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市场调查报告书
商品编码
1790153

全球线上杂货市场规模、份额和趋势分析报告：按产品类型、地区和细分市场预测，2025-2033 年

Online Grocery Market Size, Share & Trends Analysis Report By Product Type (Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Staples & Cooking Essentials), By Region, And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10个工作天内

价格

网上杂货市场概况

预计 2024 年全球线上杂货市场价值将达到 676.4 亿美元，到 2033 年将达到 9,923.5 亿美元，2025 年至 2033 年的复合年增长率为 36.8%。都市区和半都市区智慧型手机普及率的提高和网路连线率的提高是主要的成长要素。

数位素养的提升与行动应用的兴起，正推动消费者追求更便利的购物方式。增强的使用者介面、即时库存视觉性和安全的付款闸道，带来无缝的购物体验，加速日常消费行为的数位化。在职人士和忙碌家庭对便利省时解决方案的需求日益增长，这推动了线上杂货平台的发展。尤其是在大城市，消费者选择送货上门服务，以避免拥挤的商店、长长的收银台队伍和旅程时间。灵活的配送时段、快速补货和订阅模式等功能进一步提升了消费者的参与度和留存率。

例如，亚马逊公司于2024年8月推出了一项专为Prime会员打造的全新年度杂货配送订阅计划，并将其折扣订阅服务扩展至所有Prime Access会员。此举是继4月推出的杂货配送订阅服务获得正面迴响之后的又一倡议。该计划为35美元及以上订单提供无限次杂货配送服务，涵盖Amazon Fresh、Whole Foods Market以及亚马逊网站上各种本地和特色杂货商。

生活方式和消费模式的改变，尤其是在疫情后，对线上食品杂货行业产生了重大影响。卫生安全意识的增强、偏好，正在推动线上消费的持续成长。由于消费者对品质保证和可追溯性的信任度不断提升，他们也越来越倾向于透过线上管道购买生鲜食品、乳製品、有机食品和健康产品。

目录

第一章调查方法与范围

第二章执行摘要

第三章 网路杂货变数、趋势与范围

  • 市场介绍/电网展望
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 行业机会
  • 线上杂货分析工具
    • 波特的分析
    • PESTEL分析

第四章：线上杂货市场：产品类型估计与趋势分析

  • 细分仪表板
  • 网上杂货店：2024 年和 2033 年产品类型变化分析
  • 新鲜农产品
  • 早餐食品和乳製品
  • 小吃和饮料
  • 肉类和海鲜
  • 标准食材和烹饪必需品
  • 其他的

第五章 网路杂货市场：区域估计与趋势分析

  • 2024 年及 2033 年各地区线上杂货市场份额
  • 北美洲
    • 依产品类型，2021-2033
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 依产品类型，2021-2033
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 依产品类型，2021-2033
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 依产品类型，2021-2033
    • 巴西
  • 中东和非洲
    • 依产品类型，2021-2033
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第六章 竞争态势

  • 主要市场参与企业的近期趋势和影响分析
  • 公司分类
  • 公司市场占有率分析
  • 公司热图分析
  • 战略地图
    • 业务扩展
    • 合併与收购
    • 伙伴关係和合作
    • 新产品发布
    • 研究与开发
  • 公司简介
    • AEON Next Co., Ltd.
    • Alibaba.com
    • Amazon.com, Inc.
    • Blink Commerce Private Limited
    • Instacart
    • JD.com, Inc.
    • Nature's Basket Limited.
    • Ebates Performance Marketing Inc., d/b/a Rakuten Rewards
    • Reliance Industries Limited（JioMart）
    • Supermarket Grocery Supplies Pvt. Ltd.
    • Target Brands, Inc.
    • Tesco.com
    • The Kroger Co.
    • Walmart
Product Code: GVR-4-68038-184-9

Online Grocery Market Summary

The global online grocery market size was estimated at USD 67.64 billion in 2024 and is projected to reach USD 992.35 billion by 2033, growing at a CAGR of 36.8% from 2025 to 2033. The increasing penetration of smartphones and internet connectivity across urban and semi-urban regions is the key growth driver.

With growing digital literacy and the widespread adoption of mobile apps, consumers are shifting toward more convenient shopping formats. Enhanced user interfaces, real-time inventory visibility, and secure payment gateways are facilitating a seamless grocery shopping experience, accelerating the digital transition in daily consumer behavior. The rising demand for convenience and time-saving solutions among working professionals and busy households is propelling the growth of online grocery platforms. The ability to avoid crowded stores, long checkout queues, and travel time, especially in metro cities, has driven consumers to opt for doorstep delivery of groceries. Features such as flexible delivery slots, quick reordering, and subscription models have further enhanced consumer engagement and retention.

For instance, in August 2024, Amazon.com, Inc. introduced a new annual grocery delivery subscription plan exclusively for Prime members and expanded its discounted subscription offering to include all Prime Access members. This move follows the positive response to the grocery subscription service, which launched in April. The plan provides unlimited grocery deliveries for orders over USD 35 from Amazon Fresh, Whole Foods Market, and a variety of local and specialty grocery retailers available on Amazon.com.

Changing lifestyle and consumption patterns, especially post-pandemic, have significantly influenced the online grocery sector. The growing awareness of hygiene and safety, preference for contactless transactions, and the habit formation of online ordering during COVID-19 have led to sustained usage. Consumers have also become more inclined to purchase fresh produce, dairy, organic, and health-focused items through online channels due to greater trust in quality assurance and traceability.

Global Online Grocery Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the online grocery market report based on product type and region:

  • Product Type Outlook (Revenue, USD Billion, 2021 - 2033)
  • Fresh Produce
  • Breakfast & Dairy
  • Snacks & Beverages
  • Meat & Seafood
  • Staples & Cooking Essentials
  • Others
  • Regional Outlook (Revenue, USD Billion, 2021 - 2033)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Methodology segmentation & scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Online Grocery Variables, Trends & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
  • 3.4. Online Grocery Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Online Grocery Market: Product Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Online Grocery: Product Type Movement Analysis, 2024 & 2033 (USD Billion)
  • 4.3. Fresh Produce
    • 4.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.4. Breakfast & Dairy
    • 4.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.5. Snacks & Beverages
    • 4.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.6. Meat & Seafood
    • 4.6.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.7. Staples & Cooking Essentials
    • 4.7.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.8. Others
    • 4.8.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 5. Online Grocery Market: Regional Estimates & Trend Analysis

  • 5.1. Online Grocery Share, By Region, 2024 & 2033 (USD Billion)
  • 5.2. North America
    • 5.2.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.2.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.2.3. U.S.
      • 5.2.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.2.3.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.2.4. Canada
      • 5.2.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.2.4.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.2.5. Mexico
      • 5.2.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.2.5.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.3. Europe
    • 5.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.3.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.3.3. UK
      • 5.3.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.3.3.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.3.4. Germany
      • 5.3.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.3.4.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.3.5. France
      • 5.3.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.3.5.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.4. Asia Pacific
    • 5.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.4.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.4.3. China
      • 5.4.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.4.3.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.4.4. India
      • 5.4.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.4.4.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.4.5. Japan
      • 5.4.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.4.5.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.4.6. Australia
      • 5.4.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.4.6.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.4.7. South Korea
      • 5.4.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.4.7.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.5. Latin America
    • 5.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.5.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.5.3. Brazil
      • 5.5.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.5.3.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.6. Middle East & Africa
    • 5.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.6.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.6.3. Saudi Arabia
      • 5.6.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.6.3.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.6.4. UAE
      • 5.6.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.6.4.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
    • 5.6.5. South Africa
      • 5.6.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 5.6.5.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)

Chapter 6. Competitive Landscape

  • 6.1. Recent Developments & Impact Analysis by Key Market Participants
  • 6.2. Company Categorization
  • 6.3. Company Market Share Analysis
  • 6.4. Company Heat Map Analysis
  • 6.5. Strategy Mapping
    • 6.5.1. Expansion
    • 6.5.2. Mergers & Acquisition
    • 6.5.3. Partnerships & Collaborations
    • 6.5.4. New Product Launches
    • 6.5.5. Research And Development
  • 6.6. Company Profiles
    • 6.6.1. AEON Next Co., Ltd.
      • 6.6.1.1. Participant's Overview
      • 6.6.1.2. Financial Performance
      • 6.6.1.3. Product Benchmarking
      • 6.6.1.4. Recent Developments
    • 6.6.2. Alibaba.com
      • 6.6.2.1. Participant's Overview
      • 6.6.2.2. Financial Performance
      • 6.6.2.3. Product Benchmarking
      • 6.6.2.4. Recent Developments
    • 6.6.3. Amazon.com, Inc.
      • 6.6.3.1. Participant's Overview
      • 6.6.3.2. Financial Performance
      • 6.6.3.3. Product Benchmarking
      • 6.6.3.4. Recent Developments
    • 6.6.4. Blink Commerce Private Limited
      • 6.6.4.1. Participant's Overview
      • 6.6.4.2. Financial Performance
      • 6.6.4.3. Product Benchmarking
      • 6.6.4.4. Recent Developments
    • 6.6.5. Instacart
      • 6.6.5.1. Participant's Overview
      • 6.6.5.2. Financial Performance
      • 6.6.5.3. Product Benchmarking
      • 6.6.5.4. Recent Developments
    • 6.6.6. JD.com, Inc.
      • 6.6.6.1. Participant's Overview
      • 6.6.6.2. Financial Performance
      • 6.6.6.3. Product Benchmarking
      • 6.6.6.4. Recent Developments
    • 6.6.7. Nature's Basket Limited.
      • 6.6.7.1. Participant's Overview
      • 6.6.7.2. Financial Performance
      • 6.6.7.3. Product Benchmarking
      • 6.6.7.4. Recent Developments
    • 6.6.8. Ebates Performance Marketing Inc., d/b/a Rakuten Rewards
      • 6.6.8.1. Participant's Overview
      • 6.6.8.2. Financial Performance
      • 6.6.8.3. Product Benchmarking
      • 6.6.8.4. Recent Developments
    • 6.6.9. Reliance Industries Limited (JioMart)
      • 6.6.9.1. Participant's Overview
      • 6.6.9.2. Financial Performance
      • 6.6.9.3. Product Benchmarking
      • 6.6.9.4. Recent Developments
    • 6.6.10. Supermarket Grocery Supplies Pvt. Ltd.
      • 6.6.10.1. Participant's Overview
      • 6.6.10.2. Financial Performance
      • 6.6.10.3. Product Benchmarking
      • 6.6.10.4. Recent Developments
    • 6.6.11. Target Brands, Inc.
      • 6.6.11.1. Participant's Overview
      • 6.6.11.2. Financial Performance
      • 6.6.11.3. Product Benchmarking
      • 6.6.11.4. Recent Developments
    • 6.6.12. Tesco.com
      • 6.6.12.1. Participant's Overview
      • 6.6.12.2. Financial Performance
      • 6.6.12.3. Product Benchmarking
      • 6.6.12.4. Recent Developments
    • 6.6.13. The Kroger Co.
      • 6.6.13.1. Participant's Overview
      • 6.6.13.2. Financial Performance
      • 6.6.13.3. Product Benchmarking
      • 6.6.13.4. Recent Developments
    • 6.6.14. Walmart
      • 6.6.14.1. Participant's Overview
      • 6.6.14.2. Financial Performance
      • 6.6.14.3. Product Benchmarking
      • 6.6.14.4. Recent Developments

List of Tables

  • Table 1 List of Abbreviations
  • Table 2 Global online grocery market, 2021 - 2033 (USD Billion)
  • Table 3 Global online grocery market, by region, 2021 - 2033 (USD Billion)
  • Table 4 Global online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 5 Global fresh produce market by region, 2021 - 2033 (USD Billion)
  • Table 6 Global breakfast & dairy market by region, 2021 - 2033 (USD Billion)
  • Table 7 Global snacks & beverages market by region, 2021 - 2033 (USD Billion)
  • Table 8 Global meat & seafood market by region, 2021 - 2033 (USD Billion)
  • Table 9 Global staples & cooking essentials market by region, 2021 - 2033 (USD Billion)
  • Table 10 Global others market by region, 2021 - 2033 (USD Billion)
  • Table 11 North America online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 12 U.S. online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 13 Canada online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 14 Mexico online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 15 Europe online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 16 UK online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 17 Germany online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 18 France online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 19 Asia Pacific online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 20 China online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 21 India online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 22 Japan online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 23 Australia online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 24 South Korea online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 25 Latin America online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 26 Brazil online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 27 Middle East & Africa online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 28 UAE online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 29 Saudi Arabia online grocery market, by product type, 2021 - 2033 (USD Billion)
  • Table 30 South Africa online grocery market, by product type, 2021 - 2033 (USD Billion)

List of Figures

  • Fig. 1 Online Grocery Market Segmentation
  • Fig. 2 Market landscape
  • Fig. 3 Information Procurement
  • Fig. 4 Data Analysis Models
  • Fig. 5 Market Formulation and Validation
  • Fig. 6 Data Validating & Publishing
  • Fig. 7 Market Snapshot
  • Fig. 8 Segment Snapshot
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Online Grocery: Industry Value Chain Analysis
  • Fig. 11 Online Grocery: Market Dynamics
  • Fig. 12 Online Grocery: PORTER's Analysis
  • Fig. 13 Online Grocery: PESTEL Analysis
  • Fig. 14 Online Grocery Share by Product Type, 2024 & 2033 (USD Billion)
  • Fig. 15 Online Grocery, by Product Type: Market Share, 2024 & 2033
  • Fig. 16 Fresh Produce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 17 Breakfast & Dairy Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 18 Snacks & Beverages Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 19 Meat & Seafood Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 20 Staples & Cooking Essentials Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 21 Others Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 22 Regional Marketplace: Key Takeaways
  • Fig. 23 North America Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 24 U.S. Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 25 Canada Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 26 Mexico Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 27 Europe Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 28 UK Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 29 Germany Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 30 France Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 31 Asia Pacific Online Grocery Market Estimates and Forecast, 2021 - 2033 (USD Billion)
  • Fig. 32 China Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 33 India Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 34 Japan Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 35 Australia Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 36 South Korea Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 37 Latin America Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 38 Brazil Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 39 MEA Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 40 Saudi Arabia Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 41 UAE Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 42 South Africa Online Grocery Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • Fig. 43 Key Company Categorization
  • Fig. 44 Company Market Positioning
  • Fig. 45 Key Company Market Share Analysis, 2024
  • Fig. 46 Strategic Framework