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封面
市场调查报告书
商品编码
1679436

扩增实境包装市场规模、份额、趋势分析报告：按最终用途、地区、细分市场预测，2025-2030 年

Augmented Reality Packaging Market Size, Share & Trends Analysis Report By End Use (Food & Beverages, Healthcare & Pharmaceuticals, Personal Care & Cosmetics), By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 110 Pages | 商品交期: 2-10个工作天内

价格

扩增实境包装市场的成长与趋势

根据Grand View Research, Inc.的最新报告，全球扩增实境包装市场规模预计到2030年将达到5.1亿美元，2025年至2030年期间的复合年增长率为6.3%。

扩增实境(AR) 包装市场是全球包装和数位行销产业的新兴变革领域，其特点是能够增强消费者互动、品牌参与度和产品透明度。透过将 AR 技术融入包装，公司可以提供身临其境型体验，例如互动式产品演示、即时成分可追溯性和游戏化的促销内容。随着品牌在日益数位化的市场中寻求产品差异化并与消费者建立更深的联繫，这种创新正在食品饮料、製药、化妆品和电子产品等多个行业中获得关注。

AR 包装市场成长的关键驱动力是对互动式和资料主导的消费者体验日益增长的需求。传统包装具有功能性用途，而支援 AR 的包装则将其转变为主动参与工具，只需简单扫描即可提供个人化内容和增值资讯。随着全球智慧型手机普及率和 5G 连接性的提高，品牌正在利用 AR 提供动态故事叙述、身份验证功能和永续性洞察，以满足不断变化的消费者期望。此外，人工智慧和云端运算的进步使得更加无缝和可扩展的 AR 应用程式成为可能，使企业能够部署具有成本效益、有影响力的数位包装解决方案，从而提高客户忠诚度和品牌差异化。

市场参与企业正专注于合併、收购和合作等各种策略措施。例如，2024年4月，可口可乐与漫威合作，在50多个国家开展了名为「可口可乐x漫威：英雄们」的全球宣传活动。该宣传活动包括电视广告、数位商品和扩增实境(AR) 体验。特别设计的可口可乐和零度可口可乐包装上有 30 多个漫威人物，透过 AR 扫描后栩栩如生。

扩增实境包装市场报告重点

  • 根据最终用途，食品和饮料领域将占据应用领域的主导地位，占 2024 年最大收益占有率，超过 36.4%。
  • 北美主导扩增实境包装市场。随着人工智慧和机器学习进一步优化 AR 应用，北美品牌正在利用这项技术来提高销售额和客户维繫。
  • 美国是北美地区扩增实境包装的领先製造商，2024 年占据市场占有率地区约 78% 的收益。

目录

第一章调查方法与范围

第二章执行摘要

第三章扩增实境包装市场变数、趋势和范围

  • 全球扩增实境包装市场展望
  • 产业价值链分析
  • 技术概述
  • 循环经济的影响
  • 2018-2030年平均价格趋势分析
    • 影响定价的关键因素
  • 法律规范
    • 措施和奖励计划
    • 标准与合规性
    • 监管影响分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 产业挑战
  • 波特五力分析
    • 供应商权力
    • 买方力量
    • 替代威胁
    • 新进入者的威胁
    • 竞争对手之间的竞争
  • PESTEL分析
    • 政治
    • 经济
    • 社会
    • 科技
    • 环境
    • 合法的

第四章扩增实境包装市场：依最终用途估算与预测前景

  • 扩增实境包装市场：2024 年与 2030 年最终用途变化分析
    • 饮食
    • 医疗药品
    • 个人护理和化妆品
    • 其他的

第五章扩增实境包装市场区域展望估计与预测

  • 区域概况
  • 扩增实境包装市场：2024 年与 2030 年区域趋势分析
  • 北美洲
    • 2018-2030年市场估计与预测
    • 依最终用途，2018-2030 年
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 2018-2030年市场估计与预测
    • 依最终用途，2018-2030 年
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 2018-2030年市场估计与预测
    • 依最终用途，2018-2030 年
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 2018-2030年市场估计与预测
    • 依最终用途，2018-2030 年
    • 巴西
    • 阿根廷
  • 中东和非洲
    • 2018-2030年市场估计与预测
    • 依最终用途，2018-2030 年
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非

第六章竞争格局

  • 主要市场参与企业的近期趋势和影响分析
  • 供应商格局
    • 公司分类
    • 主要经销商和通路合作伙伴名单
    • 潜在客户/最终用户列表
  • 竞争动态
    • 公司市场占有率分析及市场定位
    • 竞争基准化分析
    • 战略地图
    • 热图分析
  • 公司简介/上市公司
    • 参与企业概况
Product Code: GVR-4-68040-527-4

Augmented Reality Packaging Market Growth & Trends:

The global augmented reality packaging market size is anticipated to reach USD 510.0 million by 2030 and is projected to expand at a CAGR of 6.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. The augmented reality (AR) packaging market is an emerging and transformative segment of the global packaging and digital marketing industries, defined by its ability to enhance consumer interaction, brand engagement, and product transparency. By integrating AR technology into packaging, companies can offer immersive experiences such as interactive product demonstrations, real-time ingredient traceability, and gamified promotional content. This innovation is gaining traction across multiple industries, including food & beverages, pharmaceuticals, cosmetics, and electronics, where brands seek to differentiate their products and build deeper consumer connections in an increasingly digital-first marketplace.

A key driver behind the expansion of the AR packaging market is the rising demand for interactive and data-driven consumer experiences. Traditional packaging serves a functional purpose, but AR-enabled packaging transforms it into an active engagement tool, delivering personalized content and value-added information with a simple scan. As smartphone penetration and 5G connectivity improve globally, brands are leveraging AR to provide dynamic storytelling, authentication features, and sustainability insights, aligning with evolving consumer expectations. Additionally, advancements in AI and cloud computing are enabling more seamless and scalable AR applications, allowing companies to implement cost-effective and high-impact digital packaging solutions that drive customer loyalty and brand differentiation.

The market players are focusing on various strategic initiatives such as mergers, acquisitions, and collaborations. For instance, in April 2024, Coca-Cola collaborated with Marvel on a global campaign called "Coca-Cola x Marvel: The Heroes" that spanned over 50 countries. The campaign included a TV commercial, digital collectibles, and an augmented reality (AR) experience. Specially designed Coca-Cola and Coca-Cola Zero Sugar packaging featured over 30 Marvel characters that came to life through AR when scanned.

Augmented Reality Packaging Market Report Highlights:

  • Based on end use, the food & beverages segment dominated the application segmentation and accounted for the largest revenue share of over 36.4% in 2024.
  • North America dominated the augmented reality packaging market. As AI and machine learning further optimize AR applications, brands in North America are leveraging this technology to boost sales and customer retention.
  • U.S. was the leading manufacturer of augmented reality packaging in the North America region and captured around 78% of the revenue market share in 2024 in this region.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Materials & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Insights
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. Augmented Reality Packaging Market Variables, Trends & Scope

  • 3.1. Global Augmented Reality Packaging Market Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Technology Overview
  • 3.4. Impact of Circular Economy
  • 3.5. Average Price Trend Analysis, 2018 to 2030 (USD/kg)
    • 3.5.1. Key Factors Influencing Pricing
  • 3.6. Regulatory Framework
    • 3.6.1. Policies and Incentive Plans
    • 3.6.2. Standards and Compliances
    • 3.6.3. Regulatory Impact Analysis
  • 3.7. Market Dynamics
    • 3.7.1. Market Driver Analysis
    • 3.7.2. Market Restraint Analysis
    • 3.7.3. Industry Challenges
  • 3.8. Porter's Five Forces Analysis
    • 3.8.1. Supplier Power
    • 3.8.2. Buyer Power
    • 3.8.3. Substitution Threat
    • 3.8.4. Threat from New Entrant
    • 3.8.5. Competitive Rivalry
  • 3.9. PESTEL Analysis
    • 3.9.1. Political Landscape
    • 3.9.2. Economic Landscape
    • 3.9.3. Social Landscape
    • 3.9.4. Technological Landscape
    • 3.9.5. Environmental Landscape
    • 3.9.6. Legal Landscape

Chapter 4. Augmented Reality Packaging Market: End Use Outlook Estimates & Forecasts

  • 4.1. Augmented Reality Packaging Market: End Use Movement Analysis, 2024 & 2030
    • 4.1.1. Food & Beverages
      • 4.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.2. Healthcare & Pharmaceuticals
      • 4.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.3. Personal Care & Cosmetics
      • 4.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.4. Others
      • 4.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Augmented Reality Packaging Market Regional Outlook Estimates & Forecasts

  • 5.1. Regional Snapshot
  • 5.2. Augmented Reality Packaging Market: Regional Movement Analysis, 2024 & 2030
  • 5.3. North America
    • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.3.3. U.S.
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.3.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.3.4. Canada
      • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.3.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.3.5. Mexico
      • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.3.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  • 5.4. Europe
    • 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.4.3. UK
      • 5.4.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.4.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.4.4. Germany
      • 5.4.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.4.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.4.5. France
      • 5.4.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.4.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.4.6. Italy
      • 5.4.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.4.6.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.4.7. Spain
      • 5.4.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.4.7.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  • 5.5. Asia Pacific
    • 5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.5.3. China
      • 5.5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.5.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.5.4. India
      • 5.5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.5.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.5.5. Japan
      • 5.5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.5.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.5.6. South Korea
      • 5.5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.5.6.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.5.7. Australia
      • 5.5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.5.7.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  • 5.6. Central & South America
    • 5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.6.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.6.3. Brazil
      • 5.6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.6.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.6.4. Argentina
      • 5.6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.6.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  • 5.7. Middle East & Africa
    • 5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.7.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.7.3. UAE
      • 5.7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.7.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.7.4. Saudi Arabia
      • 5.7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.7.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.7.5. South Africa
      • 5.7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.7.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)

Chapter 6. Competitive Landscape

  • 6.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 6.2. Vendor Landscape
    • 6.2.1. Company categorization
    • 6.2.2. List of Key Distributors and channel Partners
    • 6.2.3. List of Potential Customers/End-users
  • 6.3. Competitive Dynamics
    • 6.3.1. Company Market Share Analysis & Market Positioning
    • 6.3.2. Competitive Benchmarking
    • 6.3.3. Strategy Mapping
    • 6.3.4. Heat Map Analysis
  • 6.4. Company Profiles/Listing
    • 6.4.1. Participant's overview
    • 6.4.2. Financial performance
    • 6.4.3. Product benchmarking
      • 6.4.3.1. Vossle
      • 6.4.3.2. SmartTek Solutions.LLC
      • 6.4.3.3. Zappar
      • 6.4.3.4. FlippAR
      • 6.4.3.5. THIMM Group GmbH + Co. KG
      • 6.4.3.6. BrandXR
      • 6.4.3.7. PlugXR

List of Tables

  • Table 1 List of Abbreviations
  • Table 2 End Use market estimates and forecasts, 2018 - 2030 (USD Million)
  • Table 3 Food & Beverages market estimates and forecasts, by material, 2018 - 2030 (USD Million)
  • Table 4 Healthcare & Pharmaceuticals market estimates and forecasts, by material, 2018 - 2030 (USD Million)
  • Table 5 Personal Care & Cosmetics market estimates and forecasts, by material, 2018 - 2030 (USD Million)
  • Table 6 Others market estimates and forecasts, by material, 2018 - 2030 (USD Million)
  • Table 7 North America augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 8 North America augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 9 U.S. augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 10 U.S. augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 11 Canada augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 12 Mexico augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 13 Europe augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 14 Germany augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 15 UK augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 16 France augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 17 Italy augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 18 Spain augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 19 Asia Pacific augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 20 China augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 21 India augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 22 Japan augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 23 South Korea augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 24 Australia augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 25 Central & South America augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 26 Brazil augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 27 Argentina augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 28 Middle East Africa augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 29 Saudi Arabia augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 30 UAE augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 31 South Africa augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Market snapshot
  • Fig. 6 Segmental outlook- Plastic material, end use, and end use
  • Fig. 7 Competitive outlook
  • Fig. 8 Value chain analysis
  • Fig. 9 Market dynamics
  • Fig. 10 Porter's Analysis
  • Fig. 11 PESTEL Analysis
  • Fig. 12 Augmented Reality Packaging Market, by End Use: Key takeaways
  • Fig. 13 Augmented Reality Packaging Market, by End Use: Market share, 2024 & 2030
  • Fig. 14 Augmented Reality Packaging Market, by Region: Key takeaways
  • Fig. 15 Augmented Reality Packaging Market, by Region: Market share, 2024 & 2030