扩增实境游戏市场规模、份额和趋势（按组件、设备、游戏类型、地区划分）及预测 2025-2033

2024IMARC Group全球扩增实境游戏市场规模价值 142 亿美元。北美目前占据市场主导地位，到 2024 年将占据超过 35% 的显着市场份额。

目前，市场正受到技术进步和手机游戏玩家数量不断增加的推动。扩增现实，也称为 AR，是数位资讯与使用者的即时环境的结合。在游戏中，与虚拟实境不同，扩增实境利用现有环境并透过迭加不同的特征来增强它。除此之外，扩增实境还可以透过使用装置摄影机为玩家创造具有强烈视讯、图形和声音的视图。对于智慧型手机上的游戏来说，扩增实境已经成为一个重要的工具，因为它使游戏玩家能够创建自己的角色、目标和赛车地形。它还使他们能够扫描当地周围环境，以便邀请邻居并创建虚拟轨道。

全球扩增实境游戏市场：驱动因素/限制因素：

扩增实境技术是一项新技术，具有巨大的潜力。多年来，各大厂商推出了许多扩增实境应用，为游戏玩家提供了与现实世界互动的新方式。

手机游戏玩家数量的持续成长对扩增实境游戏的需求产生了积极影响。我们预计这一趋势将在未来五年持续下去。

中国、美国和日本目前是该市场的主要需求驱动因素。

获得一款高品质扩增实境游戏设备的初始成本较高，一般消费者难以负担。

本报告解答的关键问题

• 扩增实境游戏市场有多大？扩增实境游戏市场的未来前景如何？
• 推动扩增实境游戏市场发展的关键因素有哪些？
• 哪个地区占据扩增实境游戏市场的最大份额？
• 哪些公司是全球扩增实境游戏市场的领导公司？

目录

第 1 章：前言

第 2 章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：简介

• 概述
• 主要行业趋势

第五章：全球扩增实境游戏市场

• 市场概况
• 市场表现
• COVID-19 的影响
• 市场区隔：按组件
• 市场区隔：按技术
• 市场区隔：按设备
• 市场区隔：按游戏类型
• 市场分布：按地区
• 市场预测
• SWOT 分析
  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁
• 价值链分析
  • 概述
  • 研究与开发
  • 输入
  • 产品和服务
  • 行销和分销
  • 最终用户
  • 售后服务
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价格分析

第六章：市场细分：按组成部分

• 软体
  • 市场趋势
  • 市场预测
• 硬体
  • 市场趋势
  • 市场预测

第七章：市场区隔：依技术

• 射频识别
  • 市场趋势
  • 市场预测
• 全球定位系统
  • 市场趋势
  • 市场预测
• 行动追踪
  • 市场趋势
  • 市场预测
• 其他的
  • 市场趋势
  • 市场预测

第 8 章：市场区隔：按设备

• 智慧型手机
  • 市场趋势
  • 市场预测
• 头戴式显示器
  • 市场趋势
  • 市场预测
• 智慧眼镜
  • 市场趋势
  • 市场预测

第 9 章：市场区隔：按游戏类型

• 赛车游戏
  • 市场趋势
  • 市场预测
• 冒险游戏
  • 市场趋势
  • 市场预测
• 格斗游戏
  • 市场趋势
  • 市场预测
• 射击游戏
  • 市场趋势
  • 市场预测
• 神秘惊悚游戏
  • 市场趋势
  • 市场预测
• 益智游戏
  • 市场趋势
  • 市场预测
• 科幻游戏
  • 市场趋势
  • 市场预测
• 其他的
  • 市场趋势
  • 市场预测

第 10 章：市场区隔：按地区

• 北美洲
  • 市场趋势
  • 市场预测
• 欧洲
  • 市场趋势
  • 市场预测
• 亚太地区
  • 市场趋势
  • 市场预测
• 中东和非洲
  • 市场趋势
  • 市场预测
• 拉丁美洲
  • 市场趋势
  • 市场预测

第 11 章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity Augmented Reality
  • Metaio
  • Qualcomm
  • Total Immersion
  • VividWorks
  • Wikitude
  • Zappar

The global augmented reality gaming market size was valued at USD 14.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 141.7 Billion by 2033, exhibiting a CAGR of 25.9% from 2025-2033. North America currently dominates the market, holding a significant market share of over 35% in 2024. The market is primarily driven by continual technological innovations, the growing demand for remote collaboration solutions, technology integration into education, corporate, and entertainment sectors, and widespread product utilization by government and public spaces.

The market is currently being driven by the technological advancements, coupled with a rising number of mobile gamers. Augmented reality, also known as AR, is the integration of digital information with the real time environment of the user. In gaming, unlike virtual reality, augmented reality utilises existing environment and enhances it with an overlay of distinct features. In addition to this, augmented reality helps in creating a view for the players with intense video, graphics and sound by using a device-camera. For games on smartphones, augmented reality has become an important tool as it enables the gamers to create their own characters, targets and racing terrains. It also enables them to scan their local surroundings so as to invite their neighbors and create a virtual track.

Global Augmented Reality Gaming Market: Drivers/Constraints:

The technology for augmented reality is new and has immense potential. Over the years, various large manufacturers have introduced numerous augmented reality applications which have presented the gamers with new ways to interact with the real world.

The continuous rise in the number of mobile gamers has created a positive impact on the demand for augmented reality games. We expect this trend to continue during the next five years.

China, the United States and Japan currently represent the key demand drivers for this market.

The initial cost of obtaining a high-quality augmented reality game equipment is high which makes it difficult for ordinary consumers to afford a console.

Key Market Segmentation:

Breakup by Component:

• Software
• Hardware

Based on the component, the market has been segmented as software and hardware.

Breakup by Technology:

• RFID
• GPS
• Mobile Tracking
• Others

Based on the technology, the market has been segmented into RFID, GPS and mobile tracking.

Breakup by Device:

• Mobiles
• HMDs
• Smart Glasses

Based on the device, the market has been segmented as mobiles, HMDs and smart glasses.

Breakup by Game Type:

• Racing Games
• Adventure Games
• Fighting Games
• Shooting Games
• Mystery Thriller Games
• Puzzle Games
• Science Fiction Games
• Others

On the basis of game type, the major segments covered include racing games, adventure games, fighting games, shooting games, mystery thriller games, puzzle games and science fiction games.

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Region-wise, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.

Competitive Landscape:

The competitive landscape of the market has also been examined with some of the key players being Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and Zappar.

This report provides a deep insight into the global augmented reality gaming market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the augmented reality gaming market in any manner.

Key Questions Answered in This Report

• 1.How big is the augmented reality gaming market?
• 2.What is the future outlook of the augmented reality gaming market?
• 3.What are the key factors driving the augmented reality gaming market?
• 4.Which region accounts for the largest augmented reality gaming market share?
• 5.Which are the leading companies in the global augmented reality gaming market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Augmented Reality Gaming Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Component
• 5.5 Market Breakup by Technology
• 5.6 Market Breakup by Device
• 5.7 Market Breakup by Game Type
• 5.8 Market Breakup by Region
• 5.9 Market Forecast
• 5.10 SWOT Analysis
  • 5.10.1 Overview
  • 5.10.2 Strengths
  • 5.10.3 Weaknesses
  • 5.10.4 Opportunities
  • 5.10.5 Threats
• 5.11 Value Chain Analysis
  • 5.11.1 Overview
  • 5.11.2 Research and Development
  • 5.11.3 Input
  • 5.11.4 Products and Services
  • 5.11.5 Marketing and Distribution
  • 5.11.6 End-Users
  • 5.11.7 Post Sales Services
• 5.12 Porters Five Forces Analysis
  • 5.12.1 Overview
  • 5.12.2 Bargaining Power of Buyers
  • 5.12.3 Bargaining Power of Suppliers
  • 5.12.4 Degree of Competition
  • 5.12.5 Threat of New Entrants
  • 5.12.6 Threat of Substitutes
• 5.13 Price Analysis

6 Market Breakup by Component

• 6.1 Software
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Hardware
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Technology

• 7.1 RFID
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 GPS
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Mobile Tracking
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Device

• 8.1 Mobiles
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 HMDs
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Smart Glasses
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Game Type

• 9.1 Racing Games
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Adventure Games
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Fighting Games
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Shooting Games
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Mystery Thriller Games
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Puzzle Games
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 Science Fiction Games
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast
• 9.8 Others
  • 9.8.1 Market Trends
  • 9.8.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Europe
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Asia Pacific
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Middle East and Africa
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Latin America
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast

11 Competitive Landscape

• 11.1 Market Structure
• 11.2 Key Players
• 11.3 Profiles of Key Players
  • 11.3.1 Augmented Pixels
  • 11.3.2 Aurasma
  • 11.3.3 Blippar
  • 11.3.4 Catchoom
  • 11.3.5 Infinity Augmented Reality
  • 11.3.6 Metaio
  • 11.3.7 Qualcomm
  • 11.3.8 Total Immersion
  • 11.3.9 VividWorks
  • 11.3.10 Wikitude
  • 11.3.11 Zappar

List of Figures

• Figure 1: Global: Augmented Reality Gaming Market: Major Drivers and Challenges
• Figure 2: Global: Augmented Reality Gaming Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Augmented Reality Gaming Market: Breakup by Component (in %), 2024
• Figure 4: Global: Augmented Reality Gaming Market: Breakup by Technology (in %), 2024
• Figure 5: Global: Augmented Reality Gaming Market: Breakup by Device (in %), 2024
• Figure 6: Global: Augmented Reality Gaming Market: Breakup by Game Type (in %), 2024
• Figure 7: Global: Augmented Reality Gaming Market: Breakup by Region (in %), 2024
• Figure 8: Global: Augmented Reality Gaming Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 9: Global: Augmented Reality Gaming Industry: SWOT Analysis
• Figure 10: Global: Augmented Reality Gaming Industry: Value Chain Analysis
• Figure 11: Global: Augmented Reality Gaming Industry: Porter's Five Forces Analysis
• Figure 12: Global: Augmented Reality Gaming Market (Software): Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Augmented Reality Gaming Market Forecast (Software): Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Augmented Reality Gaming Market (Hardware): Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Augmented Reality Gaming Market Forecast (Hardware): Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Augmented Reality Gaming Market (RFID): Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: Augmented Reality Gaming Market Forecast (RFID): Sales Value (in Million USD), 2025-2033
• Figure 18: Global: Augmented Reality Gaming Market (GPS): Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: Augmented Reality Gaming Market Forecast (GPS): Sales Value (in Million USD), 2025-2033
• Figure 20: Global: Augmented Reality Gaming Market (Mobile Tracking): Sales Value (in Million USD), 2019 & 2024
• Figure 21: Global: Augmented Reality Gaming Market Forecast (Mobile Tracking): Sales Value (in Million USD), 2025-2033
• Figure 22: Global: Augmented Reality Gaming Market (Other Technologies): Sales Value (in Million USD), 2019 & 2024
• Figure 23: Global: Augmented Reality Gaming Market Forecast (Other Technologies): Sales Value (in Million USD), 2025-2033
• Figure 24: Global: Augmented Reality Gaming Market (Mobiles): Sales Value (in Million USD), 2019 & 2024
• Figure 25: Global: Augmented Reality Gaming Market Forecast (Mobiles): Sales Value (in Million USD), 2025-2033
• Figure 26: Global: Augmented Reality Gaming Market (HMDs): Sales Value (in Million USD), 2019 & 2024
• Figure 27: Global: Augmented Reality Gaming Market Forecast (HMDs): Sales Value (in Million USD), 2025-2033
• Figure 28: Global: Augmented Reality Gaming Market (Smart Glasses): Sales Value (in Million USD), 2019 & 2024
• Figure 29: Global: Augmented Reality Gaming Market Forecast (Smart Glasses): Sales Value (in Million USD), 2025-2033
• Figure 30: Global: Augmented Reality Gaming Market (Racing Games): Sales Value (in Million USD), 2019 & 2024
• Figure 31: Global: Augmented Reality Gaming Market Forecast (Racing Games): Sales Value (in Million USD), 2025-2033
• Figure 32: Global: Augmented Reality Gaming Market (Adventure Games): Sales Value (in Million USD), 2019 & 2024
• Figure 33: Global: Augmented Reality Gaming Market Forecast (Adventure Games): Sales Value (in Million USD), 2025-2033
• Figure 34: Global: Augmented Reality Gaming Market (Fighting Games): Sales Value (in Million USD), 2019 & 2024
• Figure 35: Global: Augmented Reality Gaming Market Forecast (Fighting Games): Sales Value (in Million USD), 2025-2033
• Figure 36: Global: Augmented Reality Gaming Market (Shooting Games): Sales Value (in Million USD), 2019 & 2024
• Figure 37: Global: Augmented Reality Gaming Market Forecast (Shooting Games): Sales Value (in Million USD), 2025-2033
• Figure 38: Global: Augmented Reality Gaming Market (Mystery Thriller Games): Sales Value (in Million USD), 2019 & 2024
• Figure 39: Global: Augmented Reality Gaming Market Forecast (Mystery Thriller Games): Sales Value (in Million USD), 2025-2033
• Figure 40: Global: Augmented Reality Gaming Market (Puzzle Games): Sales Value (in Million USD), 2019 & 2024
• Figure 41: Global: Augmented Reality Gaming Market Forecast (Puzzle Games): Sales Value (in Million USD), 2025-2033
• Figure 42: Global: Augmented Reality Gaming Market (Science Fiction Games): Sales Value (in Million USD), 2019 & 2024
• Figure 43: Global: Augmented Reality Gaming Market Forecast (Science Fiction Games): Sales Value (in Million USD), 2025-2033
• Figure 44: Global: Augmented Reality Gaming Market (Other Games): Sales Value (in Million USD), 2019 & 2024
• Figure 45: Global: Augmented Reality Gaming Market Forecast (Other Games): Sales Value (in Million USD), 2025-2033
• Figure 46: North America: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: North America: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: Europe: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: Europe: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: Asia-Pacific: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: Asia-Pacific: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: Middle East and Africa: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: Middle East and Africa: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: Latin America: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: Latin America: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

• Table 1: Global: Augmented Reality Gaming Market: Key Industry Highlights, 2024 & 2033
• Table 2: Global: Augmented Reality Gaming Market Forecast: Breakup by Component (in Million USD), 2025-2033
• Table 3: Global: Augmented Reality Gaming Market Forecast: Breakup by Technology (in Million USD), 2025-2033
• Table 4: Global: Augmented Reality Gaming Market Forecast: Breakup by Device (in Million USD), 2025-2033
• Table 5: Global: Augmented Reality Gaming Market Forecast: Breakup by Game Type (in Million USD), 2025-2033
• Table 6: Global: Augmented Reality Gaming Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 7: Global: Augmented Reality Gaming Market: Competitive Structure
• Table 8: Global: Augmented Reality Gaming Market: Key Players