查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1423306

2024-2032 年按格式类型、应用程式、最终用户和地区分類的数位户外广告市场报告

Digital OOH Advertising Market Report by Format Type, Application, End-User, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 144 Pages | 商品交期: 2-3个工作天内

价格

2023 年，全球数位户外广告市场规模达到 194 亿美元。展望未来， IMARC Group预计到 2032 年，市场规模将达到 498 亿美元，2024-2032 年复合年增长率 (CAGR) 为 10.8%。显着的技术进步、数据驱动的定位和个人化、扩大的覆盖范围、上下文内容交付、生态友善性和成本效益是推动该行业的一些主要因素。

数位户外 (DOOH) 广告是一种当代行销策略，利用 LED 广告看板和萤幕等数位显示器来提供动态和基于位置的广告内容。这些展示位于人流量大的公共区域、交通枢纽、购物中心和其他黄金地段。与传统的静态广告看板相比，户外广告可以轮流展示多个广告，而且通常是即时的。这种形式的广告因其能够透过视觉上引人注目且上下文相关的内容吸引受众而越来越受欢迎。 DOOH 活动可以远端管理和更新，从而使广告商能够快速调整其讯息传递，以适应不断变化的人口统计或行销目标。

在广告中越来越多地采用数位技术的推动下，全球数位户外广告产业正在经历强劲成长。除此之外，产品的广泛采用因其提供动态且引人入胜的内容交付而为行业扩张创造了积极的前景。此外，从传统印刷到数位格式的转变，使广告商能够精确定位特定的人口统计和地理区域，从而带来更高的投资回报率（ROI）和更有效率的广告支出，从而促进了市场的增长。除此之外，户外数位媒体提供即时内容更新和互动体验的能力增强了受众参与度和品牌知名度，有助于市场扩张。此外，高速网路连线的普及和显示技术的进步正在促进市场扩张，从而使广告活动更有活力和影响力。除此之外，数位户外媒体中资料分析和程序化广告的整合可以更好地衡量广告效果和内容个性化，这对寻求数据驱动的营销活动优化洞察的广告商越来越有吸引力，从而推动市场向前发展。

数位户外广告市场趋势/驱动因素：

数位科技的进步

数位技术的快速发展是户外广告产业成长的主要推动力。传统的静态广告看板正在被动态数位显示器所取代，包括 LED 萤幕、互动式资讯亭和数位看板。这些数位格式使广告商能够提供视觉上引人注目且引人入胜的内容，以吸引路人的注意。此外，数位显示器的灵活性可实现即时内容更新和远端管理，使广告主能够快速调整其讯息传递以回应不断变化的市场条件、事件或人口统计资料。随着科技的不断进步，对于寻求创新方式与目标受众建立联繫的广告主来说，户外数位媒体成为更具吸引力的选择。

数据驱动的定位与个人化

户外广告利用数据驱动的定位和个人化的能力是另一个重要的成长诱导因素。透过资料分析和程式化广告的整合，广告主可以收集对受众行为、偏好和人口统计的洞察。这些资料可用于建立高度针对性和相关的广告活动。同时，DOOH 可以根据一天中的时间、天气条件或与特定位置的接近程度显示不同的内容。这种个人化程度提高了广告的有效性并增强了整体观众体验，从而促进了行业的成长。此外，广告主可以优化其广告活动以获得更高的投资报酬率，这使得 DOOH 对于寻求可衡量且高效的广告解决方案的人来说是一个有吸引力的选择。

扩大影响范围并增强参与度

户外广告的全球影响力和增强的参与能力对其成长做出了重大贡献。 DOOH 显示器策略性地放置在人流量大的公共区域、交通枢纽、购物中心和其他显着位置。这确保了广告主可以接触广泛且多样化的受众，包括本地和国际消费者。此外，DOOH 内容的动态特性（包括动态图形、视讯和互动性）吸引了观众并鼓励他们与广告讯息进行互动。据此，互动式触控萤幕、二维码和行动整合使观众能够立即采取行动，例如进行购买或存取其他资讯。这种程度的参与度提高了品牌知名度，并促进了广告商与其目标受众之间的直接联繫，使 DOOH 对于希望给人留下持久印象的品牌来说成为一个有吸引力的选择。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球数位户外广告市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场区隔：依格式类型
  • 市场区隔：按应用
  • 市场区隔：按最终用户
  • 市场区隔：按地区
  • 市场预测

第 6 章：市场区隔：依格式类型

  • 数位广告看板
    • 市场走向
    • 市场预测
  • 影片广告
    • 市场走向
    • 市场预测
  • 气氛广告
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 7 章：市场区隔：按应用

  • 户外的
    • 市场走向
    • 市场预测
  • 室内的
    • 市场走向
    • 市场预测

第 8 章：市场区隔：依最终用户

  • 零售
    • 市场走向
    • 市场预测
  • 娱乐
    • 市场走向
    • 市场预测
  • 银行业
    • 市场走向
    • 市场预测
  • 运输
    • 市场走向
    • 市场预测
  • 教育
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 9 章：市场区隔：按地区

  • 欧洲
    • 市场走向
    • 市场预测
  • 北美洲
    • 市场走向
    • 市场预测
  • 亚太地区
    • 市场走向
    • 市场预测
  • 中东和非洲
    • 市场走向
    • 市场预测
  • 拉丁美洲
    • 市场走向
    • 市场预测

第 10 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 11 章：价值链分析

第 12 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 13 章：价格分析

第14章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • APG|SGA
    • Clear Channel Outdoor Holdings Inc.
    • Global Media
    • JCDecaux
    • Lamar Advertising Company
    • oOh!media Limited
    • Outfront Media Inc.
    • Stroer
Product Code: SR112024A1312

Abstract

The global digital OOH advertising market size reached US$ 19.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 49.8 Billion by 2032, exhibiting a growth rate (CAGR) of 10.8% during 2024-2032. Significant technological advancements, data-driven targeting and personalization, expanded reach, contextual content delivery, eco-friendliness, and cost-effectiveness are some of the major factors propelling the industry.

Digital out-of-home (DOOH) advertising is a contemporary marketing strategy that utilizes digital displays, such as LED billboards and screens, to deliver dynamic and location-based advertising content. These displays are situated in high-traffic public areas, transportation hubs, shopping malls, and other prime locations. Compared to traditional static billboards, DOOH advertising can showcase multiple advertisements in rotation, often in real time. This form of advertising is gaining popularity due to its ability to engage audiences with visually compelling and contextually relevant content. DOOH campaigns can be remotely managed and updated, allowing advertisers to adapt their messaging swiftly to suit changing demographics or marketing objectives.

The global digital OOH advertising industry is experiencing robust growth driven by the increasing adoption of digital technology in advertising. Besides this, the widespread product adoption as it offers dynamic and engaging content delivery is creating a positive outlook for industry expansion. Moreover, the shift from traditional print to digital formats, allowing advertisers to target specific demographics and geographies with precision, leading to higher return on investment (ROI) and more efficient ad spend is contributing to the market's growth. In addition to this, the ability of DOOH to provide real-time content updates and interactive experiences enhances audience engagement and brand visibility, aiding in market expansion. Furthermore, the proliferation of high-speed internet connectivity and advancements in display technology are catalyzing market expansion, enabling more vibrant and impactful advertising campaigns. Apart from this, the integration of data analytics and programmatic advertising in DOOH allows for better measurement of ad performance and the personalization of content, which is increasingly appealing to advertisers seeking data-driven insights for campaign optimization, thereby propelling the market forward.

Digital OOH Advertising Market Trends/Drivers:

Advancements in digital technology

The rapid evolution of digital technology is a primary driver behind the growth of the DOOH advertising industry. Traditional static billboards are being replaced by dynamic digital displays, including LED screens, interactive kiosks, and digital signage. These digital formats offer advertisers the ability to deliver visually compelling and engaging content that captures the attention of passersby. Additionally, the flexibility of digital displays enables real-time content updates and remote management, allowing advertisers to adapt their messaging quickly in response to changing market conditions, events, or demographics. As technology continues to improve, DOOH becomes an even more attractive option for advertisers seeking innovative ways to connect with their target audience.

Data-driven targeting and personalization

The ability of DOOH advertising to leverage data-driven targeting and personalization is acting as another significant growth-inducing factor. Through the integration of data analytics and programmatic advertising, advertisers can gather insights into audience behavior, preferences, and demographics. This data can be used to create highly targeted and relevant advertising campaigns. Concurrent with this, DOOH can display different content based on the time of day, weather conditions, or proximity to specific locations. This level of personalization increases the effectiveness of advertising and enhances the overall viewer experience, strengthening the industry growth. Moreover, advertisers can optimize their campaigns for better ROI, making DOOH an attractive choice for those seeking measurable and efficient advertising solutions.

Expanded reach and enhanced engagement

The global reach and enhanced engagement capabilities of DOOH advertising contribute significantly to its growth. DOOH displays are strategically placed in high-traffic public areas, transportation hubs, shopping malls, and other prominent locations. This ensures that advertisers can reach a vast and diverse audience, including both local and international consumers. Furthermore, the dynamic nature of DOOH content, which includes motion graphics, video, and interactivity, captivates viewers and encourages them to interact with the advertising message. In line with this, interactive touchscreens, QR codes, and mobile integrations enable viewers to take immediate actions, such as making purchases or accessing additional information. This level of engagement drives brand awareness and fosters direct connections between advertisers and their target audience, making DOOH an appealing option for brands looking to make a lasting impression.

Digital OOH Advertising Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global digital OOH advertising market report, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on the format type, application, and end-user.

Breakup by Format Type:

Digital Billboards

Video Advertising

Ambient Advertising

Others

Digital billboards dominate the market

The report has provided a detailed breakup and analysis of the market based on the format type. This includes digital billboards, video advertising, ambient advertising, and others. According to the report, digital billboards represented the largest segment.

The surging demand for digital OOH billboard advertising is primarily fueled by its ability to deliver contextual and hyper-localized content. In comparison to traditional billboards, DOOH billboards can adapt their messaging based on real-time data, such as traffic conditions, audience demographics, and nearby events, thereby creating a positive outlook for industry expansion. Moreover, this dynamic content delivery enhances the relevance of advertisements and allows advertisers to align their messages with the situation, increasing the likelihood of capturing viewers' attention and driving engagement. As a result, brands are increasingly drawn to DOOH billboard advertising as an effective means to connect with their target audience in a highly contextual and impactful manner, ultimately yielding higher returns on their advertising investments.

Breakup by Application:

Outdoor

Indoor

Outdoor holds the largest share of the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes indoor and outdoor. According to the report, outdoor accounted for the largest market share.

The eco-friendly and cost-effective attributes of DOOH advertising in outdoor applications represent one of the key factors influencing the market growth. DOOH signage typically employs energy-efficient LED displays that consume less power compared to traditional lighting systems, contributing to a reduced carbon footprint. Moreover, the durability of these displays ensures a longer lifespan, reducing maintenance and replacement costs for advertisers. This eco-conscious approach aligns with the growing emphasis on sustainability and corporate responsibility, making DOOH an attractive choice for brands looking to convey an environmentally friendly image. In confluence with this, the cost efficiencies and longer-term benefits associated with DOOH outdoor applications further incentivize advertisers to invest in this medium as a sustainable and cost-effective advertising solution, presenting lucrative opportunities for industry expansion.

Breakup by End-User:

Retail

Recreation

Banking

Transportation

Education

Others

Retail dominates the market

The report has provided a detailed breakup and analysis of the market based on the end-user. This includes retail, recreation, banking, transportation, education, and others. According to the report, retail represented the largest segment.

The burgeoning demand for DOOH advertising in the retail sector is primarily driven by its capacity to enhance in-store customer experiences. DOOH displays deployed in retail environments allow for dynamic, eye-catching content that can be tailored to promote specific products, offers, or seasonal campaigns. Furthermore, DOOH's interactivity can engage shoppers through touchscreens, QR codes, and mobile integrations, enabling instant access to additional product information or make purchases directly, thereby strengthening the market growth. Additionally, the real-time adaptability of DOOH content also facilitates the promotion of last-minute deals or inventory updates, ensuring that retailers can swiftly respond to market dynamics and customer preferences, ultimately fostering brand engagement and bolstering sales. This capability to transform brick-and-mortar spaces into immersive, information-rich shopping environments is a compelling driver for DOOH adoption in the retail sector.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

Asia-Pacific exhibits a clear dominance, accounting for the largest digital OOH advertising market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, Asia-Pacific accounted for the largest market share.

The increasing urbanization and development of modern infrastructure in many Asia Pacific countries have led to a surge in foot traffic in major metropolitan areas. This rise in urbanization makes DOOH advertising an attractive medium for reaching a vast and diverse audience, providing impetus to the market's growth. Concurrent with this, the high penetration of smartphones in the region has created opportunities for synergy between DOOH and mobile advertising, allowing for interactive campaigns and real-time engagement with tech-savvy consumers, thus aiding in industry expansion. Moreover, the cultural diversity and varied consumer preferences across Asia Pacific nations make DOOH's ability to deliver localized and culturally relevant content, especially appealing to advertisers seeking to connect with consumers in this dynamic and burgeoning market. In addition to this, the region's growing middle class and rising consumer spending power further drive the demand for DOOH advertising as brands seek to tap into this expanding consumer base with impactful and contextually relevant campaigns.

Competitive Landscape:

The competitive landscape of the global digital OOH advertising market is characterized by a mix of established players and innovative startups, reflecting the industry's dynamic nature. Key players in this market include leading advertising agencies, digital signage companies, and technology providers. Major advertising agencies have extensive networks of digital displays in prime locations worldwide, giving them a significant market presence. These companies leverage their experience and global reach to offer advertisers extensive coverage and strategic placement. Simultaneously, tech-focused firms provide programmatic solutions and content management platforms, enabling advertisers to efficiently manage and optimize their DOOH campaigns. Innovative startups specialize in data analytics, enabling advertisers to refine their targeting and measure campaign effectiveness. Furthermore, partnerships and acquisitions have become common as companies seek to expand their offerings and market reach.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

APG|SGA

Clear Channel Outdoor Holdings Inc.

Global Media

JCDecaux

Lamar Advertising Company

oOh!media Limited

Outfront Media Inc.

Stroer

Recent Developments:

In May 2023, JCDecaux SE announced the acquisition of Clear Channel Outdoor Holdings, Inc. complementing the former's presence in Italy and Spain, in an increasingly digitised outdoor advertising market.

In April 2023, OUTFRONT Media Inc. announced that its subsidiary, Outfront Media Canada LP collaborated with RCC Media Inc., to rollout 39 digital bridge overpass screens and 8 large format digital bulletins throughout the Greater Toronto Area.

In July 2023, oOh!media launched an expanded data suite for audience-led campaign planning and attribution. They've signed a long-term Out of Home partnership with Unpacked by Flybuys, leveraging transactional data from 9 million Flybuys members and 2 billion Westpac card transactions

Key Questions Answered in This Report

  • 1. What was the size of the global digital OOH advertising market in 2023?
  • 2. What is the expected growth rate of the global digital OOH advertising market during 2024-2032?
  • 3. What are the key factors driving the global digital OOH advertising market?
  • 4. What has been the impact of COVID-19 on the global digital OOH advertising market?
  • 5. What is the breakup of the global digital OOH advertising market based on format type?
  • 6. What is the breakup of the global digital OOH advertising market based on the application?
  • 7. What is the breakup of the global digital OOH advertising market based on the end-user?
  • 8. What are the key regions in the global digital OOH advertising market?
  • 9. Who are the key players/companies in the global digital OOH advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Digital OOH Advertising Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Format Type
  • 5.5 Market Breakup by Application
  • 5.6 Market Breakup by End-User
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast

6 Market Breakup by Format Type

  • 6.1 Digital Billboards
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Video Advertising
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Ambient Advertising
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Outdoor
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Indoor
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 Retail
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Recreation
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Banking
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Transportation
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Education
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Region

  • 9.1 Europe
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 North America
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 APG|SGA
    • 14.3.2 Clear Channel Outdoor Holdings Inc.
    • 14.3.3 Global Media
    • 14.3.4 JCDecaux
    • 14.3.5 Lamar Advertising Company
    • 14.3.6 oOh!media Limited
    • 14.3.7 Outfront Media Inc.
    • 14.3.8 Stroer

List of Figures

  • Figure 1: Global: Digital OOH Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: Digital OOH Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Digital OOH Advertising Market: Breakup by Format Type (in %), 2023
  • Figure 4: Global: Digital OOH Advertising Market: Breakup by Application (in %), 2023
  • Figure 5: Global: Digital OOH Advertising Market: Breakup by End-User (in %), 2023
  • Figure 6: Global: Digital OOH Advertising Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Digital OOH Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 8: Global: Digital OOH Advertising Industry: SWOT Analysis
  • Figure 9: Global: Digital OOH Advertising Industry: Value Chain Analysis
  • Figure 10: Global: Digital OOH Advertising Industry: Porter's Five Forces Analysis
  • Figure 11: Global: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Digital OOH Advertising (Other End-Users) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Digital OOH Advertising (Other End-Users) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Europe: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Europe: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: North America: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: North America: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Asia Pacific: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Asia Pacific: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Middle East and Africa: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Middle East and Africa: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Latin America: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Latin America: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

  • Table 1: Global: Digital OOH Advertising Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2024-2032
  • Table 3: Global: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 4: Global: Digital OOH Advertising Market Forecast: Breakup by End-User (in Million US$), 2024-2032
  • Table 5: Global: Digital OOH Advertising Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Digital OOH Advertising Market Structure
  • Table 7: Global: Digital OOH Advertising Market: Key Players