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市场调查报告书

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1729586

日本线上住宿市场报告（按平台（行动应用程式、网站）、预订模式（第三方线上入口网站、直接/强制入口网站）和地区）2025-2033

Japan Online Accommodation Market Report by Platform (Mobile Application, Website), Mode of Booking (Third-party Online Portals, Direct/Captive Portals), and Region 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7个工作天内

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简介目录

2024年，日本线上住宿市场规模达204亿美元。展望未来， IMARC Group预计到2033年市场规模将达到398亿美元，2025-2033年期间的成长率（CAGR）为7.1%。数位平台日益普及，满足了寻求各种住宿类型的各种旅客的需求，从拥有数百年历史的日式旅馆到现代城市饭店，这是推动市场成长的主要动力。

线上住宿代表着旅客搜寻、比较和预订住宿方式的变革。近年来，数位领域不断发展，为用户提供各种住宿选择的平台，从别緻的城市公寓到僻静的乡村度假村。这些平台不仅提供了一种在世界任何地方寻找和获得住宿的便捷方式，而且还提供了更个人化和身临其境的体验。对于业主来说，线上平台的兴起为他们向全球观众展示自己的空间提供了机会，从而最大限度地提高入住率并增加收入来源。

日本线上住宿市场趋势：

近年来，在技术进步和消费者偏好转变的推动下，日本线上住宿市场发生了重大变化。日本传统上以好客为中心，长期以来一直拥有各种类型的住宿设施，从永恆的日式旅馆到现代化的酒店。此外，Airbnb、Booking.com 等平台以及乐天旅游和 Jalan 等国内公司在国内外旅行者中越来越受欢迎，这是另一个重要的成长诱因。市场的主要趋势之一是对独特和在地化体验的偏好日益增长。这导致传统日式旅馆、精品宾馆甚至寺庙住宿的线上列出和预订量增加。此外，随着日本举办重大活动，线上预订量激增，促使平台增强其使用者介面和体验，以满足更广泛的人群的需求，包括非日语人士。此外，人工智慧和聊天机器人服务的不断整合以提供即时支持，以及使用虚拟实境进行住宿虚拟游览也在塑造区域市场。除此之外，随着永续性成为人们关注的焦点，生态友善住宿或促进永续旅游的住宿越来越受到关注。持续的健康危机也加速了非接触式服务的趋势，许多线上平台现在提供无缝的数位签到和支付，减少了人际互动。预计所有这些驱动因素都将在预测期内推动日本线上住宿市场的发展。

日本线上住宿市场区隔：

平台洞察：

行动应用程式
网站

预订洞察模式：

第三方线上入口网站
直接/强制门户

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外，也提供了所有主要公司的详细资料。

本报告回答的关键问题：

日本线上住宿市集目前表现如何？未来几年将如何表现？
新冠疫情对日本线上住宿市场有何影响？
日本线上住宿市集按平台分類的状况如何？
根据预订模式，日本线上住宿市集是如何分類的？
日本线上住宿市场的价值链分为哪些阶段？
日本线上住宿的主要驱动因素和挑战是什么？
日本线上住宿市场的结构是怎么样的？主要参与者是谁？
日本线上住宿市场的竞争程度如何？

本报告回答的关键问题：

日本线上住宿市集目前表现如何？未来几年将如何表现？
新冠疫情对日本线上住宿市场有何影响？
日本线上住宿市集按平台分類的状况如何？
根据预订模式，日本线上住宿市集是如何分類的？
日本线上住宿市场的价值链分为哪些阶段？
日本线上住宿的主要驱动因素和挑战是什么？
日本线上住宿市场的结构是怎么样的？主要参与者是谁？
日本线上住宿市场的竞争程度如何？

Japan online accommodation market size reached USD 20.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 39.8 Billion by 2033, exhibiting a growth rate (CAGR) of 7.1% during 2025-2033. The inflating popularity of digital platforms that cater to a diverse range of travelers seeking various accommodation types, from centuries-old ryokans to contemporary urban hotels, is primarily driving the market growth.

Online accommodation represents a transformative shift in how travelers search for, compare, and book places to stay. In recent times, the digital landscape has evolved to offer platforms that provide users with a myriad of lodging options, from chic city apartments to secluded countryside retreats. These platforms not only offer a convenient way to find and secure accommodation from anywhere in the world but also provide a more personalized and immersive experience. For property owners, the rise of online platforms presents an opportunity to showcase their spaces to a global audience, maximizing occupancy rates and enhancing revenue streams.

Japan Online Accommodation Market Trends:

The Japan online accommodation market has witnessed significant evolution over recent years, driven by both technological advancements and shifts in consumer preferences. A traditionally hospitality-centric culture, Japan has long been home to various types of accommodations, from timeless ryokans to modern hotels. Additionally, platforms like Airbnb, Booking.com, and domestic players like Rakuten Travel and Jalan have become increasingly popular among both domestic and international travelers, which is acting as another significant growth-inducing factor. One of the key trends in the market is the rising preference for unique and localized experiences. This has led to an increase in the listing and booking of traditional ryokans, boutique guesthouses, and even temple lodgings online. Moreover, with Japan hosting major events, there has been a surge in online bookings, driving platforms to enhance their user interface and experience to cater to a broader demographic, including non-Japanese speaking individuals. Furthermore, the elevating integration of AI and chatbot services to provide instantaneous support and the use of virtual reality for virtual tours of accommodations are also shaping the regional market. Besides this, as sustainability becomes a concern, eco-friendly accommodations or those promoting sustainable tourism are gaining traction. The ongoing health crisis has also accelerated the trend towards contactless services, with many online platforms now offering seamless digital check-ins and payments, reducing human interaction. All these drivers are expected to propel the Japan online accommodation market over the forecasted period.

Japan Online Accommodation Market Segmentation:

Platform Insights:

Mobile Application
Website

Mode of Booking Insights:

Third-party Online Portals
Direct/Captive Portals

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan online accommodation market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan online accommodation market?
What is the breakup of the Japan online accommodation market on the basis of platform?
What is the breakup of the Japan online accommodation market on the basis of mode of booking?
What are the various stages in the value chain of the Japan online accommodation market?
What are the key driving factors and challenges in the Japan online accommodation?
What is the structure of the Japan online accommodation market and who are the key players?
What is the degree of competition in the Japan online accommodation market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Online Accommodation Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Online Accommodation Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Online Accommodation Market - Breakup by Platform

6.1 Mobile Application
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Website
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Online Accommodation Market - Breakup by Mode of Booking

7.1 Third-party Online Portals
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Direct/Captive Portals
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Online Accommodation Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Company A
- 9.1.1 Business Overview
- 9.1.2 Services Offered
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Company B
- 9.2.1 Business Overview
- 9.2.2 Services Offered
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Company C
- 9.3.1 Business Overview
- 9.3.2 Services Offered
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Company D
- 9.4.1 Business Overview
- 9.4.2 Services Offered
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Company E
- 9.5.1 Business Overview
- 9.5.2 Services Offered
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events

10 Japan Online Accommodation Market - Industry Analysis

10.1 Drivers, Restraints and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis