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市场调查报告书
商品编码
1822376

2032 年户外数位广告市场预测：按格式类型、组件、位置、萤幕技术、应用程式、最终用户和地区进行的全球分析

Digital Out-of-Home Advertising Market Forecasts to 2032 - Global Analysis By Format Type, Component, Location, Screen Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球数位户外广告市场预计在 2025 年达到 230.6 亿美元，到 2032 年将达到 532.7 亿美元，预测期内的复合年增长率为 12.7%。

户外数位广告 (DOOH) 是一种现代行销形式，它利用家庭以外公共场所的数位萤幕和技术。 DOOH 包括数位广告看板、交通显示器以及人流量大区域的指示牌，能够向广泛的受众群体提供引人入胜且适应性强的内容。透过将传统户外广告与先进的数位工具相结合，DOOH 支援即时通讯、受众定位和互动体验，使其成为提升客户参与和增强品牌知名度的有效方法。

都市化和数位基础设施

快速的城市扩张推动了高流量区域对动态广告形式的需求。随着城市现代化进程，数位电子看板正成为智慧基础设施和公共通讯的重要组成部分。高速网路和5G网路的广泛普及使得即时内容传送和远端广告看板管理成为可能。地铁站、机场和购物中心等城市交通枢纽越来越多地采用数位户外广告平台来吸引通勤者。显示技术和云端基础控制系统的进步正在提高宣传活动的灵活性和回应速度。这种城市数位化协同效应为可扩展的数据主导广告解决方案创造了肥沃的土壤。

有限的受众指标

缺乏标准化的受众参与度指标阻碍了数位户外广告 (DOOH) 充分发挥其潜力。广告主面临量化不同格式和位置的展示广告曝光率、停留时间和转换率的挑战。与线上平台不同，DOOH 缺乏统一的追踪协议，这使得跨通路通讯协定变得困难。脸部辨识和行动数据整合等新技术前景光明，但也引发了隐私问题。小型媒体所有者难以投资高级分析技术，从而限制了透明度和投资回报率 (ROI)检验。缺乏一致的衡量框架，导致广告主在向 DOOH 管道分配预算时仍持谨慎态度。

人工智慧和数据分析在宣传活动中的应用日益增多

人工智慧与预测分析的融合正在改变数位户外媒体 (DOOH)宣传活动的规划和执行方式。广告主正在利用机器学习，根据位置、时间和观众属性优化内容传送。即时资料馈送支援情境化通讯，提升相关性和参与度。程序化采购平台正在简化跨网路的库存存取和宣传活动部署。人工智慧主导的洞察正在提升创新表现和受众定位的准确性。随着资料生态系统的成熟，DOOH 正在发展成为一种高度智慧且反应迅速的广告媒介。

网路和行动广告竞争日益激烈

数位和行动平台凭藉着精准的定位和可衡量的效果，继续主导广告支出。行动广告的便利性和个人化内容传送对静态和半动态户外数位媒体（DOOH）格式构成了挑战。电子商务和基于应用程式的行销的成长正在从传统的户外管道转移预算。社群媒体平台提供的即时回馈循环和病毒式传播潜力是户外数位媒体难以复製的。线上广告的成本效益和扩充性使其对中小企业更具吸引力。如果没有在互动性和衡量方面进行创新，户外数位媒体（DOOH）可能会被数位原民竞争对手抢占先机。

COVID-19的影响

疫情扰乱了人流模式，降低了基于位置的数位户外媒体 (DOOH)宣传活动的可见度和有效性。封锁和旅游限制暂时关闭了大型广告场所，例如购物中心和交通枢纽。然而，这场危机加速了数位转型，促使媒体所有者采用远端监控和自动化排程工具。广告商转向公共卫生讯息讯息和社区参与，重新定义了数位户外媒体在城市传播中的作用。疫情后的復苏重新激发了人们对非接触式、数据主导形式的兴趣。该行业现在优先考虑韧性、灵活性以及与行动和线上生态系统的整合。

预计数位看板市场将成为预测期内最大的市场

由于数位看板在都市区部署广泛且能见度高，预计在预测期内将占据最大的市场份额。与传统指示牌相比，这些大型显示器具有卓越的亮度、解析度和动态内容功能。它们允许同时运行多个宣传活动，从而为广告商带来了成本效益。与即时资料来源的整合允许根据交通、天气、事件等情况自订通讯。品牌青睐数位看板，因为它的影响力和覆盖范围广，尤其是在大都会圈地区。 LED 和软体技术的持续升级正在巩固其市场领导地位。

预计预测期内 LED 显示器领域将以最高复合年增长率成长

预计LED显示器领域将在预测期内实现最高成长率，这得益于其节能性和视觉吸引力。这些萤幕因其沉浸式的品牌体验，正越来越多地应用于零售、交通和娱乐场所。像素密度和模组化设计的进步使其能够在各种环境中灵活安装。 LED组件价格的下降使中阶广告商更容易接受这项技术。互动功能以及与行动应用程式的整合正在提升受众参与度。

比最大的地区

受快速都市化和基础设施建设的推动，亚太地区预计将在预测期内占据最大的市场份额。中国、印度和韩国等国家正大力投资智慧城市和数位交通系统。政府措施正在推动数位媒体在公共和商业领域的应用。该地区人口众多，消费支出不断增长，使其成为广告商青睐的目标市场。当地媒体所有者正在与全球科技公司建立策略合作伙伴关係，以扩展其业务。移动出行、零售数位电子看板的融合正在推动市场强劲扩张。

复合年增长率最高的地区：

在技​​术创新和程序化应用的推动下，北美预计将在预测期内实现最高的复合年增长率。美国和加拿大是人工智慧宣传活动管理和即时受众分析的先驱。媒体所有者正在将数位户外媒体 (DOOH) 与行动和社交平台结合，以提供全通路体验。监管部门对数位基础设施的支持正在加速其在都市区的部署。广告商越来越多地使用地理位置和行为数据来实现内容个人化。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
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  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 技术分析
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章全球数位户外广告市场（依格式）

  • 数位广告看板
  • 交通显示
  • 街道家具
  • 基于位置的媒体
  • 环境数位广告
  • 其他格式类型

6. 全球数位户外广告市场（按组成部分）

  • 硬体
  • 软体
  • 服务

7. 全球数位户外广告市场（按地区）

  • 户外数位户外媒体
  • 室内数位户外广告

8. 全球数位户外广告市场（按萤幕技术）

  • LED显示器
  • 液晶萤幕
  • 投影系统

9. 全球数位户外广告市场（按应用程式）

  • 即时程式化广告
  • 情境通讯
  • 互动宣传活动
  • 其他应用

第 10 章全球数位户外广告市场（按最终用户）

  • 零售和消费品
  • 医疗保健和製药
  • 教育及公共服务
  • 银行和金融服务
  • 娱乐和休閒
  • 运输/物流
  • 其他最终用户

第 11 章全球数位户外广告市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十二章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十三章：企业概况

  • JCDecaux SA
  • Ocean Outdoor Limited
  • Clear Channel Outdoor Holdings, Inc.
  • Talon Outdoor
  • Lamar Advertising Company
  • Pikasso Group
  • OUTFRONT Media Inc.
  • Intersection Co.
  • Stroer SE & Co. KGaA
  • Ayuda Media Systems
  • Daktronics, Inc.
  • Vistar Media
  • oOh!media Limited
  • Christie Digital Systems Inc.
  • Broadsign International, LLC
Product Code: SMRC31130

According to Stratistics MRC, the Global Digital Out-of-Home Advertising Market is accounted for $23.06 billion in 2025 and is expected to reach $53.27 billion by 2032 growing at a CAGR of 12.7% during the forecast period. Digital Out-of-Home (DOOH) advertising is a modern form of marketing that employs digital screens and technologies in public areas beyond residential settings. It features digital billboards, transportation displays, and signage in busy locations to convey engaging and adaptable content to wide audiences. By merging conventional outdoor advertising with advanced digital tools, DOOH supports real-time messaging, audience targeting, and interactive experiences, making it a powerful approach to improve customer engagement and strengthen brand recognition.

Market Dynamics:

Driver:

Increasing urbanization and digital infrastructure

Rapid urban expansion is fuelling demand for dynamic advertising formats in high-traffic areas. As cities modernize, digital signage is becoming integral to smart infrastructure and public communication. The proliferation of high-speed internet and 5G networks is enabling real-time content delivery and remote billboard management. Urban mobility hubs such as metro stations, airports, and malls are increasingly adopting DOOH platforms to engage commuters. Advancements in display technology and cloud-based control systems are enhancing campaign flexibility and responsiveness. This urban-digital synergy is creating fertile ground for scalable, data-driven advertising solutions.

Restraint:

Limited audience measurement standards

The lack of standardized metrics for audience engagement is hindering the full potential of DOOH advertising. Advertisers face challenges in quantifying impressions, dwell time, and conversion rates across varied formats and locations. Unlike online platforms, DOOH lacks unified tracking protocols, making cross-channel attribution difficult. Emerging technologies like facial recognition and mobile data integration are promising but raise privacy concerns. Smaller media owners struggle to invest in advanced analytics, limiting transparency and ROI validation. Without consistent measurement frameworks, advertisers remain cautious about budget allocation to DOOH channels.

Opportunity:

Rising adoption of AI and data analytics in campaigns

The integration of AI and predictive analytics is transforming how DOOH campaigns are planned and executed. Advertisers are leveraging machine learning to optimize content delivery based on location, time, and audience demographics. Real-time data feeds enable contextual messaging, enhancing relevance and engagement. Programmatic buying platforms are streamlining inventory access and campaign deployment across networks. AI-driven insights are also improving creative performance and audience targeting precision. As data ecosystems mature, DOOH is evolving into a highly intelligent and responsive advertising medium.

Threat:

Rising competition from online and mobile advertising

Digital and mobile platforms continue to dominate ad spend due to their granular targeting and measurable outcomes. The convenience of mobile ads and personalized content delivery poses a challenge to static and semi-dynamic DOOH formats. E-commerce growth and app-based marketing are diverting budgets away from traditional outdoor channels. Social media platforms offer instant feedback loops and viral potential, which DOOH struggles to replicate. The cost-efficiency and scalability of online ads make them more attractive to small and mid-sized businesses. Without innovation in interactivity and measurement, DOOH risks losing ground to digital-native competitors.

Covid-19 Impact

The pandemic disrupted foot traffic patterns, reducing visibility and effectiveness of location-based DOOH campaigns. Lockdowns and travel restrictions led to temporary shutdowns of key advertising venues such as malls and transit hubs. However, the crisis accelerated digital transformation, prompting media owners to adopt remote monitoring and automated scheduling tools. Advertisers shifted toward public health messaging and community engagement, redefining DOOH's role in urban communication. Post-pandemic recovery is driving renewed interest in contactless, data-driven formats. The sector is now prioritizing resilience, flexibility, and integration with mobile and online ecosystems.

The digital billboards segment is expected to be the largest during the forecast period

The digital billboards segment is expected to account for the largest market share during the forecast period, due to its widespread deployment in high-visibility urban zones. These large-format displays offer superior brightness, resolution, and dynamic content capabilities compared to traditional signage. Their ability to host multiple campaigns simultaneously makes them cost-effective for advertisers. Integration with real-time data sources allows for adaptive messaging based on traffic, weather, or events. Brands favour digital billboards for their impact and reach, especially in metropolitan corridors. Continuous upgrades in LED and software technologies are reinforcing their market leadership.

The LED displays segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the LED displays segment is predicted to witness the highest growth rate, driven by their energy efficiency and visual appeal. These screens are increasingly used in retail, transportation, and entertainment venues for immersive brand experiences. Advances in pixel density and modular design are enabling flexible installations across diverse environments. The declining cost of LED components is making the technology more accessible to mid-tier advertisers. Interactive features and integration with mobile apps are enhancing audience engagement.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share supported by rapid urbanization and infrastructure development. Countries like China, India, and South Korea are investing heavily in smart cities and digital transit systems. Government initiatives are promoting digital media adoption across public and commercial spaces. The region's large population and rising consumer spending make it a prime target for advertisers. Local media owners are forming strategic alliances with global tech firms to expand capabilities. The convergence of mobility, retail, and digital signage is driving robust market expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, fuelled by technological innovation and programmatic adoption. The U.S. and Canada are pioneers in AI-driven campaign management and real-time audience analytics. Media owners are integrating DOOH with mobile and social platforms to create omnichannel experiences. Regulatory support for digital infrastructure is accelerating deployment across urban and suburban areas. Advertisers are increasingly using geolocation and behavioral data to personalize content.

Key players in the market

Some of the key players profiled in the Digital Out-of-Home Advertising Market include JCDecaux SA, Ocean Outdoor Limited, Clear Channel Outdoor Holdings, Inc., Talon Outdoor, Lamar Advertising Company, Pikasso Group, OUTFRONT Media Inc., Intersection Co., Stroer SE & Co. KGaA, Ayuda Media Systems, Daktronics, Inc., Vistar Media, oOh!media Limited, Christie Digital Systems Inc., and Broadsign International, LLC.

Key Developments:

In September 2025, Clear Channel Outdoor Holdings, Inc. announced it has entered into a definitive agreement to sell its business in Spain to Atresmedia Corporacion de Medios de Comunicacion, S.A. ("Atresmedia"). The expected purchase price from the transaction of EUR 115 million, or approximately USD 135 million1, is subject to customary adjustments.

In May 2025, JCDecaux SE announces that Extime JCDecaux Airport has been granted on May 20th by Airport International Group (AIG) the contract to operate advertising activities from August 1st, 2025 onwards at Queen Alia International Airport in Amman, Jordan, which welcomes over nine million travellers annually.

Format Types Covered:

  • Digital Billboards
  • Transit Displays
  • Street Furniture
  • Place-Based Media
  • Ambient Digital Advertising
  • Other Format Types

Components Covered:

  • Hardware
  • Software
  • Services

Locations Covered:

  • Outdoor DOOH
  • Indoor DOOH

Screen Technologies Covered:

  • LED Displays
  • LCD Screens
  • Projection Systems

Applications Covered:

  • Real-Time Programmatic Advertising
  • Contextual Messaging
  • Interactive Campaigns
  • Other Applications

End Users Covered:

  • Retail & Consumer Goods
  • Healthcare & Pharmaceuticals
  • Education & Public Services
  • Banking & Financial Services
  • Entertainment & Recreation
  • Transportation & Logistics
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Digital Out-of-Home Advertising Market, By Format Type

  • 5.1 Introduction
  • 5.2 Digital Billboards
  • 5.3 Transit Displays
  • 5.4 Street Furniture
  • 5.5 Place-Based Media
  • 5.6 Ambient Digital Advertising
  • 5.7 Other Format Types

6 Global Digital Out-of-Home Advertising Market, By Component

  • 6.1 Introduction
  • 6.2 Hardware
  • 6.3 Software
  • 6.4 Services

7 Global Digital Out-of-Home Advertising Market, By Location

  • 7.1 Introduction
  • 7.2 Outdoor DOOH
  • 7.3 Indoor DOOH

8 Global Digital Out-of-Home Advertising Market, By Screen Technology

  • 8.1 Introduction
  • 8.2 LED Displays
  • 8.3 LCD Screens
  • 8.4 Projection Systems

9 Global Digital Out-of-Home Advertising Market, By Application

  • 9.1 Introduction
  • 9.2 Real-Time Programmatic Advertising
  • 9.3 Contextual Messaging
  • 9.4 Interactive Campaigns
  • 9.5 Other Applications

10 Global Digital Out-of-Home Advertising Market, By End User

  • 10.1 Introduction
  • 10.2 Retail & Consumer Goods
  • 10.3 Healthcare & Pharmaceuticals
  • 10.4 Education & Public Services
  • 10.5 Banking & Financial Services
  • 10.6 Entertainment & Recreation
  • 10.7 Transportation & Logistics
  • 10.8 Other End Users

11 Global Digital Out-of-Home Advertising Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 JCDecaux SA
  • 13.2 Ocean Outdoor Limited
  • 13.3 Clear Channel Outdoor Holdings, Inc.
  • 13.4 Talon Outdoor
  • 13.5 Lamar Advertising Company
  • 13.6 Pikasso Group
  • 13.7 OUTFRONT Media Inc.
  • 13.8 Intersection Co.
  • 13.9 Stroer SE & Co. KGaA
  • 13.10 Ayuda Media Systems
  • 13.11 Daktronics, Inc.
  • 13.12 Vistar Media
  • 13.13 oOh!media Limited
  • 13.14 Christie Digital Systems Inc.
  • 13.15 Broadsign International, LLC

List of Tables

  • Table 1 Global Digital Out-of-Home Advertising Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Digital Out-of-Home Advertising Market Outlook, By Format Type (2024-2032) ($MN)
  • Table 3 Global Digital Out-of-Home Advertising Market Outlook, By Digital Billboards (2024-2032) ($MN)
  • Table 4 Global Digital Out-of-Home Advertising Market Outlook, By Transit Displays (2024-2032) ($MN)
  • Table 5 Global Digital Out-of-Home Advertising Market Outlook, By Street Furniture (2024-2032) ($MN)
  • Table 6 Global Digital Out-of-Home Advertising Market Outlook, By Place-Based Media (2024-2032) ($MN)
  • Table 7 Global Digital Out-of-Home Advertising Market Outlook, By Ambient Digital Advertising (2024-2032) ($MN)
  • Table 8 Global Digital Out-of-Home Advertising Market Outlook, By Other Format Types (2024-2032) ($MN)
  • Table 9 Global Digital Out-of-Home Advertising Market Outlook, By Component (2024-2032) ($MN)
  • Table 10 Global Digital Out-of-Home Advertising Market Outlook, By Hardware (2024-2032) ($MN)
  • Table 11 Global Digital Out-of-Home Advertising Market Outlook, By Software (2024-2032) ($MN)
  • Table 12 Global Digital Out-of-Home Advertising Market Outlook, By Services (2024-2032) ($MN)
  • Table 13 Global Digital Out-of-Home Advertising Market Outlook, By Location (2024-2032) ($MN)
  • Table 14 Global Digital Out-of-Home Advertising Market Outlook, By Outdoor DOOH (2024-2032) ($MN)
  • Table 15 Global Digital Out-of-Home Advertising Market Outlook, By Indoor DOOH (2024-2032) ($MN)
  • Table 16 Global Digital Out-of-Home Advertising Market Outlook, By Screen Technology (2024-2032) ($MN)
  • Table 17 Global Digital Out-of-Home Advertising Market Outlook, By LED Displays (2024-2032) ($MN)
  • Table 18 Global Digital Out-of-Home Advertising Market Outlook, By LCD Screens (2024-2032) ($MN)
  • Table 19 Global Digital Out-of-Home Advertising Market Outlook, By Projection Systems (2024-2032) ($MN)
  • Table 20 Global Digital Out-of-Home Advertising Market Outlook, By Application (2024-2032) ($MN)
  • Table 21 Global Digital Out-of-Home Advertising Market Outlook, By Real-Time Programmatic Advertising (2024-2032) ($MN)
  • Table 22 Global Digital Out-of-Home Advertising Market Outlook, By Contextual Messaging (2024-2032) ($MN)
  • Table 23 Global Digital Out-of-Home Advertising Market Outlook, By Interactive Campaigns (2024-2032) ($MN)
  • Table 24 Global Digital Out-of-Home Advertising Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 25 Global Digital Out-of-Home Advertising Market Outlook, By End User (2024-2032) ($MN)
  • Table 26 Global Digital Out-of-Home Advertising Market Outlook, By Retail & Consumer Goods (2024-2032) ($MN)
  • Table 27 Global Digital Out-of-Home Advertising Market Outlook, By Healthcare & Pharmaceuticals (2024-2032) ($MN)
  • Table 28 Global Digital Out-of-Home Advertising Market Outlook, By Education & Public Services (2024-2032) ($MN)
  • Table 29 Global Digital Out-of-Home Advertising Market Outlook, By Banking & Financial Services (2024-2032) ($MN)
  • Table 30 Global Digital Out-of-Home Advertising Market Outlook, By Entertainment & Recreation (2024-2032) ($MN)
  • Table 31 Global Digital Out-of-Home Advertising Market Outlook, By Transportation & Logistics (2024-2032) ($MN)
  • Table 32 Global Digital Out-of-Home Advertising Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.