眼动追踪解决方案市场——增长、趋势、COVID-19 的影响和预测 (2023-2028)

在预测期内，眼动追踪解决方案市场预计将以 26% 的复合年增长率增长。

视觉捕捉技术在商业中的应用越来越广泛，尤其是在零售、研究、汽车、医疗保健和消费电子领域。 这增加了这个行业的重要性。

主要亮点

• 快速的技术进步和对实时数据分析客户行为的日益增长的需求是推动市场扩张的主要因素。 人工智能 (AI) 的普及以及虚拟现实 (VR) 和增强现实 (AR) 在商业设备中的应用正在取得进展。 例如，2022 年 10 月，Meta 宣布推出其高端眼镜 Quest Pro，该眼镜具有增强的分辨率和内置眼动追踪功能。 换句话说，在眼动追踪解决方案中越来越多地使用 AR 和 VR 可能会在未来几年推动市场增长。
• 眼动追踪解决方案通常用于商业研究、网络营销以及印刷和电子媒体广告评估。 例如，Tobii Pro 最近推出了一个供广告科学家和营销人员使用的互联网自助服务系统。 该系统将情绪检测和网络摄像头注视监控与互联网投票问题相结合，以简化高度定量的研究。 因此，预计主要参与者针对多种应用的产品改进将推动市场的扩张。
• 眼动追踪在医疗保健领域用于帮助诊断帕金森病和检测多发性硬化症。 根据帕金森基金会的数据，帕金森病影响了美国约 100 万人。 到 2030 年，这一数字预计将上升到 120 万。 鑑于 MS 和其他疾病的发病率越来越高，全球医疗领域对眼动追踪的需求正在增长。
• 但是，手势识别等替代解决方案的可用性以及与眼动追踪解决方案相关的数据隐私问题等因素正在影响所研究市场的增长。 这是因为与眼睛相关的生物识别数据被认为是非常具体的，其滥用会导致许多不同类型的问题。
• COVID-19 的爆发增加了对远程监控和先进数字技术的需求，预计未来几年眼动追踪技术的采用会增加，因此市场有望在 COVID-19 之后扩大。增加。 此外，全职妈妈越来越多地使用网上购物也有望增加这些技术的采用。 此外，预计银行和金融部门对这些技术的需求也会增加，尤其是对身份验证的需求。

主要市场趋势

预计医疗保健行业对眼动追踪的需求将显着增长

• 眼动追踪可用于神经退行性疾□□病、神经精神疾病、神经系统疾病和眼科等领域的临床研究。 此外，眼动追踪是一种强大的视觉评估技术，可以补充模拟临床环境中的培训和评估方法。 例如，它可以在外科医生在手术过程中看到的任何地方提供数据。 眼动追踪技术在医疗保健应用中的使用率不断提高，预计将在预测期内提高市场增长率。
• 此外，医疗保健公司正在越来越多地采用眼动追踪解决方案来改进疾病诊断，预计这将在预测期内推动市场扩张。 例如，2021 年 12 月，Tobii 的眼动追踪软件被添加到 XRHealth 的平台中，这是一家在家治疗患者的虚拟现实诊所。 这使医生能够治疗多发性硬化症 (MS) 和其他神经系统疾病患者。
• 同样，2022 年 11 月，Guys Inc. 宣布完成了一项关于大麻疾病的临床研究。 该实验是与总部位于加拿大多伦多的合同研究组织 (CRO) dicentra 合作进行的，将重点关注 Gaize 小工具在大麻消费前后的安全数据收集，以及残疾和设备使用期间的受试者安全。以确保 目前对 350 名参与者的研究使用 Gaize 的手持式非侵入性测量设备来评估眼球运动和瞳孔反射反应的变化。 Gaize 的小工具是一个定制的虚拟现实 (VR) 头盔，其中包含一个眼动追踪传感器。 电池供电，可自动评估眼球运动和瞳孔反射，同时记录高分辨率眼球运动信息和视频。
• 此外，我们还在投资探索新的用例。 例如，根据美国国立卫生研究院的数据，美国的临床研究总支出为 183.83 亿美元，预计在预测期内将稳步增长。 因此，在预测期内，增加研发投资有望为医疗保健行业采用眼动追踪解决方案开发新的市场机会和用例。

预计北美将占据重要的市场份额

• 预计在预测期内，北美的眼动追踪市场将出现显着增长。 该地区越来越多地采用先进技术，越来越多地使用自动化和传感器，预计将推动市场增长。 此外，美国先进的医疗保健基础设施促成了新一代创新的采用，为该地区的市场增长做出了贡献。
• 越来越多地使用眼动追踪来提高娱乐和体育活动的表现，这也将有助于该地区的发展。 例如，2022 年 9 月，与 20 多个专业和大学运动队合作的神经技术公司 SyncThink 宣布计划加速其在大脑保健行业的推广。 Eye-Sync 是一种与虚拟现实耳机集成的眼动追踪分析程序，美国的各种专业和大学运动队都使用它来检测脑震盪和监测运动员的疲劳程度。 该公司还获准在欧洲部署其产品。
• 政府投资于眼动追踪技术以提高陆军空军人员的健康和安全，预计将在预测期内推动该地区的市场增长。 例如，2022 年 3 月，美国陆军航空医学实验室 (USAARL) 与 EyeTracking, LLC 达成了一项联合研发安排，EyeTracking, LLC 是圣地亚哥的一家公司，该公司使用眼动追踪设备客观地量化人类的表现。 USAARL 的目的是最大限度地提高任务效率，同时保护陆军航空队和其他战斗人员的安全和健康。 这包括建立安全的方法来监测工作中的心理、生理和行为状况。
• 眼动仪技术经过广泛研究，可消除服务人员分心并提供及时警告以降低交通事故发生的可能性，从而提高服务人员的安全性。由于该技术的采用，汽车产量的增加预计也将增加对眼动仪的需求。 根据 OICA 的数据，2021 年美国的汽车总产量为 917 万辆。 因此，该地区的高汽车产量为研究市场的增长创造了有利的市场环境。

竞争格局

随着新玩家的进入以及不断增长的需求推动市场竞争，眼动追踪解决方案市场竞争适中并趋于分散。 主要参与者包括 Tobii AB、SR Research Ltd.、Seeing Machines、ERGONEERS GmbH 和 EyeTech Digital Systems Inc。 这些参与者采取了产品发布、合併、合作、协议和伙伴关係等策略来加强他们的产品和扩大他们的全球足迹。

2022 年 9 月，HTC 宣布了 Vive Focus 3 生态系统的一个新的售后市场附加组件，在使用注重性能的 Vive Focus 3 耳机的同时实现眼部和麵部跟踪。底部。 HTC 希望这款追踪器能够通过追踪和分析眼球运动和注意力，为客户提供专注于更深入用户行为分析的“有洞察力的数据”，但它并没有将 HMD 用作设计测试。对于那些想用它来观看的人来说，这是一个更大的优势或查看 CAD 模型的另一个不同之处在于，眼睛监控还通过优先绘製用户完全关注的区域来协助 GPU 工作负载。

2022 年 10 月，Meta 在“Meta Connect 2022”上发布了“Meta Quest Pro”。 这是公司每年举办的专门研究增强现实和混合现实的会议。 Meta Quest Pro 是 Meta 的第一款新型高端小工具，具有用于混合现实 (MR) 体验的高分辨率检测器、LCD 屏幕、全新设计，甚至还有虚拟现实 (VR) 中的用户头像。产品配备了多项尖端技术，例如眼动追踪和自然面部表情，以实现更逼真的投影。

2022年9月，提供眼动追踪解决方案的Tobii与与NBC Sports和Sky Sports合作的美国初创公司HeadVantage签订合同，为运动员配备采用眼动追踪技术的显微相机和传感器。成功做到了 此次合作将使体育迷们能够透过运动员的眼睛看问题，更好地理解决策过程，并帮助运动员在一系列运动中进行训练和提高。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第 4 章市场洞察

• 市场概览
• 工业价值链分析
• 产业吸引力 - 波特五力分析
  • 供应商的议价能力
  • 买家的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 评估 COVID-19 对市场的影响
• 技术快照

第 5 章市场动态

• 市场驱动力
  • 在汽车、消费电子产品和其他最终用途应用中扩大眼动追踪技术的采用
• 市场製约因素
  • 隐形眼镜、眼镜、瞳孔颜色等可能会影响眼动追踪摄像头的性能。

第 6 章市场细分

• 按解决方案
  • 硬件
  • 软件
• 按最终用户行业
  • 零售/广告
  • 汽车和运输设备
  • 媒体和娱乐
  • 航空航天与国防
  • 消费类电子产品
  • 其他最终用户行业
• 区域信息
  • 北美
  • 欧洲
  • 亚太地区
  • 世界其他地区

第七章竞争格局

• 公司简介
  • Tobii AB
  • SR Research Ltd.
  • Seeing Machines
  • ERGONEERS GmbH
  • EyeTech Digital Systems Inc.
  • FOVE, Inc.,
  • iMotions A/S
  • Gazepoint Research Inc
  • Eyegaze Inc.
  • Noldus Information Technology BV

第八章市场展望

The eye-tracking solutions market is expected to register a CAGR of 26% over the forecast period. Vision capture technology is being used more and more in business, especially in retail, research, automotive, healthcare, and consumer electronics. This has made the industry more important.

Key Highlights

• Rapid technological improvements and an increasing need for real-time data to analyze customer behavior are among the major factors driving market expansion. Artificial intelligence (AI) is becoming more prevalent, as is the use of virtual reality (VR) and augmented reality (AR) in commercial devices. For instance, in October 2022, Meta announced the release of high-end Quest Pro glasses with greater resolution and integrated eye-tracking capability. So, the fact that AR and VR are being used more and more in eye-tracking solutions is likely to help the market grow over the next few years.
• Eye-tracking solutions are commonly utilized in business research, internet marketing, and assessing print and electronic media ads. Tobii Pro, for example, has recently introduced an internet self-service system utilized by advertising scientists and marketers that blends emotion detection and webcam eye monitoring with internet poll questions to simplify sophisticated quantitative research. Thus, increasing product advancement by significant players for several applications is expected to propel market expansion.
• Eye tracking is utilized in the healthcare sector to diagnose Parkinson's disease and aid in the detection of multiple sclerosis. According to the Parkinson's Foundation, Parkinson's disease affects almost one million people in United States. By 2030, this figure is predicted to climb to 1.2 million. Considering the rising frequency of MS and other disorders, there is an increasing worldwide need for eye tracking in the medical field.
• However, factors such as the availability of alternative solutions such as gesture recognition along with the data privacy concerns associated with eye tracking solutions challenge the growth of the studied market as biometric data related to the eye are considered very specific, the misuse of which may create various types of problems.
• The studied market is expected to grow post-COVID-19 as the outbreak boosted the demand for remote monitoring and advanced digital technologies, which in turn was expected to increase the adoption of eye-tracking technologies over the coming years. Furthermore, stay-at-home moms increased the adoption of online shopping, which was expected to increase the adoption of these technologies. Additionally, the demand for these technologies is also expected to grow in the banking and financial sectors, especially for authentication purposes.

Key Market Trends

Demand for Eye Tracking Expected to Grow Significantly Across Healthcare Segment

• Eye tracking has become helpful in clinical studies in fields including neurodegenerative illnesses, neuropsychiatric disorders, neurological ailments, and ophthalmology, among others. Furthermore, eye tracking is a powerful visual assessment technique that may supplement training and evaluation approaches in simulated medical settings. It can, for example, offer data wherever a surgeon is gazing during surgery. The increasing use of eye-tracking technologies in healthcare applications is expected to boost market growth over the forecast period.
• Healthcare companies are also increasing the adoption of eye-tracking solutions to improve ailment diagnosis, which is expected to propel market expansion over the forecast period. For example, in December 2021, Tobii's eye-tracking software was added to the platform of XRHealth, a virtual reality clinic that offers therapies in patients' homes. This made it possible for doctors to treat people with multiple sclerosis (MS) and other neurological diseases.
• Similarly, in November 2022, Gaize, Inc. declared the completion of the clinical investigation on cannabis impairment. The experiment was carried out in collaboration with dicentra, a contract research organization (CRO) based in Toronto, Canada, to enable safe data collection utilizing the Gaize gadget before and after cannabis ingestion and to assure the participants' safety while impaired and using the device. Gaize's portable, non-invasive measuring equipment was employed in the 350-person research to assess eye motion and pupillary reflex response alterations. The Gaize gadget is customized virtual reality (VR) headgear with eye-tracking sensors incorporated. It runs on a battery of automatic ocular motion and pupillary reflex assessments while recording high-resolution eye movement information and video.
• Furthermore, investments are also being made to explore new use cases. For instance, according to the NIH, the total clinical research funding made in United States amounted to USD 18,383 million, which is expected to grow steadily during the forecast period. Thus, the increasing R&D investments are expected to develop new market opportunities and use cases for the adoption of eye tracking solutions in the healthcare sector during the forecast period.

North America To Hold a Significant Market Share

• North America is expected to grow significantly in the eye-tracking market over the forecast period. High adoption of advanced technologies and a rise in the use of automation and sensors across the region is expected to boost the market growth. Furthermore, the sophisticated healthcare infrastructure in United States has led to the adoption of new-generation innovations, which has contributed to the market growth in the region.
• Increasing the use of eye tracking in entertainment and sports activities to boost performance is expected to contribute to regional growth. For instance, in September 2022, SyncThink, a neurotechnology business that collaborates with more than 20 professional and collegiate sports teams, announced its plans to accelerate its expansion in the brain healthcare industry. The Eye-Sync eye-tracking analytics program that integrates with a virtual reality headset is used by various U.S. professional and college sports teams to detect concussions and monitor athlete fatigue. The company has also received approvals to expand its product into Europe.
• Government investments in eye-tracking technology to increase health and safety for army aviation personnel are expected to boost the market growth in the region over the forecast period. For instance, in March 2022, United States Army Aeromedical Research Laboratory (USAARL) engaged in a joint research and development arrangement with EyeTracking, LLC, a San Diego-based firm that employs eye-tracking equipment to quantify human performance objectively. The USAARL's objective is to protect the security and health of Army aviation troops and other Warfighters while maximizing mission effectiveness. This involves establishing secure methods to monitor their psychological, physiological, and behavioral state while on the job.
• The increased vehicle production is also expected to boost the demand for eye-trackers since the technology is widely being studied and adopted for enhancing driver safety by eliminating distractions and providing timely alerts to lower the possibility of road accidents. According to OICA, total automobile manufacturing in United States was 9.17 million units in 2021. This, high vehicle production across the region, thus, creates a favorable market scenario for the growth of the studied market.

Competitive Landscape

The eye-tracking solutions market is moderately competitive and is moving towards fragmentation as the entry of new players, driven by the growing demand, is driving market competition. Some of the major players include Tobii AB, SR Research Ltd., Seeing Machines, ERGONEERS GmbH, and EyeTech Digital Systems Inc., among others. These players are adopting strategies such as product launches, mergers, collaborations, agreements, and partnerships to strengthen their offerings and expand their global footprints.

In September 2022, HTC announced the addition of new retrofit add-ons to the Vive Focus 3 ecosystem, enabling eye and facial tracking while using its performance-focused Vive Focus 3 headset. HTC expects that the trackers will offer customers "insightful data" by tracking and analyzing eye movement and attention, including a focus on deeper user behavior analysis, but the more considerable benefit for those wishing to utilize the HMD for designing inspections and viewing CAD models is that eye monitoring also assists with GPU workloads, since foveated rendering prioritizes regions where the user is genuinely concentrating.

In October 2022, Meta presented the Meta Quest Pro at Meta Connect 2022. The company's yearly conference specializes in augmented and mixed reality. The Meta Quest Pro is the first item in Meta's new range of high-end gadgets, and it has several cutting-edge technologies, such as high-resolution detectors for mixed reality (MR) experiences, LCD screens, an entirely new design, as well as eye-tracking and natural facial expression to make users' avatars in virtual reality (VR) mirror them more realistically.

In September 2022, Tobii, a provider of eye tracking solutions, formed an agreement with HeadVantage, a U.S.-based start-up working with NBC Sports and Sky Sports, to outfit athletes with microscopic cameras and sensors, incorporating eye-tracking technology. The collaboration allows sports fans to view through players' eyes, better comprehend the decision-making process, and assist athletes in training and improving in various sports.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Value Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Impact Assessment of COVID-19 on the Market
• 4.5 Technology Snapshot

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing adoption of eye-tracking technology in end-use application including automotive, consumer electronics, others
• 5.2 Market Restraints
  • 5.2.1 Contact lenses, spectacles, and pupil color can all have an effect on the capabilities of an eye-tracking camera

6 MARKET SEGMENTATION

• 6.1 By Solution
  • 6.1.1 Hardware
  • 6.1.2 Software
• 6.2 By End-User Industry
  • 6.2.1 Retail and Advertisement sector
  • 6.2.2 Automotive and Transportation
  • 6.2.3 Media and Entertainment
  • 6.2.4 Aerospace and Defense
  • 6.2.5 Consumer Electronics
  • 6.2.6 Other End-user Industries
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia-Pacific
  • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Tobii AB
  • 7.1.2 SR Research Ltd.
  • 7.1.3 Seeing Machines
  • 7.1.4 ERGONEERS GmbH
  • 7.1.5 EyeTech Digital Systems Inc.
  • 7.1.6 FOVE, Inc.,
  • 7.1.7 iMotions A/S
  • 7.1.8 Gazepoint Research Inc
  • 7.1.9 Eyegaze Inc.
  • 7.1.10 Noldus Information Technology BV

8 FUTURE OUTLOOK OF THE MARKET