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市场调查报告书
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1512072

程序化 DOOH（数位户外）市场规模、份额、趋势分析报告：按程序化平台、位置、最终用途、格式、地区和细分市场预测，2024-2030 年

Programmatic Digital Out-Of-Home Market Size, Share & Trends Analysis Report By Programmatic Platforms (Demand-Side Platforms, Supply-Side Platforms), By Location, By End-use, By Format, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10个工作天内

价格

程序化 DOOH（数位户外）市场成长与趋势：

Grand View Research, Inc.最新报告显示，到2030年，全球程式化DOOH（数位户外）市场规模预计将达到61.488亿美元，从2024年到2030年将持续成长。

程序化 DOOH（数位户外广告）因其在传统媒体效果较差的公共场所吸引消费者的能力而脱颖而出。户外广告的动态、视觉吸引力本质吸引了注意力并提高了参与度。此外，一些数位显示器上提供的互动功能提供了更身临其境的体验，并鼓励消费者互动和参与。对于想要创造独特且有影响力的广告体验的品牌来说，这方面尤其有价值。

显示技术的进步正在推动市场成长。高解析度萤幕、LED 技术和互动式显示器的发展已将静态广告看板和海报转变为动态、引人注目的画布，可以提供丰富的多媒体内容。这些进步不仅增加了广告的视觉衝击力，还增加了内容传送的灵活性，使广告商能够根据一天中的时间、位置和受众人口统计等因素来客製化讯息。

资料主导的定位功能的采用正在进一步推动市场成长。透过利用即时资料分析和受众洞察，广告主可以向消费者提供高度个人化和情境相关的广告。资料主导的定位，例如根据天气、一天中的时间、与销售点的距离等调整广告，使广告主能够优化宣传活动效果并最大化投资回报率。这种精准定位提高了程序化数位户外 (DOOH) 广告的有效性，使其成为希望以有意义的方式与消费者建立联繫的品牌的一个有吸引力的选择。

程序化 DOOH（数位户外）市场报告亮点

  • 从程序化平台来看，需求端平台（DSP）领域将在2023年以56.03%的销售份额引领市场。数位萤幕的普及和城市环境的数位化扩大了程序化数位户外 (DOOH)宣传活动的可用库存，推动了 DSP 的采用。
  • 按地区划分，室内细分市场在 2023 年以 72.4% 的最大销售份额引领市场。室内环境通常可以存取详细的人口统计和资料，从而可以根据一天中的时间、消费者行为模式和特定位置环境等因素进行精确定位。
  • 按最终用途划分，房地产行业在 2023 年以 15.3% 的最大销售份额引领市场。随着都市化和智慧城市计画的不断扩大，房地产领域对市场的贡献不断增加，在全球收益中占有很大份额。
  • 北美地区主导市场，2023 年收益占有率最大，达 35.0%。北美拥有主要技术和数位广告公司的强大影响力，推动了程序化解决方案的创新和采用。

目录

第一章调查方法和范围

第 2 章执行摘要

第 3 章 程序化 DOOH（数位户外）市场变数、趋势与范围

  • 市场介绍/系统展望
  • 市场规模及成长前景
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 行业机会
    • 产业挑战
  • 程序化 DOOH（数位户外）市场分析工具
    • 波特的分析
    • PESTEL分析

第 4 章 程序化 DOOH（数位户外）市场：程序化平台的估算与趋势分析

  • 细分仪表板
  • 程序化 DOOH（数位户外）
  • 需求端平台（DSP）
  • 供应端平台（SSP）

第五章程序化 DOOH（数位户外）市场：按地点估算和趋势分析

  • 细分仪表板
  • 程序化 DOOH（数位户外）
  • 室内的
  • 户外的

第六章 程序化 DOOH（数位户外）市场：依最终用途分类的估算与趋势分析

  • 细分仪表板
  • 程序化 DOOH（数位户外）
  • 车
  • 财务业务
  • 政府
  • 媒体和娱乐
  • 零售/电子商务
  • 房地产
  • 餐厅
  • 其他的

第 7 章 程序化 DOOH（数位户外）市场：按格式分類的估计和趋势分析

  • 细分仪表板
  • 程序化 DOOH（数位户外）
  • 广告看板
  • 街道家具
  • 交通
  • 其他的

第八章程序化 DOOH（数位户外）市场：区域估计和趋势分析

  • 程序化 DOOH（数位户外）
  • 北美洲
    • 北美的程序化 DOOH（数位户外）
    • 美国
    • 加拿大
  • 欧洲
    • 欧洲的程序化 DOOH（数位户外）
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 亚太地区的程序化 DOOH（数位户外）
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 拉丁美洲的程序化 DOOH（数位户外）
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 中东和非洲的程序化 DOOH（数位户外）
    • 阿拉伯聯合大公国
    • 南非
    • 沙乌地阿拉伯

第9章 竞争格局

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 公司市场定位
  • 公司市场占有率分析
  • 企业热力图分析
  • 策略规划
    • 扩张
    • 併购
    • 伙伴关係与协作
    • 新产品发布
    • 研究与开发
  • 公司简介
    • JCDecaux Group
    • Stroer SE &Co. KGaA
    • Clear Channel Outdoor Holdings, Inc.
    • Outfront Media Inc.
    • oOh!media Limited.
    • Lamar Advertising Company
    • Broadsign International LLC.
    • Focus Media
    • Crimtan
    • Daktronics Dr.
Product Code: GVR-4-68040-317-2

Programmatic Digital Out-Of-Home Market Growth & Trends:

The global programmatic digital out-of-home market size is anticipated to reach USD 6,148.8 million by 2030 and is projected to grow at a CAGR of 31.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. pDOOH stands out for its ability to engage consumers in public spaces where traditional media might not be as effective. The dynamic and visually appealing nature of the DOOH advertisement captures attention and drives engagement. Moreover, the interactive features available on some digital displays provide a more immersive experience, encouraging consumer interaction and participation. This aspect is particularly valuable for brands looking to create unique and impactful advertising experiences.

Advancements in display technology have been instrumental in fueling the market growth. The development of high-resolution screens, LED technology, and interactive displays has transformed static billboards and posters into dynamic, attention-grabbing canvases capable of delivering rich multimedia content. These advancements not only enhance the visual impact of advertisements but also enable greater flexibility in content delivery, allowing advertisers to tailor messages based on factors such as time of day, location, and audience demographics.

The adoption of data-driven targeting capabilities has further propelled the market growth. By leveraging real-time data analytics and audience insights, advertisers can deliver highly personalized and contextually relevant advertisements to consumers. Whether its tailoring ads based on weather conditions, time of day, or proximity to the point of sale, data-driven targeting enables advertisers to optimize campaign performance and maximize ROI. This level of precision in targeting has enhanced the effectiveness of Programmatic Digital Out-Of-Home (pDOOH) advertising, making it a compelling option for brands looking to connect with consumers in meaningful ways.

Programmatic Digital Out-of-home Market Report Highlights:

  • Based on programmatic platform, the demand-side platforms (DSPs) segment led the market with the largest revenue share of 56.03% in 2023. The proliferation of digital screens and the digital transformation of urban environments have expanded the inventory available for pDOOH campaigns, driving the adoption of DSPs
  • Based on location, the indoor segment led the market with the largest revenue share of 72.4% in 2023. Indoor environments often provide access to detailed demographic and behavioral data, enabling precise targeting based on factors such as time of day, consumer behavior patterns, and specific location-based contexts
  • Based on end use, the real estate segment led the market with the largest revenue share of 15.3% in 2023. As urbanization and smart city initiatives continue to grow, the real estate segment's contribution to the market has become increasingly significant, driving its substantial share of global revenue
  • North America dominated the market with the largest revenue share of 35.0% in 2023. The strong presence of leading technology companies and digital advertising firms in North America drives innovation and adoption of programmatic solutions

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. pDOOH Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Million)
  • 3.3. Industry Value Chain Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Drivers Analysis
      • 3.4.1.1. Rising demand for dynamic and real-time advertising
      • 3.4.1.2. Higher investment in programmatic advertising platforms
    • 3.4.2. Market Restraints Analysis
      • 3.4.2.1. High initial setup costs
    • 3.4.3. Industry Opportunities
    • 3.4.4. Industry Challenges
  • 3.5. Programmatic digital out-of-home (pDOOH) market Analysis Tools
    • 3.5.1. Porter's Analysis
      • 3.5.1.1. Bargaining power of the suppliers
      • 3.5.1.2. Bargaining power of the buyers
      • 3.5.1.3. Threats of substitution
      • 3.5.1.4. Threats from new entrants
      • 3.5.1.5. Competitive rivalry
    • 3.5.2. PESTEL Analysis
      • 3.5.2.1. Political landscape
      • 3.5.2.2. Economic and Social landscape
      • 3.5.2.3. Technological landscape
      • 3.5.2.4. Environmental landscape
      • 3.5.2.5. Legal landscape

Chapter 4. Programmatic digital out-of-home (pDOOH) market: Programmatic Platforms Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Programmatic digital out-of-home (pDOOH) market: Programmatic Platforms Movement Analysis, 2023 & 2030 (USD Million)
  • 4.3. Demand-Side Platforms (DSPs)
    • 4.3.1. Demand-Side Platforms (DSPs) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.4. Supply-Side Platforms (SSPs)
    • 4.4.1. Supply-Side Platforms (SSPs) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. pDOOH Market: Location Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Programmatic digital out-of-home (pDOOH) market: Location Movement Analysis, 2023 & 2030 (USD Million)
  • 5.3. Indoor
    • 5.3.1. Indoor Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.4. Outdoor
    • 5.4.1. Outdoor Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Programmatic digital out-of-home (pDOOH) market: End Use Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Programmatic digital out-of-home (pDOOH) market: End Use Movement Analysis, 2023 & 2030 (USD Million)
  • 6.3. Automotive
    • 6.3.1. Automotive Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.4. Financial Services
    • 6.4.1. Financial Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.5. Government
    • 6.5.1. Government Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.6. Media & Entertainment
    • 6.6.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.7. Retail & E-commerce
    • 6.7.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.8. Real Estate
    • 6.8.1. Real Estate Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.9. Restaurants
    • 6.9.1. Restaurants Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.10. Others
    • 6.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. pDOOH Market: Format Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Programmatic digital out-of-home (pDOOH) market: Format Movement Analysis, 2023 & 2030 (USD Million)
  • 7.3. Billboards
    • 7.3.1. Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.4. Street Furniture
    • 7.4.1. Street Furniture Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.5. Transit
    • 7.5.1. Transit Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.6. Others
    • 7.6.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 8. pDOOH Market: Regional Estimates & Trend Analysis

  • 8.1. Programmatic Digital Out-of-home (pDOOH) Market Share, By Region, 2023 & 2030 (USD Million)
  • 8.2. North America
    • 8.2.1. North America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.3.2. UK
      • 8.3.2.1. UK Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.4.4. India
      • 8.4.4.1. India Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.4.5. Australia
      • 8.4.5.1. Australia Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.4.6. South Korea
      • 8.4.6.1. South Korea Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.5.3. Mexico
      • 8.5.3.1. Mexico Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.6.3. South Africa
      • 8.6.3.1. South Africa Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.6.4. KSA
      • 8.6.4.1. KSA Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis by Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Company Market Positioning
  • 9.4. Company Market Share Analysis
  • 9.5. Company Heat Map Analysis
  • 9.6. Strategy Mapping
    • 9.6.1. Expansion
    • 9.6.2. Mergers & Acquisition
    • 9.6.3. Partnerships & Collaborations
    • 9.6.4. New Product Launches
    • 9.6.5. Research And Development
  • 9.7. Company Profiles
    • 9.7.1. JCDecaux Group
      • 9.7.1.1. Participant's Overview
      • 9.7.1.2. Financial Performance
      • 9.7.1.3. Product Benchmarking
      • 9.7.1.4. Recent Developments
    • 9.7.2. Stroer SE & Co. KGaA
      • 9.7.2.1. Participant's Overview
      • 9.7.2.2. Financial Performance
      • 9.7.2.3. Product Benchmarking
      • 9.7.2.4. Recent Developments
    • 9.7.3. Clear Channel Outdoor Holdings, Inc.
      • 9.7.3.1. Participant's Overview
      • 9.7.3.2. Financial Performance
      • 9.7.3.3. Product Benchmarking
      • 9.7.3.4. Recent Developments
    • 9.7.4. Outfront Media Inc.
      • 9.7.4.1. Participant's Overview
      • 9.7.4.2. Financial Performance
      • 9.7.4.3. Product Benchmarking
      • 9.7.4.4. Recent Developments
    • 9.7.5. oOh!media Limited.
      • 9.7.5.1. Participant's Overview
      • 9.7.5.2. Financial Performance
      • 9.7.5.3. Product Benchmarking
      • 9.7.5.4. Recent Developments
    • 9.7.6. Lamar Advertising Company
      • 9.7.6.1. Participant's Overview
      • 9.7.6.2. Financial Performance
      • 9.7.6.3. Product Benchmarking
      • 9.7.6.4. Recent Developments
    • 9.7.7. Broadsign International LLC.
      • 9.7.7.1. Participant's Overview
      • 9.7.7.2. Financial Performance
      • 9.7.7.3. Product Benchmarking
      • 9.7.7.4. Recent Developments
    • 9.7.8. Focus Media
      • 9.7.8.1. Participant's Overview
      • 9.7.8.2. Financial Performance
      • 9.7.8.3. Product Benchmarking
      • 9.7.8.4. Recent Developments
    • 9.7.9. Crimtan
      • 9.7.9.1. Participant's Overview
      • 9.7.9.2. Financial Performance
      • 9.7.9.3. Product Benchmarking
      • 9.7.9.4. Recent Developments
    • 9.7.10. Daktronics Dr.
      • 9.7.10.1. Participant's Overview
      • 9.7.10.2. Financial Performance
      • 9.7.10.3. Product Benchmarking
      • 9.7.10.4. Recent Developments

List of Tables

  • Table 1 Programmatic Digital Out-of-home (pDOOH) Market industry snapshot & key buying criteria, 2017 - 2030
  • Table 2 Global programmatic digital out-of-home (pDOOH) market, 2017 - 2030 (USD Million)
  • Table 3 Global programmatic digital out-of-home (pDOOH) market estimates and forecast by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 4 Global programmatic digital out-of-home (pDOOH) market estimates and forecast by location, 2017 - 2030 (USD Million)
  • Table 5 Global programmatic digital out-of-home (pDOOH) market estimates and forecast by End Use, 2017 - 2030 (USD Million)
  • Table 6 Global programmatic digital out-of-home (pDOOH) market estimates and forecast by format, 2017 - 2030 (USD Million)
  • Table 7 Global programmatic digital out-of-home (pDOOH) market estimates and forecasts by region, 2017 - 2030 (USD Million)
  • Table 8 Programmatic digital out-of-home (pDOOH) market estimates and forecast by demand-side platforms (DSPs), 2017 - 2030 (USD Million)
  • Table 9 Programmatic digital out-of-home (pDOOH) market estimates and forecast, by supply-side platforms (SSPs), 2017 - 2030 (USD Million)
  • Table 10 Programmatic digital out-of-home (pDOOH) market estimates and forecast by indoor, 2017 - 2030 (USD Million)
  • Table 11 Programmatic digital out-of-home (pDOOH) market estimates and forecast by outdoor, 2017 - 2030 (USD Million)
  • Table 12 Programmatic digital out-of-home (pDOOH) market estimates and forecast by automotive, 2017 - 2030 (USD Million)
  • Table 13 Programmatic digital out-of-home (pDOOH) market estimates and forecast by financial services, 2017 - 2030 (USD Million)
  • Table 14 Programmatic digital out-of-home (pDOOH) market estimates and forecast, by government, 2017 - 2030 (USD Million)
  • Table 15 Programmatic digital out-of-home (pDOOH) market estimates and forecast by media & entertainment, 2017 - 2030 (USD Million)
  • Table 16 Programmatic digital out-of-home (pDOOH) market estimates and forecast, by real estate, 2017 - 2030 (USD Million)
  • Table 17 Programmatic digital out-of-home (pDOOH) market estimates and forecast by restaurants, 2017 - 2030 (USD Million)
  • Table 18 Programmatic digital out-of-home (pDOOH) market estimates and forecast by others, 2017 - 2030 (USD Million)
  • Table 19 Programmatic digital out-of-home (pDOOH) market estimates and forecast by billboards, 2017 - 2030 (USD Million)
  • Table 20 Programmatic digital out-of-home (pDOOH) market estimates and forecast by street furniture, 2017 - 2030 (USD Million)
  • Table 21 Programmatic digital out-of-home (pDOOH) market estimates and forecast, by transit, 2017 - 2030 (USD Million)
  • Table 22 Programmatic digital out-of-home (pDOOH) market estimates and forecast by others, 2017 - 2030 (USD Million)
  • Table 23 North America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 24 North America programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 25 North America programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 26 North America programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 27 North America programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 28 U.S. programmatic digital out-of-home (pDOOH) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 29 U.S. programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 30 U.S. programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 31 U.S. programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 32 U.S. programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 33 Canada programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 34 Canada programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 35 Canada programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 36 Canada programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 37 Canada programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 38 Europe programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 39 Europe programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 40 Europe programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 41 Europe programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 42 Europe programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 43 UK programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 44 UK programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 45 UK programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 46 UK programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 47 UK programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 48 Germany programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 49 Germany programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 50 Germany programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 51 Germany programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 52 Germany programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 53 France programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 54 France programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 55 France programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 56 France programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 57 France programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 58 Asia Pacific programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 59 Asia Pacific programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 60 Asia Pacific programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 61 Asia Pacific programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 62 Asia Pacific pDOOH market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 63 China programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 64 China programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 65 China programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 66 China programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 67 China programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 68 Japan programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 69 Japan programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 70 Japan programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 71 Japan programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 72 Japan programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 73 India programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 74 India programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 75 India programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 76 India programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 77 India programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 78 Australia programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 79 Australia programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 80 Australia programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 81 Australia programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 82 Australia programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 83 South Korea programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 84 South Korea programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 85 South Korea programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 86 South Korea programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 87 South Korea programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 88 Latin America programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 89 Latin America programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 90 Latin America programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 91 Latin America programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 92 Latin America programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 93 Brazil programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 94 Brazil programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 95 Brazil programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 96 Brazil programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 97 Brazil programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 98 Mexico programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 99 Mexico programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 100 Mexico programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 101 Mexico programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 102 Mexico programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 103 Middle East & Africa programmatic digital out-of-home (pDOOH) market Estimates And Forecast, 2017 - 2030 (USD Million)
  • Table 104 Middle East & Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 105 Middle East & Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 106 Middle East & Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 107 Middle East & Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 108 UAE programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 109 UAE programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 110 UAE programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 111 UAE programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 112 UAE programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 113 South Africa programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 114 South Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 115 South Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 116 South Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 117 South Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 118 KSA programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 119 KSA programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 120 KSA programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 121 KSA programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 122 KSA programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Programmatic Digital Out-of-home (pDOOH) Market Segmentation
  • Fig. 2 Technology landscape
  • Fig. 3 Information Procurement
  • Fig. 4 Data Analysis Models
  • Fig. 5 Market Formulation and Validation
  • Fig. 6 Data Validating & Publishing
  • Fig. 7 Market Snapshot
  • Fig. 8 Segment Snapshot (1/2)
  • Fig. 9 Segment Snapshot (2/2)
  • Fig. 10 Competitive Landscape Snapshot
  • Fig. 11 Programmatic Digital Out-of-home (pDOOH) Market Size and Growth Prospects (USD Million)
  • Fig. 12 Programmatic Digital Out-of-home (pDOOH) Market: Industry Value Chain Analysis
  • Fig. 13 Programmatic Digital Out-of-home (pDOOH) Market: Market Dynamics
  • Fig. 14 Programmatic Digital Out-of-home (pDOOH) Market: PORTER's Analysis
  • Fig. 15 Programmatic Digital Out-of-home (pDOOH) Market: PESTEL Analysis
  • Fig. 16 Programmatic Digital Out-of-home (pDOOH) Market Share by Programmatic Platforms, 2023 & 2030 (USD Million)
  • Fig. 17 Programmatic Digital Out-of-home (pDOOH) Market, by Programmatic Platforms: Market Share, 2023 & 2030
  • Fig. 18 Demand-Side Platforms (DSPs) Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 19 Supply-Side Platforms (SSPs) Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 20 Programmatic Digital Out-of-home (pDOOH) Market Share by Location, 2023 & 2030 (USD Million)
  • Fig. 21 Programmatic Digital Out-of-home (pDOOH) Market, by Location: Market Share, 2023 & 2030
  • Fig. 22 Indoor Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 23 Outdoor Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 24 Programmatic Digital Out-of-home (pDOOH) Market, by End Use: Key Takeaways
  • Fig. 25 Programmatic Digital Out-of-home (pDOOH) Market, by End Use: Market Share, 2023 & 2030
  • Fig. 26 Automotive Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 27 Financial Services Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 28 Government Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 29 Media & Entertainment Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 30 Retail & E-commerce Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 31 Real Estate Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 32 Restaurants Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 33 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 34 Programmatic Digital Out-of-home (pDOOH) Market Share by Format, 2023 & 2030 (USD Million)
  • Fig. 35 Programmatic Digital Out-of-home (pDOOH) Market, by Format: Market Share, 2023 & 2030
  • Fig. 36 Billboards Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 37 Street Furniture Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 38 Transit Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 39 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 40 Programmatic Digital Out-of-home (pDOOH) Market Revenue, by Region, 2023 & 2030 (USD Million)
  • Fig. 41 Regional Marketplace: Key Takeaways
  • Fig. 42 Regional Marketplace: Key Takeaways
  • Fig. 43 North America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 44 US Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 45 Canada Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 46 Europe Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 47 UK Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030) (USD Million)
  • Fig. 48 Germany Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, (2017 - 2030) (USD Million)
  • Fig. 49 France Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, (2017 - 2030) (USD Million)
  • Fig. 50 Asia Pacific Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Fig. 51 China Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 52 Japan Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 53 India Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 54 Australia Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 55 South Korea Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 56 Latin America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 57 Brazil Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 58 Mexico Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 59 MEA Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 60 UAE Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 61 South Africa Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 62 KSA Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 63 Key Company Categorization
  • Fig. 64 Company Market Positioning
  • Fig. 65 Key Company Market Share Analysis, 2023
  • Fig. 66 Strategic Framework