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市场调查报告书
商品编码
1722428
2025 年至 2033 年印刷标籤市场报告(按原料、印刷工艺、标籤格式、最终用途行业和地区划分)Print Label Market Report by Raw Material, Print Process, Label Format, End Use Industry, and Region 2025-2033 |
2024 年全球印刷标籤市场规模达 489 亿美元。展望未来, IMARC Group预计到 2033 年市场规模将达到 673 亿美元,2025-2033 年期间的成长率 (CAGR) 为 3.6%。推动市场发展的主要因素包括:为了方便和卫生,人们越来越依赖包装商品;库存管理、追踪和行销中越来越多地采用条码和二维码;电子商务行业蓬勃发展。
印刷标籤是贴在产品或容器上的一张纸、聚合物、布、金属或其他材料,用于提供有关产品的资讯。它由纸、各种塑胶、织物和箔製成。它耐用、耐环境条件、能很好地黏附在产品和包装上,且资讯清晰易读。它有助于透过设计和品牌元素来提高品牌认知度和吸引力。它提供了防伪措施、追踪和互动式消费者参与等附加功能,尤其是与先进技术相结合时。因此,印刷标籤在世界各地的各个行业中得到应用。
消费者对产品成分、製造细节和有效期限的认识不断提高,推动了对全面、清晰标籤的需求。此外,个人化和客製化产品的趋势正在增加可客製化标籤的使用,以满足个人客户偏好或限量版产品运作。除此之外,条码和二维码在库存管理、追踪和行销方面的应用日益广泛,这为市场前景提供了良好的前景。此外,消费者对线上购物的依赖不断增强以及电子商务的快速崛起,对产品识别、物流和交付的更广泛、更高效的标籤系统的需求也日益增加。
在各行各业的使用日益增多
食品和饮料(F&B)产业对印刷标籤的需求不断增加是有利于市场成长的关键因素之一。此外,快速的城市化、忙碌的生活方式以及对包装商品的便利性和卫生性的依赖正在催化对印刷标籤的需求。除此之外,製药业越来越多地采用印刷标籤,这为其市场前景提供了良好的前景。列印标籤向患者提供有关成分、副作用、储存说明和注意事项的必要信息,以确保正确使用并防止事故。此外,这些标籤有助于药品的追踪和认证。它们有助于防止假冒并确保产品在整个供应链中的可追溯性。
提高先进技术的利用率
标籤印刷领域的技术进步极大地推动了市场的成长。这些进步促进了营运效率的提高、品质的提升和标籤生产的多功能性的增强,满足了各行业不断变化的需求。此外,数位印刷的出现促进了可根据特定需求量身定制的高品质标籤的生产。此外,与传统印刷方法相比,数位印刷通常具有较低的设定成本,且週转时间更快,使企业能够快速回应市场变化和需求。
环保意识日益增强
消费者越来越寻求对环境影响最小的产品,这种偏好也延伸到了产品标籤。他们更有可能选择具有由可再生、可回收或可堆肥材料製成的标籤的产品。此外,各大领先公司正在创新开发环保标籤,以吸引具有环保意识的消费者群体。除此之外,世界各国政府正在製定更严格的环境标准和法规,以应对污染和气候变迁。这种监管压力促使企业采用减少浪费、降低能源消耗和限制使用不可再生资源的生产流程。
The global print label market size reached USD 48.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 67.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.6% during 2025-2033. The growing reliance on packaged goods for convenience and hygiene, increasing adoption of barcodes and QR codes for inventory management, tracking, and marketing purposes, and the burgeoning e-commerce industry are some of the major factors propelling the market.
A print label is a piece of paper, polymer, cloth, metal, or other material affixed to a product or container, which provides information about a product. It is made from paper, various types of plastic, fabric, and foil. It is durable, resistant to environmental conditions, adheres well to the product and packaging, and carries clear and legible information. It helps enhance brand recognition and appeal through their design and branding elements. It provides added functionalities like anti-counterfeit measures, tracking, and interactive consumer engagement, especially when integrated with advanced technologies. As a result, print label is used in various industries worldwide.
The rising consumer awareness about product ingredients, manufacturing details, and expiry dates is driving the demand for comprehensive and clear labels. Additionally, the trend towards personalized and bespoke products is increasing the use of labels that can be customized to match individual customer preferences or for limited-edition product runs. Apart from this, the growing adoption of barcodes and QR codes for inventory management, tracking, and marketing purposes is offering a favorable market outlook. Moreover, the increasing consumer reliance on online shopping and rapid rise of e-commerce are increasing the need for more extensive and efficient labeling systems for product identification, logistics, and delivery.
Rising use in various industries
The escalating need for print labels in the food and beverage (F&B) industry represents one of the key factors favoring market growth. Additionally, rapid urbanization, hectic lifestyles, and reliance on packaged goods for convenience and hygiene is catalyzing the demand for print labels. Apart from this, the increasing adoption of print labels in the pharmaceutical industry is offering a favorable market outlook. Print labels provide necessary information to patients about the composition, side effects, storage instructions, and precautions to ensure proper usage and prevent mishaps. Furthermore, these labels aid in the tracking and authentication of pharmaceutical products. They help prevent counterfeiting and ensure the traceability of the product throughout the supply chain.
Increasing utilization of advanced technologies
Technological advancements in the field of label printing are significantly propelling the growth of the market. These advances have facilitated improved operational efficiency, enhanced quality, and increased versatility in the production of labels, catering to the evolving needs of various industries. Furthermore, the advent of digital printing facilitates the production of high-quality labels that are customizable according to specific needs. Moreover, digital printing typically has lower setup costs compared to traditional printing methods and allows for faster turnaround times, thus enabling businesses to respond quickly to market changes and demands.
The growing environmental consciousness
Consumers are increasingly seeking products that minimize environmental impact, and this preference extends to product labeling. They are more likely to choose products with labels made from renewable, recyclable, or compostable materials. Additionally, various leading companies are innovating to develop eco-friendly labels that appeal to this environmentally conscious consumer base. Apart from this, governments worldwide are enacting stricter environmental standards and regulations to combat pollution and climate change. This regulatory pressure is prompting businesses to adopt production processes that minimize waste, reduce energy consumption, and limit the use of non-renewable resources.
Plastic/polymer labels account for the largest market share
Plastic/polymer labels are highly durable and resistant to various environmental conditions such as heat, moisture, and abrasion. This makes them ideal for products that need to withstand rough handling or harsh conditions. For instance, they are used extensively in the food and beverage (F&B) industry wherein a product might be exposed to moisture and temperature variations. Additionally, plastic/polymer labels can be molded into various shapes and sizes, allowing them to fit a wide range of product packaging types. Their flexibility extends to printing methods as they can easily be printed using various techniques, such as flexography, screen printing, and digital printing, allowing for vibrant, high-quality graphics.
The increasing utilization of flexography in the print process for labels, especially in the packaging industry, due to its versatility and ability to print on a wide range of substrate materials is driving its demand globally.
There is a rise in the adoption of offset lithography in high-quality commercial and publication printing. It is extensively used in book printing due to its capacity to produce sharp, clean, and high-quality images. The technique can accommodate high-volume production, making it cost-effective for mass-produced books.
The increasing use of gravure in high volume and high-quality prints such as magazines, catalogs, and packaging that require fine details and vibrant colors is favoring market growth. Besides this, screen printing allows for special effects such as creating raised images or using inks that glow in the dark or change color based on temperature.
Pressure-sensitive labels dominate the market
Pressure-sensitive labels are highly durable and can withstand various environmental conditions, such as exposure to moisture, heat, or cold. This makes them suitable for various industries, including food and beverage, pharmaceuticals, and consumer goods. They can also be integrated with technologies such as radio frequency identification (RFID) and near field communication (NFC) to create smart labels. These labels can provide additional functionality, such as inventory management, theft prevention, and interactive consumer engagement. Furthermore, the increasing use of advanced printing methods like flexography, lithography, and digital printing on these labels, allows for high-quality graphics and the inclusion of detailed information or branding elements.
Food and beverages hold the largest share of the market
The main factors that are driving the growth of this segment are the expansion of the food and beverage (F&B) industry worldwide. This is one of the largest and most essential industries worldwide, producing a vast array of different products. Each product requires labeling, leading to a high demand for print labels. Apart from this, there are continuous innovations in packaging to improve product appeal, extend shelf life, and enhance convenience. This constant innovation leads to the rising need for new labels that help distinguish products, making them stand out on shelves and communicating the brand's message to consumers. Furthermore, the implementation of stringent regulations for mandating clear labeling on food and beverage products to communicate vital information to consumers. This information includes ingredients, nutritional facts, allergen warnings, and best-before dates.
Asia Pacific exhibits a clear dominance, accounting for the largest print label market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific held the biggest market share since the region has a vast population, and rapid urbanization is leading to an increase in consumer spending. This growth translates to higher demand for packaged goods, consequently driving the need for more print labels.
Another contributing aspect is the adoption of advanced print technologies and automation in the region resulting in the improving label production capabilities. Apart from this, the Asia Pacific region comprises robust industrial sectors, such as F&B, pharmaceuticals, and others. These industries heavily rely on print labels for packaging, which is impelling the growth of the market.
Companies are focusing on the production of eco-friendly and sustainable labels in response to growing environmental concerns worldwide. They are utilizing renewable materials, minimizing waste, and implementing processes that reduce energy use. Additionally, many companies are investing in the latest printing technologies such as digital printing and flexography to enhance their productivity, efficiency, and the overall quality of labels. They are developing innovative solutions that are tailored to meet specific customer needs. Furthermore, they are forming strategic partnerships and alliances to share knowledge, expertise, and resources. They are also engaged in mergers and acquisitions (M&A) to increase their market share and expand product offerings.