2024-2032 年按拍卖类型、广告格式、应用程式、设备和地区分類的即时竞价市场报告

2023年，IMARC Group即时竞价市场规模达158亿美元。

即时出价 (RTB) 是指透过即时自动拍卖购买和销售线上广告、展示次数或观看次数的过程。它是程式化购买的重要组成部分，一旦买家赢得拍卖，他/她的广告就会立即显示在发布商的网站上。即时竞价不是以库存为中心的批量购买，而是模仿证券交易所的功能，并使用基于计算机的演算法在几毫秒内完成交易。它透过分析从网路获得的人口统计和行为资料来提高广告活动的有效性，有助于提高归因准确性、更大的透明度和利润率，同时减少媒体浪费和整体成本。

即时竞价市场趋势：

推动市场成长的关键因素包括各种社交媒体平台的激增以及全球网路用户数量的快速增加。电子商务和零售业的蓬勃发展也为市场提供了动力。消费者越来越多地花时间透过智慧型手机、电脑和笔记型电脑上网和观看线上内容。这鼓励了广告商投资 RTB 影片广告，因为它们被证明是吸引目标受众的强大工具。此外，企业越来越多地采用根据个人用户的线上活动向其展示个人化广告的服务，也对市场产生了积极影响。广告主可以即时买卖个人页面浏览量，以提高广告活动效率和品牌知名度。此外，数位行销、机器学习（ML）和人工智慧（AI）技术与投标软体的整合预计将进一步推动市场发展。其他因素，例如媒体和娱乐产业的显着成长和进步，以及数位行销的上升趋势，也为市场创造了积极的前景。

IMARC Group 的最新报告深入洞察了全球即时竞价市场，涵盖了其所有重要方面。内容涵盖从宏观市场概况到微观细节的行业表现、近期趋势、关键市场驱动因素和挑战、SWOT分析、波特五力分析、价值链分析等。 、研究人员、顾问、商业策略师以及所有拥有任何股份或计划以任何方式进军即时竞价市场的人。

本报告回答的关键问题

• 2023年全球即时竞价市场规模有多大？
• 2024-2032年全球即时竞价市场的预期成长率是多少？
• 推动全球即时竞价市场的关键因素是什么？
• COVID-19 对全球即时竞价市场有何影响？
• 全球即时竞价市场按拍卖类型划分是怎样的？
• 全球即时竞价市场以广告形式划分是怎样的？
• 基于应用的全球即时竞价市场的细分如何？
• 基于设备的全球即时竞价市场区隔如何？
• 全球即时竞价市场的重点区域有哪些？
• 全球即时竞价市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

• 研究目的
• 利害关係人
• 资料来源
  • 主要资源
  • 二手资料
• 市场预测
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：简介

• 概述
• 主要行业趋势

第 5 章：全球即时竞价市场

• 市场概况
• 市场业绩
• COVID-19 的影响
• 市场预测

第 6 章：市场区隔：按拍卖类型

• 公开拍卖
  • 市场走向
  • 市场预测
• 邀请拍卖
  • 市场走向
  • 市场预测

第 7 章：市场区隔：依广告形式

• 影片
  • 市场走向
  • 市场预测
• 影像
  • 市场走向
  • 市场预测

第 8 章：市场区隔：按应用

• 媒体与娱乐
  • 市场走向
  • 市场预测
• 零售及电子商务
  • 市场走向
  • 市场预测
• 游戏
  • 市场走向
  • 市场预测
• 旅游与奢华
  • 市场走向
  • 市场预测
• 行动应用程式
  • 市场走向
  • 市场预测
• 其他的
  • 市场走向
  • 市场预测

第 9 章：市场区隔：按设备

• 移动的
  • 市场走向
  • 市场预测
• 桌面
  • 市场走向
  • 市场预测
• 其他的
  • 市场走向
  • 市场预测

第 10 章：市场区隔：按地区

• 北美洲
  • 美国
  • 加拿大
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
  • 印尼
  • 其他的
• 欧洲
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 其他的
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 哥伦比亚
  • 智利
  • 秘鲁
  • 其他的
• 中东和非洲
  • 土耳其
  • 沙乌地阿拉伯
  • 伊朗
  • 阿拉伯聯合大公国
  • 其他的

第 11 章：SWOT 分析

• 概述
• 优势
• 弱点
• 机会
• 威胁

第 12 章：价值链分析

• 概述
• 入境物流
• 营运
• 出境物流
• 行销与销售
• 服务

第 13 章：波特五力分析

• 概述
• 买家的议价能力
• 供应商的议价能力
• 竞争程度
• 新进入者的威胁
• 替代品的威胁

第 14 章：价格指标

第15章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介
  • Adobe Inc.
  • AppNexus Inc.
  • Criteo SA
  • Facebook Inc.
  • Google LLC
  • Match2One AB
  • MediaMath, Inc.
  • MoPub/ Twitter, Inc.
  • PubMatic, Inc.
  • Salesforce.com, inc.
  • Smaato, Inc.
  • The Rubicon Project, Inc.
  • Verizon Media
  • WPP plc
  • Yandex Europe AG

The global real-time bidding market size reached US$ 15.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 81.1 Billion by 2032, exhibiting a growth rate (CAGR) of 19.4% during 2024-2032.

Real-time bidding (RTB) refers to the process of buying and selling online advertisements, impressions or views through live, automated auctions. It is a crucial component of programmatic buying, where once the buyer wins an auction, his/her advertisement is instantly displayed on the publisher's website. Instead of inventory-centric and bulk buying, real-time bidding mimics the functioning of the stock exchange and uses computer-based algorithms to make the trade in milliseconds. It enhances the effectiveness of advertising campaigns by analyzing demographics and behavioral data obtained from the internet, thus aiding in improved attribution accuracy, and greater transparency and profit margins, while reducing media wastage and overall costs.

Real-Time Bidding Market Trends:

The key factors driving the growth of the market include the proliferation of various social media platforms and the rapidly increasing number of internet users across the globe. The thriving e-commerce and retail industries are also providing a boost to the market. Consumers are increasingly spending time surfing the internet and watching online content through smartphones, computers and laptops. This has encouraged the advertisers to invest in RTB video ads, as they are proving to be a powerful tool to engage the target audience. Additionally, increasing service adoption by businesses to display personalized ads to individual users according to their online activity is also creating a positive impact on the market. Advertisers can buy and sell individual page views in real-time to enhance their campaign efficiency and brand awareness. Moreover, the integration of digital marketing, machine learning (ML) and artificial intelligence (AI) techniques with the bidding software is projected to drive the market further. Other factors, such as significant growth and advancements in the media and entertainment industry, along with the rising trend of digital marketing, are also creating a positive outlook for the market.

IMARC Group's latest report provides a deep insight into the global real-time bidding market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the real-time bidding market in any manner.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global real-time bidding market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on auction type, advertisement format, application and device.

Breakup by Auction Type:

Open Auction

Invitation-Auction

Breakup by Advertisement Format:

Video

Image

Breakup by Application:

Media & Entertainment

Retail and E-commerce

Games

Travel & Luxury

Mobile Applications

Others

Breakup by Device:

Mobile

Desktop

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Argentina

Colombia

Chile

Peru

Others

Middle East and Africa

Turkey

Saudi Arabia

Iran

United Arab Emirates

Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Adobe Inc., AppNexus Inc., Criteo SA, Facebook Inc., Google LLC, Match2One AB, MediaMath, Inc., MoPub/ Twitter, Inc., PubMatic, Inc., Salesforce.com, inc., Smaato, Inc., The Rubicon Project, Inc., Verizon Media, WPP plc, Yandex Europe AG.

Key Questions Answered in This Report

• 1. What was the size of the global real-time bidding market in 2023?
• 2. What is the expected growth rate of the global real-time bidding market during 2024-2032?
• 3. What are the key factors driving the global real-time bidding market?
• 4. What has been the impact of COVID-19 on the global real-time bidding market?
• 5. What is the breakup of the global real-time bidding market based on the auction type?
• 6. What is the breakup of the global real-time bidding market based on the advertisement format?
• 7. What is the breakup of the global real-time bidding market based on application?
• 8. What is the breakup of the global real-time bidding market based on the device?
• 9. What are the key regions in the global real-time bidding market?
• 10. Who are the key players/companies in the global real-time bidding market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Real-Time Bidding Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Auction Type

• 6.1 Open Auction
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Invitation-Auction
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Advertisement Format

• 7.1 Video
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Image
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Application

• 8.1 Media & Entertainment
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Retail and E-commerce
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Games
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Travel & Luxury
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Mobile Applications
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast
• 8.6 Others
  • 8.6.1 Market Trends
  • 8.6.2 Market Forecast

9 Market Breakup by Device

• 9.1 Mobile
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Desktop
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Others
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Argentina
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
  • 10.4.4 Colombia
    • 10.4.4.1 Market Trends
    • 10.4.4.2 Market Forecast
  • 10.4.5 Chile
    • 10.4.5.1 Market Trends
    • 10.4.5.2 Market Forecast
  • 10.4.6 Peru
    • 10.4.6.1 Market Trends
    • 10.4.6.2 Market Forecast
  • 10.4.7 Others
    • 10.4.7.1 Market Trends
    • 10.4.7.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Turkey
    • 10.5.1.1 Market Trends
    • 10.5.1.2 Market Forecast
  • 10.5.2 Saudi Arabia
    • 10.5.2.1 Market Trends
    • 10.5.2.2 Market Forecast
  • 10.5.3 Iran
    • 10.5.3.1 Market Trends
    • 10.5.3.2 Market Forecast
  • 10.5.4 United Arab Emirates
    • 10.5.4.1 Market Trends
    • 10.5.4.2 Market Forecast
  • 10.5.5 Others
    • 10.5.5.1 Market Trends
    • 10.5.5.2 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

• 12.1 Overview
• 12.2 Inbound Logistics
• 12.3 Operations
• 12.4 Outbound Logistics
• 12.5 Marketing and Sales
• 12.6 Service

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Adobe Inc.
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
    • 15.3.1.3 Financials
    • 15.3.1.4 SWOT Analysis
  • 15.3.2 AppNexus Inc.
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 Criteo SA
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
    • 15.3.3.3 Financials
  • 15.3.4 Facebook Inc.
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Google LLC
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
    • 15.3.5.3 SWOT Analysis
  • 15.3.6 Match2One AB
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 MediaMath, Inc.
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 MoPub/ Twitter, Inc.
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 PubMatic, Inc.
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Salesforce.com, inc.
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
  • 15.3.11 Smaato, Inc.
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
  • 15.3.12 The Rubicon Project, Inc.
    • 15.3.12.1 Company Overview
    • 15.3.12.2 Product Portfolio
    • 15.3.12.3 Financials
  • 15.3.13 Verizon Media
    • 15.3.13.1 Company Overview
    • 15.3.13.2 Product Portfolio
  • 15.3.14 WPP plc
    • 15.3.14.1 Company Overview
    • 15.3.14.2 Product Portfolio
    • 15.3.14.3 Financials
    • 15.3.14.4 SWOT Analysis
  • 15.3.15 Yandex Europe AG
    • 15.3.15.1 Company Overview
    • 15.3.15.2 Product Portfolio

List of Figures

• Figure 1: Global: Real-Time Bidding Market: Major Drivers and Challenges
• Figure 2: Global: Real-Time Bidding Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Real-Time Bidding Market: Breakup by Auction Type (in %), 2023
• Figure 4: Global: Real-Time Bidding Market: Breakup by Advertisement Format (in %), 2023
• Figure 5: Global: Real-Time Bidding Market: Breakup by Application (in %), 2023
• Figure 6: Global: Real-Time Bidding Market: Breakup by Device (in %), 2023
• Figure 7: Global: Real-Time Bidding Market: Breakup by Region (in %), 2023
• Figure 8: Global: Real-Time Bidding Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 9: Global: Real-Time Bidding (Open Auction) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Real-Time Bidding (Open Auction) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Real-Time Bidding (Invitation-Auction) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Real-Time Bidding (Invitation-Auction) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Real-Time Bidding (Video) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Real-Time Bidding (Video) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Real-Time Bidding (Image) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Real-Time Bidding (Image) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Real-Time Bidding (Media & Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Real-Time Bidding (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Real-Time Bidding (Retail and E-commerce) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Real-Time Bidding (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Real-Time Bidding (Games) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Real-Time Bidding (Games) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Real-Time Bidding (Travel & Luxury) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Real-Time Bidding (Travel & Luxury) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Real-Time Bidding (Mobile Applications) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Real-Time Bidding (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Real-Time Bidding (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Real-Time Bidding (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Real-Time Bidding (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Real-Time Bidding (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Global: Real-Time Bidding (Desktop) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Global: Real-Time Bidding (Desktop) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Global: Real-Time Bidding (Other Devices) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Global: Real-Time Bidding (Other Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: North America: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: North America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: United States: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: United States: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Canada: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Canada: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Asia Pacific: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Asia Pacific: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: China: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: China: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Japan: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Japan: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: India: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: India: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: South Korea: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: South Korea: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Australia: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Australia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Indonesia: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Indonesia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Europe: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Europe: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Germany: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Germany: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: France: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: France: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: United Kingdom: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: United Kingdom: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Italy: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Italy: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Spain: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: Spain: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Russia: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: Russia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Latin America: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Latin America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Brazil: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Brazil: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Mexico: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Mexico: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Argentina: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 80: Argentina: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Colombia: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 82: Colombia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 83: Chile: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 84: Chile: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 85: Peru: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 86: Peru: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 87: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 88: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 89: Middle East and Africa: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 90: Middle East and Africa: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 91: Turkey: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 92: Turkey: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 93: Saudi Arabia: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 94: Saudi Arabia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 95: Iran: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 96: Iran: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 97: United Arab Emirates: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 98: United Arab Emirates: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 99: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
• Figure 100: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 101: Global: Real-Time Bidding Industry: SWOT Analysis
• Figure 102: Global: Real-Time Bidding Industry: Value Chain Analysis
• Figure 103: Global: Real-Time Bidding Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Real-Time Bidding Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Real-Time Bidding Market Forecast: Breakup by Auction Type (in Million US$), 2024-2032
• Table 3: Global: Real-Time Bidding Market Forecast: Breakup by Advertisement Format (in Million US$), 2024-2032
• Table 4: Global: Real-Time Bidding Market Forecast: Breakup by Application (in Million US$), 2024-2032
• Table 5: Global: Real-Time Bidding Market Forecast: Breakup by Device (in Million US$), 2024-2032
• Table 6: Global: Real-Time Bidding Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Real-Time Bidding Market: Competitive Structure
• Table 8: Global: Real-Time Bidding Market: Key Players