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零售虚拟现实 (VR) 市场规模、份额和趋势分析报告：按组件、按设备、按应用、按行业、按地区、按细分市场趋势，2023-2030 年
市场调查报告书
商品编码
1301237

零售虚拟现实 (VR) 市场规模、份额和趋势分析报告：按组件、按设备、按应用、按行业、按地区、按细分市场趋势，2023-2030 年

Virtual Reality In Retail Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Device (Head Mounted Devices, Gesture Tracking Device), By Application, By Vertical, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10个工作天内

价格

零售虚拟现实 (VR) 市场增长和趋势

Grand View Research, Inc.最新报告显示，到2030年，全球零售虚拟现实（VR）市场规模将达到236.9亿美元，2023年至2030年復合年增长率为28.0%。预计

虚拟现实 (VR) 通过提供增强的客户体验和克服物理限制正在改变零售市场。VR 提供身临其境的交互式购物体验，让客户能够以 3D 方式可视化产品、虚拟试穿并探索现实环境。该技术允许零售商在虚拟商店中展示完整的产品目录，消除空间和库存限制。其结果是带来引人入胜且便捷的购物体验，提高客户满意度和忠诚度，推动虚拟现实 (VR) 在零售市场的采用。

此外，虚拟现实 (VR) 耳机与人工智能 (AI) 的集成有助于借助摄像头进行运动跟踪，并与用户的视角无缝融合，为零售虚拟现实 (VR) 市场创造不断增长的机会。带来此外，零售商基于网络和移动的应用程序允许客户计划未来的访问。该应用程序还提供线下商店中的特定产品位置，帮助顾客继续购物。这推动了预测期内零售虚拟现实（VR）市场的增长。

一些在零售虚拟现实 (VR) 市场运营的公司正在寻求合作伙伴的帮助来开发增强用户体验的新技术，以覆盖更广泛的客户群并巩固其在行业中的立足点。服务。例如，2022 年 9 月，美国豪华百货连锁店 Bloomingdale's Inc. 推出了一家提供 360 度产品展示的虚拟商店，庆祝其成立 150 週年。预计这将在预测期内推动零售虚拟现实（VR）市场的增长。

零售虚拟现实 (VR) 市场报告亮点

  • 按组成部分来看，软件领域预计在预测期内復合年增长率最高。这是由于零售虚拟现实（VR）市场的创新和技术发展。
  • 按设备划分，由于手部跟踪和运动传感器等手势跟踪技术的采用越来越多，预计手势跟踪设备细分市场将在预测期内出现显着增长。
  • 从应用来看，广告和营销领域预计将在未来几年占据很大的收入份额。这是由于品牌差异化的增长趋势、市场影响力的增加、产品知名度的提高、有针对性的活动以及有价值的企业洞察。
  • 从行业来看，由于虚拟餐饮的出现，食品和饮料领域预计将出现显着的复合年增长率。
  • 由于众多知名时尚品牌部署虚拟现实 (VR) 来增强客户体验，欧洲地区预计将呈现最快的复合年增长率。

目录

第一章 调查方法和范围

  • 市场细分和范围
  • 市场定义
  • 信息采购
    • 信息分析
    • 市场塑造和数据可视化
    • 验证和发布数据
  • 调查范围和假设
    • 数据源列表

第二章执行摘要

  • 市场快照
  • 段快照
  • 竞争格局的快照

第三章市场变量、趋势和范围

  • 市场谱系展望
  • 行业价值链分析
  • 市场动态
    • 市场驱动力分析
    • 市场约束因素分析
    • 市场挑战
    • 市场机会
  • 行业分析工具
    • 波特的分析
    • 宏观经济分析

第 4 章 成分估计和趋势分析

  • 2022 年和 2030 年组件变化分析和市场份额
  • 按组件
    • 硬件
    • 软件
    • 服务

第五章 设备估算与趋势分析

  • 2022 年和 2030 年设备变化分析和市场份额
  • 按设备
    • 头戴式设备
    • 手势追踪装置
    • 投影显示墙

第 6 章 应用评估与趋势分析

  • 2022 年和 2030 年应用变化分析和市场份额
  • 按申请
    • 信息系统
    • 广告/营销
    • 试戴解决方案
    • 规划设计

第七章 行业预测及趋势分析

  • 2022 年和 2030 年行业变化分析和市场份额
  • 按行业分类
    • 食品与饮品
    • 家庭用品
    • 衣服
    • 消费类电子产品

第 8 章区域估计与趋势分析

  • 2022 年和 2030 年按地区划分的零售虚拟现实 (VR) 市场
  • 北美
    • 2018-2030 年北美零售虚拟现实 (VR) 市场预估和预测（百万美元）
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 2018-2030 年欧洲零售虚拟现实 (VR) 市场预估和预测（百万美元）
    • 德国
    • 英国
    • 法国
    • 意大利
  • 亚太地区
    • 2018-2030 年亚太地区零售虚拟现实 (VR) 市场预估和预测（百万美元）
    • 中国
    • 日本
    • 印度
    • 韩国
  • 南美洲
    • 2018-2030 年南美零售虚拟现实 (VR) 市场预估和预测（百万美元）
    • 巴西
    • 阿根廷
  • 中东/非洲
    • 中东和非洲零售虚拟现实 (VR) 市场估计和预测，2018-2030 年（百万美元）
    • 沙特阿拉伯
    • 南非

第九章零售虚拟现实（VR）市场——竞争格局

  • 主要市场进入者
    • Visualise Creative Ltd.
    • VREI
    • Panedia Pty Ltd
    • Fieback Medien
    • FireBirdVR
    • FXGear Inc.
    • Koncept VR
    • Matterport, Inc.
    • Subvrsive, Inc.
    • VIAR
    • WeMakeVR
    • Scapic Innovations Pvt. Ltd.
  • 最新发展和影响分析：按主要市场进入者
  • 企业分类
  • 参赛者概览
  • 财务绩效
  • 产品基准
  • 企业热图分析
  • 2022 年主要参与者的市场份额分析
  • 战略规划
    • 合伙
    • 併购
    • 新产品/功能公告
    • 认证
    • 扩张
Product Code: GVR-4-68040-086-7

Virtual Reality In Retail Market Growth & Trends

The global virtual reality in retail market size is expected to reach USD 23.69 billion by 2030, expand at a CAGR of 28.0% from 2023 to 2030, according to a new study by Grand View Research, Inc. Virtual reality is transforming the retail market by providing an enhanced customer experience and overcoming physical limitations. By offering immersive and interactive shopping experiences, VR allows customers to visualize products in 3D, try them on virtually, and explore realistic environments. This technology enables retailers to showcase their entire product catalog in a virtual store, eliminating space and inventory constraints. The result is an engaging and convenient shopping experience that increases customer satisfaction and loyalty, driving the adoption of virtual reality in the retail market.

Moreover, the integration of Artificial Intelligence (AI) with virtual reality headsets provides growth opportunities for virtual reality in retail market as it helps in motion tracking with the help of a camera and blends in seamlessly with the user's perspective. In addition, with the help of a retail store web-based and mobile-based application, customers can plan their upcoming store visits. This application also offers specific product locations in offline stores, which makes it convenient for customers to continue their purchases. This, in turn, is driving the virtual reality in retail market growth over the forecast period.

Several companies operating in the virtual reality in retail market focus on launching new products and offerings to enhance user experience with the help of partnerships to attract a more extensive customer base and strengthen their foothold in the industry. For instance, in September 2022, Bloomingdale's Inc., an American luxury department store chain, launched their virtual store in celebration of their 150th anniversary along with offering 360-degree views of products. This, in turn, is expected to propel the virtual reality in retail market growth over the forecast period.

Virtual Reality In Retail Market Report Highlights

  • Based on the component segment, the software segment is expected to record the highest CAGR over the forecast period, owing to the ongoing innovations and technological developments in the virtual reality in retail market
  • Based on the device segment, the gesture tracking device segment is expected to register a significant growth rate over the forecast period, attributed to the increasing adoption of gesture tracking technologies, such as hand tracking and motion sensors
  • Based on the application segment, the advertising & marketing segment is expected to witness a significant revenue share in the coming years. This is attributed to the growing trend of brand differentiation, increasing market presence, improved product visualization, targeted campaigns, and valuable insights in companies
  • Based on the vertical segment, the food and beverage segment is expected to record a considerable CAGR, owing to the emergence of virtual dining experiences
  • The European region is anticipated to exhibit the fastest CAGR, owing to the presence of numerous notable fashion brands that are implementing virtual reality to enhance the customer experience

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information Analysis
    • 1.3.2 Market Formulation & Data Visualization
    • 1.3.3 Data Validation & Publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List of Data Sources

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Landscape Snapshot

Chapter 3 Market Variables, Trends & Scope

  • 3.1 Market Lineage Outlook
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market Driver Analysis
    • 3.3.2 Market Restraint Analysis
    • 3.3.3 Market Challenges
    • 3.3.4 Market Opportunities
  • 3.4 Industry Analysis Tools
    • 3.4.1 Porter's Analysis
    • 3.4.2 Macroeconomic Analysis

Chapter 4 Component Estimates & Trend Analysis

  • 4.1 Component Movement Analysis & Market Share, 2022 & 2030
  • 4.2 Virtual Reality in Retail Market Estimates & Forecast, By Component (USD Million)
    • 4.2.1 Hardware
    • 4.2.2 Software
    • 4.2.3 Services

Chapter 5 Device Estimates & Trend Analysis

  • 5.1 Device Movement Analysis & Market Share, 2022 & 2030
  • 5.2 Virtual Reality in Retail Market Estimates & Forecast, By Device (USD Million)
    • 5.2.1 Head Mounted Devices
    • 5.2.2 Gesture Tracking Devices
    • 5.2.3 Projectors & Display Wall

Chapter 6 Application Estimates & Trend Analysis

  • 6.1 Application Movement Analysis & Market Share, 2022 & 2030
  • 6.2 Virtual Reality in Retail Market Estimates & Forecast, By Application (USD Million)
    • 6.2.1 Information Systems
    • 6.2.2 Advertising & Marketing
    • 6.2.3 Try-on Solutions
    • 6.2.4 Planning & Designing

Chapter 7 Vertical Estimates & Trend Analysis

  • 7.1 Vertical Movement Analysis & Market Share, 2022 & 2030
  • 7.2 Virtual Reality in Retail Market Estimates & Forecast, By Vertical (USD Million)
    • 7.2.1 Food and Beverage
    • 7.2.2 Home Products
    • 7.2.3 Clothing
    • 7.2.4 Consumer Electronics

Chapter 8 Regional Estimates & Trend Analysis

  • 8.1 Virtual Reality in Retail Market by Region, 2022 & 2030
  • 8.2 North America
    • 8.2.1 North America Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.2.2 U.S.
      • 8.2.2.1 U.S. Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.2.3 Canada
      • 8.2.3.1 Canada Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.2.4 Mexico
      • 8.2.4.1 Mexico Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.3 Europe
    • 8.3.1 Europe Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.2 Germany
      • 8.3.2.1 Germany Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.3 U.K.
      • 8.3.3.1 U.K. Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.4 France
      • 8.3.4.1 France Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.5 Italy
      • 8.3.5.1 Italy Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.4 Asia Pacific
    • 8.4.1 Asia Pacific Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2 China
      • 8.4.2.1 China Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.3 Japan
      • 8.4.3.1 Japan Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.4 India
      • 8.4.4.1 India Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.5 South Korea
      • 8.4.5.1 South Korea Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.5 South America
    • 8.5.1 South America Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2 Brazil
      • 8.5.2.1 Brazil Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.5.3 Argentina
      • 8.5.3.1 Argentina Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.6 Middle East & Africa (MEA)
    • 8.6.1 MEA Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2 Saudi Arabia
      • 8.6.2.1 Saudi Arabia Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.6.3 South Africa
      • 8.6.3.1 South Africa Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)

Chapter 9 Virtual Reality in Retail Market - Competitive Landscape

  • 9.1 Key Market Participants
    • 9.1.1 Visualise Creative Ltd.
    • 9.1.2 VREI
    • 9.1.3 Panedia Pty Ltd
    • 9.1.4 Fieback Medien
    • 9.1.5 FireBirdVR
    • 9.1.6 FXGear Inc.
    • 9.1.7 Koncept VR
    • 9.1.8 Matterport, Inc.
    • 9.1.9 Subvrsive, Inc.
    • 9.1.10 VIAR
    • 9.1.11 WeMakeVR
    • 9.1.12 Scapic Innovations Pvt. Ltd.
  • 9.2 Recent Development & Impact Analysis, By Key Market Participants
  • 9.3 Company Categorization
  • 9.4 Participant's Overview
  • 9.5 Financial Performance
  • 9.6 Product Benchmarking
  • 9.7 Company Heat Map Analysis
  • 9.8 Key Company Market Share Analysis, 2022
  • 9.9 Strategy Mapping
    • 9.9.1 Partnership
    • 9.9.2 Merger & Acquisition
    • 9.9.3 New Product/Feature Launch
    • 9.9.4 Certifications
    • 9.9.5 Expansion

List of Tables

  • Table 1 Key market driver impact
  • Table 2 Key market restraint impact
  • Table 3 Global virtual reality in retail market revenue estimates and forecast, by component, 2018 - 2030 (USD Million)
  • Table 4 Global virtual reality in retail market revenue estimates and forecast, by device, 2018 - 2030 (USD Million)
  • Table 5 Global virtual reality in retail market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 6 Global virtual reality in retail market revenue estimates and forecast, by vertical, 2018 - 2030 (USD Million)
  • Table 7 Company heat map analysis
  • Table 8 Key companies undergoing partnerships
  • Table 9 Key companies involved in merger & acquisition
  • Table 10 Key companies involved in new product launch

List of Figures

  • Fig. 1 Virtual reality in retail market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Industry snapshot
  • Fig. 9 Virtual Reality market value, 2022 (USD Million)
  • Fig. 10 Value chain analysis
  • Fig. 11 Market dynamics
  • Fig. 12 Virtual reality in retail market: Porter's analysis
  • Fig. 13 Virtual reality in retail market: PESTEL analysis
  • Fig. 14 Virtual reality in retail market, by component, key takeaways, 2018 - 2030 Revenue (USD Million)
  • Fig. 15 Virtual reality in retail market, by component: market share, 2022 & 2030
  • Fig. 16 Hardware market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Services market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Virtual reality in retail market, by device, key takeaways, 2018 - 2030 Revenue (USD Million)
  • Fig. 20 Virtual reality in retail market, by device: market share, 2022 & 2030
  • Fig. 21 Head mounted devices market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Gesture tracking devices market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Projectors & display wall market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Virtual reality in retail market, by application, key takeaways, 2018 - 2030 Revenue (USD Million)
  • Fig. 25 Virtual reality in retail market, by application: market share, 2022 & 2030
  • Fig. 26 Information systems market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Advertising & marketing market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Try-on solutions market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Planning & designing electronics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Virtual reality in retail market, by vertical, key takeaways, 2018 - 2030 Revenue (USD Million)
  • Fig. 31 Virtual reality in retail market, by vertical: market share, 2022 & 2030
  • Fig. 32 Food & beverage market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Home products market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Clothing market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Consumer electronics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Virtual reality in retail market by region, 2022 & 2030, Revenue (USD Million)
  • Fig. 37 Regional marketplace: Key takeaways
  • Fig. 38 North America virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 39 U.S. virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 40 Canada virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Mexico virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Europe virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 43 Germany virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 44 U.K. virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 45 France virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 46 Italy virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 47 Asia Pacific virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 48 China virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 49 Japan virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 50 India virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 51 South Korea virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 52 South America virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 53 Brazil virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 54 Argentina virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 55 MEA virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 56 South Africa virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 57 Saudi Arabia virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 58 Key company categorization
  • Fig. 59 Key company market share analysis, 2022
  • Fig. 60 Strategy framework