analysis
    • 8.3.4 United States Sales Analysis
    • 8.3.5 Canada Sales Analysis
    • 8.3.6 Mexico Sales Analysis
  • 8.4. Europe Sales Analysis
    • 8.4.1 Overview, Historic and Forecast Data Sales Analysis
    • 8.4.2 Europe By Segment Sales Analysis
    • 8.4.3 Europe By Country Sales Analysis
    • 8.4.4 United Kingdom Sales Analysis
    • 8.4.5 France Sales Analysis
    • 8.4.6 Germany Sales Analysis
    • 8.4.7 Italy Sales Analysis
    • 8.4.8 Russia Sales Analysis
    • 8.4.9 Rest Of Europe Sales Analysis
  • 8.5. Asia Pacific Sales Analysis
    • 8.5.1 Overview, Historic and Forecast Data Sales Analysis
    • 8.5.2 Asia Pacific By Segment Sales Analysis
    • 8.5.3 Asia Pacific By Country Sales Analysis
    • 8.5.4 China Sales Analysis
    • 8.5.5 India Sales Analysis
    • 8.5.6 Japan Sales Analysis
    • 8.5.7 South Korea Sales Analysis
    • 8.5.8 Australia Sales Analysis
    • 8.5.9 South East Asia Sales Analysis
    • 8.5.10 Rest Of Asia Pacific Sales Analysis
  • 8.6. Latin America Sales Analysis
    • 8.6.1 Overview, Historic and Forecast Data Sales Analysis
    • 8.6.2 Latin America By Segment Sales Analysis
    • 8.6.3 Latin America By Country Sales Analysis
    • 8.6.4 Brazil Sales Analysis
    • 8.6.5 Argentina Sales Analysis
    • 8.6.6 Peru Sales Analysis
    • 8.6.7 Chile Sales Analysis
    • 8.6.8 Rest of Latin America Sales Analysis
  • 8.7. Middle East & Africa Sales Analysis
    • 8.7.1 Overview, Historic and Forecast Data Sales Analysis
    • 8.7.2 Middle East & Africa By Segment Sales Analysis
    • 8.7.3 Middle East & Africa By Country Sales Analysis
    • 8.7.4 Saudi Arabia Sales Analysis
    • 8.7.5 UAE Sales Analysis
    • 8.7.6 Israel Sales Analysis
    • 8.7.7 South Africa Sales Analysis
    • 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE DIGITAL OUT OF HOME COMPANIES

  • 9.1. Digital Out Of Home Market Competition
  • 9.2. Partnership/Collaboration/Agreement
  • 9.3. Merger And Acquisitions
  • 9.4. New Product Launch
  • 9.5. Other Developments

10. COMPANY PROFILES OF DIGITAL OUT OF HOME INDUSTRY

  • 10.1. Top Companies Market Share Analysis
  • 10.2. Market Concentration Rate
  • 10.3. Daktronics Inc
    • 10.3.1 Company Overview
    • 10.3.2 Company Revenue
    • 10.3.3 Products
    • 10.3.4 Recent Developments
  • 10.4. Samsung Electronics Co. Ltd
    • 10.4.1 Company Overview
    • 10.4.2 Company Revenue
    • 10.4.3 Products
    • 10.4.4 Recent Developments
  • 10.5. Outfront Media Inc
    • 10.5.1 Company Overview
    • 10.5.2 Company Revenue
    • 10.5.3 Products
    • 10.5.4 Recent Developments
  • 10.6. Lamar Advertising Company
    • 10.6.1 Company Overview
    • 10.6.2 Company Revenue
    • 10.6.3 Products
    • 10.6.4 Recent Developments
  • 10.7. NEC Corporation
    • 10.7.1 Company Overview
    • 10.7.2 Company Revenue
    • 10.7.3 Products
    • 10.7.4 Recent Developments
  • 10.8. Clear Channel Outdoor LLC
    • 10.8.1 Company Overview
    • 10.8.2 Company Revenue
    • 10.8.3 Products
    • 10.8.4 Recent Developments
  • 10.9. Ooh!MediaLtd
    • 10.9.1 Company Overview
    • 10.9.2 Company Revenue
    • 10.9.3 Products
    • 10.9.4 Recent Developments
  • 10.10. MvixInc
    • 10.10.1 Company Overview
    • 10.10.2 Company Revenue
    • 10.10.3 Products
    • 10.10.4 Recent Developments
  • 10.11. JCDecaux SA
    • 10.11.1 Company Overview
    • 10.11.2 Company Revenue
    • 10.11.3 Products
    • 10.11.4 Recent Developments
  • 10.12. Broadsign International Inc
    • 10.12.1 Company Overview
    • 10.12.2 Company Revenue
    • 10.12.3 Products
    • 10.12.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies

LIST OF TABLES

  • Market Snapshot
  • Drivers: Impact Analysis
  • Restraints: Impact Analysis
  • List of Raw Material
  • List of Raw Material Manufactures
  • Analysis By End-User (USD MN)
  • Automotive Market Sales By Geography (USD MN)
  • Personal Care and Households Market Sales By Geography (USD MN)
  • Entertainment Market Sales By Geography (USD MN)
  • Retail Market Sales By Geography (USD MN)
  • Food and Beverages Market Sales By Geography (USD MN)
  • Telecom Market Sales By Geography (USD MN)
  • BFSI Market Sales By Geography (USD MN)
  • Others Market Sales By Geography (USD MN)
  • Analysis By Format Type (USD MN)
  • Billboard Market Sales By Geography (USD MN)
  • Transit Market Sales By Geography (USD MN)
  • Street Furniture Market Sales By Geography (USD MN)
  • Others Market Sales By Geography (USD MN)
  • Analysis By Application (USD MN)
  • Indoor Market Sales By Geography (USD MN)
  • Outdoor Market Sales By Geography (USD MN)
  • Global Digital Out Of Home Market Sales By Geography (USD MN)
  • North America Market Analysis (USD MN)
  • United States Market Analysis (USD MN)
  • Canada Market Analysis (USD MN)
  • Mexico Market Analysis (USD MN)
  • Europe Market Analysis (USD MN)
  • Europe Market Estimate By Country (USD MN)
  • United Kingdom Market Analysis (USD MN)
  • France Market Analysis (USD MN)
  • Germany Market Analysis (USD MN)
  • Italy Market Analysis (USD MN)
  • Russia Market Analysis (USD MN)
  • Spain Market Analysis (USD MN)
  • Rest of Europe Market Analysis (USD MN)
  • Asia Pacific Market Analysis (USD MN)
  • China Market Analysis (USD MN)
  • Japan Market Analysis (USD MN)
  • India Market Analysis (USD MN)
  • South Korea Market Analysis (USD MN)
  • Australia Market Analysis (USD MN)
  • South East Asia Market Analysis (USD MN)
  • Rest of Asia Pacific Market Analysis (USD MN)
  • Latin America Market Analysis (USD MN)
  • Brazil Market Analysis (USD MN)
  • Argentina Market Analysis (USD MN)
  • Peru Market Analysis (USD MN)
  • Chile Market Analysis (USD MN)
  • Rest of Latin America Market Analysis (USD MN)
  • Middle East & Africa Market Analysis (USD MN)
  • Saudi Arabia Market Analysis (USD MN)
  • UAE Market Analysis (USD MN)
  • Israel Market Analysis (USD MN)
  • South Africa Market Analysis (USD MN)
  • Rest of Middle East and Africa Market Analysis (USD MN)
  • Partnership/Collaboration/Agreement
  • Mergers And Acquisition

LIST OF FIGURES

  • Research Scope of Digital Out Of Home Report
  • Market Research Process
  • Market Research Methodology
  • Global Digital Out Of Home Market Size, By Region (USD MN)
  • Porters Five Forces Analysis
  • Market Attractiveness Analysis By End-User
  • Market Attractiveness Analysis By Format Type
  • Market Attractiveness Analysis By Application
  • Market Attractiveness Analysis By Region
  • Value Chain Analysis
  • Global Market Analysis By End-User (USD MN)
  • Automotive Market Sales By Geography (USD MN)
  • Personal Care and Households Market Sales By Geography (USD MN)
  • Entertainment Market Sales By Geography (USD MN)
  • Retail Market Sales By Geography (USD MN)
  • Food and Beverages Market Sales By Geography (USD MN)
  • Telecom Market Sales By Geography (USD MN)
  • BFSI Market Sales By Geography (USD MN)
  • Others Market Sales By Geography (USD MN)
  • Global Market Analysis By Format Type (USD MN)
  • Billboard Market Sales By Geography (USD MN)
  • Transit Market Sales By Geography (USD MN)
  • Street Furniture Market Sales By Geography (USD MN)
  • Others Market Sales By Geography (USD MN)
  • Global Market Analysis By Application (USD MN)
  • Indoor Market Sales By Geography (USD MN)
  • Outdoor Market Sales By Geography (USD MN)
  • Global Market Sales (USD MN)
  • North America Market Sales (USD MN)
  • Europe Market Sales (USD MN)
  • Asia Pacific Market Sales (USD MN)
  • Latin America Market Sales (USD MN)
  • Middle East & Africa Market Sales (USD MN)
  • Recent Development in Industry
  • Top Company Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.