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2024-2032 年按产品类型、配销通路和地区分類的玩具和游戏市场报告Toys and Games Market Report by Product Type, Distribution Channel, and Region 2024-2032 |
2023年,全球玩具和游戏市场规模达到1,135亿美元。展望未来, IMARC Group预计到2032年市场规模将达到1,135亿美元,2024-2032年复合年增长率(CAGR)为4.54%。线上多人游戏、社交游戏平台和互动数位玩具的出现、经典游戏和玩具的原始形式和现代改编的出现以及不断的进步是推动市场的一些主要因素。
玩具和游戏是旨在娱乐、吸引和教育不同年龄层的人的娱乐物品和活动。玩具涵盖多种物品,从娃娃、人偶和积木等实体物品,到视频游戏和电子产品等数位形式。这些玩具可以作为认知、社交和身体发展的工具,培养创造力、解决问题的能力和团队合作。另一方面,游戏涉及具有特定规则和目标的结构化活动,通常用于娱乐或竞争。它们可以是棋盘游戏、纸牌游戏、运动游戏,甚至是数位模拟游戏。玩具和游戏都对技能获取、情感发展和社交互动做出了重大贡献,使其成为个人在不同人生阶段的成长和娱乐的关键组成部分。
数位连结的普遍性催生了超越地理界限的新游戏形式。线上多人游戏、社交游戏平台和互动数位玩具已经改变了个人互动和参与游戏的方式。与朋友、家人甚至来自世界各地的陌生人联繫和玩耍的能力创造了一种社区意识和共享体验。数位游戏的社交方面已成为玩具和游戏产业的重要驱动力,因为它利用了人类对联繫和互动的内在渴望。同时,经典游戏和玩具的出现,无论是原始形式还是现代改编,都对市场产生了积极影响。製造商正在利用这种情绪,重新推出受人喜爱的品牌和设计,瞄准怀旧的成年人和欣赏这些玩具永恆魅力的新一代消费者。此外,基于订阅的模式在玩具和游戏产业中也越来越受欢迎,定期为消费者提供精心挑选的玩具、游戏和活动。惊喜的吸引力和对新产品的期待有助于这些订阅服务的持续成长,为产业内的公司创造经常性收入来源。此外,玩具和游戏产业与电影、电视节目和电玩等流行娱乐特许经营权之间的合作正在创造积极的市场前景。
持续的技术进步
玩具和游戏产业处于不断发展的状态,主要是由技术的不断进步所推动的。这种变革力量不仅改变了玩具和游戏的设计和製造方式,而且还显着地改变了它们的体验方式。此外,扩增实境(AR)、虚拟实境(VR)、人工智慧(AI)等尖端技术的融合,将游戏体验提升到前所未有的高度。 AR 和 VR 实现了沉浸式讲故事,孩子们可以在三维环境中与他们喜欢的角色和故事互动。另一方面,人工智慧驱动的玩具可以适应和回应孩子的行为,促进个人化的参与和学习。科技与娱乐的融合扩大了市场的产品范围,并吸引了寻求互动和数位丰富娱乐的新一代精通科技的消费者。随着技术不断进步,玩具和游戏产业可以透过创新和迷人的游戏体验进一步成长。
日益重视教育
将娱乐与教育价值无缝融合的玩具和游戏的需求已成为该行业成长的重要驱动力。家长和教育工作者越来越认识到游戏作为学习管道的重要性,因此,他们寻求能够促进认知发展、解决问题的技能和批判性思维的产品。这一趋势导致了专注于 STEM(科学、技术、工程和数学)概念、编码技能甚至外语的教育玩具的兴起。因此,製造商正在根据课程标准调整他们的产品,确保他们的产品不仅具有娱乐性,而且还能为孩子的学业之旅做出贡献。这种对教育效益的重视在产业和消费者之间建立了互惠互利的关係,因为父母愿意投资为孩子提供娱乐和智力成长的玩具。随着全球教育格局的不断发展,玩具和游戏产业处于有利地位,可以满足透过游戏丰富教育的需求。
不断变化的消费者偏好
在社会转向永续发展、道德消费和环境意识的刺激下,玩具和游戏产业的消费者偏好正在经历重大转变。现代消费者,尤其是父母,越来越多地寻求符合他们价值观并对其孩子的发展做出积极贡献的产品。这导致对环保、负责任采购和合乎道德製造的玩具的需求增加。製造商透过采用永续材料、减少塑胶使用以及采用生态意识生产实践来应对。此外,对包容性和多样性的关注促使该行业创造出代表广泛文化、背景和能力的玩具,这反映出人们越来越意识到代表在儿童游戏体验中的重要性。该行业适应这些不断变化的消费者偏好的能力将在塑造其发展轨迹并保持其在具有社会意识的市场中的相关性方面发挥关键作用。
2024-2032 年全球玩具与游戏市场规模(十亿美元)
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The global toys and games market size reached US$ 113.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 170.9 Billion by 2032, exhibiting a growth rate (CAGR) of 4.54%during 2024-2032. The emergence of online multiplayer games, social gaming platforms, and interactive digital toys, the advent of classic games and toys, both in their original forms and in modern adaptations, and continuous advancements are some of the major factors propelling the market.
Toys and games are recreational objects and activities designed to entertain, engage, and educate individuals of various ages. Toys encompass a wide array of items, ranging from physical objects including dolls, action figures, and building blocks, to digital forms like video games and electronic gadgets. These playthings serve as tools for cognitive, social, and physical development, fostering creativity, problem-solving skills, and teamwork. Games, on the other hand, involve structured activities with specific rules and objectives, often played for amusement or competition. They can be board games, card games, sports, or even digital simulations. Both toys and games contribute significantly to skill acquisition, emotional development, and social interaction, making them pivotal components in the growth and entertainment of individuals across different stages of life.
The pervasive nature of digital connectivity has given rise to new forms of play that transcend geographical boundaries. Online multiplayer games, social gaming platforms, and interactive digital toys have transformed the way individuals interact and engage in play. The ability to connect and play with friends, family members, or even strangers from around the world has created a sense of community and shared experiences. This social aspect of digital play has become a significant driver for the toys and games industry, as it taps into the innate human desire for connection and interaction. Along with this, the advent of classic games and toys, both in their original forms and in modern adaptations is positively influencing the market. Manufacturers are capitalizing on this sentiment by reintroducing beloved brands and designs, targeting both nostalgic adults and a new generation of consumers who appreciate the timeless appeal of these playthings. In addition, subscription-based models have gained traction in the toys and games industry, offering consumers a curated selection of toys, games, and activities on a regular basis. The appeal of surprises and the anticipation of new items contribute to the sustained growth of these subscription services, creating a recurring revenue stream for companies in the industry. Moreover, collaborations between the toys and games industry and popular entertainment franchises, such as movies, TV shows, and video games are creating a positive market outlook.
Continuous Technological Advancements
The toys and games industry is in a state of constant evolution, primarily driven by the relentless advancement of technology. This transformative force has not only changed the way toys and games are designed and manufactured but has also significantly altered the way they are experienced. In addition, the integration of cutting-edge technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) has elevated the play experience to unprecedented heights. AR and VR have enabled immersive storytelling, where children can interact with their favorite characters and narratives in three-dimensional environments. AI-powered toys, on the other hand, can adapt and respond to a child's actions, fostering personalized engagement and learning. This convergence of technology and play has expanded the market's product offerings and attracted a new generation of tech-savvy consumers who seek interactive and digitally enriched entertainment. As technology continues to advance, the toys and games industry can anticipate further growth through innovative and captivating play experiences.
Growing Educational Emphasis
The demand for toys and games that seamlessly blend entertainment with educational value has become a significant driver of the industry's growth. Parents and educators increasingly recognize the importance of play as a conduit for learning, and as such, they seek products that foster cognitive development, problem-solving skills, and critical thinking. This trend has led to the rise of educational toys that focus on STEM (science, technology, engineering, and mathematics) concepts, coding skills, and even foreign languages. Therefore, manufacturers are aligning their offerings with curriculum standards, ensuring that their products not only entertain but also contribute to a child's academic journey. This emphasis on educational benefits has created a mutually beneficial relationship between the industry and its consumers, as parents are willing to invest in toys that offer both entertainment and intellectual growth for their children. As the global educational landscape continues to evolve, the toys and games industry is well-positioned to cater to the demand for educational enrichment through play.
Evolving Consumer Preferences
Consumer preferences within the toys and games industry are undergoing a significant transformation, stimulated by societal shifts toward sustainability, ethical consumption, and environmental consciousness. Modern consumers, particularly parents, are increasingly seeking products that align with their values and contribute positively to their children's development. This has led to a rise in demand for eco-friendly, responsibly sourced, and ethically manufactured toys. Manufacturers are responding by incorporating sustainable materials, reducing plastic usage, and adopting eco-conscious production practices. Additionally, the focus on inclusivity and diversity is prompting the industry to create toys that represent a wide range of cultures, backgrounds, and abilities, reflecting the growing awareness of the importance of representation in children's play experiences. The industry's ability to adapt to these evolving consumer preferences will play a pivotal role in shaping its trajectory and maintaining its relevance in a socially conscious market.
Global Toys and Games Market Size, 2024-2032 (in Billion US$)
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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IMARC Group provides an analysis of the key trends in each segment of the global toys and games market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product type and distribution channel
Plush Toys
Infant /Preschool Toys
Activity Toys
Dolls
Games and Puzzles
Ride-Ons
Others
Dolls dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes plush toys, infant/pre-school toys, activity toys, dolls, games and puzzles, ride-ons and others. According to the report, dolls represented the largest segment.
The toys and games industry is continuously evolving, with market drivers specifically influencing the dolls product type. One significant driver is the growing focus on educational dolls, designed to aid cognitive development in children. Parents are increasingly choosing educational dolls over traditional ones, influencing manufacturers to prioritize these products. Another key factor is the advent of nostalgia-driven sales, where limited edition releases of vintage or classic dolls attract an older demographic. Along with this, the rise in e-commerce platforms also allows for better global reach and easier access to niche doll collections, contributing to market growth. Technology integration is making its mark as well; dolls with interactive features like voice recognition are increasingly popular. Additionally, cultural representation in doll collections is becoming a priority, with more diverse options catering to a broader customer base. Moreover, collaborations between doll manufacturers and popular media franchises continue to drive customer interest and sales. These market drivers collectively help shape consumer preferences and dictate trends in the dolls segment of the toys and games industry.
Specialty Stores
Supermarkets and Hypermarkets
Departmental Stores
Online Stores
General Stores
Specialty stores holds the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. These include specialty stores, supermarkets and hypermarkets, departmental stores, online and general stores. According to the report, specialty stores accounted for the largest market share.
The specialty stores distribution channel remains a crucial component in the toys and games industry, influenced by the personalized customer experience these stores offer, such as hands-on trials and expert guidance, which online channels can't fully replicate. Consumers often prefer specialty stores for exclusive or niche products that may not be readily available in mass retail or online. Another influential factor is the rise of 'shop local' movements, encouraging consumers to support community-based retailers. This sentiment tends to benefit specialty stores, which are often viewed as more unique and authentic compared to large retail chains. Besides this, brand collaborations and limited-edition releases also typically make their debut at specialty stores, attracting a dedicated consumer base looking for unique and collectible items. Additionally, many specialty stores host community events, workshops, or gaming tournaments, creating a social and interactive shopping environment. These factors contribute to the enduring appeal of specialty stores as a significant distribution channel in the toys and games industry.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Asia Pacific exhibits a clear dominance, accounting for the largest toys and games market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa and Latin America. According to the report, Asia Pacific exhibits the largest segment.
The Asia Pacific region is experiencing robust growth in the toys and games industry, propelled by the growing middle class with increasing disposable income. As consumers are willing to spend more on recreational items for children, demand for high-quality toys and games rises. E-commerce is another significant driver; online shopping platforms are making it easier for consumers to access a wide variety of products, even in remote areas. Furthermore, the region is home to some of the world's most populous countries, such as China and India, where a youthful demographic is naturally inclined to fuel industry growth.
In addition, cultural factors also play a role; local traditions and festivals often involve gift-giving, which boosts sales. Advances in technology, including smart and interactive toys, are finding a ready market among tech-savvy consumers in the region. Furthermore, licensing agreements between local manufacturers and global entertainment franchises are helping to create a buzz and drive consumer interest. These drivers collectively make Asia Pacific a burgeoning market.
The global market is experiencing significant growth due to the advent of strategies to capture consumer interest and gain market share. One major approach is embracing technology by creating smart and interactive toys that can connect with apps or incorporate elements of augmented and virtual reality. Companies are also focusing on educational toys that promote STEM (Science, Technology, Engineering, Mathematics) learning, responding to increased parental interest in educational development through play. In addition, collaborations and licensing partnerships with popular media franchises, such as movies, cartoons, or video games, are common. These collaborations often result in limited-edition releases that create buzz and boost sales. To appeal to a broader audience, many companies are expanding their product lines to include diverse and inclusive toys that represent various cultures, ethnicities, and abilities. Apart from this, sustainability is another area where companies are taking strides, manufacturing toys from eco-friendly materials and adopting responsible packaging options to appeal to environmentally-conscious consumers. Furthermore, key players are investing in e-commerce capabilities, optimizing online platforms for a better user experience and broader reach. This includes utilizing data analytics to understand consumer behavior and preferences better.
Hasbro
Mattel
Ravensburger
Tomy
The Lego Group
Funtastic
JAKKS Pacific
Lansay
LeapFrog Enterprises
MGA Entertainment
Playmates Toys
ToyQuest
Vivid Imaginations
In August 2023, Hasbro published information about the Hasbro Women Innovators of Play event. Women's leadership, innovation, and female-led creativity will be at the forefront of the event. The process of presenting a new game or toy and its journey through the Hasbro pipeline from conception to creation will be explained to participants.
In May 2023, Mattel and Hasbro entered into a multi-year licensing arrangement to produce co-branded toys and games. Barbie-themed Monopoly games will be developed by Hasbro and released in the autumn of 2023. Later this year, Mattel will introduce Transformers-themed UNO games, and in early 2024, it will release Transformers-themed Hot Wheels cars.
In January 2023, Ravensburger launched The Lord of the Rings Adventure Book Game, a board game in the form of a novel that immerses players in the renowned Lord of the Rings film trilogy by J.R.R. The Lord of the Rings: The Third Age video game, the third in Ravensburger's adventure book series, offers fans a special opportunity to play and relive important The Lord of the Rings narratives and major moments in 'chapters' that are experienced through eight separate, carefully created board game 'pages' in the form of a hardback book.