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自卷烟草产品市场规模,份额和趋势分析报告:按产品（RYO香烟,捲纸和烟管,注射器,过滤器和纸尖）,分销渠道（离线,在线）,地区,分部预测2022-2030
市场调查报告书
商品编码
1114046

自卷烟草产品市场规模,份额和趋势分析报告:按产品（RYO香烟,捲纸和烟管,注射器,过滤器和纸尖）,分销渠道（离线,在线）,地区,分部预测2022-2030

Roll-Your-Own Tobacco Products Market Size, Share & Trends Analysis Report By Product (RYO Tobacco, Rolling Paper & Cigarette Tubes, Injector, Filter & Paper Tip), By Distribution Channel (Offline, Online), By Region, & Segment Forecasts, 2022-2030
出版日期: | 出版商: Grand View Research | 英文 88 Pages | 商品交期: 2-10个工作天内

价格

自己捲烟产品的市场增长和趋势

根据 Grandview Research 的一份新报告，到 2030 年，全球手捲烟产品市场预计将达到 432 亿美元。

预计从 2022 年到 2030 年，复合年增长率 (CAGR) 将达到 4.1%。女性和学生对该产品的消费增加正在推动全球市场的增长。包括美国在内的主要国家的年轻人越来越多地采用该产品。

此外，由于 Roll Your Loan (RYO) 烟草产品的成本优势，COVID-19 大流行带来的经济压力正促使许多吸烟者从工厂製造的捲烟转向手捲捲烟。预计从 2021 年到 2030 年，过滤嘴和捲烟部门的复合年增长率最快，为 4.7%。据估计，专注于最大程度去除焦油、尼古丁和特定气体的新型过滤器的快速研究和产品开发将推动该领域的增长。

到 2021 年，欧洲将以 68.0% 的收入份额主导市场。研究表明，RYO 捲烟的手工吸引力推动了年轻欧洲人的销售。烟草是欧洲人消费量最高的。由于产品的高性价比以及浆果、薄荷、甘草和留兰香等多种口味的可用性，RYO 捲烟在消费者中的受欢迎程度似乎正在上升。该地区的 RYO 捲烟消费主要集中在经常吸烟的男性中。

併购和创新产品发布是公司用来吸引更多消费者的一些策略。为了应对不断上涨的烟草税率，大公司正在生产装在小包装袋中的捲烟，使大多数人都能负担得起。媒体、互联网、电视和社交媒体是公司用来接触受众和建立品牌知名度的一些工具。

市场竞争激烈，由大型跨国製造公司主导。 Imperial Brands、British American Tobacco、Scandinavian Tobacco Group A/S、Altria Group, Inc、Philip Morris International、HBI International 和 Shine Brands 是一些顶级知名品牌。凭藉庞大的消费者基础、强大的品牌认知度和广泛的分销网络，这些公司面临着激烈的竞争，尤其是来自捲烟市场的顶级企业。

滚动您的烟草製品市场报告亮点

由于玩家数量众多且吸烟率高，预计欧洲在预测期内将以 4.1% 的复合年增长率增长

由于可供选择的口味种类繁多，并且能够吸引对价格敏感的消费者，预计捲烟和捲烟管部分在预测期内的复合年增长率将很高

线下部分在 2021 年占销售份额的大部分，因为日常生活中烟草使用的正常化使得玩家严重依赖熏制房和零售店的销售

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第一章调查方法及范围

  • 市场细分和范围
  • 市场定义
  • 信息采购
    • 购买的数据库
    • GVR 内部数据库
    • 辅助信息和第三方观点
    • 初步调查
  • 信息分析
    • 数据分析模型
  • 市场形成和数据可视化
  • 验证和发布数据

第 2 章执行摘要

  • 市场展望
  • 产品展望
  • 分销渠道前景
  • 区域展望

第 3 章。自动捲烟产品市场的变量、趋势和范围

  • 市场介绍
  • 绘製渗透率和增长前景
  • COVID-19 对您自己的烟草製品市场的影响
  • 行业价值链分析
    • 销售和零售渠道分析
    • 利润率分析
  • 市场动态
    • 市场驱动因素分析
    • 市场约束分析
    • 行业问题
    • 行业机会
  • 商业环境分析
    • 行业分析 - 搬运工
      • 供应商的权力
      • 买家的议价能力
      • 其他威胁
      • 来自新进入者的威胁
      • 竞争公司之间的敌对关係
  • 手捲烟产品市场路线图
  • 市场进入策略

第四章消费者行为分析

  • 人口统计分析
  • 消费者趋势和偏好
  • 影响购买决策的因素
  • 消费产品的采用
  • 观察和建议

第 5 章。自动捲烟产品市场:产品估计和趋势分析

  • 2021 年和 2030 年产品差异分析和市场份额
  • 你自己卷的香烟
  • 捲纸/烟管
  • 喷油器
  • 过滤器和纸片

第 6 章。自动捲烟产品市场:分销渠道估计和趋势分析

  • 2021 年和 2030 年分销渠道变化分析和市场份额
  • 离线
  • 在线

第 7 章。自动捲烟产品市场:区域估计和趋势分析

  • 2021 年和 2030 年区域变化分析和市场份额
  • 北美
    • 美国
  • 欧洲
    • 德国
    • 英国
    • 法国
  • 亚太地区
    • 中国
    • 澳大利亚
  • 拉丁美洲
    • 巴西
  • 中东和非洲

第 8 章竞争力和供应商格局

  • 全球主要参与者、最新发展及其对行业的影响
  • 主要公司的分类（主要创新者、市场领导者、初创企业）
  • 供应商情况
    • 2021 年主要参与者的市场份额分析

第 9 章公司简介

  • 帝国品牌
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • 英美烟草
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • 斯堪的纳维亚烟草集团 A/S
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • 奥驰亚集团公司
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • 菲利普莫里斯国际
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • HBI 国际
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • Curved Papers Inc.
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • Karma 过滤提示
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • 闪耀品牌
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • 日本烟草国际
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
Product Code: GVR-4-68038-593-9

Roll-Your-Own Tobacco Products Market Growth & Trends:

The global roll-your-own tobacco products market size is expected to reach USD 43.2 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a compound annual growth rate (CAGR) of 4.1% from 2022 to 2030. The rising consumption of products among females and students is fueling the market growth over the world. The adoption rate of the product is increasing among the youth in major economies, including the U.S.

Moreover, the financial stress caused by the COVID-19 pandemic has encouraged numerous smokers to shift from factory-made cigarettes to hand-rolled cigarettes due to the cost advantage of Roll-Your-Own (RYO) tobacco products. The filter and paper tip segment is expected to register the fastest CAGR of 4.7% from 2021 to 2030. Rapid research and product development of new kinds of filters focusing on removing maximum tar, nicotine, and certain gases are estimated to fuel the segment growth.

Europe dominated the market with a revenue share of 68.0% in 2021. According to a study, it is the artisanal appeal of RYO cigarettes that is driving sales amongst the young European population. Cigarettes witnessed the highest consumption among Europeans. The popularity of RYO cigarettes is on the rise among consumers due to the cost-effectiveness of the products and the availability of varied flavors like berry, mint, licorice, and spearmint being few of them. The consumption of RYO cigarettes in the region is mainly concentrated among men who smoke regularly.

Mergers and acquisitions, and innovative product launches are some strategies used by companies to attract a wider audience base. To combat increasing tax rates on tobacco, key players are producing small packages of roll-your-own tobacco pouches, which makes it affordable for the majority of the population. Media, the internet, televisions, and social media are some tools used by companies to penetrate the audience and create brand awareness.

The market is highly competitive and dominated by large multinational manufacturing companies. Imperial Brands; British American Tobacco; Scandinavian Tobacco Group A/S; Altria Group, Inc.; Phillip Morris International; HBI International; Shine Brands are among the top prominent brands. The players face intense competition, especially from the top players in the roll your tobacco market, as they have a large consumer base, strong brand recognition, and vast distribution networks.

Roll-Your-Own Tobacco Products Market Report Highlights:

  • In Europe, the market is expected to witness a CAGR of 4.1% over the forecast period due to the presence of a large number of players and the high prevalence of smoking in the region
  • The rolling paper and cigarette tubes segment is expected to witness a higher CAGR over the forecast period owing to its availability in different flavors, and its appeal to price-conscious consumers
  • The offline segment held a majority of revenue share in 2021 due to players heavily relying on smoke shops and retailers for sales by normalizing tobacco use in daily life

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Distribution Channel Outlook
  • 2.4. Regional Outlook

Chapter 3. Roll-Your-Own Tobacco Products Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Impact of COVID-19 on the Roll-Your-Own Tobacco Products Market
  • 3.4. Industry Value Chain Analysis
    • 3.4.1. Sales/Retail Channel Analysis
    • 3.4.2. Profit Margin Analysis
  • 3.5. Market Dynamics
    • 3.5.1. Market Driver Analysis
    • 3.5.2. Market Restraint Analysis
    • 3.5.3. Industry Challenges
    • 3.5.4. Industry Opportunities
  • 3.6. Business Environment Analysis
    • 3.6.1. Industry Analysis - Porter's
      • 3.6.1.1. Supplier Power
      • 3.6.1.2. Buyer Power
      • 3.6.1.3. Substitution Threat
      • 3.6.1.4. Threat from New Entrant
      • 3.6.1.5. Competitive Rivalry
  • 3.7. Roadmap of Roll-Your-Own Tobacco Products Market
  • 3.8. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Roll-Your-Own Tobacco Products Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2021 & 2030
  • 5.2. Roll-Your-Own Tobacco
    • 5.2.1. RYO tobacco market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.3. Rolling paper & Cigarette Tubes
    • 5.3.1. Rolling paper cigarette tubes market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.4. Injector
    • 5.4.1. Injector market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.5. Filter & Paper Tip
    • 5.5.1. Filter & paper tip market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 6. Roll-Your-Own Tobacco Products Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
  • 6.2. Offline
    • 6.2.1. Roll-your-own tobacco products market estimates and forecast, through the offline channel, 2017 - 2030 (USD Million)
  • 6.3. Online
    • 6.3.1. Roll-your-own tobacco products market estimates and forecast, through online channel, 2017 - 2030 (USD Million)

Chapter 7. Roll-Your-Own Tobacco Products Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2021 & 2030
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.2.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.4. Germany
      • 7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.5. U.K.
      • 7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.5. Australia
      • 7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.5.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)

Chapter 8. Competitive & Vendor Landscape

  • 8.1. Key global players, recent developments & their impact on the industry
  • 8.2. Key Company Categorization (Key innovators, Market leaders, Emerging players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2021

Chapter 9. Company Profiles

  • 9.1. Imperial Brands
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. British American Tobacco
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Scandinavian Tobacco Group A/S
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Altria Group Inc.
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Philip Morris International
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. HBI International
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Curved Papers Inc.
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Karma Filter Tips
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. Shine Brands
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Japan Tobacco International
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives

List of Tables

  • 1. Roll-your-own-tobacco products market - Driving factor market analysis
  • 2. Roll-your-own-tobacco products market - Market restraint analysis
  • 3. RYO tobacco market estimates and forecast, 2017 - 2030 (USD Million)
  • 4. Rolling paper & cigarette tubes market estimates and forecast, 2017 - 2030 (USD Million)
  • 5. Injector market estimates and forecast, 2017 - 2030 (USD Million)
  • 6. Filter & paper tip market estimates and forecast, 2017 - 2030 (USD Million)
  • 7. Roll-your-own-tobacco products market estimates and forecasts through the offline channel, 2017 - 2030 (USD Million)
  • 8. Roll-your-own-tobacco products market estimates and forecasts through online channel, 2017 - 2030 (USD Million)
  • 9. North America roll-your-own-tobacco products market estimates and forecast, 2017 - 2030 (USD Million)
  • 10. North America roll-your-own-tobacco products market estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 11. North America roll-your-own-tobacco products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 12. U.S. roll-your-own-tobacco products market estimates and forecast, 2017 - 2030 (USD Million)
  • 13. U.S. roll-your-own-tobacco products market estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 14. U.S. roll-your-own-tobacco products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 15. Europe roll-your-own-tobacco products market estimates and forecast, 2017 - 2030 (USD Million)
  • 16. Europe roll-your-own-tobacco products market estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 17. Europe roll-your-own-tobacco products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 18. U.K. roll-your-own-tobacco products market estimates and forecast, 2017 - 2030 (USD Million)
  • 19. U.K. roll-your-own-tobacco products market estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 20. U.K. roll-your-own-tobacco products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 21. Germany roll-your-own-tobacco products market estimates and forecast, 2017 - 2030 (USD Million)
  • 22. Germany roll-your-own-tobacco products market estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 23. Germany roll-your-own-tobacco products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 24. France roll-your-own-tobacco products market estimates and forecast, 2017 - 2030 (USD Million)
  • 25. France roll-your-own-tobacco products market estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 26. France roll-your-own-tobacco products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 27. Asia Pacific roll-your-own-tobacco products market estimates and forecast, 2017 - 2030 (USD Million)
  • 28. Asia Pacific roll-your-own-tobacco products market estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 29. Asia Pacific roll-your-own-tobacco products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 30. China roll-your-own-tobacco products market estimates and forecast, 2017 - 2030 (USD Million)
  • 31. China roll-your-own-tobacco products market estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 32. China roll-your-own-tobacco products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 33. Australia roll-your-own-tobacco products market estimates and forecast, 2017 - 2030 (USD Million)
  • 34. Australia roll-your-own-tobacco products market estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 35. Australia roll-your-own-tobacco products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 36. Central & South America roll-your-own-tobacco products market estimates and forecast, 2017 - 2030 (USD Million)
  • 37. Central & South America roll-your-own-tobacco products estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 38. Central & South America roll-your-own-tobacco products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 39. Brazil roll-your-own-tobacco products market estimates and forecast, 2017 - 2030 (USD Million)
  • 40. Brazil roll-your-own-tobacco market products estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 41. Brazil roll-your-own-tobacco products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 42. Middle East & Africa roll-your-own-tobacco products market estimates and forecast, 2017 - 2030 (USD Million)
  • 43. Middle east & Africa roll-your-own-tobacco products market estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 44. Middle East & Africa roll-your-own-tobacco products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 45. Company categorization

List of Figures

  • 1. Roll-your-own-tobacco products market segmentation
  • 2. Information procurement
  • 3. Primary research pattern
  • 4. Primary research approaches
  • 5. Primary research process
  • 6. Roll-your-own-tobacco products market - Penetration & growth prospect mapping
  • 7. Roll-your-own-tobacco products market - Value chain analysis
  • 8. Tobacco use among high-school students in the U.S. 2020 (%)
  • 9. Roll-your-own-tobacco products market: Porter's Five Forces Analysis
  • 10. Roadmap of roll-your-own-tobacco products market
  • 11. Factors affecting buying decisions for roll-your-own-tobacco products
  • 12. Roll-your-own-tobacco products market: Product share (%) analysis, 2021 & 2030
  • 13. Roll-your-own-tobacco distribution channel market: Product share (%) analysis, 2021 & 2030
  • 14. Roll-your-own-tobacco products market: Regional share (%) analysis, 2021 & 2030
  • 15. Roll-your-own-products market share analysis, 2021 (%)