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市场调查报告书
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1402991

丰富的通讯服务：市场占有率分析、产业趋势/统计、2024年至2029年成长预测

Rich Communication Services - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

丰富的通讯服务市场规模预计到2024年为22.9亿美元，预计到2029年将达到71.2亿美元，在预测期内（2024-2029年）复合年增长率为25.37%。

丰富的通讯服务-市场-IMG1

主要亮点

  • 丰富通讯服务是一组协定和进阶讯息标准，可增强行动电话上安装的讯息传递应用程式的效能，以提供丰富的通讯服务。
  • 随着全球行动电话数量的增加，预计未来几年对优质通讯服务的需求将会成长。随着智慧型手机的普及，简讯通讯的需求不断增加。高通讯服务提供增强使用者通讯体验的功能，例如已读回执和群组聊天。丰富的通讯服务随着具有此类先进功能的智慧型手机的增加，讯息服务的采用预计将得到加强。
  • SMS 和 MMS 可能会被丰富的通讯服务完全取代。具有群组聊天、媒体共用、视讯通话、资讯共用等进阶功能的讯息。因此，行动电话用户的增加预计将对未来几年的市场成长产生重大影响。
  • 使用行动电话的用户数量的增加可能会推动通讯服务市场的强劲成长。行动电话服务用户是使用蜂窝技术订阅公共行动电话服务并向用户提供对公共交换电话网路PSTN的存取的人。预付费和后付费用户、类比和数位行动电话技术均符合资格。
  • 然而，端对端加密也有其局限性，来自Over-The-Top平台的竞争加剧，以及由于缺乏端到端加密而导致的互通性和隐私问题，这阻碍了丰富的通讯服务市场的成长。
  • 随着医疗保健组织和零售商寻求与客户和公众更有效地沟通，COVID-19 的爆发促使丰富的通讯服务和强大的商业讯息突然增加。丰富的通讯服务 COVID-19大流行增加了各种规模的客户体验策略的 A2P 通讯要求，服务需求前所未有地激增。

Rich communications services（丰富的通讯服务）市场趋势

行动服务以及 (VO-LTE) 技术的不断发展和采用证实了成长

  • 随着对丰富通讯服务的需求增加，语音语音演进 (LTEVO) 变得越来越普及，因为能够在发送带有图像的讯息的同时拨打电话和上网。
  • 智慧型手机和行动服务正在对每个职场产生重大影响。物联网（IoT）和人工智慧（AI）等最尖端科技的发展对此做出了贡献。我们将无论地点和时间如何使用通讯设备称为行动服务。由于行动装置和云端服务的普及，行动服务越来越多地被公司采用。
  • 行动解决方案提供优化的网路、轻鬆存取业务资讯以及更好的客户体验，从而提高生产力。丰富的通讯服务满足了组织对行动性和通讯多样性日益增长的需求。
  • 行动服务中丰富的通讯服务和讯息传递的好处有很多，例如透过 BYOD（自带设备）计划携带自己的设备时的文件共用。因此，对 VOLTE 和行动服务不断增长的需求推动了软体定义网路技术在安全企业环境中的使用。
丰富的通讯服务-市场-IMG2

北美占最大市场占有率

  • 该地区的 5G 网路普及很高，人工智慧和其他智慧连接设备的使用也越来越多。此外，对下一代讯息服务、聊天机器人和丰富的通讯服务的需求迅速增长，这些服务将客户服务趋势从对话式互动中转移出来，正在推动行动网路营运商(MNO) 采用为本地讯息传递管道开发的最新趋势。您有机会根据技术进步来配置您的服务。
  • 该地区丰富的通讯服务市场的成长预计将受到越来越多的公司采用丰富的通讯服务平台来进行广告宣传的推动，例如 Subway IP LLC 和 Express。这些公司发现，透过使用丰富的通讯服务 A2P（而不是 SMS宣传活动），客户参与有所提高。
  • 北美地区是全球简讯应用和智慧型手机普及最高的地区之一。 CTIA报告显示，2019年，99.7%的美国人口居住在第四代LTE覆盖的地区。此外，据爱立信称，到 2025 年，行动用户数量预计将达到 3.2 亿。
  • 此外，到 2025 年，预计北美 74% 的行动用户将由 5G 组成。 2019年，全部区域LTE安装率为91%。鑑于这一普及，我们相信该地区对各种智慧型手机通讯应用程式的需求将会很大。
  • 这一增长是该地区行动银行服务接受度不断提高的结果。丰富的通讯服务平台旨在为银行提供行动付款、新帐户开立、信用卡和签帐金融卡申请、分店和 ATM搜寻以及客户支援等功能。

丰富通讯服务（Rich Communication Services）产业概况

市场竞争形势依然温和，各公司正积极探索丰富的通讯服务领域所带来的众多机会。公司与科技公司和网路营运商建立策略合作伙伴关係，以利用先进的技术力并促进创新。

2023 年 2 月，沃达丰宣布了雄心勃勃的计划，将与Google在整个欧洲市场的合作伙伴关係扩大，涵盖行动讯息服务、Pixel 设备和沃达丰的电视平台。此次增强的合作伙伴关係将使沃达丰客户能够透过使用Google Jibe Cloud享受更丰富的讯息传递体验，从而加强沃达丰丰富通讯服务（Rich Communications Services）的实施。

2022 年 10 月，Sinch AB（发布）宣布将 KakaoTalk 频道整合到其 Conversation API 中。这项新增功能显着扩大了希望与世界各地消费者进行全通路对话的企业可用的沟通管道范围。扩展的管道现在包括 SMS、丰富的通讯服务、WhatsApp、Viber、Business、Facebook Messenger 以及现在的 KakaoTalk。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 市场范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买方议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • 产业相关人员分析
  • 评估 COVID-19 对丰富的通讯服务市场的影响

第五章市场动态

  • 市场驱动因素
    • 广告行销领域投资
    • 与 Android 手机相关的最新发展可实现丰富的通讯服务讯息传递，普及正在迅速提高。
    • 与服务提供者直接合作
    • 持续努力规范 OTT 讯息传递也将创造新的机会。
    • 与 (VO-LTE) 技术相关的行动服务的不断开发和采用将表明增长。
  • 市场抑制因素
    • 由于缺乏端对端加密而导致互通性和隐私问题

第 6 章 丰富通讯服务讯息传递时间表与实施

  • 丰富通讯服务的演进
  • 目前使用案例和实施研究
    • 巴克莱银行和 HDFC 银行专注于转向丰富的通讯服务以提高客户参与
    • Virgin Trains 和 JR 公司为旅游业的客户支援引入丰富的通讯服务
    • 谷歌在欧洲主要国家推出丰富的通讯服务，绕过当地营运商支持
  • 主要用途

第七章 引进丰富通讯业务对原生简讯的影响分析

  • 2016 年至 2021 年 A2P SMS 与 OTT 讯息传递细分
  • A2P 占数位广告总收入的份额
  • P2P形势的预期变化

第八章市场区隔

  • 最终用户
    • BFSI
    • 媒体和娱乐
    • 旅游/酒店业
    • 零售
    • 医疗保健
    • 其他最终用户
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区 中东/非洲

第9章竞争形势

  • 公司简介
    • Telefonaktiebolaget LM Ericsson
    • Google LLC
    • Huawei Technologies Co Ltd
    • Mavenir Systems
    • Samsung Electronics Co Ltd
    • ZTE Corporation
    • Global Message Services
    • Sinch AB
    • Juphoon System Software Co Ltd
    • Summit Tech
    • AT&T Inc
    • T-Mobile USA Inc
    • Verizon Wireless
    • SK Telecom Co Ltd
    • Telstra Corporation Limited
    • Vodafone Group PLC

第10章：主要跨国公司丰富的通讯服务蓝图

第十一章市场展望

简介目录
Product Code: 46882
Rich Communication Services - Market - IMG1

The Rich Communication Services Market size is estimated at USD 2.29 billion in 2024, and is expected to reach USD 7.12 billion by 2029, growing at a CAGR of 25.37% during the forecast period (2024-2029).

Key Highlights

  • Rich communication services is a set of protocols and advanced messaging standards to enhance the performance of message applications that are installed in mobile phones, which provide rich communication services.
  • The demand for premium communication services is expected to grow in the coming years as the number of mobile phones increases worldwide. Demand for SMS communication is increasing due to the rising use of smartphones. High communications services offer features to enhance the user's experience of communicating, such as read receipt and group chat. The adoption of RCS messaging services is expected to be strengthened by the increasing number of smartphones with such advanced features.
  • SMS and MMS are supposed to be completely replaced by RCS. Messages with advanced features such as group chat, media sharing, video call, or location sharing. Therefore, a significant influence on market growth in the coming years is expected to be the increased uptake of mobile phone subscribers.
  • The strong growth in the telecommunications services market is likely to be driven by increased subscribers, who are increasingly adopting cell phones. A mobile service subscriber is an agreement for a public mobile phone service using cellular technologies to provide users with access to the switched Public Telephone Network PSTN. Both prepaid and postpaid subscribers are covered by this provision, as well as Analog and Digital mobile technologies.
  • However, limited end-to-end encryption and increasing competition by over-the-top platforms, along with Interoperability and Privacy concerns due to lack of end-to-end encryption, hinder the rich communication services market growth.
  • As healthcare organizations and retailers seek more effective communication with customers and the public, the COVID-19 outbreak prompted a sudden increase in rich communications services and powerful commercial messages. As the demand for RCS services is growing more rapidly than it has ever been before, the COVID-19 pandemic increased A2P communication requirements in customer experience strategies of all sizes.

Rich Communication Services (RCS) Market Trends

Increasing Development and Adoption of Mobility Service Along with (VO-LTE) Technology to Witness the Growth

  • The growing demand for rich communication services due to its benefits, such as the simultaneous use of calls and web surfing while sending messages with images, is a result of an increasing uptake of voice over long-term evolution (LTEVO).
  • Smartphones and mobility services are having a profound effect in every workplace. The development of cutting-edge technologies such as the Internet of Things (IoT) and artificial intelligence (AI) has contributed to this. The use of communication devices at any location and time shall be referred to as mobility services. Mobility services are becoming more and more widely adopted by enterprises, thanks to their widespread use of mobility devices and cloud services.
  • Mobility solutions offer an optimized network, easy access to business information, and better customer experiences in order to improve productivity. Rich communication services meet the growing need for mobility and diversity of communication in organizations.
  • The benefits of rich communication service messaging in mobility services, e.g., file sharing when you bring your own device through the bring-your-own-device (BYOD) program, are many. Consequently, the use of software-defined networking technologies in secured enterprise environments is driven by a growing demand for VOLTE along with mobility services.
Rich Communication Services - Market - IMG2

North America to Hold the Largest Market Share

  • In this region, owing to the high network penetration of 5G and the growing use of artificial intelligence & other smart connected devices. Moreover, the surge in need for next-generation messaging service, chatbots shifting the inclination of customer service from conversational interactions, and rich communication service provide opportunities for mobile network operators (MNOs) to set up service on the latest technical advances being developed for the native messaging channel.
  • The growth of the market for high communication services in this region is expected to be driven by an increase in the number of businesses adopting RCS platforms, like Subway IP LLC and Express, which are running their advertising campaigns. These companies have seen an increase in their customer engagement through the use of rich communication services, A2P, as opposed to SMS campaigns.
  • North American region to one of the highest penetration of SMS applications and smartphones and users in the world. CTIA reported that 99.7% of the American population lived in areas with fourth-generation LTE coverage in 2019; also, the number of mobile subscriptions was estimated to reach 320 million by 2025, according to Ericsson.
  • Furthermore, in 2025, 74% of North America's mobile subscriptions are projected to be made up of 5G. In 2019, there were 91% LTE installations across the region. In view of this adoption rate, a considerable demand for various smartphone communication applications will be generated in the region.
  • This growth is a result of the increasing acceptance of mobile banking services within the region. Rich communication service platforms are designed to provide banks with functionalities such as mobile payments, opening new accounts, applying for credit or debit cards, searching branches and ATMs, and customer support.

Rich Communication Services (RCS) Industry Overview

The competitive landscape within the market remains moderate, with companies actively exploring the numerous opportunities presented by the rich communication services sector. Organizations are forging strategic partnerships with technology firms and network operators to harness advanced technological capabilities and foster innovation.

In February 2023, Vodafone unveiled its ambitious plans to extend its collaboration with Google across the European market, encompassing mobile messaging services, Pixel devices, and Vodafone's TV platform. This enhanced partnership will enable Vodafone customers to relish enriched messaging experiences through the utilization of Google Jibe Cloud, which will empower Vodafone's implementation of Rich Communications Services (RCS).

In October 2022, Sinch AB (publ) announced the integration of the KakaoTalk channel into its Conversation API. This addition significantly broadens the array of communication channels available for enterprises seeking to engage in omnichannel conversations with their global consumer base. The extended channels now encompass SMS, RCS, WhatsApp, Viber, Business, Facebook Messenger, and the latest inclusion, KakaoTalk.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the market

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Stakeholder Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the RCS Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Investments in the field of advertising and marketing
    • 5.1.2 Recent developments associated with Android phones enabling RCS messaging to rapidly drive adoption
    • 5.1.3 Direct Association of the Service Providers
    • 5.1.4 Ongoing efforts to regulate OTT messaging to also open up new opportunities
    • 5.1.5 Increasing Development and Adoption of Mobility Service Along with (VO-LTE) Technology to Witness the Growth
  • 5.2 Market Restraints
    • 5.2.1 Interoperability and Privacy concerns due to lack of end-to-end encryption

6 RCS MESSAGING � TIMELINE and IMPLEMENTATION

  • 6.1 Evolution of RCS
  • 6.2 Current use-cases and implementation studies
    • 6.2.1 Barclays & HDFC Banks focus on switching to RCS to drive customer engagement
    • 6.2.2 Virgin Trains and Japan Railway company launch RCS to provide customer support in the travel industry
    • 6.2.3 Google bypasses local operator support to launch RCS in major European countries
  • 6.3 Major Applications

7 ANALYSIS ON THE IMPACT OF RCS ADOPTION ON NATIVE SMS

  • 7.1 Breakdown of A2P SMS and OTT Messaging for 2016-2021
  • 7.2 Share of A2P of the overall Digital Advertising revenue
  • 7.3 Anticipated changes in the P2P landscape

8 MARKET SEGMENTATION

  • 8.1 End-User
    • 8.1.1 BFSI
    • 8.1.2 Media and Entertainment
    • 8.1.3 Travel and Hospitality
    • 8.1.4 Retail
    • 8.1.5 Healthcare
    • 8.1.6 Other End-User verticals
  • 8.2 Geography
    • 8.2.1 North America
    • 8.2.2 Europe
    • 8.2.3 Asia Pacific
    • 8.2.4 Rest of the World

9 COMPETITIVE LANDSCAPE

  • 9.1 Company Profiles*
    • 9.1.1 Telefonaktiebolaget LM Ericsson
    • 9.1.2 Google LLC
    • 9.1.3 Huawei Technologies Co Ltd
    • 9.1.4 Mavenir Systems
    • 9.1.5 Samsung Electronics Co Ltd
    • 9.1.6 ZTE Corporation
    • 9.1.7 Global Message Services
    • 9.1.8 Sinch AB
    • 9.1.9 Juphoon System Software Co Ltd
    • 9.1.10 Summit Tech
    • 9.1.11 AT&T Inc
    • 9.1.12 T-Mobile USA Inc
    • 9.1.13 Verizon Wireless
    • 9.1.14 SK Telecom Co Ltd
    • 9.1.15 Telstra Corporation Limited
    • 9.1.16 Vodafone Group PLC

10 RCS ROADMAP FOR MAJOR MNOS

11 MARKET OUTLOOK