市场调查报告书
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1291581
丰富的通信服务(RCS)市场:2023-2028年全球行业趋势、份额、规模、增长、机会和预测Rich Communication Services (RCS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球富通信服务(RCS)市场规模达到15.548亿美元。展望未来,IMARC集团预计,到2028年,市场规模将达到62.81亿美元,在2023-2028年期间表现出24.5%的增长率(CAGR)。
丰富的通信服务(RCS)是指运营商实施的基于文本的协议,它被设计为短信息服务(SMS)和多媒体信息服务(MMS)的替代品。它使用户能够创建群组聊天,发送附件,如图片和视频文件,获得阅读回执,并支持通过智能手机进行端到端加密。RCS提供了各种好处,如更有针对性的通信,以达到消费者,安全,更好的音频和视频流,一个应用程序的功能,以及改进的发件人验证。
RCS在各个行业垂直领域的广泛采用,如医疗保健、信息技术(IT)、酒店、娱乐和银行、金融服务和保险(BFSI)部门,是推动RCS市场增长的关键因素之一。与此相呼应,为促进下一代宽带移动服务而对长期评估(LTE)和IP多媒体子系统(IMS)的投资增加是另一个主要的增长诱导因素。此外,RCS在企业部门的点对点(P2P)信息传递、营销、竞选和广告策略中得到了广泛的应用,这也进一步促进了市场的增长。除此之外,主要参与者之间为推进RCS而进行的战略合作,以及全球移动通信系统协会(GSMA)为实现运营商服务的互操作性而实施的通用通信协议规范,都推动了市场的增长。其他因素,如5G网络的引入和RCS与一些技术解决方案的整合,如基于云、人工智能(AI)、长期演进语音(VO-LTE)和应用编程接口,以促进下一代消息和聊天机器人的互动,正在为全球市场创造一个积极的前景。
The global rich communication services (RCS) market size reached US$ 1,554.8 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 6,281.0 Million by 2028, exhibiting a growth rate (CAGR) of 24.5% during 2023-2028.
Rich communication services (RCS) refer to a carrier-implemented text-based protocol, which is designed as an alternative for short message services (SMS) and multimedia messaging services (MMS). It enables users to create group chats, send attachments, like images and videos files, get read receipts, and have support for end-to-end encryption through smartphones. RCS offers various benefits, such as higher-targeted communication to reach consumers, security, better streaming of audio and video, one app functionality, and improved sender verification.
The widespread adoption of RCS across various industrial verticals, such as healthcare, information technology (IT), hospitality, entertainment and banking, financial services, and insurance (BFSI) sector, is one of the key factors driving the RCS market growth. In line with this, the increasing investments in the long-term evaluation (LTE) and IP multimedia subsystem (IMS) for facilitating the next generation of broadband mobile services is acting as another major growth-inducing factor. Additionally, the RCS finds extensive application in the corporate sector for peer-to-peer (P2P) messaging, marketing, campaigning, and advertising strategies, which is further contributing to the market growth. Apart from this, the strategic collaborations between the key players for advancing RCS and the implementation of universal communication protocol specification by the global system for mobile communications association (GSMA) for enabling operator service interoperability are propelling the market growth. Other factors, such as the introduction of 5G network and the integration of RCS with several technological solutions, like cloud-based, artificial intelligence (AI), voice over long-term evolution (VO-LTE), and application programming interface, to promote the next-generation messaging and chatbot interaction, are creating a positive outlook for the market across the globe.
IMARC Group provides an analysis of the key trends in each sub-segment of the global rich communication services (RCS) market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on communication type, deployment mode, organization size, application and industry vertical.
A2P
P2A
P2P
Cloud-based
On-premises
Large Enterprises
Small and Medium-sized Enterprises
Rich Calls and Messaging
Cloud Storage
Marketing and Advertising Campaign
Content Delivery
Others
Healthcare
Retail and E-commerce
BFSI
IT and Telecom
Travel and Tourism
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, and ZTE Corporation.
Key Questions Answered in This Report
1. What was the size of the global rich communication services (RCS) market in 2022?
2. What is the expected growth rate of the global rich communication services (RCS) market during 2023-2028?
3. What are the key factors driving the global rich communication services (RCS) market?
4. What has been the impact of COVID-19 on the global rich communication services (RCS) market?
5. What is the breakup of the global rich communication services (RCS) market based on the deployment mode?
6. What is the breakup of the global rich communication services (RCS) market based on the organization size?
7. What is the breakup of the global rich communication services (RCS) market based on application?
8. What are the key regions in the global rich communication services (RCS) market?
9. Who are the key players/companies in the global rich communication services (RCS) market?