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市场调查报告书
商品编码
1427198

丰富的通讯服务全球市场规模、份额、成长分析、按通讯类型、按行业 - 2023-2030 年产业预测

Global Rich Communication Services Market Size, Share, Growth Analysis, By Communication Type(A2P, P2A), By Vertical(Retail, Media & Entertainment) - Industry Forecast 2023-2030
出版日期: | 出版商: SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

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简介目录

2022年全球丰富通讯服务市场规模预估为72亿美元，从2023年的84.7亿美元成长到2031年的309.7亿美元，预测期间（2024-2031年）复合年增长率为17.6%。成长为美元。

全球丰富通讯服务（RCS）市场是指超越传统通讯的高级通讯服务。 RCS 旨在透过引入高品质媒体共用、群组通讯、已读回执和互动式内容等增强功能来提供更具吸引力的沟通体验。在行动网路营运商和设备製造商的支持下，RCS可望提高行动装置的通讯能力。 RCS 市场的目的是透过通讯服务改变和增强通讯。 RCS 力求透过提供动态的互动式通讯体验来克服传统 SMS通讯在多媒体和互动功能方面的限制。市场参与企业努力使用户能够共用高解析度照片和影片、参与多媒体群聊并享受跨不同装置和网路的无缝通讯。有多个因素推动 RCS 市场的成长。首先，消费者对更丰富的通讯体验不断增长的需求正在推动 RCS 的采用，满足对更多互动式通讯的期望。然而，RCS 市场也面临挑战，包括其分散性。行动网路营运商和设备製造商实施方面的差异可能会导致互通性问题。他们也面临一些挑战，例如向用户宣传 RCS 的优势以及与 Over-The-Top(OTT)通讯应用程式竞争。儘管面临挑战，RCS 市场仍存在巨大的成长和创新机会。行动网路营运商和设备製造商共同努力标准化和普及RCS，有可能将其打造为广泛接受的通讯标准。服务提供者有机会提供针对特定行业和客户需求量身定制的付加RCS 服务。全球RCS市场旨在彻底改变通讯服务并提供更丰富、更具互动性的沟通体验。儘管面临市场碎片化和OTT应用竞争等挑战，但由于消费者需求不断增长以及行动网路营运商和设备製造商的支持，该市场潜力巨大。透过正确的策略，RCS 市场可以利用全球成长、创新和改善通讯体验的机会。

采用自上而下和自下而上的方法来估计和检验全球丰富的通讯服务市场的规模，并估计其他各个相关子市场的规模。用于估计市场规模的调查方法包括以下细节：用于确定市场主要参与者的二次研究，用于确定各自区域的市场占有率的主要和二次研究。整个过程包括研究主要企业的年度和财务报告以及广泛的采访，以获得执行长、副总裁、董事和行销负责人等行业领导者的重要见解。所有股份比率和细分均使用二手资讯确定并使用主要资讯检验。本研究涵盖的所有可能影响市场的参数都经过详细考虑，并透过初步研究检验并进行分析，以获得最终的定量和定性资料。

全球丰富的通讯服务市场細項分析

全球丰富的通讯服务市场根据通讯类型、行业和地区进行细分。按组件划分，市场分为 A2P、P2A 和 P2P。按行业划分，可分为零售、媒体和娱乐、BFSI、医疗保健、旅游和旅游等。依地区划分，分为北美、欧洲、亚太地区、中东/非洲、拉丁美洲。

全球丰富的通讯服务市场的驱动因素

随着智慧型手机在世界各地的普及，RCS 的使用不断增加。随着越来越多的人使用智慧型手机，对 RCS 提供的增强通讯功能（例如通讯、群组聊天和文件共用）的需求不断增长。印度和中国等新兴国家的智慧型手机普及不断上升，导致对 RCS 服务的需求增加。

企业正在认识到与客户进行个人化、双向沟通的重要性。 RCS 提供先进的通讯功能，例如互动式按钮、轮播和回覆提案，使企业能够以更动态、更有吸引力的方式与客户互动。这种增强的客户参与可以提高品牌忠诚度并提高转换率。零售、电子商务和银行等行业的公司依靠 RCS 来增强其客户传播策略。

全球丰富的通讯服务市场的限制因素

确保各种 RCS 平台和行动网路营运商之间的互通性是一项挑战。产业内的标准化和协作对于确保不同网路和装置之间的无缝通讯至关重要。缺乏互通性可能会阻碍 RCS 的普及并限制其成长前景。

鑑于透过 RCS 进行的敏感资讯交换不断增加，资料隐私和安全性成为重要的考虑因素。保护用户资料的隐私和安全对于在用户和企业之间建立信任至关重要。如果发生资料外洩或隐私问题，RCS 服务的采用可能会受到不利影响。

全球丰富的通讯服务市场趋势

将聊天机器人和虚拟助理等人工智慧技术整合到 RCS 平台中的运动日益盛行。人工智慧驱动的聊天机器人使企业能够自动化客户互动、提供即时支援并提供个人化建议。这种整合有助于改善客户体验并提高业务效率。

富媒体内容，包括图像、影片和互动元素，正在成为 RCS通讯的一个组成部分。即时发送和接收富媒体讯息的能力有助于提供更具吸引力和身临其境的沟通体验。这一趋势为企业透过视觉吸引力的内容展示其产品和服务创造了新的机会。

目录

  • 执行摘要
  • 调查方法
  • 母市场分析
  • 主要市场考察
    • 技术分析
    • 价格分析
    • 供应链分析
    • 价值链分析
    • 市场生态系统
    • 智慧财产权分析
    • 贸易分析
    • Start-Ups分析
    • 原料分析
    • 创新矩阵
    • 研发线产品分析
    • 总体经济指标
    • 主要投资分析
    • 关键成功因素
    • 竞争程度
  • 市场动态及展望
    • 市场动态
      • 促进因素
      • 机会
      • 抑制因素
      • 任务
    • 监管形势
    • 波特的分析
    • 对未来中断的特殊考虑
  • 丰富通讯服务的全球市场：按通讯类型
    • 市场概况
    • A2P
    • P2A
    • P2P
  • 丰富通讯服务的全球市场：依产业分类
    • 市场概况
    • 零售
    • 媒体和娱乐
    • BFSI
    • 卫生保健
    • 旅行和旅游
    • 其他的
  • 丰富通讯服务的全球市场规模：按地区划分
    • 市场概况
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 西班牙
      • 法国
      • 英国
      • 其他欧洲国家地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 其他拉丁美洲地区
    • 中东和非洲 (MEA)
      • 海湾合作委员会国家
      • 南非
      • 其他中东/非洲地区
  • 竞争形势
    • 前5名企业对比
    • 主要企业市场定位（2021年）
    • 主要市场参与者所采取的策略
    • 关键成功策略
    • 近期市集活动
    • 主要企业市场占有率（2021年）
  • 主要企业简介
    • AT&T（US）
    • Deutsche Telekom（Germany）
    • Google（US）
    • Huawei Technologies（China）
    • Mavenir Systems（US）
    • NTT DoCoMo（Japan）
    • Orange（France）
    • Samsung（South Korea）
    • SK Telecom（South Korea）
    • Vodafone（UK）
    • China Mobile（China）
    • Verizon（US）
    • TATA Communications（India）
    • Ericsson（Sweden）
    • RIM（Canada）
    • SoftBank（Japan）
    • Telstra（Australia）
    • Telenor（Norway）
    • KDDI（Japan）
    • O2（UK）
简介目录
Product Code: SQMIG45A2119

Global Rich Communication Services Market size was valued at USD 7.20 Billion in 2022 and is poised to grow from USD 8.47 Billion in 2023 to USD 30.97 Billion by 2031, at a CAGR of 17.6% during the forecast period (2024-2031).

The global rich communication services (RCS) market refers to an advanced messaging service surpassing traditional SMS messaging. RCS introduces enhanced features like high-quality media sharing, group messaging, read receipts, and interactive content, aiming to provide a more engaging communication experience. Supported by mobile network operators and device manufacturers, RCS holds promise in improving communication capabilities on mobile devices. The purpose of the RCS market is to transform and enhance communication through messaging services. Traditional SMS messaging has limitations in multimedia capabilities and interactive features, which RCS aims to overcome by offering a dynamic and interactive messaging experience. The market endeavors to enable users to share high-resolution photos and videos, participate in multimedia group chats, and enjoy seamless messaging across different devices and networks. Several factors drive RCS market growth. Firstly, the increasing consumer demand for richer messaging experiences fuels the adoption of RCS, meeting expectations for more interactive communication. However, challenges exist in the RCS market, including its fragmented nature. Different implementations by mobile network operators and device manufacturers may lead to interoperability issues. The market also faces challenges such as educating users about RCS benefits and overcoming competition from over-the-top (OTT) messaging applications. Despite challenges, the RCS market presents significant opportunities for growth and innovation. Collaboration among mobile network operators and device manufacturers to standardize and promote RCS could establish it as a widely accepted messaging standard. Service providers have the opportunity to offer value-added RCS services tailored to specific industries or customer needs. The global RCS market aims to revolutionize messaging services, offering a richer and more interactive communication experience. While facing challenges like fragmentation and competition from OTT apps, the market holds substantial potential driven by increasing consumer demand and support from mobile network operators and device manufacturers. With the right strategies, the RCS market can capitalize on opportunities for growth, innovation, and improved communication experiences worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rich Communication Services Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Rich Communication Services Market Segmental Analysis

Global rich communication services market is segmented on the basis of communication type, vertical, and region. By component, the market is segmented into A2P, P2A, and P2P. By Vertical, the market is segmented into retail, media & entertainment, BFSI, healthcare, travel & tourism, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Rich Communication Services Market

The widespread adoption of smartphones globally has led to an increased utilization of RCS. With more people having access to smartphones, there is a growing demand for the enhanced communication features offered by RCS, including multimedia messaging, group chats, and file sharing. The rising smartphone penetration in emerging economies like India and China is contributing to the increased demand for RCS services.

Businesses are increasingly acknowledging the significance of personalized and interactive communication with their customers. RCS offers advanced messaging capabilities, such as interactive buttons, carousels, and suggested replies, allowing businesses to engage with their customers in a more dynamic and compelling manner. This enhanced customer engagement results in improved brand loyalty and increased conversion rates. Companies across various industries, including retail, e-commerce, and banking, are leveraging RCS to enhance their customer communication strategies.

Restraints in the Global Rich Communication Services Market

Ensuring interoperability among various RCS platforms and mobile network operators presents a challenge. Standardization and collaboration within the industry are crucial to guarantee seamless communication across different networks and devices. The absence of interoperability has the potential to impede the widespread adoption of RCS and constrain its growth prospects.

Given the heightened exchange of sensitive information through RCS, data privacy and security emerge as critical considerations. Safeguarding the privacy and security of user data is vital to establish trust among users and businesses. Any instances of data breaches or privacy concerns can adversely affect the adoption of RCS services.

Market Trends of the Global Rich Communication Services Market

The integration of AI technologies, including chatbots and virtual assistants, with RCS platforms is gaining traction. AI-powered chatbots allow businesses to automate customer interactions, offer instant support, and deliver personalized recommendations. This integration contributes to an enhanced customer experience and increased operational efficiency.

Rich media content, encompassing images, videos, and interactive elements, is becoming an essential component of RCS messaging. The capability to send and receive rich media messages in real-time facilitates a more engaging and immersive communication experience. This trend creates novel opportunities for businesses to showcase their products and services through visually appealing content.

Table of Contents

  • Executive Summary
    • Market Overview
    • Wheel of Fortune
  • Research Methodology
    • Information Procurement
    • Secondary & Primary Data Sources
    • Market Size Estimation
    • Market Assumptions & Limitations
  • Parent Market Analysis
    • Market Overview
    • Market Size
    • Market Dynamics
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Key Market Insights
    • Technology Analysis
    • Pricing Analysis
    • Supply Chain Analysis
    • Value Chain Analysis
    • Ecosystem of the Market
    • IP Analysis
    • Trade Analysis
    • Startup Analysis
    • Raw Material Analysis
    • Innovation Matrix
    • Pipeline Product Analysis
    • Macroeconomic Indicators
    • Top Investment Analysis
    • Key Success Factor
    • Degree of Competition
  • Market Dynamics & Outlook
    • Market Dynamics
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
    • Regulatory Landscape
    • Porters Analysis
      • Competitive rivalry
      • Threat of Substitute Products
      • Bargaining Power of Buyers
      • Threat of New Entrants
      • Bargaining Power of Suppliers
    • Skyquest Special Insights on Future Disruptions
      • Political Impact
      • Economic Impact
      • Social Impact
      • Technical Impact
      • Environmental Impact
      • Legal Impact
  • Global Rich Communication Services Market by Communication Type
    • Market Overview
    • A2P
    • P2A
    • and P2P
  • Global Rich Communication Services Market by Vertical
    • Market Overview
    • Retail
    • Media & Entertainment
    • BFSI
    • Healthcare
    • Travel & Tourism
    • and Others
  • Global Rich Communication Services Market Size by Region
    • Market Overview
    • North America
      • USA
      • Canada
    • Europe
      • Germany
      • Spain
      • France
      • UK
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia-Pacific
    • Latin America
      • Brazil
      • Rest of Latin America
    • Middle East & Africa (MEA)
      • GCC Countries
      • South Africa
      • Rest of MEA
  • Competitive Landscape
    • Top 5 Player Comparison
    • Market Positioning of Key Players, 2021
    • Strategies Adopted by Key Market Players
    • Top Winning Strategies
      • By Development
      • By Company
      • By Year
    • Recent Activities in the Market
    • Key Companies Market Share (%), 2021
  • Key Company Profiles
    • AT&T (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Deutsche Telekom (Germany)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Google (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Huawei Technologies (China)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Mavenir Systems (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • NTT DoCoMo (Japan)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Orange (France)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Samsung (South Korea)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • SK Telecom (South Korea)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Vodafone (UK)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • China Mobile (China)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Verizon (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • TATA Communications (India)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Ericsson (Sweden)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • RIM (Canada)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • SoftBank (Japan)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Telstra (Australia)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Telenor (Norway)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • KDDI (Japan)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • O2 (UK)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments