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封面
市场调查报告书
商品编码
1404943

线上杂货市场规模、份额和趋势分析报告：按产品类型、地区和细分市场预测（2023-2030）

Online Grocery Market Size, Share & Trends Analysis Report By Product Type (Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Staples & Cooking Essentials), By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 256 Pages | 商品交期: 2-10个工作天内

价格

线上杂货市场的成长和趋势：

预计2023年至2030年，全球线上杂货市场规模将以26.8%的复合年增长率成长，2030年达到3051.3亿美元。

消费行为的变化、对非接触式购物的日益偏好、遵守社交距离规范以及在线购买生鲜食品和杂货的范式转变，特别是在 COVID-19 大流行爆发之后，预计在预测期间将会增加这些是预计推动市场成长的一些关键因素。

持续的都市化、精通技术的消费者的崛起以及全球电子商务行业的持续增长正在推动消费者对在线购买必需品的偏好。轻鬆获得来自不同供应商的无数产品、轻鬆订购、无缝数位付款、折扣和现金回馈等有吸引力的优惠、方便灵活的运输等也促使消费者购买必需品。我们鼓励您考虑电子购物适合您业务的商务通路。结果，到年终年底，杂货购物的线上普及比疫情前的水平增加了两倍。

购物订阅的增加也是推动市场成长的因素。几乎所有主要市场参与者都为消费者提供订阅选项。例如，在美国，Kroger Co. 提供每年 79 美元的订阅计划，称为「Delivery Savings Pass」。该计划免除了公司通常对超过 35 美元的订单申请的 10 美元运费。同样，沃尔玛的会员计划 Walmart+ 为杂货订单满 35 美元或以上的杂货订单提供每年 98 美元的免费送货服务。

在印度，BigBasket 和 Blinkit（以前称为 Grofers）等市场巨头在快速推动订阅服务的采用方面发挥利基作用。例如，BigBasket 的 BB Star 会员方案起价为 3.92 美元（299 印度卢比），为期 6 个月，为客户提供免费送货、现金回馈和优先老虎机使用权。此类订阅服务带来的好处预计将有助于在线上杂货客户之间建立信任，从而增加选择年度订阅服务的客户数量，并在预测期内推动市场成长。

疫情的爆发对线上杂货订购的偏好增加起到了决定性作用。有些人选择电商通路是为了方便，而有些人选择电商通路是为了享受人性化的购物体验。然而，缺乏个人参与以及无法触摸和触摸产品来检查新鲜度和耐用性等因素预计将阻碍市场成长。此外，对线上付款方式日益缺乏信任，尤其是在新兴经济体，也预计将抑制市场成长。

线上杂货市场报告亮点

  • 主食和烹饪必需品细分市场在 2022 年占据最大市场占有率，预计在预测期内将继续主导市场。
  • 早餐和乳製品领域预计将在预测期内大幅扩张。
  • 亚太地区在线上杂货市场占据主导地位，2022 年收益占有率最高，为 59.0%，预计在预测期内将以 29.3% 的最快复合年增长率扩张。

目录

第一章调查方法和范围

第 2 章执行摘要

第三章 线上杂货市场变数、趋势与范围

  • 市场体系展望
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场抑制因素分析
    • 市场机会分析
  • 线上杂货市场分析工具
    • 产业分析：波特五力分析
    • PESTEL分析

第 4 章 线上杂货市场：产品类型估计与趋势分析

  • 网上杂货市场：要点
  • 线上杂货市场：趋势和市场占有率分析（2022/2030）
  • 生鲜食品
  • 早餐/乳製品
  • 小吃/饮料
  • 肉类/鱼贝类
  • 主食/烹饪必需品
  • 其他的

第五章 线上杂货市场：区域估计和趋势分析

  • 区域展望
  • 按地区分類的线上杂货市场：要点
  • 北美洲
    • 北美市场估计与预测（2018-2030）
    • 美国
    • 加拿大
  • 欧洲
    • 欧洲市场估计与预测（2018-2030）
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 亚太市场估计与预测（2018-2030）
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 拉丁美洲市场估计与预测（2018-2030）
    • 巴西
    • 墨西哥
  • 中东/非洲
    • 中东和非洲市场估计和预测（2018-2030）
    • 沙乌地阿拉伯
    • 南非
    • 阿拉伯聯合大公国

第六章竞争形势

  • 主要市场参与企业的最新趋势和影响分析
  • 市场参与企业分类
    • AEON CO., LTD
    • Instacart
    • Alibaba.com
    • Amazon.com, Inc.
    • Blink Commerce Private Limited;
    • JD.com, Inc.
    • Natures Basket Limited
    • Ebates Performance Marketing Inc. d/b/a Rakuten Rewards
    • Reliance Retail
    • upermarket Grocery Supplies Pvt Ltd
    • Target Brands, Inc.
    • Tesco.com
    • The Kroger Co.
    • Walmart
Product Code: GVR-4-68038-184-9

Online Grocery Market Growth & Trends:

The global online grocery market size is expected to reach USD 305.13 billion by 2030, growing at a CAGR of 26.8% from 2023 to 2030, according to a new study by Grand View Research, Inc. The changing consumer behavior, the growing preference for contactless shopping and adherence to social distancing norms, and a paradigm shift toward buying fresh food and grocery online, particularly in the wake of the outbreak of the COVID-19 pandemic, are some of the major factors that are expected to drive the growth of the market over the forecast period.

Continued urbanization, the rising number of tech-savvy consumers, and the unabated growth of the e-commerce industry worldwide have been driving consumer preference toward buying the essentials over the internet. Easy access to a myriad of products from different vendors, ease of ordering, seamless digital payments, attractive offers, such as discounts and cashback, and convenient and flexible delivery have also been encouraging consumers to consider e-commerce channels for buying the essentials. As a result, online penetration in grocery shopping increased three folds as of the end of 2020 from the pre-pandemic levels.

The rise of shopping subscriptions is another factor driving the growth of the market. Almost every major market player is offering a subscription option for consumers. For instance, in the U.S., Kroger Co. offers a USD 79 annual subscription program known as the "Delivery Savings Pass". The program envisages waiving the fees worth USD 10 the company usually charges for delivery, albeit the orders need to be of USD 35 or more. Similarly, Walmart's Walmart+ membership program also charges customers USD 98 per year for free delivery on all grocery orders worth more than USD 35.

In India, leading market players, such as BigBasket and Blinkit (formerly Grofers), have been playing a niche role in driving the adoption of subscription services rapidly. For instance, BigBasket's BB Star Membership program starts at USD 3.92 (INR 299) for six months and allows customers to avail of free delivery, cashback, and access to priority slots. The benefits associated with such subscription services are expected to help online grocers in building trust among customers, and subsequently, encourage more customers to opt for the annual subscription services, thereby driving the growth of the market over the forecast period.

The outbreak of the pandemic has played a decisive role in driving the preference for ordering groceries online. While some individuals opted for the e-commerce channel for convenience, others opted for the same to enjoy a user-friendly shopping experience. However, factors, such as the lack of any personalized involvement and the inability to touch and feel the product to check its freshness and durability are expected to hinder the market growth. A looming lack of trust in online payment methods, especially in emerging economies, is also expected to restrain the growth of the market.

Online Grocery Market Report Highlights:

  • The staples & cooking essentials segment accounted for the largest market share in 2022 and is expected to continue dominating the market over the forecast period
  • The breakfast & dairy segment is expected to expand significantly over the forecast period.
  • Asia Pacific dominated the online grocery market and accounted for the largest revenue share of 59.0% in 2022 and is expected to expand at the fastest CAGR of 29.3% over the forecast period.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
    • 1.1.1. Product type
    • 1.1.2. Regional scope
    • 1.1.3. Estimates and forecast timeline
  • 1.2. Research Methodology
  • 1.3. Information Procurement
    • 1.3.1. Purchased database
    • 1.3.2. GVR's internal database
    • 1.3.3. Secondary sources
    • 1.3.4. Primary research
    • 1.3.5. Details of primary research
  • 1.4. Information or Data Analysis
  • 1.5. Market Formulation & Validation
  • 1.6. Model Details
  • 1.7. List of Secondary Sources
  • 1.8. List of Primary Sources
  • 1.9. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Product type outlook
    • 2.2.2. Regional outlook
  • 2.3. Competitive Insights

Chapter 3. Online Grocery Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Online Grocery Market Analysis Tools
    • 3.4.1. Industry analysis - Porter's Five Forces
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrant
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic landscape
      • 3.4.2.3. Social landscape
      • 3.4.2.4. Technological landscape

Chapter 4. Online Grocery Market: Product Type Estimates & Trend Analysis

  • 4.1. Online Grocery Market: Key Takeaways
  • 4.2. Online Grocery Market: Movement & Market Share Analysis, 2022 & 2030
  • 4.3. Fresh Produce
    • 4.3.1. Fresh produce market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.4. Breakfast & Dairy
    • 4.4.1. Breakfast & dairy market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.5. Snacks & Beverages
    • 4.5.1. Snacks & beverages market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.6. Meat & Seafood
    • 4.6.1. Meat & seafood market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.7. Staples & Cooking Essentials
    • 4.7.1. Staples & cooking essentials market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.8. Others
    • 4.8.1. Others market estimates and forecasts, 2018 to 2030 (USD Billion)

Chapter 5. Online Grocery Market: Regional Estimates & Trend Analysis

  • 5.1. Regional Outlook
  • 5.2. Online Grocery Market by Region: Key Takeaway
  • 5.3. North America
    • 5.3.1. North America market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.3.2. U.S.
      • 5.3.2.1. U.S. market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.3.3. Canada
      • 5.3.3.1. Canada market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
  • 5.4. Europe
    • 5.4.1. Europe market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.4.2. UK
      • 5.4.2.1. UK market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.4.3. Germany
      • 5.4.3.1. Germany market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.4.4. France
      • 5.4.4.1. France market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
  • 5.5. Asia Pacific
    • 5.5.1. Asia Pacific Market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.2. Japan
      • 5.5.2.1. Japan market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.3. China
      • 5.5.3.1. China market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.4. India
      • 5.5.4.1. India market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.5. Australia
      • 5.5.5.1. Australia market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.6. South Korea
      • 5.5.6.1. South Korea market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
  • 5.6. Latin America
    • 5.6.1. Latin America market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.6.2. Brazil
      • 5.6.2.1. Brazil market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.6.3. Mexico
      • 5.6.3.1. Mexico market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
  • 5.7. MEA
    • 5.7.1. MEA market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.7.2. Saudi Arabia
      • 5.7.2.1. Saudi Arabia market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.7.3. South Africa
      • 5.7.3.1. Saudi Africa market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.7.4. UAE
      • 5.7.4.1. UAE market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)

Chapter 6. Competitive Landscape

  • 6.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 6.2. Market Participant Categorization
    • 6.2.1. AEON CO., LTD.
      • 6.2.1.1. Company overview
      • 6.2.1.2. Financial performance
      • 6.2.1.3. Product benchmarking
      • 6.2.1.4. Strategic initiatives
    • 6.2.2. Instacart
      • 6.2.2.1. Company overview
      • 6.2.2.2. Financial performance
      • 6.2.2.3. Product benchmarking
      • 6.2.2.4. Strategic initiatives
    • 6.2.3. Alibaba.com
      • 6.2.3.1. Company overview
      • 6.2.3.2. Financial performance
      • 6.2.3.3. Product benchmarking
      • 6.2.3.4. Strategic initiatives
    • 6.2.4. Amazon.com, Inc.
      • 6.2.4.1. Company overview
      • 6.2.4.2. Financial performance
      • 6.2.4.3. Product benchmarking
      • 6.2.4.4. Strategic initiatives
    • 6.2.5. Blink Commerce Private Limited;
      • 6.2.5.1. Company overview
      • 6.2.5.2. Financial performance
      • 6.2.5.3. Product benchmarking
      • 6.2.5.4. Strategic initiatives
    • 6.2.6. JD.com, Inc.
      • 6.2.6.1. Company overview
      • 6.2.6.2. Financial performance
      • 6.2.6.3. Product benchmarking
      • 6.2.6.4. Strategic initiatives
    • 6.2.7. Natures Basket Limited
      • 6.2.7.1. Company overview
      • 6.2.7.2. Financial performance
      • 6.2.7.3. Product benchmarking
      • 6.2.7.4. Strategic initiatives
    • 6.2.8. Ebates Performance Marketing Inc. d/b/a Rakuten Rewards
      • 6.2.8.1. Company overview
      • 6.2.8.2. Financial performance
      • 6.2.8.3. Product benchmarking
      • 6.2.8.4. Strategic initiatives
    • 6.2.9. Reliance Retail
      • 6.2.9.1. Company overview
      • 6.2.9.2. Financial performance
      • 6.2.9.3. Product benchmarking
      • 6.2.9.4. Strategic initiatives
    • 6.2.10. Supermarket Grocery Supplies Pvt Ltd
      • 6.2.10.1. Company overview
      • 6.2.10.2. Financial performance
      • 6.2.10.3. Product benchmarking
      • 6.2.10.4. Strategic initiatives
    • 6.2.11. Target Brands, Inc.
      • 6.2.11.1. Company overview
      • 6.2.11.2. Financial performance
      • 6.2.11.3. Product benchmarking
      • 6.2.11.4. Strategic initiatives
    • 6.2.12. Tesco.com
      • 6.2.12.1. Company overview
      • 6.2.12.2. Financial performance
      • 6.2.12.3. Product benchmarking
      • 6.2.12.4. Strategic initiatives
    • 6.2.13. The Kroger Co.
      • 6.2.13.1. Company overview
      • 6.2.13.2. Financial performance
      • 6.2.13.3. Product benchmarking
      • 6.2.13.4. Strategic initiatives
    • 6.2.14. Walmart
      • 6.2.14.1. Company overview
      • 6.2.14.2. Financial performance
      • 6.2.14.3. Product benchmarking
      • 6.2.14.4. Strategic initiatives 

List of Tables

  • Table 1 List of abbreviations
  • Table 2 North America online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 3 North America online grocery market, by region, 2018 - 2030 (USD Billion)
  • Table 4 U.S. online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 5 Canada online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 6 Europe online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 7 Europe online grocery market, by region, 2018 to 2030 (USD Billion)
  • Table 8 Germany online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 9 UK online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 10 France online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 11 Asia Pacific online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 12 Asia Pacific online grocery market, by region, 2018 to 2030 (USD Billion)
  • Table 13 China online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 14 Japan online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 15 India online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 16 Australia online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 17 South Korea online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 18 Latin America online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 19 Latin America online grocery market, by region, 2018 to 2030 (USD Billion)
  • Table 20 Brazil online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 21 Mexico online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 22 Middle East and Africa online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 23 Middle East and Africa online grocery market, by region, 2018 to 2030 (USD Billion)
  • Table 24 South Africa online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 25 Saudi Arabia online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 26 UAE online grocery market, by product type, 2018 - 2030 (USD Billion)  

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Data triangulation techniques
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value-chain-based sizing & forecasting
  • Fig. 6 QFD modeling for market share assessment
  • Fig. 7 Market formulation & validation
  • Fig. 8 Online grocery: Market outlook
  • Fig. 9 Online grocery: Competitive insights
  • Fig. 10 Parent market outlook
  • Fig. 11 Related/ancillary market outlook
  • Fig. 12 Penetration and growth prospect mapping
  • Fig. 13 Industry value chain analysis
  • Fig. 14 Online grocery market driver impact
  • Fig. 15 Online grocery market restraint impact
  • Fig. 16 Online grocery market strategic initiatives analysis
  • Fig. 17 Online grocery market: Product type movement analysis
  • Fig. 18 Online grocery market: Product type outlook and key takeaways
  • Fig. 19 Fresh produce market estimates and forecasts, 2018 - 2030
  • Fig. 20 Breakfast & dairy market estimates and forecasts, 2018 - 2030
  • Fig. 21 Snacks & beverages market estimates and forecasts, 2018 - 2030
  • Fig. 22 Meat & seafood market estimates and forecasts, 2018 - 2030
  • Fig. 23 Staples & cooking essentials market estimates and forecasts, 2018 - 2030
  • Fig. 24 Others market estimates and forecasts, 2018 - 2030
  • Fig. 25 Global online grocery market: Regional movement analysis
  • Fig. 26 Global online grocery market: Regional outlook and key takeaways
  • Fig. 27 North America market estimates and forecasts, 2018 - 2030
  • Fig. 28 U.S. market estimates and forecasts, 2018 - 2030
  • Fig. 29 Canada market estimates and forecasts, 2018 - 2030
  • Fig. 30 Europe market estimates and forecasts, 2018 - 2030
  • Fig. 31 UK market estimates and forecasts, 2018 - 2030
  • Fig. 32 Germany market estimates and forecasts, 2018 - 2030
  • Fig. 33 France market estimates and forecasts, 2018 - 2030
  • Fig. 34 Asia Pacific market estimates and forecasts, 2018 - 2030
  • Fig. 35 Japan market estimates and forecasts, 2018 - 2030
  • Fig. 36 China market estimates and forecasts, 2018 - 2030
  • Fig. 37 India market estimates and forecasts, 2018 - 2030
  • Fig. 38 Australia market estimates and forecasts, 2018 - 2030
  • Fig. 39 South Korea market estimates and forecasts, 2018 - 2030
  • Fig. 40 Latin America market estimates and forecasts, 2018 - 2030
  • Fig. 41 Brazil market estimates and forecasts, 2018 - 2030
  • Fig. 42 Mexico market estimates and forecasts, 2018 - 2030
  • Fig. 43 Middle East and Africa market estimates and forecasts, 2018 - 2030
  • Fig. 44 Saudi Arabia market estimates and forecasts, 2018 - 2030
  • Fig. 45 South Africa market estimates and forecasts, 2018 - 2030
  • Fig. 46 UAE market estimates and forecasts, 2018 - 2030