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市场调查报告书
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1639480

印刷标籤：市场占有率分析、产业趋势、统计、成长预测（2025-2030）

Print Label - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

印刷标籤市场规模预计到 2025 年为 531.4 亿美元，预计到 2030 年将达到 649.3 亿美元，预测期内（2025-2030 年）复合年增长率为 4.09%。

列印标籤-市场-IMG1

印刷标籤市场对更具吸引力的品牌的需求正在激增。这背后有几个因素，包括 SKU 增加、产品生命週期缩短以及标籤监管要求增加。此外，随着製成品需求的成长和可支配收入的增加，印刷标籤市场有望进一步扩大。

包括Nilpeter、Xeikon和Bobst Firenze在内的几家主要企业声称，数位标籤不仅满足市场需求，而且优于传统印刷方法。

事实证明，数位技术擅长创造有吸引力的标籤设计，吸引消费者并满足不同行业的需求。将数位技术与现有印刷方法相结合有望彻底改变各种规模的行业，但严格的环境标籤法规是一个挑战。

标籤挑战主要是由于温度和湿度等环境因素造成的，需要小心处理。标籤在干燥、室温条件下使用时最为有效，但在极端环境下（尤其是冬季或夏季或冷藏条件下）很难使用。

市场相关人员正在加倍投入销售和分销管道。例如，Xecon 位于上海的研发中心满足中国不断增长的需求，并提供测试应用程式和开发新收益的平台。同时，达美乐正在加强其数位印刷部门，最近在北美采用该服务就证明了这一点。

此次疫情凸显了标籤公司面临的两大障碍：提高生产力和提供远端客户支援。随着疫情后需求激增，企业面临产能压力，凸显了整个产品生命週期自动化的迫切性。

印刷标籤市场趋势

食品工业在预测期内将产生大量需求

  • 食品业将在未来几年主导印刷标籤市场。今天的消费者越来越了解食物中的成分。这导致人们更加关注产品标籤上列出的材料，製造商倾向于更突出的品牌。
  • 此外，对品质、安全和延长保质期的包装食品的需求激增也是推动印刷标籤市场的关键因素。印度工商联合会（FICCI）的资料显示，由于人均收入增加、都市化和女性工作时间增加等因素，包装食品的支出正在增加。
  • 随着全球经济的发展，包括超级市场和便利商店在内的现代零售商店大幅增加。这些商店，尤其是新兴市场的商店，越来越多地储备冷冻食品。经济合作暨发展组织(OECD) 强调冷冻食品和包装食品的受欢迎程度显着上升。尤其是德国，个人化包装食品的销售量显着成长了 56%。
  • Label Insight 和食品行销研究所的见解显示，86% 的消费者在购买杂货时优先考虑透明度。他们对提供全面且易于理解的成分资讯的食品製造商和零售商表示更大的信任。

亚太地区预计将占据较大份额

  • 在不断增长的商业兴趣的推动下，中国已成为亚太地区的主导经济体。随着人口迅速增长、生活水准提高和人均收入增加，经济蓬勃发展，该国所有最终用户行业都在增长。
  • 以阿里巴巴为首的电子商务巨头的崛起将在未来几年推动中国印刷标籤市场的发展。举例来说，阿里巴巴双11购物狂欢期间，中国消费者被约19亿个包裹淹没。
  • 尤其是在印度，电子商务的激增正在推动印刷标籤的采用。印度投资局预测，印度电子商务的复合年增长率将达到30%，目标是到2026年商品总价值达到2,000亿美元，市场渗透率目标为12%，较目前的2%大幅跃升。
  • 澳洲的电子商务场景凸显了这一趋势。根据澳洲邮政电子商务产业报告显示，消费者零售金额3,102.9亿美元，与前一年同期比较去年同期成长9.7%。网路购物额与前一年同期比较增57%至504.6亿美元，占社会消费品零售总额的16.3%，反映了消费者购买意愿的增强。这是日本明年的目标。
  • 去年 3 月，大型标籤公司 Multi-Color Corporation 对 Herrods 的收购引起了波动，这进一步证明了该行业的繁荣。 Herrods 总部位于澳洲墨尔本，专注于套模标籤 (IML) 解决方案，服务于澳洲和纽西兰市场。 Herrods 已经步入成长轨道，并正在扩大业务以满足不断增长的需求。 Multi-Color Corporation 的此举是一项策略性倡议，旨在利用这项额外产能来增强向该地区新旧客户提供的服务。

印刷标籤行业概况

印刷标籤市场竞争非常激烈，由几家大公司组成，例如 Multi-Color Corporation、Mondi Group、Avery Dennison Corporation、Ahlstrom-Munksjo Oyj 和 Autajon Group。市场高度细分。许多公司正在透过新产品推出、策略联盟和收购来扩大其市场份额。

  • 2024 年 1 月，艾利丹尼森在 2023 年欧洲标籤展上推出了其创新的 AD LinrSave 技术，标誌着压敏优质标籤领域变革策略的第一步。
  • 2023 年 9 月，特种纸製造商 Sappi 宣布扩大其湿胶标籤纸产品阵容。新增的“Parade Label Pro WS”增强了湿强度和耐碱性。该产品在奥地利 Sappi 的 Glatkorn 工厂生产。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • 产业价值链分析
  • COVID-19 市场影响评估

第五章市场动态

  • 市场驱动因素
    • 数位印刷技术的演变
    • 增强新兴经济体的製造业导向
  • 市场问题
    • 缺乏能够承受恶劣气候条件的产品

第六章 市场细分

  • 按印刷工艺
    • 平张胶印
    • 凹版印刷
    • 柔版印刷
    • 萤幕
    • 凸版印刷
    • 电子摄影
    • 喷墨
  • 按标籤格式
    • 湿胶标籤
    • 感压标籤
    • 无底纸标籤
    • 多部分追踪标籤
    • 套模标籤
    • 收缩和拉伸套
  • 按最终用户产业
    • 食物
    • 饮料
    • 医疗保健
    • 化妆品
    • 家庭使用
    • 工业（汽车、工业化学品、耐用消费品/非耐用消费品）
    • 后勤
    • 其他的
  • 地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 西班牙
      • 义大利
      • 波兰
      • 荷兰
      • 欧洲其他地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 澳洲
      • 韩国
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 其他拉丁美洲
    • 中东/非洲

第七章 竞争格局

  • 公司简介
    • Multi-Color Corporation
    • Mondi Group
    • Avery Dennison Corporation
    • Ahlstrom-Munksjo Oyj
    • Autajon Group
    • Fort Dearborn Company
    • CCL Industries
    • Multi Packaging Solutions（WestRock Company）
    • Clondalkin Group
    • Cenveo Corporation
    • Brady Corporation
    • Fuji Seal International Inc.
    • Constantia Flexibles Group GmbH
    • RR Donnelley & Sons Company
    • 3M Company
    • Taylor Corporation
    • Huhtamaki OYJ
    • Taghleef Industries Inc.
    • Ravenwood Packaging
    • Sato America
    • Coveris
    • Fedrigoni Self-Adhesives（Fedrigoni Group）
    • ePac Holdings LLC
    • Neenah Inc.

第八章投资分析

第九章 市场未来展望

简介目录
Product Code: 50325

The Print Label Market size is estimated at USD 53.14 billion in 2025, and is expected to reach USD 64.93 billion by 2030, at a CAGR of 4.09% during the forecast period (2025-2030).

Print Label - Market - IMG1

The print label market is witnessing a surge in demand for more appealing brands. This is fueled by several factors, such as a rise in SKUs, shorter product life cycles, and heightened regulatory requirements on labels. Additionally, as the demand for manufactured goods grows and disposable incomes rise, the print label market is poised for further expansion.

Several key players, including Nilpeter, Xeikon, and Bobst Firenze, assert that digital labels not only meet market demands but also outperform traditional printing methods.

Digital technology has proven adept at meeting diverse industry needs, crafting appealing label designs that entice consumers. While integrating digital tech with existing printing methods promises to revolutionize sectors of all sizes, stringent environmental labeling regulations pose a challenge.

Label application challenges, largely stemming from environmental factors like temperature and humidity, demand careful handling. Labels fare best when applied in dry, room-temperature conditions, although navigating extremes, especially in winter, summer, or cold storage, can be tricky.

Market players are doubling down on sales and distribution channels. For instance, Xeikon's innovation center in Shanghai caters to China's growing needs, offering a platform for testing applications and exploring new revenue streams. Meanwhile, Domino is bolstering its digital printing arm, which is evident in its recent North American service hires.

The pandemic underscored two major hurdles for label companies, i.e., enhancing productivity and providing remote customer support. As demand surged post-pandemic, companies faced capacity strains, emphasizing the urgency of automation across product life cycles.

Print Label Market Trends

The Food Industry to Create Significant Demand During Forecast Period

  • The food industry is poised to dominate the print label market in the coming years. Consumers today exhibit heightened awareness regarding the contents of their food. This has led to a pronounced focus on the materials listed on product labels, prompting manufacturers to lean toward more prominent branding.
  • Furthermore, the surging demand for packaged foods, driven by their assurance of quality, safety, and extended shelf life, is a key factor propelling the print label market. Data from the Federation of Indian Chambers of Commerce & Industry (FICCI) highlights that the expenditure on packaged foods is on the rise, attributed to factors like escalating per capita incomes, urbanization, and the increasing working hours for women.
  • With the advancement of global economies, there is a notable uptick in the presence of modern retail outlets, including supermarkets and convenience stores. These outlets, particularly in emerging markets, are increasingly stocking a wider array of frozen food products. The Organisation for Economic Co-operation and Development (OECD) underscores a significant rise in the popularity of frozen and packaged foods. Notably, Germany saw a remarkable 56% surge in sales of personalized packaged foods.
  • Insights from Label Insight and the Food Marketing Institute revealed that a staggering 86% of shoppers prioritize transparency when grocery shopping. They express a higher level of trust in food manufacturers and retailers who offer comprehensive and easily understandable ingredient information.

Asia-Pacific is Expected to Hold a Major Share

  • China, driven by heightened corporate interest, stands as the dominant economy in Asia-Pacific. All end-user industries in the country are witnessing growth, with a rapidly growing economy bolstered by a surging population, rising living standards, and increasing per capita income.
  • The ascent of e-commerce powerhouses, exemplified by Alibaba, is poised to propel the print labels market in China over the coming years. As a testament to this, during Alibaba's Double 11 shopping extravaganza, Chinese consumers were inundated with nearly 1.9 billion packages.
  • Not to be outdone, the e-commerce surge in India is primed to drive the adoption of print labels. Projections from Invest India suggest that the Indian e-commerce landscape is on track to achieve a 30% CAGR, aiming for a USD 200 billion gross merchandise value by 2026, with a market penetration target of 12%, a significant leap from the current 2%.
  • Highlighting the trend, Australia's e-commerce scene saw a notable surge. As per the Australia Post's e-commerce industry report, consumers spent a hefty USD 310.29 billion on retail sales, marking a 9.7% increase from the previous year. Online purchases, reflecting heightened consumer engagement, soared by 57% year-on-year, with a record USD 50.46 billion spent online, constituting 16.3% of total retail sales. This is a milestone the nation is eyeing for the upcoming year.
  • Further underlining the industry's vigor, in March of the previous year, Multi-Color Corporation, a leading label entity, made waves with its acquisition of Herrods. Based in Melbourne, Australia, Herrods specializes in in-mold label (IML) solutions, catering to markets in Australia and New Zealand. Herrods was already on a growth trajectory, expanding its operations to meet the escalating demand. Multi-Color Corporation's move was strategic, aiming to leverage this added capacity to enhance service offerings for both new and existing clientele in the region.

Print Label Industry Overview

The print label market is highly competitive and consists of several major players, such as Multi-Color Corporation, Mondi Group, Avery Dennison Corporation, Ahlstrom-Munksjo Oyj, and Autajon Group. The market is highly fragmented. Many companies are increasing their market presence by introducing new products or entering into strategic partnerships or acquisitions.

  • January 2024: Avery Dennison debuted its innovative AD LinrSave technology at Labelexpo Europe 2023, marking the initial move in its strategy to revolutionize the pressure-sensitive prime label segment.
  • September 2023: Sappi, a specialist paper manufacturer, announced the expansion of its wet-glue label paper range. The new addition, Parade Label Pro WS, boasts enhanced wet strength and alkali resistance. This product is being manufactured at Sappi's Gratkorn facility in Austria.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Evolution of Digital Print Technology
    • 5.1.2 Increased Focus toward Manufacturing in the Developing Economies
  • 5.2 Market Challenges
    • 5.2.1 Lack of Products with Ability to Withstand Harsh Climatic Conditions

6 MARKET SEGMENTATION

  • 6.1 By Print Process
    • 6.1.1 Offset lithography
    • 6.1.2 Gravure
    • 6.1.3 Flexography
    • 6.1.4 Screen
    • 6.1.5 Letterpress
    • 6.1.6 Electrophotography
    • 6.1.7 Inkjet
  • 6.2 By Label Format
    • 6.2.1 Wet-glue labels
    • 6.2.2 Pressure-sensitive labels
    • 6.2.3 Linerless labels
    • 6.2.4 Multi-part tracking labels
    • 6.2.5 In-mold labels
    • 6.2.6 Shrink and Stretch Sleeves
  • 6.3 By End-user Industries
    • 6.3.1 Food
    • 6.3.2 Beverage
    • 6.3.3 Healthcare
    • 6.3.4 Cosmetics
    • 6.3.5 Household
    • 6.3.6 Industrial (Automotive, Industrial Chemicals, and Consumer and Non-consumer Durables)
    • 6.3.7 Logistics
    • 6.3.8 Other End-user Industries
  • 6.4 Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 United Kingdom
      • 6.4.2.2 Germany
      • 6.4.2.3 France
      • 6.4.2.4 Spain
      • 6.4.2.5 Italy
      • 6.4.2.6 Poland
      • 6.4.2.7 Netherlands
      • 6.4.2.8 Rest of Europe
    • 6.4.3 Asia-Pacific
      • 6.4.3.1 China
      • 6.4.3.2 India
      • 6.4.3.3 Japan
      • 6.4.3.4 Australia
      • 6.4.3.5 South Korea
      • 6.4.3.6 Rest of Asia-Pacific
    • 6.4.4 Latin America
      • 6.4.4.1 Brazil
      • 6.4.4.2 Mexico
      • 6.4.4.3 Rest of Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Multi-Color Corporation
    • 7.1.2 Mondi Group
    • 7.1.3 Avery Dennison Corporation
    • 7.1.4 Ahlstrom-Munksjo Oyj
    • 7.1.5 Autajon Group
    • 7.1.6 Fort Dearborn Company
    • 7.1.7 CCL Industries
    • 7.1.8 Multi Packaging Solutions (WestRock Company)
    • 7.1.9 Clondalkin Group
    • 7.1.10 Cenveo Corporation
    • 7.1.11 Brady Corporation
    • 7.1.12 Fuji Seal International Inc.
    • 7.1.13 Constantia Flexibles Group GmbH
    • 7.1.14 R.R. Donnelley & Sons Company
    • 7.1.15 3M Company
    • 7.1.16 Taylor Corporation
    • 7.1.17 Huhtamaki OYJ
    • 7.1.18 Taghleef Industries Inc.
    • 7.1.19 Ravenwood Packaging
    • 7.1.20 Sato America
    • 7.1.21 Coveris
    • 7.1.22 Fedrigoni Self-Adhesives (Fedrigoni Group)
    • 7.1.23 ePac Holdings LLC
    • 7.1.24 Neenah Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET