市场调查报告书
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3D 眼动追踪软件全球市场规模、份额、行业趋势分析报告:按类型、按应用(科学研究、营销/用户研究、行业/人类绩效)、按行业、按地区、展望和预测,2022-2028 年Global 3D Eye Tracking Software Market Size, Share & Industry Trends Analysis Report By Type, By Application (Scientific Research, Marketing & User Research, and Industry & Human Performance), By Industry, By Regional Outlook and Forecast, 2022 - 2028 |
3D 眼动追踪软件的全球市场规模预计到 2028 年将达到 6.655 亿美元,预测期内復合年增长率为 25.7%。
近年来,眼动仪已成为市场研究不可或缺的一部分。 一般来说,来自这些设备的数据可以改善公司的离线和在线业务组织。 3D 眼动追踪软件的技术创新使评估对特定品牌、产品和关键信息的关注程度成为可能。 此外,它还用于判断商店的导航难易程度。
因此,眼动追踪可为组织提供重要信息。 3D 眼动追踪软件的市场预测支持货架注意力分析,无需校准即可计算浏览量和聚焦点。 零售商和其他营销组织可以利用这些数据为其零售客户开发创新的销售和购物方法。
COVID-19 影响分析
3D 眼动追踪软件的销售额与汽车、零售和研究等终端行业的需求成正比。 COVID-19 流行病导致的进出口限制、边境关闭和供应链中断对零售 3D 眼动追踪软件市场产生了负面影响。 COVID-19 大流行停止了眼动追踪行业的扩张步伐。 关键家电、零售、汽车和製造停工影响了产品需求。 然而,一旦基于 COVID-19 的法规得到放鬆,市场预计将出现增长,因为关键最终用途行业的使用量将激增,从而帮助市场復苏。
市场增长因素
零售业中的 3D 眼动追踪
视觉注意力数据最容易通过 3D 眼动追踪获得。 在零售研究的背景下,视觉注意力表示客户的内在兴趣。 眼动追踪可以告诉您买家关註一件商品需要多长时间,他们扫视了多少次,以及他们盯着一件商品平均花费的时间。 一般来说,他们倾向于购买他们评论时间最长和频率最高的商品。 眼动追踪还可以检查兴趣、感知和意图的流动。 3D 眼动追踪正在零售业中用于分析消费者行为并提供更好的产品和服务,这有望推动市场增长。
汽车眼动追踪
汽车领域的 3D 眼动追踪技术用于提高道路安全。 视线识别将解决人车交互的两大难题。 除了在半自动驾驶车辆中监控和启用协调交接外,汽车安全部门对安全问题的日益关注使得有必要检测辅助人员的注意力。 未来,将有可能使用带有深度传感器的摄像头持续检查服务商的集中度。 跟踪程序使用来自相机的数据来评估协调员的注意力。 因此,使用 3D 眼动追踪软件等尖端技术来优化车辆性能和安全性将推动市场扩张。
市场製约因素
3D 眼动追踪问题
眼球追踪技术仅记录眼球运动这一事实是第三个挑战。 为了有效地解释记录的内容,眼动追踪技术必须与其他数据收集方法相结合。 例如,评估消费者购买意愿的李克特量表可以用来了解消费者在选择是否购买产品时视觉检查和考虑的信息增加。 然而,这些数据可能难以解释,因为视觉注意力并不是影响客户行为的唯一因素。 因此,与 3D 眼动追踪设备相关的缺点预计会阻碍市场增长。
按类型划分的前景
按类型划分,3D 眼动追踪软件市场分为移动系统、远程眼动追踪和塔式眼动追踪。 移动系统部分将在 2021 年以最大的收入份额主导 3D 眼动追踪软件市场。 这是由于它涉及可穿戴设备,通常是眼动追踪眼镜和头带。 记录场景和用户视野的相机和镜子放置在一隻或两隻眼睛的前面。 现代移动设备不能被束缚,允许在与日常生活更相关的环境中进行调查,例如运动、汽车和模拟器的使用、电机控制和步态的评估以及田径运动。
使用展望
按应用划分,3D 眼动追踪软件市场分为科学研究、营销/用户研究和行业/人类绩效。 2021 年,工业和人类绩效部门在 3D 眼动追踪软件市场取得了可喜的增长率。 这是因为眼动追踪让用户可以更细緻地了解组织的运营情况,帮助他们发现改进程序、减少错误和消除浪费的方法。 通过使用眼动追踪,可以获得对组织内部操作的更详细了解,这有望改进程序、减少错误并消除浪费。
行业展望
按行业划分,3D 眼动追踪软件市场分为消费类设备、辅助技术解决方案、汽车、零售、机器人等。 2021 年,机器人领域在 3D 眼动追踪软件市场的增长率令人鼓舞。 这是因为手术机器人是医疗技术进步如何推动数字化转型和加强护理的典型例子。 通过以非常精确的操作执行非常小的切口,遥控手术机器人可以进行一系列促进快速恢復的微创手术,使它们成为患者、医院、诊所和排队等候的人的理想选择。有益的。
区域展望
按地区划分,对北美、欧洲、亚太地区和 LAMEA 的 3D 眼动追踪软件市场进行了分析。 北美地区将在 2021 年成为 3D 眼动追踪软件市场的最高收入份额。 这种增长归因于政府对技术先进的跟踪方法的投资增加。 越来越多的电动汽车采用 3D 眼动追踪软件来提供虚拟驾驶辅助。 此外,在汽车行业、医疗保健行业等众多行业中,机器人配置的 3D 眼动追踪设备的销量不断增加,将在预测期内推动 3D 眼动追踪软件市场的增长。
The Global 3D Eye Tracking Software Market size is expected to reach $665.5 Million by 2028, rising at a market growth of 25.7% CAGR during the forecast period.
3D eye tracking software is used to quantify eye gazing, which provides new opportunities and applications for human-machine interaction. Using 3D eye-tracking technology, researchers may assess the attention of customers and retailers without concern of bias. Eye tracking can examine the movement of interest, perception, and purpose. When consumers become interested in a product, they evaluate it in a particular manner. Their opinion then determines whether they intend to purchase the item.
Customers are more likely to perceive a better value if the price comes first. Retailers require visual signals along the way to make an informed purchase decision. Using 3D eye tracking software, retailers can track visual attention in this process and determine the most effective optical techniques and positioning cues for products. Despite technological advancements, 3D eye-tracking software needs significant hardware and peripherals to measure correct data, resulting in expensive development and manufacturing costs for 3D eye-tracking software devices.
In recent years, eye-trackers have become an integral part of market research. Typically, these devices' data can improve a company's offline and online business organization. Using 3D eye tracking software technology breakthroughs, it can now evaluate focus on particular brands, goods, or critical messages. In addition, it is utilized to determine the store's ease of navigation.
This is why attention tracking provides organizations with vital information. 3D eye tracking software market forecast without calibration can give shelf-attention analytics that counts the number of views and focal spots. Retail and other marketing organizations utilize these data to develop innovative sales techniques and shopper approaches for their retail clients.
COVID-19 Impact Analysis
3D eye-tracking software sales are proportionate to demand from end-use industries, such as automotive, retail, and research. Due to import-export restrictions, blocked borders, and supply chain interruptions caused by the COVID-19 pandemic, the market for 3D eye-tracking software in retail was negatively impacted. The COVID-19 pandemic has halted the eye-tracking industry's rate of expansion. The shutdown of important consumer electronics, retail, automotive, and manufacturing industries affected product demand. However, the market is expected to show growth with the ease of the COVID-19-based restrictions, which will surge its usage by the primary end-use industries and aid the market in recovery.
Market Growth Factors
3D eye tracking in retail
Through 3D eye-tracking, visual attention data is the most readily available. In the context of retail research, visual attention shows customers' inherent interests. Eye-tracking reveals the amount of time it took a buyer to focus on a single product, the number of times they glanced at it, and the average amount of time they spent staring at an item. Typically, they purchase the products they examine the longest and most frequently. With eye-tracking, one can also examine the flow of interest, perception, and intent: if a product attracts a shopper's attention, they will view it in a particular way. he usage of 3D eye tracking in the retail sector to analyze consumer behavior and offer better products and services to them is expected to boost the market growth.
Eye tracking for automotive applications
3D eye-tracking technology for the automotive sector is used to increase safety on roads. Gaze recognition will resolve two major problems with human-vehicle interaction. Like to monitor and enable coordinated handovers in semi-autonomous vehicles, it will be necessary to detect the driver's attention due to rising safety concerns by automotive safety authorities. The driver's concentration will be checked continuously in the future by using depth-sensing cameras. The tracking program uses data from the cameras to evaluate the driver's focus. Consequently, using the most recent technology, such as 3D eye tracking software, to optimize the performance and safety of the cars will propel market expansion.
Market Restraining Factors
Issues associated with 3D eye tracking
The fact that eye-tracking technology only records eye movements is a third challenge. To effectively interpret the recordings, eye-tracking technology must be combined with an additional data collection method. For instance, Likert scales assessing consumers' willingness to buy can be used to discover what information consumers visually check and consider when selecting whether to purchase a product. However, it can be challenging to interpret these data because visual attention is not the only element influencing customer behavior. Hence, the drawbacks associated with 3D eye-tracking devices are expected to hinder the market growth.
Type Outlook
Based on type, the 3D eye tracking software market is segmented into mobile systems, remote eye tracking and tower-mounted eye tracking. The mobile systems segment dominated the 3D eye tracking software market with maximum revenue share in 2021. This is due to its involvement in wearable devices, often eye-tracking glasses or headbands. A camera or mirror that records the scene or the user's field of vision is placed in front of one or both eyes. Modern mobile devices are untethered, enabling research in contexts far more relevant to daily life, such as sports, automotive and simulator use, motor-control and gait assessments, and athletics.
Application Outlook
On the basis of application, the 3D eye tracking software market is divided into scientific research, marketing & user research and industry & human performance. The industry & human performance segment procured a promising growth rate in the 3D eye tracking software market in 2021. This is due to the fact that eye tracking lets the user view an additional granularity in their organization's operations, allowing the user to discover methods to enhance procedures, decrease errors, and eliminate waste. Each person's approach to accomplishing a task is unique, and these variations might result in diverse outcomes.
Industry Outlook
By industry, the 3D eye tracking software market is classified into consumer devices, assistive technology solutions, automotive, retail, robotics and others. The robotics segment recorded a promising growth rate in the 3D eye tracking software market in 2021. This is because surgical robots are a classic illustration of how advances in medical technology have facilitated digital transformation and enhanced treatment. By executing very small incisions with highly exact maneuvers, remote-controlled surgical robots have enabled a variety of minimally invasive operations that encourage quick recovery, which is beneficial for patients, hospitals, and clinics, as well as those waiting in line.
Regional Outlook
Region-wise, the3D eye tracking software market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region registered the highest revenue share in the 3D eye tracking software market in 2021. The growth is attributable to increased government investment in technologically advanced tracking methods. To provide virtual driver assistance, the incorporation of 3D eye-tracking software into an increasing number of electric vehicles is rising. In addition, the increase in sales of robotics-configured 3D eye-tracking devices in numerous industries, namely the automotive, and healthcare industries, is driving the growth of the 3D eye-tracking software market in the forecast period.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Tobii AB, iMotions A/S (Smart Eye A/S), Gaze Intelligence, ParallelDots, Inc., EyeTech Digital Systems, Inc., Eyegaze, Inc., Pupil Labs GmbH, Gazepoint, alea technologies gmbh (IntelliGaze), and Converus, Inc.
Market Segments covered in the Report:
By Type
By Application
By Industry
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures