查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1363444

播客广告市场规模、份额、趋势分析报告：依广告类型、活动类型、内容类型、产业、地区、细分市场进行预测，2023-2030

Podcast Advertising Market Size, Share & Trends Analysis Report By Ad Type (Pre-roll Ads, Host-read Ads, Supplied Ads), By Campaign Type, By Content Genre (New & Politics, Society & Culture), By Industry, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 140 Pages | 商品交期: 2-10个工作天内

价格

播客广告市场成长与趋势：

Grand View Research, Inc. 的一项新研究显示，到 2030 年，全球播客广告市场规模预计将达到 382.8 亿美元，2023-2030 年预测期间年复合成长率为 14.4%。

播客广告在过去年度中出现了主要趋势，成为品牌接触目标受众的一种越来越有利可图的方式。最显着的趋势之一是播客受众的增加。随着各种类型和兴趣的播客越来越受欢迎，它们的听众也显着扩大。这种成长使广告商有机会接触更广泛的受众并与多元化且积极参与的受众建立联繫。这在预测期内创造了良好的市场成长预测。

此外，人工智慧驱动的播客广告趋势正在透过利用先进的人工智慧技术来最佳化和增强广告投放的效果，从而彻底改变产业。该技术可以根据听众的个人资料和偏好即时自订广告。例如，2023年6月，Acast将推出人工智慧驱动的播客广告，让广告主能够扩大其覆盖范围，并进一步细化播客的定位。预计主要参与者的此类发展将在预测期内推动播客广告市场。

COVID-19 的爆发对播客广告市场产生了多种影响。最初，该行业面临挑战，因为随着通勤和旅游的减少，听众行为发生了变化，导致广告支出减少，一些公司停止了广告活动。此外，受疫情直接影响的产业，例如旅游和餐旅服务业，也限制了广告支出。然而，健康和娱乐等特定类型的播客听众数量激增。随着疫情好转，广告商回归，市场逐渐復苏，播客也透过收益来源多元化和探索混合方式进行调整。儘管最初遇到了挫折，但播客广告市场已表现出韧性，并利用不断增长的受众群体和不断变化的广告需求，继续成为品牌推广和受众参与的有效媒介。

播客广告市场报告亮点

  • 按广告类型划分，由于全球最终用户对託管引导广告的偏好增加，2022 年託管引导广告细分市场的收益占有率将占整个市场的 60.0% 以上。
  • 根据形式，独唱细分市场预计将占据合理份额，并且从 2023 年到 2030 年年复合成长率将超过 29%。这种格式最容易推广，因为主持人只需要基本设备和相关软体即可录製播客广告。
  • 按内容类型划分，2022 年新闻和领域占市场收益占有率超过 27%。人们越来越需要接收有关当前 COVID-19 大流行的最新资讯，这导致了该细分市场的成长。
  • 拉丁美洲预计将出现最快的成长，2023年至2030年年复合成长率将超过37%。这是由于数位设备的日益普及，以及存取西班牙语提供的播客广告内容的便利性。

目录

第1章调查方法与范围

第2章执行摘要

第3章播客广告市场-产业展望

  • 市场体系预测
  • 价值链分析
  • 市场动态
  • 产业分析工具
  • 播客广告市场 - COVID-19 影响分析

第4章播客广告市场：广告类型估算及趋势分析

  • 2022年和2030年广告类型变化分析和市场占有率
  • 按广告类型

第5章播客广告市场：活动类型的估算与趋势分析

  • 2022年和2030年活动类型变化分析和市场占有率
  • 按活动类型

第6章播客广告市场：内容类型估算与趋势分析

  • 2022年和2030年内容类型波动分析和市场占有率
  • 按内容类型

第7章播客广告市场：产业预估及趋势分析

  • 2022年及2030年产业变化分析及市场占有率
  • 按行业分类

第8章区域估计/趋势分析

  • 播客广告市场：区域前景
  • 北美洲
    • 2018-2030 年北美播客广告市场估计与预测
    • 美国
    • 加拿大
  • 欧洲
    • 2018-2030 年欧洲播客广告市场估计与预测
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 2018-2030 年亚太地区播客广告市场估计与预测
    • 中国
    • 印度
    • 日本
    • 韩国
  • 拉丁美洲
    • 2018-2030 年拉丁美洲播客广告市场估计与预测
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 2018-2030 年中东和非洲播客广告市场估计和预测
    • 阿拉伯聯合大公国
    • 南非

第9章播客广告市场-竞争形势

  • 主要参与者
  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 参与企业概况
  • 财务实绩
  • 产品基准评效
  • 企业定位矩阵
  • 企业热力图分析
  • 策略规划
Product Code: GVR-4-68040-114-6

Podcast Advertising Market Growth & Trends:

The global podcast advertising market size is anticipated to reach USD 38.28 billion by 2030, witnessing a CAGR of 14.4% during the forecast period from 2023 to 2030, according to a new study by Grand View Research, Inc.. Podcast advertising has witnessed substantial trends over the past few years, making it an increasingly lucrative avenue for brands to reach their target audiences. One of the most prominent trends is the growth of podcast audiences. The listener base has expanded significantly with the increasing popularity of podcasts across various genres and interests. This growth has given advertisers a wider reach and an opportunity to connect with diverse and engaged audiences. This, in turn, creates a lucrative market growth prospect over the forecast period.

Furthermore, the AI-powered podcast advertising trend is revolutionizing the industry by leveraging advanced artificial intelligence technologies to optimize and enhance the effectiveness of ad placements. This technology enables real-time customization of ads based on the listener's profile and preferences. For instance, in June 2023, Acast launched AI-powered podcast Advertising to allow advertisers to expand their reach in podcasting and refine their targeting further. Such developments by key players are expected to drive the podcasting advertising market over the forecast period.

The COVID-19 pandemic had a mixed impact on the podcast advertising market. Initially, the industry faced challenges as listener behavior shifted with reduced commuting and travel, which led to a decline in ad spending and the suspension of campaigns by some enterprises. Furthermore, industries directly impacted by the pandemic, such as travel and hospitality, curtailed their advertising expenditures. However, certain podcast genres, such as health and entertainment, experienced a surge in listenership. As the pandemic improved, the market gradually recovered with advertisers' return, and podcasters adapted by diversifying revenue streams and exploring hybrid approaches. Despite the initial setbacks, the podcast advertising market demonstrated resilience, leveraging the growing audience base and evolving advertising demands to continue being an effective medium for brand promotion and audience engagement.

Podcast Advertising Market Report Highlights:

  • Based on ad type, the host-read Ads segment dominated with a revenue share of over 60.0% of the overall market in 2022, owing to an increased preference towards these ads from end-users across the globe
  • Based on the format, the solo segment is estimated to account for a reasonable share, expanding at a CAGR of over 29% from 2023 to 2030. Market entry is the easiest with this format as the host requires only basic equipment and related software to record podcast advertising
  • Based on content genre, the news and politics segment dominated with a revenue share of over 27% of the overall market in 2022. The increasing need for receiving updated information on the ongoing COVID-19 pandemic has resulted in the segmental growth
  • Latin America is projected to record the fastest growth, registering a CAGR of over 37% from 2023 to 2030. This can be attributed to the increasing popularity of digital devices coupled with the accessibility of podcast Advertising content offered in Spanish

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information analysis
    • 1.3.2 Market formulation & data visualization
    • 1.3.3 Data validation & publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List of Data Sources

Chapter 2 Executive Summary

  • 2.1 Podcast Advertising Market Snapshot
  • 2.2 Podcast Advertising - Segment Snapshot (1/2)
  • 2.3 Podcast Advertising - Segment Snapshot (2/2)
  • 2.4 Podcast Advertising - Competitive Landscape Snapshot

Chapter 3 Podcast Advertising Market - Industry Outlook

  • 3.1 Market Lineage Outlook
  • 3.2 Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market Driver Analysis
    • 3.3.2 Market Restraint Analysis
    • 3.3.3 Market Challenges Analysis
    • 3.3.4 Market Opportunity Analysis
  • 3.4 Industry Analysis Tools
    • 3.4.1 Porter's analysis
    • 3.4.2 Macroeconomic analysis
  • 3.5 Podcast Advertising Market - COVID-19 Impact Analysis

Chapter 4 Podcast Advertising Market: Ad Type Estimates & Trend Analysis

  • 4.1 Ad Type Movement Analysis & Market Share, 2022 & 2030
  • 4.2 Podcast Advertising Market Estimates & Forecast, By Ad Type (USD Million)
    • 4.2.1 Pre-Roll Ads
    • 4.2.2 Host-Read Ads
    • 4.2.3 Supplied Ads

Chapter 5 Podcast Advertising Market: Campaign Type Estimates & Trend Analysis

  • 5.1 Campaign Type Movement Analysis & Market Share, 2022 & 2030
  • 5.2 Podcast Advertising Market Estimates & Forecast, By Campaign Type (USD Million)
    • 5.2.1 Brand Awareness Ads
    • 5.2.2 Direct Response Ads
    • 5.2.3 Branded Content

Chapter 6 Podcast Advertising Market: Content Genre Estimates & Trend Analysis

  • 6.1 Content Genre Movement Analysis & Market Share, 2022 & 2030
  • 6.2 Podcast Advertising Market Estimates & Forecast, By Content Genre (USD Million)
    • 6.2.1 News & Politics
    • 6.2.2 Society & Culture
    • 6.2.3 Comedy
    • 6.2.4 Sports
    • 6.2.5 Others

Chapter 7 Podcast Advertising Market: Industry Estimates & Trend Analysis

  • 7.1 Industry Movement Analysis & Market Share, 2022 & 2030
  • 7.2 Podcast Advertising Market Estimates & Forecast, By Industry (USD Million)
    • 7.2.1 BFSI
    • 7.2.2 Media & Entertainment
    • 7.2.3 Retail
    • 7.2.4 IT & Telecommunication
    • 7.2.5 Healthcare
    • 7.2.6 Automotive
    • 7.2.7 Travel & Tourism
    • 7.2.8 Food & Beverages
    • 7.2.9 Others

Chapter 8 Regional Estimates & Trend Analysis

  • 8.1 Podcast Advertising Market: Regional Outlook
  • 8.2 North America
    • 8.2.1 North America Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.2.2 U.S.
      • 8.2.2.1 U.S. Podcast Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.2.3 Canada
      • 8.2.3.1 Canada Podcast Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.3 Europe
    • 8.3.1 Europe Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.2 Germany
      • 8.3.2.1 Germany Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.3 U.K.
      • 8.3.3.1 U.K. Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.4 France
      • 8.3.4.1 France Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.5 Italy
      • 8.3.5.1 Italy Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.5 Spain
      • 8.3.5.1 Spain Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.4 Asia Pacific
    • 8.4.1 Asia Pacific Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2 China
      • 8.4.2.1 China Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.3 India
      • 8.4.3.1 India Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.4 Japan
      • 8.4.4.1 Japan Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.5 South Korea
      • 8.4.5.1 South Korea Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.5 Latin America
    • 8.5.1 Latin America Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2 Brazil
      • 8.5.2.1 Brazil Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.5.3 Mexico
      • 8.5.3.1 Mexico Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.6 Middle East and Africa
    • 8.6.1 Middle East and Africa Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2 UAE
      • 8.6.2.1 UAE Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.6.3 South Africa
      • 8.6.3.1 South Africa Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)

Chapter 9 Podcast Advertising Market - Competitive Landscape

  • 9.1 Key participants
    • 9.1.1 AdvertiseCast, LLC
    • 9.1.2 Amazon.com, Inc.
    • 9.1.3 Acast
    • 9.1.4 Audacy, Inc.
    • 9.1.5 Liberated Syndication
    • 9.1.6 Podbean
    • 9.1.7 SoundCloud Limited
    • 9.1.8 Spotify AB
    • 9.1.9 Stitcher Media LLC
    • 9.1.10 SXM Media
  • 9.2 Recent Developments & Impact Analysis, By Key Market Participants
  • 9.3 Company Categorization
  • 9.4 Participant's Overview
  • 9.5 Financial Performance
  • 9.6 Product Benchmarking
  • 9.7 Company Positioning Matrix
  • 9.8 Company Heat Map Analysis
  • 9.9 Strategy Mapping
    • 9.9.1 Expansion
    • 9.9.2 Mergers & Acquisition
    • 9.9.3 Collaborations
    • 9.9.4 New Product Launches 

List of Tables

  • Table 1 Podcast Advertising market - Key market driver impact
  • Table 2 Podcast Advertising market - Key market restraint/challenges impact
  • Table 3 Global Podcast Advertising Market Revenue Estimates and Forecast, By Ad Type, 2018 - 2030 (USD Million)
  • Table 4 Global Podcast Advertising Market Revenue Estimates and Forecast, By Campaign Type, 2018 - 2030 (USD Million)
  • Table 5 Global Podcast Advertising Market Revenue Estimates and Forecast, By Content Genre, 2018 - 2030 (USD Million)
  • Table 6 Global Podcast Advertising Market Revenue Estimates and Forecast, By Industry, 2018 - 2030 (USD Million)
  • Table 7 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 8 Company Heat Map Analysis
  • Table 9 Key Companies Undergoing Expansions
  • Table 10 Key Companies Involved in M&As
  • Table 11 Key Companies Undergoing Collaborations
  • Table 12 Key Companies launching new products

List of Figures

  • Fig. 1 Podcast Advertising Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation And Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Podcast Advertising - Industry Value Chain Analysis
  • Fig. 11 Market dynamics
  • Fig. 12 Podcast Advertising market: Porter's Analysis
  • Fig. 13 Podcast Advertising market: PESTEL Analysis
  • Fig. 14 Podcast Advertising Market, by Ad Type: Key Takeaways
  • Fig. 15 Podcast Advertising Market, by Ad Type: Market Share, 2022 & 2030
  • Fig. 16 Podcast Advertising Market, by Campaign Type: Key Takeaways
  • Fig. 17 Podcast Advertising Market, by Campaign Type: Market Share, 2022 & 2030
  • Fig. 18 Podcast Advertising Market, by Content Genre: Key Takeaways
  • Fig. 19 Podcast Advertising Market, by Content Genre: Market Share, 2022 & 2030
  • Fig. 20 Podcast Advertising Market, by Industry: Key Takeaways
  • Fig. 21 Podcast Advertising Market, by Industry: Market Share, 2022 & 2030
  • Fig. 22 Regional marketplace: Key takeaways
  • Fig. 23 North America Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 24 U.S. Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 25 Canada Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 26 Europe Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 27 Germany Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 28 U.K. Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 29 France Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 30 Italy Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 31 Spain Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 32 Asia Pacific Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 33 China Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 34 India Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Japan Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 36 South Korea Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 37 Latin America Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 38 Brazil Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Mexico Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 40 MEA Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Saudi Arabia Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 42 UAE Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 43 South Africa Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Key Company Categorization
  • Fig. 45 Strategic Framework