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市场调查报告书
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1661031

2025 年至 2033 年数位户外广告市场报告（按格式类型、应用程式、最终用户和地区划分）

Digital Out-of-home Advertising Market Report by Format Type, Application, End-User, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 137 Pages | 商品交期: 2-3个工作天内

价格

2024 年全球IMARC Group户外广告市场规模达到 215 亿美元。尖端技术的融入、对个人化和数据驱动决策的日益重视、个人行为和期望的转变以及数位技术的日益使用是市场扩张的一些主要驱动力。

数位户外广告市场分析：

  • 主要市场驱动因素：主要市场驱动因素之一是程序化广告的日益普及。此外，数位看板解决方案对永续性和能源效率的日益关注也是一个促进成长的因素。
  • 主要市场趋势：资料分析的进步，加上对个人化和定向广告的不断增长的需求，正在对市场产生积极影响。
  • 地理趋势：亚太地区占据明显主导地位，由于快速的城市化和技术采用而占据最大的市场份额。
  • 竞争格局：数位户外广告产业的一些主要市场参与者包括 APG|SGA、Clear Channel Outdoor Holdings Inc.、Global Media、JCDecaux、Lamar Advertising Company、oOh!media Limited、Outfront Media Inc.、Stroer 等。
  • 挑战与机会：阻碍​​市场成长的关键挑战之一是监管限制。儘管如此，数位科技的不断发展以及更身临其境和个人化的广告体验的潜力，代表着数位户外广告市场的新机会。

数位户外广告市场趋势：

先进技术的融合

数据分析、人工智慧 (AI) 和扩增实境 (AR) 有助于将传统的户外广告转变为更具互动性和针对性的广告活动。此外，数位萤幕包含提供即时分析的感应器和镜头，可协助广告主根据人口统计和使用者行为等各种因素策划内容。此外，与行动装置的整合有利于增加参与度并为观众提供个人化的体验。 2022 年 6 月 2 日，阿达尼机场控股有限公司 (AAHL) 在其机场组合中提供支援程序化广告的数位户外 (DOOH) 媒体。透过 Lemma 在阿达尼机场 (Adani Airports) 启用程式化广告投放将增强萤幕呈现动态广告、实践受众购买、映射到变数和即时触发器的上下文和即时广告执行。

数据驱动的决策

对数据驱动决策过程的日益依赖正在推动数位户外广告市场的成长。广告商正在投资进阶分析，以深入了解个人的行为、偏好和趋势，并为他们提供客製化内容。此外，由资料演算法驱动的程式化广告可以实现自动、即时的广告购买和投放。领先的数位户外媒体公司 QMS 于 2022 年 8 月 29 日为其世界一流的雪梨市街道家具网路推出了基于活动的销售。 QMS 90% 的雪梨市新广告库存都是数位化的，可满足对更具活力、数据驱动和吸引力的户外广告日益增长的需求。它还采用 100% GreenPower 能源，以最大限度地减少碳足迹。

改变消费者行为和期望

消费者行为和期望的转变导致户外数位广告需求日益增加。由于世界日益互联，人们更喜欢个人化和相关的内容。此外，产业参与者正在传递动态且与情境相关的讯息，以满足人们对沉浸式和难忘体验的渴望。数位户外 (DOOH) 为品牌提供了一个多功能平台，使其能够以有意义的方式吸引受众，从而建立品牌与消费者之间更紧密的联繫。 2021 年 8 月 31 日，Airsqreen 推出了业界首个将广告商与萤幕营运商连接起来的数位户外广告平台。这是一个简单的平台，为整个产业带来了新的信心和新的收入潜力。

数位户外广告市场细分：

按格式类型分类：

  • 数位广告看板
  • 影片广告
  • 环境广告
  • 其他的

数位广告看板占大部分市场份额

数位广告看板采用尖端技术向广大观众呈现动态、引人注目的内容。他们的展示位置经过精心规划，可以优化曝光度，这使他们成为寻求高知名度和高业务认可度的广告商的首选。数位广告看板是一种动态的户外广告媒介，它为广告主提供了吸引註意力和传递令人难忘的讯息的强大工具。它们可以整合互动组件和即时资料。广告商可以及时改变和个性化他们的讯息，保证其针对性和对不断变化的市场条件的适应性。 2021 年 2 月 10 日，Axios 宣布与 OUTFRONT Media 在其「MOMENTS by OUTFRONT」内容平台上建立合作伙伴关係。新的合作将在各城市的数位广告看板和交通显示器上展示 Axios 的编辑内容。

按应用分类：

  • 户外的
  • 室内的

户外占据产业最大份额

户外包括多种形式，例如数位广告看板、交通显示器和街道家具。它可以覆盖庞大而多样化的受众，并提供无与伦比的可见性和影响力。除此之外，广告主还投资数位显示器来提供相关内容，吸引个人的注意力并提高他们的品牌知名度，有助于增加他们的收入。 2023 年 5 月 30 日，JCDecaux SE 与 Clear Channel Outdoor Holdings, Inc. 达成协议，以扩大其在义大利和西班牙以及快速发展的数位化户外广告领域的影响力。

按最终用户分类：

  • 零售
  • 娱乐
  • 银行业
  • 运输
  • 教育
  • 其他的

零售是主要的细分市场

零售领域的广告旨在增强个人的购物体验。零售商正在投资数位显示器，以视觉上引人注目的方式展示他们的产品、加强促销和改善品牌讯息。该细分市场的成长是由创造引人入胜且身临其境的购物环境的愿望推动的，最终提高品牌知名度并推动销售。 2022 年 6 月 21 日，德高贝登斯公司 (JCDecaux SA) 与 VIOOH 合作，针对巴西市场推出程式化数位户外 (DOOH) 产品。这使得德高集团能够在巴西各地的优质萤幕上提供有效的程式化数位户外 (DOOH) 宣传活动，并帮助品牌与人们建立有意义的联繫。

按地区划分：

  • 北美洲
  • 欧洲
  • 亚太地区
  • 中东和非洲
  • 拉丁美洲

亚太地区引领市场，占最大数位户外广告市场份额

该报告还对所有主要区域市场进行了全面的分析，包括北美、欧洲、亚太、中东和非洲以及拉丁美洲。根据报告，亚太地区是数位户外广告最大的区域市场。

快速的城市化和技术进步促进了亚太地区数位户外 (DOOH) 格局的蓬勃发展。主要参与者正在投资数位基础设施，以部署高度针对性和视觉吸引力的活动。人们越来越注重创造充满活力和不断发展的生态系统，这进一步推动了亚太市场的发展。 2022 年 1 月 17 日，领先的独立程式化数位户外 (DOOH) 广告科技公司 Hivestack 在马来西亚全面启动业务。这使得该国的品牌、代理商和全通路需求方平台 (DSP) 可以存取 Hivestack 平台来规划、启动和衡量程式化数位户外 (DOOH) 活动。

（请注意，这只是主要参与者的部分名单，完整名单请参阅报告中。）

  • 市场顶尖企业正在利用创新技术和策略合作伙伴关係推动成长。他们正在采用先进的技术来提供高度个人化和情境相关的内容，这有利于增加他们的数位户外广告市场收入。他们还投资了数位看板技术，例如互动式显示器和扩增实境，以创造身临其境且令人难忘的体验。此外，他们正在与资料提供者和广告技术公司建立策略合作，以提高数位户外广告的效果。例如，Clear Channel Europe 和 Broadsign 于 2022 年 2 月 24 日宣布扩大合作伙伴关係，使媒体购买者能够透过 Clear Channel LaunchPAD 利用 Clear Channel 在英国的 3000 多个数位户外萤幕。

本报告解答的关键问题

  • 全球数位户外广告市场有多大
  • 2025-2033年全球数位户外广告市场预计成长率是多少
  • 推动全球数位户外广告市场发展的关键因素有哪些
  • 新冠肺炎对全球数位户外广告市场有何影响
  • 根据格式类型，全球数位户外广告市场如何划分
  • 根据应用情况，全球数位户外广告市场如何划分？
  • 根据终端用户，全球数位户外广告市场如何划分？
  • 全球数位户外广告市场的主要区域有哪些
  • 全球户外数位广告市场的主要参与者/公司有哪些

本报告解答的关键问题

  • 全球数位户外广告市场有多大？ 2025-2033年全球数位户外广告市场预计成长率为何？
  • 推动全球数位户外广告市场发展的关键因素有哪些？
  • 新冠疫情对全球数位户外广告市场有何影响？
  • 根据格式类型，全球数位户外广告市场如何分布？
  • 根据应用，全球数位户外广告市场分布如何？
  • 根据最终用户，全球数位户外广告市场的分布是怎么样的？
  • 全球数位户外广告市场的主要区域有哪些？
  • 全球数位户外广告市场的主要参与者/公司有哪些？

目录

第 1 章：前言

第 2 章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球数位户外广告市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场区隔：依格式类型
  • 市场区隔：按应用
  • 市场区隔：按最终用户
  • 市场分布：按地区
  • 市场预测

第六章：市场区隔：依格式类型

  • 数位广告看板
    • 市场趋势
    • 市场预测
  • 影片广告
    • 市场趋势
    • 市场预测
  • 环境广告
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第七章：市场区隔：依应用

  • 户外的
    • 市场趋势
    • 市场预测
  • 室内的
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：依最终用户

  • 零售
    • 市场趋势
    • 市场预测
  • 娱乐
    • 市场趋势
    • 市场预测
  • 银行业
    • 市场趋势
    • 市场预测
  • 运输
    • 市场趋势
    • 市场预测
  • 教育
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第九章：市场细分：依地区

  • 欧洲
    • 市场趋势
    • 市场预测
  • 北美洲
    • 市场趋势
    • 市场预测
  • 亚太地区
    • 市场趋势
    • 市场预测
  • 中东和非洲
    • 市场趋势
    • 市场预测
  • 拉丁美洲
    • 市场趋势
    • 市场预测

第 10 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 11 章：价值链分析

第 12 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 13 章：价格分析

第 14 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • APG|SGA
    • Clear Channel Outdoor Holdings Inc.
    • Global Media
    • JCDecaux
    • Lamar Advertising Company
    • oOh!media Limited
    • Outfront Media Inc.
    • Stroer
Product Code: SR112025A1312

The global digital out-of-home advertising market size reached USD 21.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 54.1 Billion by 2033, exhibiting a growth rate (CAGR) of 10.26% during 2025-2033. The incorporation of cutting-edge technologies, the growing emphasize on personalization and data-driven decision-making, the shifting behavior and expectations of individuals, and the increasing use of digital technology are some of the major drivers of the market expansion.

Digital Out-of-home Advertising Market Analysis:

  • Major Market Drivers: One of the chief market drivers is the rising popularity of programmatic advertising. Moreover, the increasing focus on sustainability and energy efficiency in digital signage solutions is also a growth-inducing factor.
  • Key Market Trends: Advancements in data analytics, coupled with the growing demand for personalized and targeted advertising, are influencing the market positively.
  • Geographical Trends: Asia Pacific exhibits a clear dominance, accounting for the largest market share owing to rapid urbanization and technological adoption.
  • Competitive Landscape: Some of the main market players in the digital out-of-home advertising industry are APG|SGA, Clear Channel Outdoor Holdings Inc., Global Media, JCDecaux, Lamar Advertising Company, oOh!media Limited, Outfront Media Inc., Stroer, among many others.
  • Challenges and Opportunities: One of the key challenges hindering the market growth is regulatory constraints. Nonetheless, the continuous evolution of digital technologies, along with the potential for more immersive and personalized advertising experiences, represent digital out-of-home advertising market recent opportunities.

Digital Out-of-home Advertising Market Trends:

Integration of advanced technologies

Data analytics, artificial intelligence (AI), and augmented reality (AR) are benefit in transforming traditional OOH advertising into more interactive and highly targeted campaigns. Additionally, digital screens comprise sensors and cameras that provide real time analysis, which aids advertisers in curating content as per various factors like demographics and user behavior. Furthermore, integration with mobile devices is beneficial in increasing engagement and providing a personalized experience to the audience. On 2 June 2022, Adani Airports Holdings Ltd (AAHL) offered programmatic advertising-enabled digital out-of-home (DOOH) media across its portfolio of airports. Enabling programmatic ad serving at Adani Airports via Lemma would enhance the screens to render dynamic ads, practice audience buying, contextual and real-time ad execution mapped to variables and real-time triggers.

Data-driven decision making

The increasing reliance on data-driven decision-making processes is bolstering the digital out-of-home advertising market growth. Advertisers are investing in advanced analytics to gain insights into the behavior, preferences, and trends of individuals and provide them with customized content. Additionally, programmatic advertising that is powered by data algorithms enables automated, real time buying and placement of ads. QMS, the leading digital outdoor media company, unveiled the campaign-based selling for its world-class City of Sydney Street furniture network on 29 August 2022. 90% of QMS' new City of Sydney advertising inventory is digital that meet the growing demand for more dynamic and data-led and engaging outdoor advertising. It is also powered by 100% GreenPower energy to minimize carbon footprint.

Changing consumer behavior and expectations

Shifts in consumer behavior and expectations are creating an increasing digital out-of-home advertising demand. People are preferring personalized and relevant content due to increasingly connected world. In addition, industry players are delivering dynamic and contextually relevant messages to fulfil the desire for immersive and memorable experiences. Digital out-of-home (DOOH) provides a versatile platform for brands to engage audiences in meaningful ways, fostering a stronger connection between brands and consumers. On 31 August 2021, Airsqreen launched industry-first advertising platform for digital out-of-home advertising that connects advertisers to screen operators. This is a simple platform that brings a new level of confidence and new revenue potential for the entire industry.

Digital Out-of-home Advertising Market Segmentation:

Breakup by Format Type:

  • Digital Billboards
  • Video Advertising
  • Ambient Advertising
  • Others

Digital billboards account for the majority of the market share

Digital billboards use cutting-edge technology to present dynamic and eye-catching content to a large audience. Their placement is well-planned to optimize their exposure, which makes them a top option for advertisers looking for high visibility and recognition for their business. Digital billboards are a dynamic medium for outdoor advertising that gives advertisers a powerful tool to catch attention and deliver memorable messages. They can incorporate interactive components and real-time data. Advertisers can promptly alter and personalize their messaging, guaranteeing their pertinence and adaptability to evolving market conditions. On 10 February 2021, Axios announced its partnership with OUTFRONT Media on its 'MOMENTS by OUTFRONT' content platform. The new collaboration will feature Axios editorial content on digital billboards and transit displays throughout cities.

Breakup by Application:

  • Outdoor
  • Indoor

Outdoor holds the largest share of the industry

Outdoor includes a wide range of formats like digital billboards, transit displays, and street furniture. It can reach a massive and diverse audience and offer unparalleled visibility and impact. Besides this, advertisers are investing in digital displays to deliver relevant content that grabs the attention of individuals and enhances their brand awareness, which in turn helps in increasing their revenues. On 30 May 2023, JCDecaux SE, entered into an agreement with Clear Channel Outdoor Holdings, Inc., to enhance its footprint in Italy and Spain and in a rapidly evolving digitalized outdoor advertising.

Breakup by End-User:

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Education
  • Others

Retail represents the leading market segment

The advertising in retail sector aims to enhance the shopping experience of individuals. Retailers are investing in digital displays to display their products, enhance promotions, and improve brand messages in a visually compelling manner. The growth of the segment is driven by the desire to create engaging and immersive shopping environments, ultimately increasing brand awareness, and driving sales. On 21 June 2022, JCDecaux SA collaborated with VIOOH to launch their programmatic digital out-of-home (DOOH) offering for the Brazilian market. This allow JCDecaux to offer effective programmatic digital out-of-home (DOOH) campaigns on its premium screens across Brazil and help brands make meaningful connections with people.

Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Asia Pacific leads the market, accounting for the largest digital out-of-home advertising market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific represents the largest regional market for digital out-of-home advertising.

Rapid urbanization and technological advancements contribute to the vibrant digital out-of-home (DOOH) landscape in the Asia Pacific region. Key players are investing in digital infrastructure to deploy highly targeted and visually compelling campaigns. The Asia-Pacific market is further fueled by the rising focus on creating a dynamic and evolving ecosystem. On 17 January 2022, Hivestack, a leading independent programmatic digital out-of-home (DOOH) ad tech company launched its full operations in the country 'Malaysia'. This allows brands, agencies, and omnichannel demand-side platforms (DSPs) in the country to access the Hivestack platform to plan, activate, and measure programmatic digital out-of-home (DOOH) campaigns.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major digital out-of-home advertising companies have also been provided. Some of the major market players in the digital out-of-home advertising industry include APG|SGA, Clear Channel Outdoor Holdings Inc., Global Media, JCDecaux, Lamar Advertising Company, oOh!media Limited, Outfront Media Inc., Stroer.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

  • Top players in the market are driving growth by leveraging innovative technologies and strategic partnerships. They are adopting advanced technologies to deliver highly personalized and contextually relevant content, which benefits in increasing their digital out-of-home advertising market revenue. They are also investing in digital signage technologies, such as interactive displays and augmented reality, to create immersive and memorable experiences. Furthermore, they are forming strategic collaborations with data providers and ad tech companies to enhance the effectiveness of digital out-of-home advertising. For instance, Clear Channel Europe and Broadsign announced an extended partnership to enable media buyers to tap into Clear Channel's 3000+ digital Out of Home screens in the UK via Clear Channel LaunchPAD on 24 February 2022. Clear Channel's premium UK Out of Home (OOH) inventory is now available via more than 30 omnichannel and OOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP).

Key Questions Answered in This Report

  • 1.How big is the global digital out-of-home advertising market?
  • 2.What is the expected growth rate of the global digital out-of-home advertising market during 2025-2033?
  • 3.What are the key factors driving the global digital out-of-home advertising market?
  • 4.What has been the impact of COVID-19 on the global digital out-of-home advertising market?
  • 5.What is the breakup of the global digital out-of-home advertising market based on format type?
  • 6.What is the breakup of the global digital out-of-home advertising market based on the application?
  • 7.What is the breakup of the global digital out-of-home advertising market based on the end-user?
  • 8.What are the key regions in the global digital out-of-home advertising market?
  • 9.Who are the key players/companies in the global digital out-of-home advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Digital Out-of-home Advertising Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Format Type
  • 5.5 Market Breakup by Application
  • 5.6 Market Breakup by End-User
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast

6 Market Breakup by Format Type

  • 6.1 Digital Billboards
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Video Advertising
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Ambient Advertising
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Outdoor
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Indoor
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 Retail
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Recreation
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Banking
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Transportation
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Education
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Region

  • 9.1 Europe
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 North America
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 APG|SGA
    • 14.3.2 Clear Channel Outdoor Holdings Inc.
    • 14.3.3 Global Media
    • 14.3.4 JCDecaux
    • 14.3.5 Lamar Advertising Company
    • 14.3.6 oOh!media Limited
    • 14.3.7 Outfront Media Inc.
    • 14.3.8 Stroer

List of Figures

  • Figure 1: Global: Digital Out-of-home Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: Digital Out-of-home Advertising Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Digital Out-of-home Advertising Market: Breakup by Format Type (in %), 2024
  • Figure 4: Global: Digital Out-of-home Advertising Market: Breakup by Application (in %), 2024
  • Figure 5: Global: Digital Out-of-home Advertising Market: Breakup by End-User (in %), 2024
  • Figure 6: Global: Digital Out-of-home Advertising Market: Breakup by Region (in %), 2024
  • Figure 7: Global: Digital Out-of-home Advertising Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 8: Global: Digital Out-of-home Advertising Industry: SWOT Analysis
  • Figure 9: Global: Digital Out-of-home Advertising Industry: Value Chain Analysis
  • Figure 10: Global: Digital Out-of-home Advertising Industry: Porter's Five Forces Analysis
  • Figure 11: Global: Digital Out-of-home Advertising (Digital Billboards) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Digital Out-of-home Advertising (Digital Billboards) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Digital Out-of-home Advertising (Video Advertising) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Digital Out-of-home Advertising (Video Advertising) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Digital Out-of-home Advertising (Ambient Advertising) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Digital Out-of-home Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Digital Out-of-home Advertising (Other Format Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Digital Out-of-home Advertising (Other Format Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Digital Out-of-home Advertising (Outdoor) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Digital Out-of-home Advertising (Outdoor) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Digital Out-of-home Advertising (Indoor) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Digital Out-of-home Advertising (Indoor) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Digital Out-of-home Advertising (Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Digital Out-of-home Advertising (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Digital Out-of-home Advertising (Recreation) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Digital Out-of-home Advertising (Recreation) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Digital Out-of-home Advertising (Banking) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Digital Out-of-home Advertising (Banking) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Digital Out-of-home Advertising (Transportation) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Digital Out-of-home Advertising (Transportation) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Digital Out-of-home Advertising (Education) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Digital Out-of-home Advertising (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Digital Out-of-home Advertising (Other End-Users) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Digital Out-of-home Advertising (Other End-Users) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Europe: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Europe: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: North America: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: North America: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Asia Pacific: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Asia Pacific: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Middle East and Africa: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Middle East and Africa: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Latin America: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Latin America: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

  • Table 1: Global: Digital Out-of-home Advertising Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Digital Out-of-home Advertising Market Forecast: Breakup by Format Type (in Million USD), 2025-2033
  • Table 3: Global: Digital Out-of-home Advertising Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 4: Global: Digital Out-of-home Advertising Market Forecast: Breakup by End-User (in Million USD), 2025-2033
  • Table 5: Global: Digital Out-of-home Advertising Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Digital Out-of-home Advertising Market Structure
  • Table 7: Global: Digital Out-of-home Advertising Market: Key Players