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2024-2032 年按设备类型、类型、技术、游戏玩家和地区分類的云端游戏市场报告Cloud Gaming Market Report by Devices Type, Genre, Technology, Gamers, and Region 2024-2032 |
2023 年,全球云端游戏市场规模达到 19.056 亿美元。展望未来, IMARC Group预计到 2032 年,市场规模将达到 485.522 亿美元,2024-2032 年复合年增长率 (CAGR) 为 42%。对线上视讯游戏的需求不断增长、提供真实游戏的新创公司数量不断增加,以及依赖游戏分析来监控玩家行为的云端游戏服务的日益普及,是推动市场发展的一些主要因素。
云端游戏,也称为游戏串流或游戏即服务(GaaS),是一种尖端技术,允许用户透过远端伺服器玩视讯游戏,因此无需在终端上使用强大的游戏硬体。使用者。它使游戏玩家能够在智慧型手机、平板电脑、笔记型电脑和智慧电视等各种设备上存取和享受高品质、资源密集型的游戏,而无需专用的游戏机或 PC。它利用云端运算的可扩展性和灵活性,为玩家提供更大的便利,因为他们可以在各种设备上无缝地继续游戏。
对线上视讯游戏的需求不断增加,休閒和职业游戏玩家的数量也在增加。再加上游戏产业的显着成长,正在加强市场的成长。此外,越来越多的新创公司提供现实、艺术和文化游戏,正在对市场产生积极影响。此外,领先企业越来越多地投资于积极的数位行销活动,以推广其产品并扩大现有的消费者基础。除此之外,云端游戏服务的日益普及正在推动市场的成长,这些服务使用游戏分析来监控玩家的行为、偏好和表现,并为开发人员提供宝贵的见解以改善游戏设计和使用者体验。此外,越来越多的云端游戏平台可以提供即时游戏试用和演示,并允许玩家在购买前体验游戏,这为市场创造了积极的前景。
提高可访问性和设备灵活性
推动云端游戏需求的主要因素之一是其增强的可访问性和设备灵活性。传统游戏需要昂贵的游戏硬件,这可能成为许多潜在游戏玩家的障碍。云端游戏消除了这一限制,允许用户在从低阶智慧型手机到智慧电视的各种设备上玩高品质游戏,且硬体要求最低。这种游戏体验的民主化吸引了更广泛的受众,包括以前可能没有投资过专门游戏设备的休閒游戏玩家。此外,云端游戏可以实现跨装置的无缝游戏会话,让玩家在一台装置上开始游戏并在另一台装置上继续,进一步增强便利性,并透过更灵活、更容易上手的游戏体验来吸引玩家。
游戏效能和图形效能的提高
云端游戏利用强大的资料中心和先进的硬体配置,超越了大多数个人游戏设备的功能。这会提高游戏性能和图形质量,为玩家提供无缝、身临其境的体验。游戏在云端的处理和渲染能够支援更高解析度、更流畅的影格速率和更真实的视觉效果。因此,即使在普通设备上,游戏玩家也可以享受视觉震撼和无延迟的游戏体验,鼓励他们使用云端游戏来获得优质游戏体验,而无需大量投资顶级游戏硬体。
越来越倾向于订阅模式
云端游戏的成本效益是推动其需求的另一个关键因素。传统游戏通常需要在游戏机或高阶个人电脑 (PC) 上支付大量前期费用,然后还要支付购买个人游戏的额外费用。云端游戏透过提供基于订阅的模型来减轻这些财务负担,该模型允许用户以固定的月费存取游戏库。透过这种方法,无需单独购买即可访问大量游戏,这使得游戏对于更广泛的受众而言更加实惠且易于使用。此外,其即用即付模式使玩家能够在决定购买之前尝试游戏,从而确保做出具有成本意识的决策。节省成本和游戏选择灵活性的前景有助于云端游戏服务需求的不断增长。
The global cloud gaming market size reached US$ 1,905.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 48,552.2 Million by 2032, exhibiting a growth rate (CAGR) of 42% during 2024-2032. The increasing demand for online video games, rising number of startups offering realistic games, and the growing adoption of cloud gaming services that rely on gaming analytics to monitor player behavior are some of the major factors propelling the market.
Cloud gaming, also known as game streaming or gaming-as-a-service (GaaS), is a cutting-edge technology that allows users to play video games through remote servers, which eliminates the need for powerful gaming hardware on the end of the user. It enables gamers to access and enjoy high-quality, resource-intensive games on a wide range of devices, such as smartphones, tablets, laptops, and smart TVs, without the need for dedicated gaming consoles or PCs. It leverages the scalability and flexibility of cloud computing, which provides players with greater convenience, as they can pick up their gaming sessions on various devices seamlessly.
There is an increase in the demand for online video games and a rise in the number of casual and professional gamers. This, coupled with significant growth in the gaming industry, is strengthening the growth of the market. Moreover, the growing number of startups offering realistic, artistic, and cultural games is influencing the market positively. In addition, leading players are increasingly investing in aggressive digital marketing campaigns to promote their products and expand their existing consumer base. Apart from this, the rising adoption of cloud gaming services that use gaming analytics to monitor player behavior, preferences, and performance and provide valuable insights to developers for improving game design and user experience is propelling the growth of the market. Furthermore, the growing number of cloud gaming platforms that can provide instant game trials and demos and allow players to experience games before committing to a purchase is creating a positive outlook for the market.
Increase in accessibility and device flexibility
One of the primary factors driving the demand for cloud gaming is its enhanced accessibility and device flexibility. Traditional gaming requires expensive gaming hardware, which can be a barrier for many potential gamers. Cloud gaming eliminates this constraint by allowing users to play high-quality games on various devices, from low-end smartphones to smart TVs, with minimal hardware requirements. This democratization of gaming experiences attracts a broader audience, including casual gamers who may not have invested in specialized gaming equipment before. Moreover, cloud gaming enables seamless gaming sessions across devices, allowing players to start a game on one device and continue on another, further enhancing convenience and enticing gamers with a more flexible and accessible gaming experience.
Rise in improved gaming performance and graphics
Cloud gaming leverages powerful data centers with advanced hardware configurations, which surpass the capabilities of most individual gaming devices. This results in enhanced gaming performance and graphics quality, which provides players with a seamless and immersive experience. The processing and rendering of games in the cloud enables support for higher resolutions, smoother frame rates, and more realistic visual effects. As a result, gamers can enjoy visually stunning and lag-free gameplay, even on modest devices, encouraging them to use cloud gaming for accessing premium gaming experiences without the need to invest heavily in top-tier gaming hardware.
Growing inclination towards subscription model
The cost-effectiveness of cloud gaming is another crucial factor driving its demand. Traditional gaming often involves significant upfront expenses on gaming consoles or high-end personal computers (PCs), followed by additional costs for individual game purchases. Cloud gaming mitigates these financial burdens by offering subscription-based models, which allow users to access a library of games for a fixed monthly fee. This approach provides access to a vast catalog of games without the need for individual purchases, which makes gaming more affordable and accessible for a wider audience. Additionally, its pay-as-you-go models enable players to try out games before committing to a purchase, which ensure cost-conscious decisions. The prospect of cost savings and flexibility in game selection contributes to the rising demand for cloud gaming services.
IMARC Group provides an analysis of the key trends in each segment of the global cloud gaming market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on devices type, genre, technology and gamers.
Smartphones
Smart TVs
Consoles
Tablets
PCs
Smartphones dominate the market
The report has provided a detailed breakup and analysis of the market based on the device type. This includes smartphones, smart TVs, consoles, tablets, and PCs. According to the report, smartphones represented the largest segment. Cloud gaming services can be accessed on smartphones through dedicated apps. Users can stream games from the cloud servers to their smartphones, which enables them to play high-quality games on their mobile devices without requiring powerful hardware.
Cloud gaming platforms are compatible with certain smart TVs. Users can access the cloud gaming service through the built-in app of a TV or a dedicated streaming device. This allows them to play games directly on their smart TVs without the need for a gaming console.
Cloud gaming services can be integrated into gaming consoles. Users can access and stream games from the cloud, which expands the gaming library and eliminates the need for physical game discs or downloads.
Adventure/Role Playing Games
Puzzles
Social Games
Strategy
Simulation
Others
A detailed breakup and analysis of the market based on the genre has also been provided in the report. This includes adventure/role playing games, puzzles, social games, strategy, simulations and others.
Adventure/Role-Playing Games (RPGs) are immersive games that involve players taking on the role of a protagonist or a character in a vast and open virtual world. Players go on quests, solve puzzles, and engage in various activities to progress through the storyline of the game. RPGs include character development, which allows players to level up, gain new abilities, and shape the outcome of the game.
Puzzle games are focused on challenging players with mental exercises and problems to solve. These games can vary from simple logic puzzles to more complex brain teasers. Cloud gaming platforms can offer a variety of puzzle games that cater to different skill levels and interests.
Social games are designed to be played with and against other players. They often involve multiplayer features, which allow players to interact, collaborate, or compete with friends and other gamers online. They can range from casual titles to more intense competitive experiences.
Video Streaming
File Streaming
Video streaming dominates the market
The report has provided a detailed breakup and analysis of the market based on the technology. This includes video streaming and file streaming. According to the report, video streaming represented the largest segment. Video streaming is the most common technology used in cloud gaming. It is hosted on powerful remote servers in data centers. Its input commands are sent to the server, and the game is processed on the remote server when a user wants to play a game. Its technology allows users to play high-quality games on devices with limited processing power due to the heavy processing handled by the cloud servers.
File streaming is another technology used in some cloud gaming services. It involves transmitting only the essential files and data needed to run the game on the device of the user. It can be more efficient in terms of bandwidth as compared to video streaming and it requires faster and more reliable internet connections to avoid performance issues during gameplay.
Hardcore Gamers
Casual Gamers
Casual gamers hold the largest share in the market
A detailed breakup and analysis of the market based on the gamers has also been provided in the report. This includes hardcore gamers and casual gamers. According to the report, casual gamers accounted for the largest market share. Casual gamers engage in gaming more casually and sporadically. They can play games as a form of relaxation or to pass the time, rather than pursuing competitive challenges. Cloud gaming is particularly attractive to casual gamers due to its user-friendly nature and simplicity. It eliminates the need for complex hardware setup and frequent software updates, which makes it accessible to a broader audience. Casual gamers appreciate the convenience of cloud gaming, which enables them to enjoy gaming experiences without making a significant investment in gaming equipment. They value the ability to play on a variety of devices, including smartphones, tablets, and smart TVs.
Hardcore gamers are dedicated enthusiasts who are deeply passionate about gaming. They devote significant time and effort to playing video games and often seek challenging and competitive experiences. Cloud gaming appeals to hardcore gamers due to its accessibility and the ability to play high-quality games on various devices, even those with lower-end hardware.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Asia Pacific exhibits a clear dominance, accounting for the largest cloud gaming market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share. The increasing number of casual and professional gamers represents one of the primary factors driving the demand for cloud gaming in the Asia Pacific region. Moreover, rising reliance on smartphones and high-speed internet connectivity is contributing to the market growth in the region. Besides this, the growing number of gaming zones in commercial areas is influencing the market positively in the region.
North America is estimated to witness stable growth, owing to increasing influence of social media, rising popularity of e-sports, integration of advanced technologies, etc.
The leading companies are focusing on using virtualization technology to run multiple instances of games on servers simultaneously, which ensures efficient resource utilization and scalability to accommodate a large number of players. They are also incorporating edge computing to reduce latency by locating gaming servers closer to the end-users, which minimizes the time it takes for data to travel between the device of the players and the cloud servers. Moreover, leading players are integrating content delivery networks (CDNs) to distribute game data across multiple servers globally, which optimizes data transfer and improves the overall performance for players in different regions. They are also involving artificial intelligence (AI) and machine learning (ML) to optimize game settings based on user preferences and behavior, which provides personalized gaming experiences.
Utomik B.V.
Nvidia Corporation
Numecent Holdings Ltd.
RemoteMyApp SP ZOO (Vortex)
Parsec Cloud Inc.
Paperspace
LiquidSky Software Inc.
Simplay Gaming Ltd.
Ubitus Inc.
Microsoft Corporation
Sony
Amazon web services
IBM Corporation
Samsung electronics
GameFly
CiiNow Inc.
In 2023, Microsoft Corporation entered into a ten-year agreement with Nware, a European cloud gaming platform, and added it to its game streaming offering.
In 2021, Amazon web services expanded its range of services by unveiling a subscription plan aimed at families. Customers can upgrade their Luna+ subscription to include these new features for USD 2.99 monthly and avail 36 kid-friendly games.