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市场调查报告书
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1363024

美国数位市场规模、份额和趋势分析报告：按解决方案、服务、部署、公司规模、最终用途和细分市场进行预测，2023-2030 年

U.S. Digital Marketing Software Market Size, Share & Trends Analysis Report By Solution, By Service, By Deployment, By Enterprise Size, By End-use, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10个工作天内

价格

美国数位行销软体市场成长与趋势：

Grand View Research, Inc.最新研究显示，预计2030年美国数位行销软体市场规模将达到826.2亿美元，2023年至2030年年复合成长率为17.8%。

由于技术进步以及最终用户行业和垂直行业（尤其是中小企业）需求的变化，数位行销软体市场正在不断扩大。该地区云端运算平台的快速成长预计也将推动内容管理、行销自动化和 CRM 解决方案的使用。

领先的公司和品牌正在寻求更多的受众来宣传自家公司的内容并在线上提供他们的产品和服务。随着消费者在线购买偏好的发展，广告商应该期待更多在线销售产品的机会。因此，该国的数位行销软体市场正在成长。此外，该国也是甲骨文公司、国际商业机器公司和微软公司等大公司的所在地，这使其在市场上具有优势地位。

数位行销软体中的内容体验平台 (CEP) 为内容创建、管理和分发提供了全面的解决方案，确保无缝且引人入胜的用户体验，因此内容管理可以取代传统系统，并且已经发展得更加出色。例如，2023 年 3 月，IBM iX 宣布与内容管理系统 Contentful 建立合作关係，以协助客户建立数位体验。 Contentful 透过提供内建编排、有效的应用程式生态系统以及可轻鬆使平台适应特定需求的框架，帮助团队连接、开发和增强内容。我们将使您能够有效合作。

随着串流媒体平台的普及，媒体和娱乐公司正在使用数位行销软体来推广其绝对内容、赢得用户并在竞争格局中脱颖而出。例如，2023年6月，TikTok宣布与媒体公司Candle Media合作，在美国与品牌娱乐共同开发新内容。这项合作关係预计将为独立且代表性不足的 TikTok 创作者创造商机，并有可能随着时间的推移进一步扩大。

美国数位行销软体市场报告亮点：

  • 行销自动化软体预计将在预测期内受到普及，因为它可以自动管理多方面数位行销活动中的行销流程，例如电子邮件行销、即时聊天、网站监控和社交媒体行销。
  • 预计 2023 年至 2030 年，管理服务业的年复合成长率最高。託管服务提供者专注于提供全面的分析和报告功能。这使公司能够更深入地了解其行销绩效，并根据资料主导的见解做出资讯的决策。
  • 云端细分市场预计将在预测期内出现显着增长，因为它可以帮助企业降低成本并建立指挥中心来追踪、组织和协调其数位行销活动的许多方面。
  • 预计 2023 年至 2030 年，中小企业领域的年复合成长率最高。这是因为小型企业使用数位行销软体与客户互动，这使他们能够更好地与客户沟通并增加销售。
  • 2023年至2030年，媒体和娱乐领域将创下最高年复合成长率。媒体和娱乐领域正在采用数位行销软体来分发行销内容、吸引粉丝并允许消费者与内容互动，以扩大客户覆盖范围并增加销售。

目录

第1章调查方法与范围

第2章执行摘要

第3章美国数位行销软体产业预测

  • 市场体系预测
  • 价值链分析
  • 美国数位行销软体市场 – 市场动态
  • 市场分析工具

第4章美国数位行销软体：解决方案预测

  • 美国数位行销软体市场：2022 年和 2030 年按解决方案领域分類的预测和市场占有率
  • 客户关係管理软体
  • 电子邮件行销
  • 社群媒体
  • 搜寻行销
  • 内容管理软体
  • 行销自动化
  • 活动管理
  • 其他的

第5章美国数位行销软体：服务预测

  • 美国数位行销软体市场：2022 年和 2030 年按服务领域分類的预测和市场占有率
  • 专业的服务
  • 管理服务

第6章美国数位行销软体：发展预测

  • 美国数位行销软体市场：2022 年和 2030 年按部署领域分類的预测和市场占有率
  • 云
  • 本地

第7章美国数位行销软体：企业规模预测

  • 美国数位行销软体市场：2022 年和 2030 年按企业规模细分的预测和市场占有率
  • 大公司
  • 中小企业 (SME)

第8章美国数位行销软体：最终用途预测

  • 美国数位行销软体市场：2022 年和 2030 年按最终用途细分的预测和市场占有率
  • 汽车
  • BFSI
  • 教育
  • 政府
  • 卫生保健
  • 製造业
  • 媒体娱乐
  • 其他的

第9章竞争分析

  • 分类（成熟玩家、新兴玩家）
  • 2022 年公司市场占有率分析
  • 企业热力图分析
  • 策略规划
  • 公司简介（公司简介、业绩、产品类型概要、策略性配合措施）
Product Code: GVR-4-68039-931-0

U.S. Digital Marketing Software Market Growth & Trends:

The U.S. digital marketing software market size is expected to reach USD 82.62 billion by 2030, registering a CAGR of 17.8% from 2023 to 2030, according to a new study conducted by Grand View Research, Inc.. The digital marketing software market has expanded with technological advancements and the changing needs of end-user industries and industry verticals, particularly SMEs. The rapid growth of cloud computing platforms in the region is also expected to boost the usage of content management, marketing automation, and CRM solutions.

Major companies and brands are looking for a larger target audience to promote their content and offer their products and services online. Advertisers should expect more opportunities to market their items online as consumers' preferences for online purchasing evolve. As a result, the digital marketing software market in the country is growing. Furthermore, the country is home to major industrial companies such as Oracle Corporation, International Business Machines Corporation, and Microsoft Corporation, well-positioned in the market.

Content management is evolving beyond traditional systems, as Content Experience Platforms (CEP) within digital marketing software provide comprehensive solutions for content creation, management, and distribution, ensuring seamless and engaging user experiences. For instance, in March 2023, IBM iX announced a partnership with Contentful, a content management system, to assist clients in building digital experiences. Contentful enables teams to collaborate more effectively to connect, develop, and enhance content by providing built-in orchestration, an effective app ecosystem, and frameworks that make it simple to adapt the platform to meet specific requirements.

With the proliferation of streaming platforms and media & entertainment companies are using digital marketing software to promote absolute content, engage subscribers, and differentiate their offerings in a competitive landscape. For instance, in June 2023, TikTok announced a partnership with Candle Media, a media company, to co-develop branded entertainment and new content in the U.S. The partnership is expected to generate opportunities for independent, underrepresented TikTok creators, with the potential to scale further over time.

U.S. Digital Marketing Software Market Report Highlights:

  • The adoption of marketing automation software is anticipated to gain traction over the forecast period as it automatically manages the marketing processes within multifaceted digital marketing campaigns, including email marketing, live chats, website monitoring, and social media marketing
  • The managed services segment is anticipated to register the highest CAGR from 2023 to 2030. Managed services providers were focusing on delivering comprehensive analytics and reporting capabilities. This allowed businesses to gain deeper insights into their marketing performance and make informed decisions based on data-driven insights
  • The cloud segment is expected to register significant growth over the forecast period since it aids firms in lowering costs and establishing a command center to track, organize, and coordinate many aspects of their digital marketing campaign
  • The SMEs segment is anticipated to register the highest CAGR from 2023 to 2030 as SMEs interact with customers using digital marketing software, allowing better communication with customers and enhancing sales
  • The media and entertainment segment will register the highest CAGR from 2023 to 2030. The media and entertainment sector is adopting digital marketing software to distribute marketing content, engage with fans, and have consumers interact with the content to expand customer reach and increase sales

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research Methodology
  • 1.2 Information Procurement
    • 1.2.1 Purchased Database
    • 1.2.2 GVR'S Internal Database
    • 1.2.3 List Of Secondary Sources
    • 1.2.4 Primary Research
  • 1.3 Information Analysis
  • 1.4 Market Formulation & Data Visualization
  • 1.5 Data Validation & Publishing
  • 1.6 List of Abbreviations

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Analysis Snapshot

Chapter 3 U.S. Digital Marketing Software Industry Outlook

  • 3.1 Market Lineage Outlook
  • 3.2 Value Chain Analysis
  • 3.3 U.S. Digital Marketing Software Market - Market Dynamics
    • 3.3.1 Market driver analysis
      • 3.3.1.1 Rising popularity of social media and social advertising
      • 3.3.1.2 Increasing penetration of smartphones and digital apps
    • 3.3.2 Market challenge analysis
      • 3.3.2.1 Integration of Digital Marketing Software tools with other business applications
    • 3.3.3 Market opportunity analysis
      • 3.3.3.1 Rising Need to Accelerate Customer Experience Digitally
  • 3.4 Market Analysis Tools
    • 3.4.1 U.S. Digital Marketing Software Market - Porter's Five Forces Analysis
    • 3.4.2 U.S. Digital Marketing Software Market - PESTEL Analysis

Chapter 4 U.S. Digital Marketing Software Solution Outlook

  • 4.1 U.S. Digital Marketing Software Market: By Solution Segment Outlook & Market Share 2022 and 2030
  • 4.2 CRM Software
    • 4.2.1 CRM digital marketing software market, 2018 - 2030
  • 4.3 Email Marketing
    • 4.3.1 Email digital marketing software market, 2018 - 2030
  • 4.4 Social Media
    • 4.4.1 Social media digital marketing software market, 2018 - 2030
  • 4.5 Search Marketing
    • 4.5.1 Search digital marketing software market, 2018 - 2030
  • 4.6 Content Management Software
    • 4.6.1 Content management digital marketing software market, 2018 - 2030
  • 4.7 Marketing Automation
    • 4.7.1 Marketing automation digital marketing software market, 2018 - 2030
  • 4.8 Campaign Management
    • 4.8.1 Campaign management digital marketing software market, 2018 - 2030
  • 4.9 Others
    • 4.9.1 Other digital marketing software market, 2018 - 2030

Chapter 5 U.S. Digital Marketing Software Service Outlook

  • 5.1 U.S. Digital Marketing Software Market: By Service Segment Outlook & Market Share 2022 and 2030
  • 5.2 Professional Services
    • 5.2.1 Digital marketing professional services market, 2018 - 2030
  • 5.3 Managed Services
    • 5.3.1 Digital marketing managed services market, 2018 - 2030

Chapter 6 U.S. Digital Marketing Software Deployment Outlook

  • 6.1 U.S. Digital Marketing Software Market: By Deployment Segment Outlook & Market Share 2022 and 2030
  • 6.2 Cloud
    • 6.2.1 Cloud-based U.S. digital marketing software market, 2018 - 2030
  • 6.3 On-premise
    • 6.3.1 On-premise U.S. digital marketing software market, 2018 - 2030

Chapter 7 U.S. Digital Marketing Software Enterprise Size Outlook

  • 7.1 U.S. Digital Marketing Software Market: By Enterprise Size Segment Outlook & Market Share 2022 and 2030
  • 7.2 Large Enterprises
    • 7.2.1 U.S. digital marketing software market in large enterprises, 2018 - 2030
  • 7.3 Small & Medium Enterprises (SMEs)
    • 7.3.1 U.S. digital marketing software market in SMEs, 2018 - 2030

Chapter 8 U.S. Digital Marketing Software End-use Outlook

  • 8.1 U.S. Digital Marketing Software Market: By End-use Segment Outlook & Market Share 2022 and 2030
  • 8.2 Automotive
    • 8.2.1 U.S. digital marketing software market in automotive, 2018 - 2030
  • 8.3 BFSI
    • 8.3.1 U.S. digital marketing software market in BFSI, 2018 - 2030
  • 8.4 Education
    • 8.4.1 U.S. digital marketing software market in education, 2018 - 2030
  • 8.5 Government
    • 8.5.1 U.S. digital marketing software market in government, 2018 - 2030
  • 8.6 Healthcare
    • 8.6.1 U.S. digital marketing software market in healthcare, 2018 - 2030
  • 8.7 Manufacturing
    • 8.7.1 U.S. digital marketing software market in manufacturing, 2018 - 2030
  • 8.8 Media & Entertainment
    • 8.8.1 U.S. digital marketing software market in media & entertainment, 2018 - 2030
  • 8.9 Others
    • 8.9.1 U.S. digital marketing software market in other end-use, 2018 - 2030

Chapter 9 Competitive Analysis

  • 9.1 Categorization (Mature Players, Emerging Players)
  • 9.2 Company Market Share Analysis, 2022
  • 9.3 Company Heat Map Analysis
  • 9.4 Strategy Mapping
  • 9.5 Company Profiles (Overview, Financial Performance, Product Type Overview, Strategic Initiatives)
    • 9.5.1 Adobe, Inc.
    • 9.5.2 Hewlett Packard Enterprise Company
    • 9.5.3 Hibu Inc.
    • 9.5.4 Hubspot, Inc.
    • 9.5.5 International Business Machines Corporation
    • 9.5.6 Marketo, Inc.
    • 9.5.7 Microsoft Corporation
    • 9.5.8 Oracle Corporation
    • 9.5.9 Salesforce.com, Inc.
    • 9.5.10 SAS Institute, Inc.

List of Tables

  • Table 1 List of Abbreviations
  • Table 2 U.S. digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 3 U.S. digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 4 U.S. digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 5 U.S. digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 6 U.S. digital marketing software market, by end-use, 2018 - 2030 (USD Million)
  • Table 7 U.S. digital marketing CRM software market 2018 - 2030 (USD Million)
  • Table 8 U.S. digital email marketing software market 2018 - 2030 (USD Million)
  • Table 9 U.S. digital social media marketing software market 2018 - 2030 (USD Million)
  • Table 10 U.S. digital search marketing software market 2018 - 2030 (USD Million)
  • Table 11 U.S. digital content management marketing software market 2018 - 2030 (USD Million)
  • Table 12 U.S. digital marketing automation software market 2018 - 2030 (USD Million)
  • Table 13 U.S. digital campaign management marketing software market 2018 - 2030 (USD Million)
  • Table 14 Other U.S. digital marketing solution market 2018 - 2030 (USD Million)
  • Table 15 Professional services in U.S. digital marketing software market 2018 - 2030 (USD Million)
  • Table 16 Managed services in U.S. digital marketing software market 2018 - 2030 (USD Million)
  • Table 17 Cloud U.S. digital marketing software market 2018 - 2030 (USD Million)
  • Table 18 On-premise U.S. digital marketing software market 2018 - 2030 (USD Million)
  • Table 19 U.S. digital marketing software market in large enterprises 2018 - 2030 (USD Million)
  • Table 20 U.S. digital marketing software market in SMEs 2018 - 2030 (USD Million)
  • Table 21 U.S. digital marketing software market in automotive 2018 - 2030 (USD Million)
  • Table 22 U.S. digital marketing software market in BFSI 2018 - 2030 (USD Million)
  • Table 23 U.S. digital marketing software market in education 2018 - 2030 (USD Million)
  • Table 24 U.S. digital marketing software market in government 2018 - 2030 (USD Million)
  • Table 25 U.S. digital marketing software market in healthcare 2018 - 2030 (USD Million)
  • Table 26 U.S. digital marketing software market in manufacturing 2018 - 2030 (USD Million)
  • Table 27 U.S. digital marketing software market in media & entertainment 2018 - 2030 (USD Million)
  • Table 28 U.S. digital marketing software market in other end-use 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Primary research process
  • Fig. 3 Information Analysis
  • Fig. 4 Data validation and publishing
  • Fig. 5 U.S. digital marketing software market analysis and key buying criteria, 2018 - 2030
  • Fig. 6 U.S. digital marketing software market segmentation
  • Fig. 7 Competitive Landscape Snapshot
  • Fig. 8 U.S. digital marketing software market - Value chain analysis
  • Fig. 9 U.S. digital marketing software market - Market dynamics
  • Fig. 10 U.S. digital marketing software market - Porter's five forces analysis
  • Fig. 11 U.S. digital marketing software market - PESTEL analysis
  • Fig. 12 U.S. digital marketing software market: By solution segment outlook & market share, 2022 and 2030
  • Fig. 13 U.S. digital marketing software market: By service segment outlook & market share, 2022 and 2030
  • Fig. 14 U.S. digital marketing software market: By deployment segment outlook & market share, 2022 and 2030
  • Fig. 15 U.S. digital marketing software market: By enterprise size segment outlook & market share, 2022 and 2030
  • Fig. 16 U.S. digital marketing software market: By end-use segment outlook & market share, 2022 and 2030
  • Fig. 17 U.S. digital marketing software market - Key Company Categorization
  • Fig. 18 U.S. digital marketing software market - Company ranking analysis, 2022