市场调查报告书
商品编码
1467903
2024-2032 年洗髮精市场(依产品类型、价格点、配销通路、最终用户和地区划分)Hair Shampoo Market by Product Type, Price-Point, Distribution Channel, End User, and Region 2024-2032 |
2023年全球洗髮精IMARC Group规模达360亿美元。对草本洗髮精的需求不断增长、透过电子商务网站轻鬆获得以及对干洗洗髮精的需求不断增长是推动市场发展的一些关键因素。
洗髮精是一种用于清洁头皮和头髮的护髮产品。它含有清洁剂和其他合成成分,有助于去除环境污染物、皮脂和汗水,以及其他护髮产品,如油和喷雾剂。它是通过将十二烷基硫酸钠 (SLS) 等表面活性剂与椰油酰胺丙基甜菜碱在水中混合而製成的。有澄清、护色、保湿、二合一、丰盈等多种类型。它为头髮提供油、硅酮或其他调理成分,留下一层涂层以产生更多水分。它透过提供矿物质、植物萃取物、维生素和天然油脂来帮助刺激毛囊,并进行头髮护理,以舒缓刺痛和易受刺激的头皮。它可用于保持头髮丝滑和修復受损的头髮。由于它易于冲洗且对皮肤和眼睛的刺激最小,因此全球对洗髮精的需求正在上升。
目前,由于环境污染加剧和生活方式的改变,个人越来越多地使用洗髮水,这是支持市场成长的关键因素之一。除此之外,对含有天然成分、透过提供精油和营养来强化毛囊的草本洗髮精的需求也在增加。这加上全球个人收入水准的上涨,正在推动市场的成长。此外,大众对使用洗髮精好处的认识不断提高,为行业投资者提供了利润丰厚的成长机会。此外,该行业的主要製造商正在推出创新产品来解决许多与头髮相关的问题,例如脱髮、头皮屑和稀疏。他们也专注于各种行销策略来扩大客户群。除此之外,洗髮精透过线下和线上分销管道的广泛供应,加上电子商务行业的不断扩大,正在加强市场的成长。此外,消费者对头皮护理产品的需求也在增加,以恢復头髮的健康,同时增强头髮的强度和弹性。再加上对干洗洗髮精的需求不断增长,使头髮无需使用水即可获得更清新、更干净的外观,对市场产生了积极的影响。
The global hair shampoo market size reached US$ 36.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 46.9 Billion by 2032, exhibiting a growth rate (CAGR) of 2.9% during 2024-2032. The rising demand for herbal hair shampoos, easy availability through e-commerce websites, and the growing demand for dry shampoo represent some of the key factors driving the market.
Hair shampoo is a hair care product used to clean the scalp and hair. It has detergents and other synthetic ingredients that assist in removing environmental pollutants, sebum and sweat, and other hair products like oils and sprays. It is manufactured by mixing surfactants, such as sodium lauryl sulfate (SLS), with Cocamidopropyl betaine in water. It is available in various types, such as clarifying, color-protecting, moisturizing, two-in-one, and volumizing. It offers oils, silicone, or other conditioning ingredients to hair that leave a coating for producing more moisture. It aids in stimulating the hair follicles by providing minerals, botanical extracts, vitamins, and natural oils and hair treatment for soothing tingling and irritation-prone scalp. It finds applications in keeping hair silky and smooth and repairing damaged hair. As it is easy to rinse and causes minimum skin and eye irritation, the demand for shampoo is rising worldwide.
At present, the increasing use of hair shampoos among individuals due to the rising environmental pollution and changing lifestyles represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for herbal hair shampoos that contain natural ingredients to strengthen hair follicles by giving essential oils and nourishment. This, along with inflating income levels of individuals across the globe, is propelling the growth of the market. In addition, the rising awareness among the masses about the benefits of using hair shampoos is offering lucrative growth opportunities to industry investors. Moreover, key manufacturers operating in the industry are introducing innovative products to address numerous hair-related problems, such as hair fall, dandruff, and thinning. They are also focusing on various marketing strategies to expand their customer base. Apart from this, the wide availability of hair shampoos through offline and online distribution channels, coupled with the expanding e-commerce industry, is strengthening the growth of the market. Additionally, there is an increase in the demand for scalp care products among consumers to restore the health of the hair while enhancing its strength and elasticity. This, along with the growing demand for dry shampoo to give hair a fresher and cleaner appearance without the use of water, is positively influencing the market.
IMARC Group provides an analysis of the key trends in each segment of the global hair shampoo market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, price-point, distribution channel, and end user.
Medicated
Non-Medicated
The report has provided a detailed breakup and analysis of the hair shampoo market based on the product type. This includes medicated and non-medicated. According to the report, non-medicated represented the largest segment.
Low
Medium
High
A detailed breakup and analysis of the hair shampoo market based on price-point has also been provided in the report. This includes low, medium, and high. According to the report, medium accounted for the largest market share.
Hypermarkets and Supermarkets
Drug Stores or Pharmacy
Mass Merchandiser
Departmental Stores
Mono-Brand Stores
Specialty Stores
Online Sales Channel
A detailed breakup and analysis of the hair shampoo market based on the distribution channel has also been provided in the report. This includes hypermarkets and supermarkets, drug stores or pharmacy, mass merchandiser, departmental stores, mono-brand stores, specialty stores, and online sales channel. According to the report, hypermarkets and supermarkets accounted for the largest market share.
Men
Women
Kids
A detailed breakup and analysis of the hair shampoo market based on end-user has also been provided in the report. This includes men, women, and kids. According to the report, women accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America was the largest market for hair shampoo. Some of factors driving the North America hair shampoo market included the growing concern among the masses about split-ends and scalp damage, increasing social media trend, rising number of specialty stores, etc.
Competitive Landscape
The report has also provided a comprehensive analysis of the competitive landscape in the global hair shampoo market. Detailed profiles of all major companies have also been provided. Some of the companies include Amway Corp., Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, L'Oreal S.A., Marico Limited, Natura & Co., Oriflame Cosmetics AG, The Estee Lauder Companies Inc., The Procter & Gamble Company, Unilever plc, Wella Operations US LLC, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report