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市场调查报告书
商品编码
1392269
全球数位户外市场研究报告 - 2023 年至 2030 年产业分析、规模、份额、成长、趋势和预测Global Digital Out Of Home Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
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全球户外数位市场需求预计将从 2022 年的 247.6 亿美元增至 2030 年的近 582.7 亿美元，2023-2030 年研究期间CAGR为 11.29%。
数位户外 (DOOH) 是指在消费者外出时（通常是在公共场所）透过数位显示器和萤幕向消费者传达的广告和讯息。这些显示器遍布商场、机场、公车站、火车站、路边广告看板、体育场和其他人流量大的区域。
市场动态：
在多种因素的推动下，户外数位市场正在经历快速成长。它提供动态、引人入胜和互动内容的能力使其有别于传统的静态广告方法。有针对性的广告是一个关键驱动因素，它允许广告商根据人口统计、位置和特定时间自订讯息，从而提高相关性和参与度。显示技术的不断进步，加上数据驱动的洞察和受众分析工具，使广告主能够创建更具影响力的广告活动。都市化导致人流量大的地区人流增加，使其成为接触不同受众的宝贵管道。在数位户外媒体中采用程序化广告简化了交易并提高了受众定位。此外，COVID-19 大流行加速了向非接触式解决方案的转变，导致在不确定时期越来越多地采用数位户外广告作为安全有效的广告媒体。
研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具还对全球户外数位市场的每个细分市场进行了包容性评估。数位户外产业的成长和趋势为本研究提供了整体方法。
区域分析：
本节涵盖区域前景，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲数位户外市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。数位户外市场的主要参与者包括德高集团（法国）、拉马尔广告公司（美国）、Clear Channel Outdoor Holdings, Inc.（美国）、OUTFRONT Media（美国）、Prismview LLC（美国）、Daktronics（美国） 、NEC Display Solutions, Ltd.（日本）、Stroer SE & Co. KGaA（德国）、Broadsign International LLC。 （加拿大）、Ohlmedia Ltd.（澳洲）、Mvix, Inc.（美国）、科视Christie Digital Systems USA, Inc.（美国）。 Ayuda Media Systems（美国）、Deepsky Corporation Ltd.（香港）、Aoto Electronics Co., Ltd（中国）。本节包含竞争格局的整体视图，包括各种策略发展，例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。
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目录
第一章：前言
- 报告说明
- 客观的
- 目标受众
- 独特的销售主张 (USP) 和产品
- 研究范围
- 研究方法论
- 市场研究过程
- 市场研究方法论
第 2 章：执行摘要
- 市集亮点
- 全球市场概况
第 3 章：户外数位化 - 产业分析
- 简介 - 市场动态
- 市场驱动因素
- 市场限制
- 机会
- 产业动态
- 波特五力分析
- 市场吸引力分析
- 按产品分類的市场吸引力分析
- 市场吸引力分析：依应用分类
- 按垂直领域分類的市场吸引力分析
- 市场吸引力分析：按地区
第 4 章：价值链分析
- 价值链分析
- 原料分析
- 原料清单
- 原料厂商清单
- 主要原物料价格走势
- 潜在买家名单
- 行销管道
- 直效行销
- 间接行销
- 行销通路发展趋势
第 5 章：全球数位户外市场分析：依产品分类
- 按产品概述
- 历史和预测数据
- 按产品分析
- 广告看板
- 街道家具
- 交通
第 6 章：全球数位户外市场分析：依应用分类
- 概述：按应用
- 历史和预测数据
- 分析：按应用
- 室内的
- 户外的
第 7 章：全球数位户外市场分析：按垂直领域
- 按垂直领域概述
- 历史和预测数据
- 垂直分析
- 商业的
- 基础设施
- 制度性
第 8 章：全球数位户外市场分析：按地理位置
- 区域展望
- 介绍
- 北美销售分析
- 概览、历史与预测资料销售分析
- 北美按细分市场销售分析
- 北美按国家销售分析
- 美国销售分析
- 加拿大销售分析
- 墨西哥销售分析
- 欧洲销售分析
- 概览、历史与预测资料销售分析
- 欧洲按细分市场销售分析
- 欧洲按国家销售分析
- 英国销售分析
- 法国销售分析
- 德国销售分析
- 义大利销售分析
- 俄罗斯销售分析
- 欧洲其他地区销售分析
- 亚太地区销售分析
- 概览、历史与预测资料销售分析
- 亚太地区按细分市场销售分析
- 亚太地区国家/地区销售分析
- 中国销售分析
- 印度销售分析
- 日本销售分析
- 韩国销售分析
- 澳洲销售分析
- 东南亚销售分析
- 亚太地区其他地区销售分析
- 拉丁美洲销售分析
- 概览、历史与预测资料销售分析
- 拉丁美洲按细分市场销售分析
- 拉丁美洲按国家销售分析
- 巴西销售分析
- 阿根廷销售分析
- 秘鲁销售分析
- 智利销售分析
- 拉丁美洲其他地区销售分析
- 中东和非洲销售分析
- 概览、历史与预测资料销售分析
- 中东和非洲按细分市场销售分析
- 中东和非洲国家销售分析
- 沙乌地阿拉伯销售分析
- 阿联酋销售分析
- 以色列销售分析
- 南非销售分析
- 中东其他地区和非洲销售分析
第 9 章：数位户外公司的竞争格局
- 数位户外市场竞争
- 伙伴关係/协作/协议
- 併购
- 新产品发布
- 其他发展
第 10 章：公司简介
- 公司股份分析
- 市场集中度
- JCDecaux (France)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- Lamar Advertising Company (US)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- Clear Channel Outdoor Holdings Inc. (US)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- OUTFRONT Media (US)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- Prismview LLC (US)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- Daktronics (US)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- NEC Display Solutions Ltd. (Japan)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- Stroer SE & Co. KGaA (Germany)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- Broadsign International LLC. (Canada)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- Ohlmedia Ltd. (Australia)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- Mvix Inc. (US)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- Christie Digital Systems USA Inc. (US).
- 公司简介
- 公司收入
- 产品
- 最近的发展
- Ayuda Media Systems (US)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- Deepsky Corporation Ltd. (Hong Kong)
- 公司简介
- 公司收入
- 产品
- 最近的发展
- Aoto Electronics Co. Ltd (China).
- 公司简介
- 公司收入
- 产品
- 最近的发展
注意 - 在公司概况中，财务详细资讯和近期发展视情况而定，或者如果是私人公司，则可能不包括在内
The global demand for Digital Out Of Home Market is presumed to reach the market size of nearly USD 58.27 BN by 2030 from USD 24.76 BN in 2022 with a CAGR of 11.29% under the study period 2023 - 2030.
Digital Out-of-Home (DOOH) refers to advertising and messaging that reaches consumers while they are outside their homes, typically in public spaces, through digital displays and screens. These displays can be found in various locations such as malls, airports, bus stops, train stations, roadside billboards, stadiums, and other high-traffic areas.
MARKET DYNAMICS:
The Digital Out-of-Home market is experiencing rapid growth driven by multiple factors. Its ability to offer dynamic, engaging, and interactive content distinguishes it from traditional static advertising methods. Targeted advertising is a key driver, allowing advertisers to tailor messages based on demographics, locations, and specific times, enhancing relevancy and engagement. Continuous advancements in display technology, coupled with data-driven insights and audience analytics tools, enable advertisers to create more impactful campaigns. Urbanization has led to increased footfall in high-traffic areas, making it a valuable channel to reach diverse audiences. Adopting programmatic advertising in DOOH has streamlined transactions and improved audience targeting. Additionally, the COVID-19 pandemic accelerated the shift toward contactless solutions, leading to increased adoption of Digital Out-of-Home as a safe and effective advertising medium during uncertain times.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of digital out of home. The growth and trends of digital out of home industry provide a holistic approach to this study.
MARKET SEGMENTATION:
This section of the digital out of home market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product
- Billboard
- Street Furniture
- Transit
By Application
- Indoor
- Outdoor
By Vertical
- Commercial
- Infrastructural
- Institutional
REGIONAL ANALYSIS:
This section covers the regional outlook, which accentuates current and future demand for the Digital Out Of Home market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Digital Out Of Home market include JCDecaux (France), Lamar Advertising Company (US), Clear Channel Outdoor Holdings, Inc. (US), OUTFRONT Media (US), Prismview LLC (US), Daktronics (US), NEC Display Solutions, Ltd. (Japan), Stroer SE & Co. KGaA (Germany), Broadsign International LLC. (Canada), Ohlmedia Ltd. (Australia), Mvix, Inc. (US), Christie Digital Systems USA, Inc. (US). Ayuda Media Systems (US), Deepsky Corporation Ltd. (Hong Kong), Aoto Electronics Co., Ltd (China). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.
TABLE OF CONTENTS
1 . PREFACE
- 1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
- 1.2. Research Scope
- 1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
- 2.1. Highlights of Market
- 2.2. Global Market Snapshot
3 . DIGITAL OUT OF HOME - INDUSTRY ANALYSIS
- 3.1. Introduction - Market Dynamics
- 3.2. Market Drivers
- 3.3. Market Restraints
- 3.4. Opportunities
- 3.5. Industry Trends
- 3.6. Porter's Five Force Analysis
- 3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Product
- 3.7.2 Market Attractiveness Analysis By Application
- 3.7.3 Market Attractiveness Analysis By Vertical
- 3.7.4 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
- 4.1. Value Chain Analysis
- 4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
- 4.3. List of Potential Buyers
- 4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend
5 . GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY PRODUCT
- 5.1 Overview by Product
- 5.2 Historical and Forecast Data
- 5.3 Analysis by Product
- 5.4 Billboard Historic and Forecast Sales by Regions
- 5.5 Street Furniture Historic and Forecast Sales by Regions
- 5.6 Transit Historic and Forecast Sales by Regions
6 . GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY APPLICATION
- 6.1 Overview by Application
- 6.2 Historical and Forecast Data
- 6.3 Analysis by Application
- 6.4 Indoor Historic and Forecast Sales by Regions
- 6.5 Outdoor Historic and Forecast Sales by Regions
7 . GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY VERTICAL
- 7.1 Overview by Vertical
- 7.2 Historical and Forecast Data
- 7.3 Analysis by Vertical
- 7.4 Commercial Historic and Forecast Sales by Regions
- 7.5 Infrastructural Historic and Forecast Sales by Regions
- 7.6 Institutional Historic and Forecast Sales by Regions
8 . GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY GEOGRAPHY
- 8.1. Regional Outlook
- 8.2. Introduction
- 8.3. North America Sales Analysis
- 8.3.1. Overview, Historic and Forecast Data Sales Analysis
- 8.3.2. North America By Segment Sales Analysis
- 8.3.3. North America By Country Sales Analysis
- 8.3.4. United State Sales Analysis
- 8.3.5. Canada Sales Analysis
- 8.3.6. Mexico Sales Analysis
- 8.4. Europe Sales Analysis
- 8.4.1. Overview, Historic and Forecast Data Sales Analysis
- 8.4.2. Europe by Segment Sales Analysis
- 8.4.3. Europe by Country Sales Analysis
- 8.4.4. United Kingdom Sales Analysis
- 8.4.5. France Sales Analysis
- 8.4.6. Germany Sales Analysis
- 8.4.7. Italy Sales Analysis
- 8.4.8. Russia Sales Analysis
- 8.4.9. Rest Of Europe Sales Analysis
- 8.5. Asia Pacific Sales Analysis
- 8.5.1. Overview, Historic and Forecast Data Sales Analysis
- 8.5.2. Asia Pacific by Segment Sales Analysis
- 8.5.3. Asia Pacific by Country Sales Analysis
- 8.5.4. China Sales Analysis
- 8.5.5. India Sales Analysis
- 8.5.6. Japan Sales Analysis
- 8.5.7. South Korea Sales Analysis
- 8.5.8. Australia Sales Analysis
- 8.5.9. South East Asia Sales Analysis
- 8.5.10. Rest Of Asia Pacific Sales Analysis
- 8.6. Latin America Sales Analysis
- 8.6.1. Overview, Historic and Forecast Data Sales Analysis
- 8.6.2. Latin America by Segment Sales Analysis
- 8.6.3. Latin America by Country Sales Analysis
- 8.6.4. Brazil Sales Analysis
- 8.6.5. Argentina Sales Analysis
- 8.6.6. Peru Sales Analysis
- 8.6.7. Chile Sales Analysis
- 8.6.8. Rest of Latin America Sales Analysis
- 8.7. Middle East & Africa Sales Analysis
- 8.7.1. Overview, Historic and Forecast Data Sales Analysis
- 8.7.2. Middle East & Africa by Segment Sales Analysis
- 8.7.3. Middle East & Africa by Country Sales Analysis
- 8.7.4. Saudi Arabia Sales Analysis
- 8.7.5. UAE Sales Analysis
- 8.7.6. Israel Sales Analysis
- 8.7.7. South Africa Sales Analysis
- 8.7.8. Rest Of Middle East And Africa Sales Analysis
9 . COMPETITIVE LANDSCAPE OF THE DIGITAL OUT OF HOME COMPANIES
- 9.1. Digital Out Of Home Market Competition
- 9.2. Partnership/Collaboration/Agreement
- 9.3. Merger And Acquisitions
- 9.4. New Product Launch
- 9.5. Other Developments
10 . COMPANY PROFILES OF DIGITAL OUT OF HOME INDUSTRY
- 10.1. Company Share Analysis
- 10.2. Market Concentration Rate
- 10.3. JCDecaux (France)
- 10.3.1. Company Overview
- 10.3.2. Company Revenue
- 10.3.3. Products
- 10.3.4. Recent Developments
- 10.4. Lamar Advertising Company (US)
- 10.4.1. Company Overview
- 10.4.2. Company Revenue
- 10.4.3. Products
- 10.4.4. Recent Developments
- 10.5. Clear Channel Outdoor Holdings Inc. (US)
- 10.5.1. Company Overview
- 10.5.2. Company Revenue
- 10.5.3. Products
- 10.5.4. Recent Developments
- 10.6. OUTFRONT Media (US)
- 10.6.1. Company Overview
- 10.6.2. Company Revenue
- 10.6.3. Products
- 10.6.4. Recent Developments
- 10.7. Prismview LLC (US)
- 10.7.1. Company Overview
- 10.7.2. Company Revenue
- 10.7.3. Products
- 10.7.4. Recent Developments
- 10.8. Daktronics (US)
- 10.8.1. Company Overview
- 10.8.2. Company Revenue
- 10.8.3. Products
- 10.8.4. Recent Developments
- 10.9. NEC Display Solutions Ltd. (Japan)
- 10.9.1. Company Overview
- 10.9.2. Company Revenue
- 10.9.3. Products
- 10.9.4. Recent Developments
- 10.10. Stroer SE & Co. KGaA (Germany)
- 10.10.1. Company Overview
- 10.10.2. Company Revenue
- 10.10.3. Products
- 10.10.4. Recent Developments
- 10.11. Broadsign International LLC. (Canada)
- 10.11.1. Company Overview
- 10.11.2. Company Revenue
- 10.11.3. Products
- 10.11.4. Recent Developments
- 10.12. Ohlmedia Ltd. (Australia)
- 10.12.1. Company Overview
- 10.12.2. Company Revenue
- 10.12.3. Products
- 10.12.4. Recent Developments
- 10.13. Mvix Inc. (US)
- 10.13.1. Company Overview
- 10.13.2. Company Revenue
- 10.13.3. Products
- 10.13.4. Recent Developments
- 10.14. Christie Digital Systems USA Inc. (US).
- 10.14.1. Company Overview
- 10.14.2. Company Revenue
- 10.14.3. Products
- 10.14.4. Recent Developments
- 10.15. Ayuda Media Systems (US)
- 10.15.1. Company Overview
- 10.15.2. Company Revenue
- 10.15.3. Products
- 10.15.4. Recent Developments
- 10.16. Deepsky Corporation Ltd. (Hong Kong)
- 10.16.1. Company Overview
- 10.16.2. Company Revenue
- 10.16.3. Products
- 10.16.4. Recent Developments
- 10.17. Aoto Electronics Co. Ltd (China).
- 10.17.1. Company Overview
- 10.17.2. Company Revenue
- 10.17.3. Products
- 10.17.4. Recent Developments
Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
LIST OF TABLES
- Market Snapshot
- Drivers : Impact Analysis
- Restraints : Impact Analysis
- List of Raw Material
- List of Raw Material Manufactures
- List of Potential Buyers
- Analysis by Product (USD MN)
- Billboard Market Sales by Geography (USD MN)
- Street Furniture Market Sales by Geography (USD MN)
- Transit Market Sales by Geography (USD MN)
- Analysis Market by Application (USD MN)
- Indoor Market Sales by Geography (USD MN)
- Outdoor Market Sales by Geography (USD MN)
- Analysis by Vertical (USD MN)
- Commercial Market Sales by Geography (USD MN)
- Infrastructural Market Sales by Geography (USD MN)
- Institutional Market Sales by Geography (USD MN)
- Global Digital Out Of Home Market Sales by Geography (USD MN)
- North America Market Analysis (USD MN)
- United State Market Analysis (USD MN)
- Canada Market Analysis (USD MN)
- Mexico Market Analysis (USD MN)
- Europe Market Analysis (USD MN)
- Europe Market Estimate by Country (USD MN)
- United Kingdom Market Analysis (USD MN)
- France Market Analysis (USD MN)
- Germany Market Analysis (USD MN)
- Italy Market Analysis (USD MN)
- Russia Market Analysis (USD MN)
- Spain Market Analysis (USD MN)
- Rest of Europe Market Analysis (USD MN)
- Asia Pacific Market Analysis (USD MN)
- China Market Analysis (USD MN)
- Japan Market Analysis (USD MN)
- India Market Analysis (USD MN)
- South Korea Market Analysis (USD MN)
- Australia Market Analysis (USD MN)
- South East Asia Market Analysis (USD MN)
- Rest of Asia Pacific Market Analysis (USD MN)
- Latin America Market Analysis (USD MN)
- Brazil Market Analysis (USD MN)
- Argentina Market Analysis (USD MN)
- Peru Market Analysis (USD MN)
- Chile Market Analysis (USD MN)
- Rest of Latin America Market Analysis (USD MN)
- Middle East & Africa Market Analysis (USD MN)
- Saudi Arabia Market Analysis (USD MN)
- UAE Market Analysis (USD MN)
- Israel Market Analysis (USD MN)
- South Africa Market Analysis (USD MN)
- Rest of Middle East and Africa Market Analysis (USD MN)
- Partnership/Collaboration/Agreement
- Mergers And Acquisition
LIST OF FIGURES
- Research Scope of Digital Out Of Home Report
- Market Research Process
- Market Research Methodology
- Global Digital Out Of Home Market Size, by Region (USD MN)
- Porters Five Forces Analysis
- Market Attractiveness Analysis by Product
- Market Attractiveness Analysis by Application
- Market Attractiveness Analysis by Vertical
- Market Attractiveness Analysis by Region
- Value Chain Analysis
- Global Market Analysis by Product (USD MN)
- Billboard Market Sales by Geography (USD MN)
- Street Furniture Market Sales by Geography (USD MN)
- Transit Market Sales by Geography (USD MN)
- Global Market Analysis by Application (USD MN)
- Indoor Market Sales by Geography (USD MN)
- Outdoor Market Sales by Geography (USD MN)
- Global Market Analysis by Vertical (USD MN)
- Commercial Market Sales by Geography (USD MN)
- Infrastructural Market Sales by Geography (USD MN)
- Institutional Market Sales by Geography (USD MN)
- Global Market Sales (USD MN)
- North America Market Sales (USD MN)
- Europe Market Sales (USD MN)
- Asia Pacific Market Sales (USD MN)
- Latin America Market Sales (USD MN)
- Middle East & Africa Market Sales (USD MN)
- Recent Development in Industry
- Top Company Market Share Analysis
