数位户外全球市场 2024-2028

数位户外市场预计在 2023 年至 2028 年期间成长 169.2 亿美元，预测期内复合年增长率为 10.51%。

该报告包括对数位户外市场的整体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。该市场的驱动因素包括印刷广告采用率的下降、户外广告相对于传统广告的优势以及互动户外广告采用率的增加。

本研究分析了人工智慧在户外广告中的使用，将其视为未来几年推动数位户外市场成长的关键因素之一。此外，全球数位户外市场的日益整合以及电子标牌技术的整合将带来巨大的市场需求。

目录

第一章执行摘要

• 市场概况

第二章 市场形势

• 市场生态系统

第三章 市场规模

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 数位户外全球市场 2018-2022
• 2018-2022年类型細項分析
• 2018-2022年产品細項分析
• 2018-2022 年按应用分類的细分市场分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章市场区隔：按类型

• 细分市场
• 比较：按类型
• 店内广告：2023-2028 年市场规模与预测
• 户外广告：2023-2028年市场规模及预测
• 市场机会：按类型

第七章市场区隔：依产品

• 细分市场
• 比较：按产品
• Billboard：2023-2028 年市场规模与预测
• 住房：2023-2028 年市场规模与预测
• 交通运输：2023-2028 年市场规模与预测
• 街道设施：市场规模与预测 2023-2028
• 市场机会：依产品分类

第八章市场区隔：按应用

• 细分市场
• 比较：按应用
• 零售：2023-2028 年市场规模与预测
• 休閒：2023-2028 年市场规模与预测
• 银行业：2023-2028年市场规模及预测
• 交通运输：2023-2028 年市场规模与预测
• 其他：2023-2028年市场规模与预测
• 市场机会：依应用分类

第九章 客户形势

• 客户形势概览

第10章 地区形势

• 区域细分
• 区域比较
• 亚太地区：2023-2028 年市场规模与预测
• 北美：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 德国：2023-2028 年市场规模与预测
• 日本：2023-2028年市场规模与预测
• 加拿大：2023-2028 年市场规模与预测
• 市场机会：依地区形势

第十一章驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十二章 供应商形势

• 概述
• 供应商形势
• 混乱的情况
• 产业风险

第十三章供应商分析

• 交易厂商
• 供应商市场定位
• AllOver Media LLC
• Blue Outdoor
• Capitol Outdoor LLC
• Captivate LLC
• Clear Channel Outdoor Holdings Inc.
• Euro Media Group
• Focus Media
• JCDecaux SE
• Lamar Advertising Co.
• Lightbox OOH Video Network
• OUTFRONT Media Inc.
• Primedia Pty Ltd.
• Stroer SE and Co. KGaA
• Times Innovative Media Ltd.
• Vistar Media

第十四章附录

The digital OOH market is forecasted to grow by USD 16.92 bn during 2023-2028, accelerating at a CAGR of 10.51% during the forecast period. The report on the digital OOH market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by decreasing adoption of print advertising, benefits of OOH advertisements over traditional advertisements, and increasing adoption of interactive OOH advertising.

Technavio's digital OOH market is segmented as below:

By Type

• In-store advertising
• Outdoor advertising

By Product

• Billboards
• Shelter
• Transit
• Street furniture

By Application

• Retail
• Recreation
• Banking
• Transportation
• Others

By Geographical Landscape

• APAC
• North America
• Europe
• Middle East and Africa
• South America

This study identifies the use of AI in OOH advertising as one of the prime reasons driving the digital OOH market growth during the next few years. Also, growing consolidation in global digital OOH market and integration of technologies in digital signage will lead to sizable demand in the market.

The report on the digital OOH market covers the following areas:

• Digital OOH market sizing
• Digital OOH market forecast
• Digital OOH market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital OOH market vendors that include 360Hoardings, ADmyBRAND Inc., Adonmo Pvt. Ltd., AllOver Media LLC, Blue Outdoor, Broadsign, Capitol Outdoor LLC, Captivate LLC, Clear Channel Outdoor Holdings Inc., Euro Media Group, Excellent Global Endeavors LLP, Focus Media, JCDecaux SE, Lamar Advertising Co., Lightbox OOH Video Network, OUTFRONT Media Inc., Perion Network Ltd., Primedia Pty Ltd., Stroer SE and Co. KGaA, Times Innovative Media Ltd., and Vistar Media. Also, the digital ooh market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary - Chart on Market Segmentation by Application
• Exhibit 08: Executive Summary - Chart on Incremental Growth
• Exhibit 09: Executive Summary - Data Table on Incremental Growth
• Exhibit 10: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 11: Parent market
• Exhibit 12: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 13: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 14: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 15: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 16: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global digital OOH market 2018 - 2022
• Exhibit 19: Historic Market Size - Data Table on global digital ooh market 2018 - 2022 ($ billion)
• 4.2 Type Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• 4.3 Product Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• 4.4 Application Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• 4.5 Geography Segment Analysis 2018 - 2022
• Exhibit 23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.6 Country Segment Analysis 2018 - 2022
• Exhibit 24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 25: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 26: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 28: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 29: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 30: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 31: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 32: Chart on Type - Market share 2023-2028 (%)
• Exhibit 33: Data Table on Type - Market share 2023-2028 (%)
• 6.2 Comparison by Type
• Exhibit 34: Chart on Comparison by Type
• Exhibit 35: Data Table on Comparison by Type
• 6.3 In-store advertising - Market size and forecast 2023-2028
• Exhibit 36: Chart on In-store advertising - Market size and forecast 2023-2028 ($ billion)
• Exhibit 37: Data Table on In-store advertising - Market size and forecast 2023-2028 ($ billion)
• Exhibit 38: Chart on In-store advertising - Year-over-year growth 2023-2028 (%)
• Exhibit 39: Data Table on In-store advertising - Year-over-year growth 2023-2028 (%)
• 6.4 Outdoor advertising - Market size and forecast 2023-2028
• Exhibit 40: Chart on Outdoor advertising - Market size and forecast 2023-2028 ($ billion)
• Exhibit 41: Data Table on Outdoor advertising - Market size and forecast 2023-2028 ($ billion)
• Exhibit 42: Chart on Outdoor advertising - Year-over-year growth 2023-2028 (%)
• Exhibit 43: Data Table on Outdoor advertising - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Type
• Exhibit 44: Market opportunity by Type ($ billion)
• Exhibit 45: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Product

• 7.1 Market segments
• Exhibit 46: Chart on Product - Market share 2023-2028 (%)
• Exhibit 47: Data Table on Product - Market share 2023-2028 (%)
• 7.2 Comparison by Product
• Exhibit 48: Chart on Comparison by Product
• Exhibit 49: Data Table on Comparison by Product
• 7.3 Billboards - Market size and forecast 2023-2028
• Exhibit 50: Chart on Billboards - Market size and forecast 2023-2028 ($ billion)
• Exhibit 51: Data Table on Billboards - Market size and forecast 2023-2028 ($ billion)
• Exhibit 52: Chart on Billboards - Year-over-year growth 2023-2028 (%)
• Exhibit 53: Data Table on Billboards - Year-over-year growth 2023-2028 (%)
• 7.4 Shelter - Market size and forecast 2023-2028
• Exhibit 54: Chart on Shelter - Market size and forecast 2023-2028 ($ billion)
• Exhibit 55: Data Table on Shelter - Market size and forecast 2023-2028 ($ billion)
• Exhibit 56: Chart on Shelter - Year-over-year growth 2023-2028 (%)
• Exhibit 57: Data Table on Shelter - Year-over-year growth 2023-2028 (%)
• 7.5 Transit - Market size and forecast 2023-2028
• Exhibit 58: Chart on Transit - Market size and forecast 2023-2028 ($ billion)
• Exhibit 59: Data Table on Transit - Market size and forecast 2023-2028 ($ billion)
• Exhibit 60: Chart on Transit - Year-over-year growth 2023-2028 (%)
• Exhibit 61: Data Table on Transit - Year-over-year growth 2023-2028 (%)
• 7.6 Street furniture - Market size and forecast 2023-2028
• Exhibit 62: Chart on Street furniture - Market size and forecast 2023-2028 ($ billion)
• Exhibit 63: Data Table on Street furniture - Market size and forecast 2023-2028 ($ billion)
• Exhibit 64: Chart on Street furniture - Year-over-year growth 2023-2028 (%)
• Exhibit 65: Data Table on Street furniture - Year-over-year growth 2023-2028 (%)
• 7.7 Market opportunity by Product
• Exhibit 66: Market opportunity by Product ($ billion)
• Exhibit 67: Data Table on Market opportunity by Product ($ billion)

8 Market Segmentation by Application

• 8.1 Market segments
• Exhibit 68: Chart on Application - Market share 2023-2028 (%)
• Exhibit 69: Data Table on Application - Market share 2023-2028 (%)
• 8.2 Comparison by Application
• Exhibit 70: Chart on Comparison by Application
• Exhibit 71: Data Table on Comparison by Application
• 8.3 Retail - Market size and forecast 2023-2028
• Exhibit 72: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
• Exhibit 73: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
• Exhibit 74: Chart on Retail - Year-over-year growth 2023-2028 (%)
• Exhibit 75: Data Table on Retail - Year-over-year growth 2023-2028 (%)
• 8.4 Recreation - Market size and forecast 2023-2028
• Exhibit 76: Chart on Recreation - Market size and forecast 2023-2028 ($ billion)
• Exhibit 77: Data Table on Recreation - Market size and forecast 2023-2028 ($ billion)
• Exhibit 78: Chart on Recreation - Year-over-year growth 2023-2028 (%)
• Exhibit 79: Data Table on Recreation - Year-over-year growth 2023-2028 (%)
• 8.5 Banking - Market size and forecast 2023-2028
• Exhibit 80: Chart on Banking - Market size and forecast 2023-2028 ($ billion)
• Exhibit 81: Data Table on Banking - Market size and forecast 2023-2028 ($ billion)
• Exhibit 82: Chart on Banking - Year-over-year growth 2023-2028 (%)
• Exhibit 83: Data Table on Banking - Year-over-year growth 2023-2028 (%)
• 8.6 Transportation - Market size and forecast 2023-2028
• Exhibit 84: Chart on Transportation - Market size and forecast 2023-2028 ($ billion)
• Exhibit 85: Data Table on Transportation - Market size and forecast 2023-2028 ($ billion)
• Exhibit 86: Chart on Transportation - Year-over-year growth 2023-2028 (%)
• Exhibit 87: Data Table on Transportation - Year-over-year growth 2023-2028 (%)
• 8.7 Others - Market size and forecast 2023-2028
• Exhibit 88: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibit 89: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibit 90: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibit 91: Data Table on Others - Year-over-year growth 2023-2028 (%)
• 8.8 Market opportunity by Application
• Exhibit 92: Market opportunity by Application ($ billion)
• Exhibit 93: Data Table on Market opportunity by Application ($ billion)

9 Customer Landscape

• 9.1 Customer landscape overview
• Exhibit 94: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation
• Exhibit 95: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibit 96: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 10.2 Geographic comparison
• Exhibit 97: Chart on Geographic comparison
• Exhibit 98: Data Table on Geographic comparison
• 10.3 APAC - Market size and forecast 2023-2028
• Exhibit 99: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 100: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 101: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 10.4 North America - Market size and forecast 2023-2028
• Exhibit 103: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 104: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 105: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 106: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 10.5 Europe - Market size and forecast 2023-2028
• Exhibit 107: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 108: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 109: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 110: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 10.6 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 111: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 112: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 113: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 114: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 10.7 South America - Market size and forecast 2023-2028
• Exhibit 115: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 116: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 117: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 118: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 10.8 US - Market size and forecast 2023-2028
• Exhibit 119: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 120: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 121: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 122: Data Table on US - Year-over-year growth 2023-2028 (%)
• 10.9 China - Market size and forecast 2023-2028
• Exhibit 123: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 124: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 125: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 126: Data Table on China - Year-over-year growth 2023-2028 (%)
• 10.10 Germany - Market size and forecast 2023-2028
• Exhibit 127: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 128: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 129: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 130: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 10.11 Japan - Market size and forecast 2023-2028
• Exhibit 131: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibit 132: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibit 133: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibit 134: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 10.12 Canada - Market size and forecast 2023-2028
• Exhibit 135: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibit 136: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibit 137: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibit 138: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 10.13 Market opportunity By Geographical Landscape
• Exhibit 139: Market opportunity By Geographical Landscape ($ billion)
• Exhibit 140: Data Tables on Market opportunity By Geographical Landscape ($ billion)

11 Drivers, Challenges, and Trends

• 11.1 Market drivers
• 11.2 Market challenges
• 11.3 Impact of drivers and challenges
• Exhibit 141: Impact of drivers and challenges in 2023 and 2028
• 11.4 Market trends

12 Vendor Landscape

• 12.1 Overview
• 12.2 Vendor landscape
• Exhibit 142: Overview on Criticality of inputs and Factors of differentiation
• 12.3 Landscape disruption
• Exhibit 143: Overview on factors of disruption
• 12.4 Industry risks
• Exhibit 144: Impact of key risks on business

13 Vendor Analysis

• 13.1 Vendors covered
• Exhibit 145: Vendors covered
• 13.2 Market positioning of vendors
• Exhibit 146: Matrix on vendor position and classification
• 13.3 AllOver Media LLC
• Exhibit 147: AllOver Media LLC - Overview
• Exhibit 148: AllOver Media LLC - Product / Service
• Exhibit 149: AllOver Media LLC - Key offerings
• 13.4 Blue Outdoor
• Exhibit 150: Blue Outdoor - Overview
• Exhibit 151: Blue Outdoor - Product / Service
• Exhibit 152: Blue Outdoor - Key offerings
• 13.5 Capitol Outdoor LLC
• Exhibit 153: Capitol Outdoor LLC - Overview
• Exhibit 154: Capitol Outdoor LLC - Product / Service
• Exhibit 155: Capitol Outdoor LLC - Key offerings
• 13.6 Captivate LLC
• Exhibit 156: Captivate LLC - Overview
• Exhibit 157: Captivate LLC - Product / Service
• Exhibit 158: Captivate LLC - Key offerings
• 13.7 Clear Channel Outdoor Holdings Inc.
• Exhibit 159: Clear Channel Outdoor Holdings Inc. - Overview
• Exhibit 160: Clear Channel Outdoor Holdings Inc. - Business segments
• Exhibit 161: Clear Channel Outdoor Holdings Inc. - Key offerings
• Exhibit 162: Clear Channel Outdoor Holdings Inc. - Segment focus
• 13.8 Euro Media Group
• Exhibit 163: Euro Media Group - Overview
• Exhibit 164: Euro Media Group - Product / Service
• Exhibit 165: Euro Media Group - Key offerings
• 13.9 Focus Media
• Exhibit 166: Focus Media - Overview
• Exhibit 167: Focus Media - Product / Service
• Exhibit 168: Focus Media - Key offerings
• 13.10 JCDecaux SE
• Exhibit 169: JCDecaux SE - Overview
• Exhibit 170: JCDecaux SE - Business segments
• Exhibit 171: JCDecaux SE - Key news
• Exhibit 172: JCDecaux SE - Key offerings
• Exhibit 173: JCDecaux SE - Segment focus
• 13.11 Lamar Advertising Co.
• Exhibit 174: Lamar Advertising Co. - Overview
• Exhibit 175: Lamar Advertising Co. - Product / Service
• Exhibit 176: Lamar Advertising Co. - Key offerings
• 13.12 Lightbox OOH Video Network
• Exhibit 177: Lightbox OOH Video Network - Overview
• Exhibit 178: Lightbox OOH Video Network - Product / Service
• Exhibit 179: Lightbox OOH Video Network - Key news
• Exhibit 180: Lightbox OOH Video Network - Key offerings
• 13.13 OUTFRONT Media Inc.
• Exhibit 181: OUTFRONT Media Inc. - Overview
• Exhibit 182: OUTFRONT Media Inc. - Business segments
• Exhibit 183: OUTFRONT Media Inc. - Key offerings
• Exhibit 184: OUTFRONT Media Inc. - Segment focus
• 13.14 Primedia Pty Ltd.
• Exhibit 185: Primedia Pty Ltd. - Overview
• Exhibit 186: Primedia Pty Ltd. - Product / Service
• Exhibit 187: Primedia Pty Ltd. - Key offerings
• 13.15 Stroer SE and Co. KGaA
• Exhibit 188: Stroer SE and Co. KGaA - Overview
• Exhibit 189: Stroer SE and Co. KGaA - Business segments
• Exhibit 190: Stroer SE and Co. KGaA - Key offerings
• Exhibit 191: Stroer SE and Co. KGaA - Segment focus
• 13.16 Times Innovative Media Ltd.
• Exhibit 192: Times Innovative Media Ltd. - Overview
• Exhibit 193: Times Innovative Media Ltd. - Product / Service
• Exhibit 194: Times Innovative Media Ltd. - Key offerings
• 13.17 Vistar Media
• Exhibit 195: Vistar Media - Overview
• Exhibit 196: Vistar Media - Product / Service
• Exhibit 197: Vistar Media - Key news
• Exhibit 198: Vistar Media - Key offerings

14 Appendix

• 14.1 Scope of the report
• 14.2 Inclusions and exclusions checklist
• 14.3 Currency conversion rates for US$
• 14.4 Research methodology
• 14.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Type
• Exhibits6: Executive Summary - Chart on Market Segmentation by Product
• Exhibits7: Executive Summary - Chart on Market Segmentation by Application
• Exhibits8: Executive Summary - Chart on Incremental Growth
• Exhibits9: Executive Summary - Data Table on Incremental Growth
• Exhibits10: Executive Summary - Chart on Vendor Market Positioning
• Exhibits11: Parent market
• Exhibits12: Market Characteristics
• Exhibits13: Offerings of vendors included in the market definition
• Exhibits14: Market segments
• Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits19: Historic Market Size - Data Table on global digital ooh market 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits25: Five forces analysis - Comparison between 2023 and 2028
• Exhibits26: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits31: Chart on Market condition - Five forces 2023 and 2028
• Exhibits32: Chart on Type - Market share 2023-2028 (%)
• Exhibits33: Data Table on Type - Market share 2023-2028 (%)
• Exhibits34: Chart on Comparison by Type
• Exhibits35: Data Table on Comparison by Type
• Exhibits36: Chart on In-store advertising - Market size and forecast 2023-2028 ($ billion)
• Exhibits37: Data Table on In-store advertising - Market size and forecast 2023-2028 ($ billion)
• Exhibits38: Chart on In-store advertising - Year-over-year growth 2023-2028 (%)
• Exhibits39: Data Table on In-store advertising - Year-over-year growth 2023-2028 (%)
• Exhibits40: Chart on Outdoor advertising - Market size and forecast 2023-2028 ($ billion)
• Exhibits41: Data Table on Outdoor advertising - Market size and forecast 2023-2028 ($ billion)
• Exhibits42: Chart on Outdoor advertising - Year-over-year growth 2023-2028 (%)
• Exhibits43: Data Table on Outdoor advertising - Year-over-year growth 2023-2028 (%)
• Exhibits44: Market opportunity by Type ($ billion)
• Exhibits45: Data Table on Market opportunity by Type ($ billion)
• Exhibits46: Chart on Product - Market share 2023-2028 (%)
• Exhibits47: Data Table on Product - Market share 2023-2028 (%)
• Exhibits48: Chart on Comparison by Product
• Exhibits49: Data Table on Comparison by Product
• Exhibits50: Chart on Billboards - Market size and forecast 2023-2028 ($ billion)
• Exhibits51: Data Table on Billboards - Market size and forecast 2023-2028 ($ billion)
• Exhibits52: Chart on Billboards - Year-over-year growth 2023-2028 (%)
• Exhibits53: Data Table on Billboards - Year-over-year growth 2023-2028 (%)
• Exhibits54: Chart on Shelter - Market size and forecast 2023-2028 ($ billion)
• Exhibits55: Data Table on Shelter - Market size and forecast 2023-2028 ($ billion)
• Exhibits56: Chart on Shelter - Year-over-year growth 2023-2028 (%)
• Exhibits57: Data Table on Shelter - Year-over-year growth 2023-2028 (%)
• Exhibits58: Chart on Transit - Market size and forecast 2023-2028 ($ billion)
• Exhibits59: Data Table on Transit - Market size and forecast 2023-2028 ($ billion)
• Exhibits60: Chart on Transit - Year-over-year growth 2023-2028 (%)
• Exhibits61: Data Table on Transit - Year-over-year growth 2023-2028 (%)
• Exhibits62: Chart on Street furniture - Market size and forecast 2023-2028 ($ billion)
• Exhibits63: Data Table on Street furniture - Market size and forecast 2023-2028 ($ billion)
• Exhibits64: Chart on Street furniture - Year-over-year growth 2023-2028 (%)
• Exhibits65: Data Table on Street furniture - Year-over-year growth 2023-2028 (%)
• Exhibits66: Market opportunity by Product ($ billion)
• Exhibits67: Data Table on Market opportunity by Product ($ billion)
• Exhibits68: Chart on Application - Market share 2023-2028 (%)
• Exhibits69: Data Table on Application - Market share 2023-2028 (%)
• Exhibits70: Chart on Comparison by Application
• Exhibits71: Data Table on Comparison by Application
• Exhibits72: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
• Exhibits74: Chart on Retail - Year-over-year growth 2023-2028 (%)
• Exhibits75: Data Table on Retail - Year-over-year growth 2023-2028 (%)
• Exhibits76: Chart on Recreation - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Data Table on Recreation - Market size and forecast 2023-2028 ($ billion)
• Exhibits78: Chart on Recreation - Year-over-year growth 2023-2028 (%)
• Exhibits79: Data Table on Recreation - Year-over-year growth 2023-2028 (%)
• Exhibits80: Chart on Banking - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Data Table on Banking - Market size and forecast 2023-2028 ($ billion)
• Exhibits82: Chart on Banking - Year-over-year growth 2023-2028 (%)
• Exhibits83: Data Table on Banking - Year-over-year growth 2023-2028 (%)
• Exhibits84: Chart on Transportation - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Data Table on Transportation - Market size and forecast 2023-2028 ($ billion)
• Exhibits86: Chart on Transportation - Year-over-year growth 2023-2028 (%)
• Exhibits87: Data Table on Transportation - Year-over-year growth 2023-2028 (%)
• Exhibits88: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits90: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits91: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits92: Market opportunity by Application ($ billion)
• Exhibits93: Data Table on Market opportunity by Application ($ billion)
• Exhibits94: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits95: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits96: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits97: Chart on Geographic comparison
• Exhibits98: Data Table on Geographic comparison
• Exhibits99: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits111: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits112: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits113: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits114: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits115: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits116: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits117: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits118: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits119: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits120: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits121: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits122: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits123: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits124: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits125: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits126: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits127: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits128: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits129: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits130: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits131: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits132: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits133: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits134: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits135: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibits136: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibits137: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits138: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits139: Market opportunity By Geographical Landscape ($ billion)
• Exhibits140: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits141: Impact of drivers and challenges in 2023 and 2028
• Exhibits142: Overview on Criticality of inputs and Factors of differentiation
• Exhibits143: Overview on factors of disruption
• Exhibits144: Impact of key risks on business
• Exhibits145: Vendors covered
• Exhibits146: Matrix on vendor position and classification
• Exhibits147: AllOver Media LLC - Overview
• Exhibits148: AllOver Media LLC - Product / Service
• Exhibits149: AllOver Media LLC - Key offerings
• Exhibits150: Blue Outdoor - Overview
• Exhibits151: Blue Outdoor - Product / Service
• Exhibits152: Blue Outdoor - Key offerings
• Exhibits153: Capitol Outdoor LLC - Overview
• Exhibits154: Capitol Outdoor LLC - Product / Service
• Exhibits155: Capitol Outdoor LLC - Key offerings
• Exhibits156: Captivate LLC - Overview
• Exhibits157: Captivate LLC - Product / Service
• Exhibits158: Captivate LLC - Key offerings
• Exhibits159: Clear Channel Outdoor Holdings Inc. - Overview
• Exhibits160: Clear Channel Outdoor Holdings Inc. - Business segments
• Exhibits161: Clear Channel Outdoor Holdings Inc. - Key offerings
• Exhibits162: Clear Channel Outdoor Holdings Inc. - Segment focus
• Exhibits163: Euro Media Group - Overview
• Exhibits164: Euro Media Group - Product / Service
• Exhibits165: Euro Media Group - Key offerings
• Exhibits166: Focus Media - Overview
• Exhibits167: Focus Media - Product / Service
• Exhibits168: Focus Media - Key offerings
• Exhibits169: JCDecaux SE - Overview
• Exhibits170: JCDecaux SE - Business segments
• Exhibits171: JCDecaux SE - Key news
• Exhibits172: JCDecaux SE - Key offerings
• Exhibits173: JCDecaux SE - Segment focus
• Exhibits174: Lamar Advertising Co. - Overview
• Exhibits175: Lamar Advertising Co. - Product / Service
• Exhibits176: Lamar Advertising Co. - Key offerings
• Exhibits177: Lightbox OOH Video Network - Overview
• Exhibits178: Lightbox OOH Video Network - Product / Service
• Exhibits179: Lightbox OOH Video Network - Key news
• Exhibits180: Lightbox OOH Video Network - Key offerings
• Exhibits181: OUTFRONT Media Inc. - Overview
• Exhibits182: OUTFRONT Media Inc. - Business segments
• Exhibits183: OUTFRONT Media Inc. - Key offerings
• Exhibits184: OUTFRONT Media Inc. - Segment focus
• Exhibits185: Primedia Pty Ltd. - Overview
• Exhibits186: Primedia Pty Ltd. - Product / Service
• Exhibits187: Primedia Pty Ltd. - Key offerings
• Exhibits188: Stroer SE and Co. KGaA - Overview
• Exhibits189: Stroer SE and Co. KGaA - Business segments
• Exhibits190: Stroer SE and Co. KGaA - Key offerings
• Exhibits191: Stroer SE and Co. KGaA - Segment focus
• Exhibits192: Times Innovative Media Ltd. - Overview
• Exhibits193: Times Innovative Media Ltd. - Product / Service
• Exhibits194: Times Innovative Media Ltd. - Key offerings
• Exhibits195: Vistar Media - Overview
• Exhibits196: Vistar Media - Product / Service
• Exhibits197: Vistar Media - Key news
• Exhibits198: Vistar Media - Key offerings
• Exhibits199: Inclusions checklist
• Exhibits200: Exclusions checklist

Ehibits201: Currency conversion rates for US$

• Exhibits202: Research methodology
• Exhibits203: Validation techniques employed for market sizing
• Exhibits204: Information sources
• Exhibits205: List of abbreviations"