市场调查报告书
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1379095
聊天机器人市场:2023-2028 年全球产业趋势、份额、规模、成长、机会与预测Chatbot Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球聊天机器人市场规模达到46亿美元。展望未来, IMARC Group预计到2028年市场规模将达到172亿美元,2022-2028年复合年增长率(CAGR)为24.6%。对增强客户服务的需求不断增长,越来越多地利用讯息平台为客户提供高效的解决方案,以及越来越多地采用OTT 平台来观看电影、电视剧和纪录片,这些都是推动市场的主要因素。
聊天机器人是一种电脑程序,旨在透过文字或语音互动模拟人类对话。它利用人工智慧(AI)技术来理解和回应用户查询或命令。它是使用自然语言处理(NLP)演算法开发的,使它们能够解释和产生类似人类的回应。它确保客户可以随时获得帮助或讯息,从而提高整体客户满意度。它还可以同时处理多个对话,减少等待时间,并提高处理客户查询的效率。它可以自动追踪订单并提供运输更新,让客户随时了解他们从线上品牌购买的商品的状态。
目前,对聊天机器人为客户提供高效、个人化服务的需求不断增长,正在推动市场的成长。除此之外,越来越多的电子商务平台在线上提供产品和服务并将其运送到客户家门口,这也促进了市场的成长。此外,越来越多地采用 OTT 平台来观看电影、电视剧和纪录片,这提供了良好的市场前景。除此之外,对自动化和即时客户支援的需求不断增长正在支持市场的成长。此外,能够理解上下文、解释复杂查询并以对话方式回应的对话式人工智慧的日益普及正在推动市场的成长。此外,自然语言处理(NLP)的不断进步正在加强市场的成长。
对增强客户体验的需求不断增长
目前,越来越多的客户寻求跨多个接触点的个人化和无缝体验,这正在推动聊天机器人在商业网站中的整合。除此之外,科技的快速进步正在改变企业营运以及与客户互动的方式。人工智慧、机器学习 (ML)、聊天机器人和资料分析等新兴技术使公司能够收集客户见解、提供个人化建议并提供量身定制的体验。客户越来越多地接受这些技术,并期望企业利用它们来增强他们的整体体验。此外,聊天机器人等技术可以全天候运行,随时为客户提供即时协助和支援。这消除了客户等待营业时间或浏览复杂的电话选单的需要,并改善了他们的整体使用者体验。
提高讯息传递平台的使用率
可以自动进行对话的讯息平台(例如聊天机器人)是增强客户互动和彻底改变个人沟通方式不可或缺的工具。它们可以模拟人类对话,为使用者提供个人化体验。聊天机器人还能够处理复杂的查询、理解自然语言以及执行从客户支援到电子商务交易的各种任务。此外,企业正在利用讯息传递平台的开放 API 直接在这些平台内部署聊天机器人。这种整合使公司能够在客户首选的平台上接触客户,从而使互动更加高效和有效。此外,越来越多地利用讯息传递平台来提供即时回应,这推动了对聊天机器人的需求。
业务营运日益数位化
目前,业务流程的数位化程度不断提高,以提高营运效率并减少人为错误的形成。除此之外,技术进步、消费者行为的变化以及对营运效率的需求正在推动各行业的公司拥抱数位转型。此外,聊天机器人等先进技术的整合也在增加,以改善客户的期望和体验。此外,随着智慧型手机的广泛采用,消费者在购物、通讯和娱乐等各种活动中变得越来越互联和依赖数位平台。消费者行为的这种转变迫使企业建立强大的线上形象,提供无缝的数位体验,并透过聊天机器人提供个人化服务,以满足个人的需求。
IMARC Group提供了全球聊天机器人市场报告各细分市场主要趋势的分析,以及 2023 年至 2028 年全球、区域和国家层面的预测。我们的报告根据类型、产品、应用、组织规模和垂直领域对市场进行了分类。
独立式
基于网路
基于 Messenger/第三方
独立主导市场
该报告根据类型提供了详细的市场细分和分析。这包括独立的、基于网路的和基于信使/第三方的。根据该报告,独立市场占据了最大的市场份额。
独立聊天机器人是可以独立运作的聊天机器人应用程式或系统,无需与任何特定平台或环境整合。它们被设计为独立运行,通常使用专用软体或平台来处理用户互动并提供回应。独立的聊天机器人可以部署在各种平台上,例如网站、行动应用程式、讯息应用程序,甚至作为独立的硬体设备。他们能够与用户交谈,了解他们的疑问或请求,并提供相关资讯或协助。此外,与依赖现有平台或生态系统的整合聊天机器人不同,独立聊天机器人提供了更大的灵活性和对使用者体验的控制。它们可以根据特定要求进行客製化和定制,允许企业或个人创建与其品牌或目标相符的独特对话介面。
人工智慧
行销
人类智能
行销占据最大的市场份额
报告还提供了基于该产品的详细市场细分和分析。这包括人工智慧、行销和人类智慧。报告显示,行销占据了最大的市场份额。
聊天机器人在行销中变得越来越有价值,因为它们能够增强客户参与度、改善潜在客户开发并提供个人化体验。聊天机器人可以处理客户询问、提供即时回应并提供全天候支援。他们可以解决常见问题,指导客户完成销售流程,并协助排除故障,减少人工干预的需要并提高客户满意度。聊天机器人可以与网站访客互动并收集有价值的潜在客户资讯。透过提出相关问题并提供量身定制的建议或资源,聊天机器人可以鑑定潜在客户并协助将其转化为潜在客户。聊天机器人可以根据使用者的喜好和需求向他们提供互动式和个人化的内容。他们可以分享产品推荐,提供有针对性的优惠,并提供相关内容,例如文章、影片或指南,从而提高用户参与度并推动转换。
服务机器人
社群媒体机器人
用于支付/订单处理的机器人
行销机器人
其他的
服务机器人在市场上占有最大份额
报告还提供了基于应用程式的详细市场细分和分析。这包括服务机器人、社群媒体机器人、支付/订单处理机器人、行销机器人等。报告称,服务机器人占据了最大的市场。
服务机器人,也称为服务机器人或服务聊天机器人,旨在协助和支援客户完成各种与服务相关的任务。这些机器人被编程为处理特定的服务导向的功能和互动。服务机器人可以透过解决常见问题 (FAQ)、解决常见问题并提供解决方案来提供即时和自动化的客户支援。他们可以处理基本查询,提供逐步指导,并在必要时将复杂问题上报给人工代理。服务机器人可以帮助客户安排预约或预订。他们可以检查可用性、提供选项并促进预订流程,从而节省时间并简化安排工作流程。他们还可以帮助客户追踪订单并提供交付状态的即时更新。服务机器人还可以处理与帐户相关的任务,例如密码重设、帐户启动或更新个人资讯。他们可以指导客户完成必要的步骤,验证他们的身份,并提供帐户管理的自助服务选项。
小型企业
中型企业
大型企业
大企业占最大市场份额
报告还根据组织规模对市场进行了详细的细分和分析。这包括小型企业、中型企业和大型企业。报告显示,大型企业占据了最大的市场份额。
大型企业处理大量的客户咨询和支援请求。聊天机器人可以处理大量并发对话,使企业能够有效地大规模管理客户互动。他们可以提供即时回应,减少等待时间并提高整体效率。聊天机器人可以全天候运行,提供 24/7 客户支援。这对于为不同时区或地区的客户提供服务的大型企业尤其有价值。聊天机器人确保客户即使在正常工作时间之外也能得到及时的帮助,从而提高客户满意度并降低支援成本。聊天机器人还可以显着降低与客户支援和服务相关的成本。透过自动执行重复性和日常任务,聊天机器人可以将人类代理人解放出来,专注于更复杂或关键的问题。这使得企业能够优化其劳动力,更有效地分配资源,并有可能减少人员需求。
卫生保健
零售
银行、金融服务和保险
媒体与娱乐
旅行和旅游
电子商务
其他的
电子商务占最大市场份额
报告还提供了基于垂直市场的详细细分和分析。这包括医疗保健、零售、银行、金融服务、保险、媒体和娱乐、旅游和旅游、电子商务等。报告显示,电子商务占据最大的市场份额。
电子商务行业依赖聊天机器人,因为它们可以提供即时和自动化的客户支持,帮助客户进行查询、产品资讯、订单追踪和故障排除。他们可以提供 24/7 支援、处理大量查询并提供即时回应,从而提高客户满意度并降低支援成本。聊天机器人还可以分析客户资料、购买历史记录和浏览行为,以提供个人化的产品推荐。透过了解客户的偏好和需求,聊天机器人可以建议相关产品、追加销售或交叉销售,并增强整体购物体验,从而提高销售额和客户参与度。聊天机器人可以引导顾客完成整个购物过程。他们可以协助产品搜索,提供有关产品可用性、尺寸和定价的信息,并指导客户完成结帐流程。聊天机器人可以回答有关运输、退货政策的问题,并协助处理与付款相关的查询,确保顺畅便捷的购物体验。
北美洲
美国
加拿大
亚太
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
北美表现出明显的主导地位,占据最大的聊天机器人市场份额
该报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,北美占据最大的市场份额。
由于业务流程不断数位化以实现效率和提高生产力,北美占据了最大的市场份额。除此之外,人工智慧(AI)和自然语言处理(NLP)的不断进步改善了聊天机器人的功能,正在推动市场的成长。
另一个贡献因素是越来越多的客户服务提供者提供聊天机器人解决方案作为其服务产品的一部分。此外,强大的技术生态系统的可用性不断增加,加上熟练的专业人员和先进的基础设施,正在促进市场的成长。
由于在线销售产品和服务的电子商务平台的不断涌现,亚太地区预计将在这一领域进一步扩张。除此之外,智慧型手机浏览网站和与其他人交流的使用率不断上升也支持了市场的成长。
主要市场参与者正在投资研究业务,以提高其聊天机器人解决方案的人工智慧 (AI) 和自然语言处理 (NLP) 功能。他们还努力提高聊天机器人的语言理解、上下文感知和对话能力的准确性,使它们更加聪明并能够理解复杂的查询。顶尖公司专注于与现有业务系统和平台的无缝整合。他们的目标是连结客户关係管理 (CRM) 系统、电子商务平台、帮助台软体和其他企业工具。领先的公司非常重视个人化能力,以提供量身定制的体验。他们还结合机器学习演算法和客户分析技术来了解使用者偏好、行为和购买历史。
[24]7.ai公司
Acuvate 软体列兵。有限公司
艾沃
人工解决方案国际公司
创意虚拟有限公司
易嘉公司
国际商业机器公司
因本塔控股公司
韩国人工智慧公司
即时聊天公司
纽安斯通讯公司
Verint 系统公司
2022 年,Aivo 宣布与 Synthesia 合作推出视讯对话 AI,允许公司透过使用 AI 生成的虚拟化身进行视讯聊天来与客户互动。
2022 年 9 月,eGain Corporation 宣布推出适用于 IBM Watson Assistant 的预先建置连接,该连接利用 eGain 的 BYOB(自带机器人)架构,让业务用户无需编码即可轻鬆将 Watson Assistant 插入 eGain 平台。
2023 年 5 月,Creative Virtual Ltd. 宣布推出 Gluon,这是其 V-Person 技术的新版本,可以更轻鬆、更快速地建置和部署对话式 AI 解决方案。
The global chatbot market size reached US$ 4.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 17.2 Billion by 2028, exhibiting a growth rate (CAGR) of 24.6% during 2022-2028. The growing demand for enhanced customer service, increasing utilization of messaging platforms to provide efficient solutions to customers, and rising adoption of over-the-top (OTT) platforms to watch movies, series, and documentaries are some of the major factors propelling the market.
A chatbot is a computer program manufactured to simulate human conversation through text or voice interactions. It utilizes artificial intelligence (AI) technologies to understand and respond to user queries or commands. It is developed using natural language processing (NLP) algorithms that enable them to interpret and generate human-like responses. It ensures that customers can receive assistance or information at any time, improving overall customer satisfaction. It can also handle multiple conversations simultaneously, reducing waiting times, and increasing efficiency in handling customer queries. It can automate order tracking and provide shipping updates, keeping customers informed about the status of their purchases from online brands.
At present, the increasing demand for chatbots to provide efficient and personalized services to customers is impelling the growth of the market. Besides this, the rising number of e-commerce platforms offering products and services online and delivering them to the doorstep of customers is contributing to the growth of the market. In addition, the growing adoption of over-the-top (OTT) platforms to watch movies, series, and documentaries is offering a favorable market outlook. Apart from this, the increasing demand for automated and real-time customer support is supporting the growth of the market. Additionally, the rising popularity of conversational AI capable of understanding context, interpreting complex queries, and responding in a conversational manner is bolstering the growth of the market. Moreover, increasing advancements in natural language processing (NLP) are strengthening the growth of the market.
Rising demand for enhanced customer experience
At present, the rising number of customers seeking personalized and seamless experiences across multiple touchpoints is propelling the integration of chatbots in business websites. Apart from this, the rapid advancement of technology is changing the way businesses operate and interact with customers. Emerging technologies, including AI, machine learning (ML), chatbots, and data analytics enable companies to gather customer insights, provide personalized recommendations, and deliver tailored experiences. Customers are increasingly embracing these technologies and expecting businesses to leverage them to enhance their overall experience. Furthermore, technologies, such as chatbots, can operate around the clock, providing customers with instant assistance and support at any time. This eliminates the need for customers to wait for business hours or navigate through complicated phone menus and improves their overall user experience.
Increasing utilization of messaging platforms
Messaging platforms that can automate conversations, such as chatbots, are indispensable tools for enhancing customer interactions and revolutionizing the way individuals communicate. They can simulate human conversation, providing personalized experiences to users. Chatbots are also capable of handling complex queries, understanding natural language, and performing tasks ranging from customer support to e-commerce transactions. Additionally, businesses are leveraging the open APIs of messaging platforms to deploy chatbots directly within these platforms. This integration enables companies to reach customers on their preferred platforms, making interactions more efficient and effective. Furthermore, the increasing utilization of messaging platforms to provide instant responses is impelling the demand for chatbots.
Growing digitization of business operations
At present, there is an increase in the digitization of business processes to improve operational efficiency and reduce the formation of manual errors. Besides this, technological advancements, changing consumer behaviors, and the need for operational efficiency are driving companies across industries to embrace digital transformation. In addition, there is an increase in the integration of advanced technologies, such as chatbots, to improve customer expectations and experiences. Moreover, with the widespread adoption of smartphones, consumers are becoming increasingly connected and reliant on digital platforms for various activities, including shopping, communication, and entertainment. This shift in consumer behavior is compelling businesses to establish a strong online presence, offer seamless digital experiences, and provide personalized services through chatbots to cater to the demands of individuals.
IMARC Group provides an analysis of the key trends in each segment of the global chatbot market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on type, product, application, organization size and vertical.
Standalone
Web-based
Messenger-based/Third party
Standalone dominates the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes standalone, web-based, and messenger-based/third party. According to the report, standalone represented the largest segment.
Standalone chatbots are chatbot applications or systems that can operate independently without requiring integration with any specific platform or environment. They are designed to function on their own, typically using a dedicated software or platform to handle user interactions and provide responses. Standalone chatbots can be deployed on various platforms, such as websites, mobile applications, messaging apps, or even as standalone hardware devices. They are capable of conversing with users, understanding their queries or requests, and providing relevant information or assistance. Moreover, unlike integrated chatbots that rely on existing platforms or ecosystems, standalone chatbots offer greater flexibility and control over the user experience. They can be customized and tailored to specific requirements, allowing businesses or individuals to create unique conversational interfaces that align with their branding or objectives.
Artificial Intelligence
Marketing
Human Intelligence
Marketing holds the largest share of the market
A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes artificial intelligence, marketing, and human intelligence. According to the report, marketing accounted for the largest market share.
Chatbots are becoming increasingly valuable in marketing due to their ability to enhance customer engagement, improve lead generation, and provide personalized experiences. Chatbots can handle customer inquiries, provide instant responses, and offer support around the clock. They can address common queries, guide customers through the sales process, and assist with troubleshooting, reducing the need for human intervention and enhancing customer satisfaction. Chatbots can engage with website visitors and collect valuable lead information. By asking relevant questions and providing tailored recommendations or resources, chatbots can qualify leads and assist in converting them into potential customers. Chatbots can deliver interactive and personalized content to users based on their preferences and needs. They can share product recommendations, provide targeted offers, and deliver relevant content, such as articles, videos, or guides, enhancing user engagement and driving conversions.
Bots for Service
Bots for Social Media
Bots for Payments/Order Processing
Bots for Marketing
Others
Bots for service holds the maximum share in the market
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes bots for service, bots for social media, bots for payments/order processing, bots for marketing, and others. According to the report, bots for service accounted for the largest market share.
Bots for service, also known as service bots or service chatbots, are designed to assist and support customers in various service-related tasks. These bots are programmed to handle specific service-oriented functions and interactions. Service bots can provide instant and automated customer support by addressing frequently asked questions (FAQs), troubleshooting common issues, and offering solutions. They can handle basic inquiries, provide step-by-step guidance, and escalate complex problems to human agents when necessary. Bots for service can help customers schedule appointments or book reservations. They can check availability, provide options, and facilitate the booking process, saving time and streamlining the scheduling workflow. They can also assist customers in tracking their orders and providing real-time updates on delivery status. Bots for service can also handle account-related tasks, such as password resets, account activations, or updating personal information. They can guide clients through the necessary steps, validate their identities, and provide self-service options for account management.
Small Enterprises
Medium Enterprises
Large Enterprises
Large enterprises hold the biggest share in the market
A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small enterprises, medium enterprises, and large enterprises. According to the report, large enterprises accounted for the largest market share.
Large enterprises deal with a high volume of customer inquiries and support requests. Chatbots can handle a large number of concurrent conversations, allowing businesses to efficiently manage customer interactions at scale. They can provide instant responses, reducing wait times, and improving overall efficiency. Chatbots can operate round the clock, offering 24/7 customer support. This is particularly valuable for large enterprises that serve customers in different time zones or regions. Chatbots ensure that customers receive timely assistance even outside of regular business hours, improving customer satisfaction, and reducing support costs. Chatbots can also significantly reduce the costs associated with customer support and service. By automating repetitive and routine tasks, chatbots free up human agents to focus on more complex or critical issues. This allows enterprises to optimize their workforce, allocate resources more efficiently, and potentially reduce staffing requirements.
Healthcare
Retail
Banking, Financial Services, and Insurance
Media and Entertainment
Travel and Tourism
E-commerce
Others
E-commerce holds the largest share of the market
A detailed breakup and analysis of the market based on the vertical have also been provided in the report. This includes healthcare, retail, banking, financial services, insurance, media and entertainment, travel and tourism, e-commerce, and others. According to the report, e-commerce accounted for the largest market share.
The e-commerce sector relies on chatbots as they can provide instant and automated customer support, helping customers with inquiries, product information, order tracking, and troubleshooting. They can offer 24/7 support, handle a high volume of inquiries, and provide immediate responses, improving customer satisfaction and reducing support costs. Chatbots can also analyze customer data, purchase history, and browsing behavior to provide personalized product recommendations. By understanding customer preferences and needs, chatbots can suggest relevant products, upsell or cross-sell, and enhance the overall shopping experience, leading to increased sales and customer engagement. Chatbots can guide customers through the entire shopping journey. They can assist in product search, provide information about product availability, sizes, and pricing, and guide customers through the checkout process. Chatbots can answer questions about shipping, return policies, and assist with payment-related inquiries, ensuring a smooth and convenient shopping experience.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest chatbot market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America held the biggest market share due to the increasing digitization of business processes to achieve efficiency and improve productivity. Besides this, rising advancements in artificial intelligence (AI) and natural language processing (NLP) to improve the functionalities of chatbots are propelling the growth of the market.
Another contributing aspect is the rising number of customer service providers offering chatbot solutions as part of their service offerings. In addition, the increasing availability of a robust technology ecosystem, with access to skilled professionals and advanced infrastructure, is contributing to the growth of the market.
Asia Pacific is estimated to expand further in this domain due to the increasing emergence of e-commerce platforms selling products and services online. Besides this, the rising utilization of smartphones to browse websites and communicate with other individuals is supporting the growth of the market.
Key market players are investing in research operations to advance artificial intelligence (AI) and natural language processing (NLP) capabilities of their chatbot solutions. They are also striving to enhance the accuracy of language understanding, context awareness, and conversational abilities of their chatbots, making them more intelligent and capable of understanding complex queries. Top companies are focusing on seamless integration with existing business systems and platforms. They are aiming to connect with customer relationship management (CRM) systems, e-commerce platforms, help desk software, and other enterprise tools. Leading companies are placing emphasis on personalization capabilities to deliver tailored experiences. They are also incorporating machine learning algorithms and customer profiling techniques to understand user preferences, behavior, and purchase history.
[24]7.ai Inc.
Acuvate Software Pvt. Ltd.
Aivo
Artificial Solutions International AB
Creative Virtual Ltd.
eGain Corporation
International Business Machines Corporation
Inbenta Holdings Inc.
Kore.ai Inc.
LiveChat Inc.
Nuance Communications Inc.
Verint Systems Inc.
In 2022, Aivo announced the launch of video conversation AI with Synthesia, which allows companies to interact with customers through video chats with a virtual AI-generated avatar.
In September 2022, eGain Corporation announced the availability of a pre-built connecto for IBM Watson Assistant which leverages eGain's BYOB (Bring Your Own Bot) architecture and enables business users to effortlessly plug in the Watson Assistant into the eGain Platform without coding.
In May 2023, Creative Virtual Ltd. announced the launch of Gluon, a new version of its V-Person technology, which is easier and quicker to build and deploy conversational AI solutions.