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眼动追踪市场:2023-2028 年全球产业趋势、份额、规模、成长、机会与预测Eye Tracking Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年全球眼动追踪市场规模达到8.862亿美元。展望未来, IMARC Group预计到2028年市场规模将达到37.501亿美元,2022-2028年复合年增长率(CAGR)为27.2%。对消费者行为洞察的日益增长的需求、医疗保健利用率的提高以及研发活动投资的增加是推动市场发展的一些关键因素。
眼动追踪是分析和监控眼球运动、注视和注视的过程。它依靠不可见的近红外光和高清摄影机来投射光线并记录多种眼睛功能,例如眨眼、忽略、注视以及瞳孔对刺激的其他反应。它可以研究个人行为,透过识别需要改进的领域来改善产品、网站和应用程式的体验。它有助于诊断和治疗阅读障碍、自闭症和精神分裂症等疾病。此外,它还有助于评估视力障碍并指导干预措施的发展。因此,它在全球的心理学研究、包装设计、医疗保健、零售、智慧安全系统、汽车和消费性电子产品中得到了广泛的应用。
蓬勃发展的电子商务产业,加上眼动仪的广泛使用,透过分析个人浏览产品的时间来深入了解消费者行为,目前是对全球市场产生正面影响的关键因素之一。此外,眼动追踪技术(例如光学眼动追踪(OET)和眼电描记术(EOG))在客观确定士兵疲劳程度并预防伤害和事故方面的日益增长的应用正在创造良好的市场前景。除此之外,人工智慧(AI)、机器学习(ML)、虚拟实境(VR)和扩增实境(AR)等先进技术与眼动仪的整合正在推动市场的成长。除此之外,眼动仪也用于监狱管理系统,用于识别个人和其他安全目的,这推动了市场的成长。此外,眼球追踪广泛应用于基于眼球运动的观察来研究不同的医疗状况,例如神经和精神疾病,这为认知处理提供了见解。这与越来越多地采用眼动追踪来研究不同的医疗状况相结合,正在加强市场的成长。除此之外,对研发(R&D)活动的广泛投资以及越来越多地利用眼动追踪来帮助研究人员回放事件并分析个人对不同物体的体验正在刺激全球市场的成长。
The global eye tracking market size reached US$ 886.2 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,750.1 Million by 2028, exhibiting a growth rate (CAGR) of 27.2% during 2022-2028. The growing need for gaining insights into consumer behavior, increasing utilization in healthcare, and rising investments in research and development activities represent some of the key factors driving the market.
Eye tracking is the process of analyzing and monitoring eye movement, gaze, and fixations. It relies on invisible near-infrared light and high-definition cameras to project light and record multiple eye functions, such as blinking, ignoring, looking, and other reactions of the pupil to stimuli. It enables studying of individual behavior to improve the experience of products, websites, and applications by identifying areas of improvement. It assists in the diagnosis and treatment of medical conditions, such as dyslexia, autism, and schizophrenia. Moreover, it helps in assessing visual impairments and guides the development of interventions. As a result, it finds extensive applications in psychological research, packaging designs, healthcare, retail, intelligent security systems, automotive, and consumer electronics across the globe.
The burgeoning e-commerce industry, coupled with extensive utilization of eye trackers for gaining insights into consumer behavior by analyzing the amount of time an individual spends on browsing a product, currently represents one of the key factors positively influencing the market across the globe. In addition, the growing applications of eye tracking technologies, such as optical eye tracking (OET) and electrooculography (EOG), in objectively determining fatigue in soldiers and preventing injuries and accidents is creating a favorable market outlook. Apart from this, the integration of advanced technologies, such as artificial intelligence (AI), machine learning (ML), virtual reality (VR), and augmented reality (AR), with eye trackers are bolstering the growth of the market. In addition to this, eye trackers are employed in prison management systems for identifying individuals and other security purposes, which is fueling the market growth. Furthermore, eye tracking is widely employed in studying different medical conditions, such as neurological and psychiatric disorders, based on the observation of eye movements, which provide insights into cognitive processing. This, in confluence with the increasing adoption of eye tracking to study different medical conditions, is strengthening the market growth. Besides this, extensive investments in research and development (R&D) activities and increasing utilization of eye tracking to facilitate researchers to play back events and analyze the experience of individuals with different objects are stimulating the growth of the market around the world.
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye tracking market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, component, location and application.
Eye Attached Tracking
Optical Tracking
Electrooculography
The report has provided a detailed breakup and analysis of the eye tracking market based on the type. This includes eye attached tracking, optical tracking, and electrooculography. According to the report, optical tracking represented the largest segment.
Hardware
Software
A detailed breakup and analysis of the eye tracking market based on the component has also been provided in the report. This includes hardware and software. According to the report, hardware accounted for the largest market share.
Remote
Mobile
A detailed breakup and analysis of the eye tracking market based on the location has also been provided in the report. This includes remote and mobile. According to the report, remote accounted for the largest market share.
Healthcare
Retail
Research
Automotive
Consumer Electronics
Others
A detailed breakup and analysis of the eye tracking market based on the application has also been provided in the report. This includes healthcare, retail, research, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for eye tracking. Some of the factors driving the North America eye tracking market included the technological advancements, extensive research and development activities, advanced security, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global eye tracking market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd., Tobii AB., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.