![]() |
市场调查报告书
商品编码
1451746
2024-2032 年按产品类型(服装、鞋类、配件)、配销通路(基于商店、基于非商店)、最终用户(男士、女士、男女皆宜)和地区分類的奢华时尚市场报告Luxury Fashion Market Report by Product Type (Clothing & Apparel, Footwear, Accessories), Distribution Channel (Store-Based, Non-Store Based), End User (Men, Women, Unisex), and Region 2024-2032 |
2023年,全球奢侈时装市场规模达到2,455亿美元。展望未来, IMARC Group预计到2032年市场规模将达到3,271亿美元,2024-2032年复合年增长率(CAGR)为3.14%。富裕消费者数量的增加及其不断膨胀的收入水平、对排他性和独特性的渴望不断增长、品牌和品牌资产的力量、社交媒体和数位平台的影响力不断增强以及快速全球化是推动市场的一些主要因素。
奢华时尚是地位、抱负和自我表达的象征,为欣赏其内在美的人们提供了艺术性、风格和奢华的融合。它包括高端、独特和享有盛誉的服装、配件和鞋类。它代表了精湛的工艺、品质和卓越的设计。奢华时尚品牌以对细节的一丝不苟、精緻的材质和创新的技术而闻名。它们往往拥有丰富的遗产和历史,展现出永恆的优雅和精緻的遗产。奢华时尚超越潮流,为挑剔的客户提供独特和放纵的感觉。它的特点是其独特的身份、卓越的工艺、限量的生产以及拥有稀有和特殊物品的诱惑。
富裕消费者的崛起及其不断增强的购买力在推动市场方面发挥着重要作用。随着越来越多的人获得更高的财富水平,人们越来越渴望沉迷于奢华和着名的时尚物品。此外,对排他性和独特性的渴望正在推动市场发展。奢华时尚品牌擅长打造限量版单品、与知名设计师合作并采用稀有材质。这种独特性吸引了那些寻求差异化并拥有大众不易获得的商品的消费者。除此之外,品牌和品牌资产的力量推动着奢侈时尚市场。奢侈品牌精心塑造自己的形象,将自己与传统、品质和奢华连结在一起。这种品牌塑造了一种渴望感和声望感,吸引了重视这些品牌声誉和遗产的消费者。
富裕消费者的增加
随着个人财富和可支配所得水准的提高,他们的购买力也会增加。这种新的富裕使他们能够沉迷于曾经被认为遥不可及的奢侈时尚物品。奢华时尚品牌透过提供独特、高品质的产品来满足这一需求,这些产品与富裕消费者挑剔的品味产生共鸣。这些消费者寻求展现他们较高的社会地位、个人风格和对工艺的欣赏。富裕消费者不断增长的需求成为奢华时尚市场成长和扩张的驱动力,促使品牌创新、创造理想的系列并提供卓越的客户体验。
对排他性和独特性的渴望
奢华时尚品牌擅长创造限量版单品、与知名设计师合作并利用稀有材料。这种对独特性的强调吸引了那些渴望脱颖而出并拥有大众不易获得的商品的消费者。魅力在于拥有稀有且令人垂涎的时尚单品所带来的独特性和个性。对独特性的渴望推动了消费者的需求,因为个人寻求透过拥有这些独特而独特的奢华时尚单品来脱颖而出并展示他们挑剔的品味和崇高的地位。
品牌和品牌资产
奢华时尚品牌投入大量资金打造独特的品牌形象与声誉。透过一丝不苟的工艺、独家合作和引人入胜的故事讲述,他们为自己的产品树立了一种令人嚮往和声望的光环。强大的品牌资产增强了消费者对价值、信任和品质的认知。这反过来又推动了消费者的需求以及为奢侈时尚产品支付溢价的意愿。品牌在竞争激烈的市场中创造差异化,培养客户忠诚度,并激发奢侈时尚的渴望,最终催化市场并维持奢侈时尚品牌的成功。
The global luxury fashion market size reached US$ 245.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 327.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.14% during 2024-2032. The rising number of affluent consumers and their inflating income levels, growing aspiration for exclusivity and uniqueness, power of branding and brand equity, increasing influence of social media and digital platforms, and rapid globalization are some of the major factors propelling the market.
Luxury fashion is a symbol of status, aspiration, and self-expression, offering a blend of artistry, style, and opulence to those who appreciate its inherent beauty. It encompasses high-end, exclusive and prestigious clothing, accessories, and footwear. It represents craftsmanship, quality, and design excellence. Luxury fashion brands are known for meticulous attention to detail, exquisite materials, and innovative techniques. They often have a rich heritage and history, showcasing a legacy of timeless elegance and sophistication. Luxury fashion transcends trends and provides a sense of exclusivity and indulgence to its discerning clientele. It is characterized by its unique identity, superior craftsmanship, limited production runs, and the allure of owning something rare and exceptional.
The rise of affluent consumers and their increasing purchasing power play a significant role in driving the market. As more individuals attain higher levels of wealth, there is a growing desire to indulge in luxurious and prestigious fashion items. Additionally, the aspiration for exclusivity and uniqueness is propelling the market. Luxury fashion brands excel at creating limited edition pieces, collaborating with renowned designers, and employing rare materials. This exclusivity appeals to consumers who seek to differentiate themselves and own items that are not easily accessible to the masses. Other than this, the power of branding and brand equity drives the luxury fashion market. Luxury brands meticulously cultivate their image, associating themselves with heritage, quality, and luxury. This branding creates a sense of desirability and prestige, attracting consumers who value the reputation and legacy of these brands.
Rise in affluent consumers
As individuals attain higher levels of wealth and disposable income, their purchasing power increases. This newfound affluence allows them to indulge in luxury fashion items that were once considered out of reach. Luxury fashion brands cater to this demand by offering exclusive, high-quality products that resonate with the discerning tastes of affluent consumers. These consumers seek to display their elevated social status, personal style, and appreciation for craftsmanship. The increased demand from affluent consumers serves as a driving force for the growth and expansion of the luxury fashion market, prompting brands to innovate, create desirable collections, and provide exceptional customer experiences.
Aspiration for exclusivity and uniqueness
Luxury fashion brands excel at creating limited edition pieces, collaborating with renowned designers, and utilizing rare materials. This emphasis on exclusivity appeals to consumers who desire to stand out and own items that are not easily accessible to the masses. The allure lies in the uniqueness and individuality that comes with owning a rare and coveted fashion item. The aspiration for exclusivity drives consumer demand, as individuals seek to differentiate themselves and showcase their discerning taste and elevated status through owning these exclusive and distinctive luxury fashion pieces.
Branding and brand equity
Luxury fashion brands invest heavily in creating a distinct brand identity and reputation. Through meticulous craftsmanship, exclusive collaborations, and captivating storytelling, they establish an aura of desirability and prestige around their products. The strong brand equity enhances consumer perception of value, trust, and quality. This, in turn, drives consumer demand and willingness to pay a premium for luxury fashion items. Branding creates differentiation in a competitive market, fosters customer loyalty, and fuels the aspirational nature of luxury fashion, ultimately catalyzing the market and sustaining the success of luxury fashion brands.
IMARC Group provides an analysis of the key trends in each segment of the global luxury fashion market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, distribution channel, and end user.
Clothing & Apparel
Jackets & Coats
Skirts
Shirts & T-Shirts
Dresses
Trousers & Shorts
Denim
Underwear & Lingerie
Others
Footwear
Accessories
Gems & Jewellery
Belts
Bags
Watches
Clothing and apparel represent the most popular product type
The report has provided a detailed breakup and analysis of the luxury fashion market based on the product type. This includes clothing and apparel (jackets and coats, skirts, shirts and T-shirts, dresses, trousers and shorts, denim, underwear and lingerie, and others), footwear, accessories (gems and jewellery, belts, bags, and watches). According to the report, clothing and apparel accounted for the largest market share.
Clothing and apparel play a pivotal role in driving the luxury market. Luxury fashion brands offer meticulously crafted garments made from high-quality materials and exhibit exceptional attention to detail. These brands often set trends and create unique designs that capture the attention of fashion enthusiasts. The allure of owning luxury clothing lies in the prestige associated with the brand, the superior craftsmanship, and the exclusivity of limited production runs. Luxury clothing allows individuals to express their personal style, enhance their self-image, and showcase their discerning taste, driving the demand for luxury fashion in the market.
Store-Based
Non-Store Based
The majority of the luxury fashion products are distributed through store-based channels
A detailed breakup and analysis of the luxury fashion market based on the distribution channel has also been provided in the report. This includes store-based and non-store based. According to the report, store-based luxury fashion brands represented the largest segment.
Store-based retailing provide a unique and immersive shopping experience, allowing customers to interact with products, feel their quality, and receive personalized assistance from knowledgeable staff. These brick-and-mortar stores serve as showcases for luxury brands, conveying their heritage, craftsmanship, and exclusivity. The luxurious ambiance and attention to detail within these stores align with the brand's image, creating a sense of aspiration and indulgence. In-store events and VIP programs further enhance customer loyalty and engagement.
Men
Women
Unisex
Women represents the largest end user segment
A detailed breakup and analysis of the luxury fashion market based on the end user has also been provided in the report. This includes men, women, and unisex. According to the report, women accounted for the largest market share.
Women drive the luxury fashion market through their strong influence and purchasing power. Women have a deep appreciation for fashion and style, making them key consumers of luxury fashion brands. They seek to express their individuality, sophistication, and status through luxurious garments, accessories, and footwear. Women's demand for high-quality, unique designs drives the innovation and creativity within the luxury fashion industry. Luxury fashion brands cater to women's desires by creating collections that reflect their diverse tastes and preferences, offering them a wide range of options to indulge in self-expression and elevate their personal style.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe was the largest market for luxury fashion.
Europe drives the luxury market as one of the largest consumer markets for luxury goods. With a high concentration of affluent individuals and a strong culture of luxury consumption, Europe offers a significant customer base for luxury fashion brands. The region's economic stability, fashion-forward cities like France and Italy, and a strong desire for prestige and status contribute to the market growth.
The key players prioritize innovation and creativity in their product offerings, constantly pushing the boundaries of design and craftsmanship. They invest in research and development (R&D) to develop new materials, techniques, and styles that captivate consumers and set trends. Additionally, luxury fashion brands emphasize brand building and storytelling. They carefully curate their brand image, leveraging their heritage, values, and unique narratives to create emotional connections with consumers. This includes collaborations with renowned artists, designers, and celebrities, creating buzz and excitement around their brand. Other than this, in order to enhance customer experience, luxury fashion players invest in enhancing their retail environments. They create luxurious and immersive physical store experiences, offering personalized services, VIP programs, and exclusive events. Additionally, they prioritize seamless online shopping experiences, providing user-friendly websites, mobile apps, and efficient logistics to cater to the growing demand for e-commerce.
Burberry Group Plc
Capri Holdings Limited
Chanel S.A.
Diesel S.p.A. (OTB Group)
Dolce & Gabbana S.r.l.
Giorgio Armani S.p.A.
Industria de Diseno Textil S.A.
Kering SA
LVMH Moet Hennessy Louis Vuitton
Prada S.p.A.
PVH Corp.
Ralph Lauren Corporation
Rolex SA
Prada S.p.A. and Adidas introduced first ever joint Football boot collection. The collaboration fuses premium fabrication, best performance innovations, and powerful aesthetics.
Burberry Group Plc revealed its Year of the Rabbit 2023 campaign building, based on the brand's spirit of adventure. The campaign starred actors Qi Xi, Shi Pengyuan and sportswoman Zhao Lina.
Kering SA acquired Creed, the high-end luxury heritage fragrance house. The acquisition of Creed is a major step for Kering Beaute to provide Kering Beaute with the required scale, an outstanding financial profile, as well as a platform, supporting the future development of other Kering Beaute fragrance franchises, by leveraging in particular Creed's global distribution network.
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report