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统一通讯市场:2023-2028 年全球产业趋势、份额、规模、成长、机会与预测Unified Communications Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年全球统一通讯市场规模达1,070亿美元。展望未来,IMARC集团预计到2028年市场规模将达到2,760亿美元,2023-2028年复合年增长率(CAGR)为17%。对客户沟通管道的需求不断增长、协作数量不断增加以及远端工作的出现是推动市场的一些关键因素。
统一通讯(UC)是指将各种通讯管道、工具和技术整合到单一平台中的概念。这些平台为用户提供无缝、一致和全面的通讯体验,无论其位置或设备如何。他们的目标是改善员工、客户和合作伙伴之间的沟通和协作,从而提高生产力、效率和创新。此外,典型统一通讯解决方案的基本组件包括语音、视讯、讯息传递、状态和协作工具。语音通讯通常透过 IP 语音 (VoIP) 技术提供,该技术使语音通话能够透过网路而不是传统的电话线传输。另一方面,视讯通讯允许使用者举行虚拟会议、大会和网路研讨会,并具有萤幕共享、白板和文件共享等功能。此外,它们还透过减少对多种通讯工具和服务的需求来节省成本。借助统一平台,企业可以简化其通讯基础设施、降低维护和支援成本并简化计费流程。此外,它们还可以与其他业务应用程式(例如客户关係管理(CRM)系统)集成,以提供全面且统一的客户互动视图。
视讯会议需求不断增长主要推动了全球市场。随着差旅成本的上升和远端工作变得越来越普遍,视讯会议提供了一种经济高效的方式来连接团队和客户。统一通讯解决方案提供与视讯会议工具的无缝集成,使团队能够更轻鬆地在任何地方进行协作和连接,这对市场做出了贡献。同时,随着组织变得更加分散,团队在多个地点工作,越来越多的协作极大地支持了市场。由于统一通讯解决方案提供了行动优先的方法,因此使用户能够从任何装置存取所有通讯管道被认为是成长诱导因素。除此之外,云端服务因其众多优势(包括可扩展性、灵活性和成本效益)而广泛采用,正在对市场产生积极影响。除此之外,对电子邮件、电话、聊天和社群媒体等客户沟通管道不断增长的需求也推动了这项需求,以提供更个人化和反应迅速的客户体验。此外,统一通讯解决方案与人工智慧、机器学习和物联网 (IoT) 等其他技术的持续整合正在创造积极的市场前景。
The global unified communications market size reached US$ 107 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 276 Billion by 2028, exhibiting a growth rate (CAGR) of 17% during 2023-2028. The growing demand for customer communication channels, the increasing number of collaborations, and the emergence of remote working represent some of the key factors driving the market.
Unified communications (UC) refer to a concept that refers to the integration of various communication channels, tools, and technologies into a single platform. These platforms provide users with a seamless, consistent, and comprehensive communication experience, regardless of their location or device. They aim to improve communication and collaboration among employees, customers, and partners, leading to increased productivity, efficiency, and innovation. Additionally, the essential components of a typical UC solution include voice, video, messaging, presence, and collaboration tools. Voice communication is usually provided through voice over IP (VoIP) technology, which enables voice calls to be transmitted over the internet instead of traditional telephone lines. Video communication, on the other hand, allows users to hold virtual meetings, conferences, and webinars, with features, such as screen sharing, whiteboarding, and document sharing. Moreover, they also provide cost savings by reducing the need for multiple communication tools and services. With a unified platform, businesses can streamline their communication infrastructure, reduce maintenance and support costs, and simplify their billing processes. In addition, they can integrate with other business applications, such as customer relationship management (CRM) systems, to provide a comprehensive and unified view of customer interactions.
The escalating demand for video conferencing majorly drives the global market. As travel costs rise and remote work becomes more common, video conferencing offers a cost-effective way to connect teams and clients. UC solutions provide seamless integration with video conferencing tools, making it easier for teams to collaborate and connect from anywhere, which is contributing to the market. Along with this, the increasing number of collaborations is significantly supporting the market as organizations are becoming more distributed, with teams working across multiple locations. Since UC solutions provide a mobile-first approach, enabling users to access all communication channels from any device is considered as a growth-inducing factor. In addition to this, the widespread adoption of cloud services due to their numerous benefits, including scalability, flexibility, and cost-effectiveness, is positively influencing the market. Apart from this, the growing demand for customer communication channels, such as email, phone, chat, and social media to deliver a more personalized and responsive customer experience is also providing a thrust to the demand. Moreover, the rising integration of UC solutions with other technologies, such as artificial intelligence, machine learning, and the Internet of Things (IoT) is creating a positive market outlook.
IMARC Group provides an analysis of the key trends in each sub-segment of the global unified communications market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, product, organization size and end user.
Solution
Instant and Unified Messaging
Audio and Video Conferencing
IP Telephony
Others
Services
Professional Services
Managed Services
The report has provided a detailed breakup and analysis of the unified communications market based on the component. This includes solution (instant and unified messaging, audio and video conferencing, IP telephony, and others), and services (professional services and managed services). According to the report, solution (instant and unified messaging) represented the largest segment.
On-premises
Hosted
A detailed breakup and analysis of the unified communications market based on the product has also been provided in the report. This includes on-premises and hosted. According to the report, on-premises accounted for the largest market.
Small and Medium-sized Enterprises
Large Enterprises
The report has provided a detailed breakup and analysis of the unified communications market based on the organization size. This includes small and medium-sized enterprises, and large enterprises. According to the report, the large enterprises accounted for the largest market.
Enterprises
Education
Government
Healthcare
Others
A detailed breakup and analysis of the unified communications market based on the end user has also been provided in the report. This includes enterprises, education, government, healthcare, and others.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for unified communications. Some of the factors driving North America unified communications market included the rising remote workforce, continual technological advancements, and increasing business automation.
The report has also provided a comprehensive analysis of the competitive landscape in the global unified communications market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include 8x8 Inc., Avaya Holdings Corp., Cisco Systems Inc., GoTo (Citrix Systems Inc.), Huawei Technologies Co. Ltd., Microsoft Corporation, Mitel Networks Corporation, NEC Corporation (AT&T Inc.), Ringcentral Inc., Verizon Communications Inc. and Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson). Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.